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Aberdeen University 12 March 2008 Demand Responsive Transport multi-modal solutions – a new strategy for Scotland? Brian Masson, Projects Manager, Angus Transport Forum and Honorary Research Fellow, CTR, University of Aberdeen.

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Demand Responsive Transport multi-modal solutions – a new strategy for Scotland? Brian Masson, Projects Manager, Angus Transport Forum and Honorary Research Fellow, CTR, University of Aberdeen. Changes in Society 1960 - 2007. 24/7/52 living, working patterns Improved Standard of Living - PowerPoint PPT Presentation

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Page 1: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Demand Responsive Transport multi-modal solutions – a new

strategy for Scotland?

Brian Masson, Projects Manager, Angus Transport Forum and Honorary Research

Fellow, CTR, University of Aberdeen.

Page 2: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Changes in Society 1960 - 2007

• 24/7/52 living, working patterns

• Improved Standard of Living

• Higher Expectations

• Improved Communications

• Distances Travelled increasing

• People Value Time More

Page 3: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Decline in Public Transport Use

• Started with the end of petrol rationing in 1957• Failed to respond to design and planning of towns

- Cul De Sac Culture, Out of Town Retail and Entertainment etc

• Failure to respond to Sunday Retailing (26 years ago)

• Lack of Multi Modal ticketing from October 1986• Poor Perception of quality, cost and reliability

Page 4: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Problems With Current System

• Does not recognise the ever changing needs of the individual or communities.

• Does not maximise the use of resources

• Too many stakeholders in decision making/supply chain

• Inflexible regulatory policies

Page 5: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Challenges facing society

• Peak oil production will be/has been achieved• World population to grow by 30% by 2030• Energy Costs increasing• Food costs increasing/Shortages may soon be

commonplace • Global Warming• Over 60s population to increase by 50% in the

next 10 years• Globalisation

Page 6: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Why do we have to think about changing now in Scotland?

• Increasing elderly population – government commitment for more elderly people to live independently at home.

• Economy – Scotland has to compete in Global markets. Important to maximise the value of public money spent on transportation

• Legislation – disability discrimination • Health – access to centralised health facilities must

recognise the needs of patients• Young people – after school clubs now an essential aspect

of family life particularly in rural areas• Training and employment • Environmental issues - Climate Change, congestion

Page 7: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Demand Responsive Transport (DRT) What is it?

• All transport services are Demand Responsive or they should not exist

• Recognises the needs of individuals, businesses and service procurers

• Multi Modal – best vehicle, at the best price to meet the known demands

• Utilising one point of contact• Variable routing to maximise loading potential

within agreed timescales

Page 8: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

VEHICLE PROVIDERS,TRANSPORT OPERATORS

Web infrastructure

USER GROUPS / ASSOCIATIONS

DROP-OFFPOINT

SERVICE NETWORK

B2C Services B2B Services

Virtual Enterprise

• resource availability• trip orders• travel plans• payments• ...

REAL-TIME DATA EXCHANGE

(GSM / GPRS)

• booking & reservations• service information• ...

DRT Planning& Operation

Services

Flexible Agency for Collective Mobility Services

PICK-UPPOINT

Operational frameworkOperational frameworkOperational frameworkOperational framework

Page 9: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

FAMS Business Model

Flexble Agencyfor Mobility Services

(FAMS)

MobilityAuthorities

FAMSOperators

Generic DRTService

Providers

Social DRTService

Providers

Other FlexibleTransp.Service

Providers

Generic DRTService Users

Special DRTService Users

Administration /Public

Organisations

Associations /User Groups

Activity Centres

Agency Operators

Tra

nsp

ort

En

d-U

sers

Tran

spo

rt Se

rvice P

rov

iders

- Policy Makers- Actuators- Controllers

- Shared Taxi- Car Sharing- Car Sharing

Mobili

ty A

uthorit

ies

- Shopping centres- Hotels, ...- Hospitals, ...

- Charities, ...- Voluntary Assoc., ...- Communities, ...

- Disabled, Elderly- Students, workers, ...- Tourists, ...

- Health services, ...- Social services, ...- ...

