How to Change a Client’sMind When They Have

a Bad Idea

Let them share the idea before you kill it.

A blog that talks about our product.

A sales email … IN ALL CAPS!!!

Product descriptions on social media ….

Home page video ….AUTO-PLAYS!

Delete all negative reviews & comments. Pay for positive ones.

Just kidding.Don’t dismiss your client’s bad

idea.

Ask why.

Why?

Why?

Why?

Why?

Why?

Why?

Why?

Why? Why?

Why?

Why?

Why?

Why?Why?

Get to the goal.

• More customers.

• We don’t know, exactly. We just know we’re “supposed” to do this….

• Better leads.• Greater awareness in market.• Larger orders.• Positive brand impression.

Show them a better way.

Customer-centric content.

Social selling.

“Hug Your Haters” approach to social.

*H/T Jay Baer, author “Hug Your Haters.”

User-experience tested website.

Community over commodity.

Talk them through it …

• Empathize with their goal.• Establish trust in your experience.• Look for ways to combine ideas.

• Share success stories.• Connect goals to KPIs.• Ensure transparency & continued

communication throughout.

Back it up with data.

Still not convinced?

Tell them the hard truth.

But, be kind about it.

Nobody likes a know-it-all.

When all else fails ….

Treat every bad idea as an opportunity.

What can you improve?

What can you learn?

Thanks!@theautumnstar