Page 10: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Successful companies in other Sectors

• Tesco

• Asda

• Easy Jet

• Marks and Spencer

• Ryanair

• Google

• Ebay

Page 11: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Why are they successful?

• Customer knowledge• Marketing• Distribution• Training• Pricing• Knowing the needs of their customers• No Government Funding – must design service to

succeed or die

Page 12: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Traditional Target Marketing

Page 13: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

The Long Tail Concept

Page 14: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

The needs of customers

• Education – How do people find out about the range of available services (bus, taxis, community transport, patient transport, train, plane, ferry)?

• Need to expand the role of National Journey planners• Information – required to cover all available services, who

qualifies for what, where and when• One stop shop for information and booking services in the

same way as a travel agent; online (Expedia, Opodo etc) or by phone

• Easy to budget – must cover the actual requirements of individuals, families and businesses 24/7/52

Page 15: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Why has this never been done in Public Transport to date?

• Lack of supporting technologies• Silo thinking in some agencies• Lack of joint working between departments

and agencies and transport operators• Differing legislation across modes• Local interpretation of national and

international legislation and directives• Lack of finance and commitment

Page 16: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Technology and 21st Century

• Over the past 10 years there has been a breakthrough in Transport supporting technologies

• GPS, GPRS, GSM – Communications• Broadband, Processor Speed and storage • Real Time Information, Smartcard, Chip and Pin

Credit Cards, Web based Marketing Blog, Web site

• Online booking, payment systems• Real time Scheduling and dispatching• Digital Media, Maps and Video

Page 17: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Who would benefit?

• Consumer

• Tax payer

• Transport Operators

• Transport procurement agencies

• Communities

• Businesses

Page 18: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

How might DRT/Integrated framework work in Scotland?

• New Statutory Framework • Transport Scotland and 7 Regional Transport

Partnerships!• Free Concessionary Travel Scheme has

demonstrated the need for national framework for transport planning

• Scotland has a population of 5 million people. Consistent levels of quality services are required to make the whole country attractive to work, live in and visit.

Page 19: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Has this approach been used elsewhere?

• Over the past ten years extensive research into technologies, business models, service design and delivery and communications has taken place throughout Europe as part of EU funded research and development projects.

• (SAMPO, SAMPLUS, VIRGIL, SIPTS, INVETE, FAMS, MASCARA)

Page 20: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Countries Utilising Large Scale DRT in Europe

• Finland• Sweden• Netherlands• Belgium• France• Germany• Italy• Switzerland

• Declaring an interest• Portugal• Hungary• Ireland• Estonia• Austria• Spain• Greece

Page 21: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Localactors

Promote TDC /ITStesting/pilotsRegional

TransportAuthorities

Awareness of travel options

Influence opinions

Implement mobilityschemes

Overcome resistance

Individuals

Gain support

Politicians

“ActiveDestinations”

Groups

Change regulatory framework

Support new schemes

Set up funding frameworks

Innovate set up of DRT Schemes

Invest in ITS, vehicles, & training

for DRT

Dissemination and

Awareness Raising

Transport Operating

Groups

Page 22: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Way Forward

• A responsive, integrated transport system will require a more flexible regulatory framework.

• No single transport mode can meet the needs of today’s 24/7 society. We must find a mechanism to link all service providers to the known demand.

• Multi modal ticketing is essential to success• Maximise the use of existing resources reducing

unnecessary duplication • No single country can develop the systems required to

meet global demands. Globalisation requires global solutions adapted to meet local needs

Page 23: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Summary

Partnership working using new technologies can deliver an integrated, coordinated public transport solution, meeting the ever changing needs of the individual, statutory bodies,

businesses, communities and transport providers

only

where there is a will by all stakeholders to improve access to opportunity for everyone.

We are all part of the future of public transport and must share a common vision on how this will be developed to

the benefit of all.

Page 24: Changes in Society 1960 - 2007

Aberdeen University 12 March 2008

Contact Details

Brian Masson

Projects Manager

Angus Transport Forum

Phone/fax 0044 (0)1241 878727

[email protected]

www.angustransportforum.org

www.mascaraproject.com