changes in society 1960 - 2007
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Demand Responsive Transport multi-modal solutions – a new strategy for Scotland? Brian Masson, Projects Manager, Angus Transport Forum and Honorary Research Fellow, CTR, University of Aberdeen. Changes in Society 1960 - 2007. 24/7/52 living, working patterns Improved Standard of Living - PowerPoint PPT PresentationTRANSCRIPT
Aberdeen University 12 March 2008
Demand Responsive Transport multi-modal solutions – a new
strategy for Scotland?
Brian Masson, Projects Manager, Angus Transport Forum and Honorary Research
Fellow, CTR, University of Aberdeen.
Aberdeen University 12 March 2008
Changes in Society 1960 - 2007
• 24/7/52 living, working patterns
• Improved Standard of Living
• Higher Expectations
• Improved Communications
• Distances Travelled increasing
• People Value Time More
Aberdeen University 12 March 2008
Decline in Public Transport Use
• Started with the end of petrol rationing in 1957• Failed to respond to design and planning of towns
- Cul De Sac Culture, Out of Town Retail and Entertainment etc
• Failure to respond to Sunday Retailing (26 years ago)
• Lack of Multi Modal ticketing from October 1986• Poor Perception of quality, cost and reliability
Aberdeen University 12 March 2008
Problems With Current System
• Does not recognise the ever changing needs of the individual or communities.
• Does not maximise the use of resources
• Too many stakeholders in decision making/supply chain
• Inflexible regulatory policies
Aberdeen University 12 March 2008
Challenges facing society
• Peak oil production will be/has been achieved• World population to grow by 30% by 2030• Energy Costs increasing• Food costs increasing/Shortages may soon be
commonplace • Global Warming• Over 60s population to increase by 50% in the
next 10 years• Globalisation
Aberdeen University 12 March 2008
Why do we have to think about changing now in Scotland?
• Increasing elderly population – government commitment for more elderly people to live independently at home.
• Economy – Scotland has to compete in Global markets. Important to maximise the value of public money spent on transportation
• Legislation – disability discrimination • Health – access to centralised health facilities must
recognise the needs of patients• Young people – after school clubs now an essential aspect
of family life particularly in rural areas• Training and employment • Environmental issues - Climate Change, congestion
Aberdeen University 12 March 2008
Demand Responsive Transport (DRT) What is it?
• All transport services are Demand Responsive or they should not exist
• Recognises the needs of individuals, businesses and service procurers
• Multi Modal – best vehicle, at the best price to meet the known demands
• Utilising one point of contact• Variable routing to maximise loading potential
within agreed timescales
Aberdeen University 12 March 2008
VEHICLE PROVIDERS,TRANSPORT OPERATORS
Web infrastructure
USER GROUPS / ASSOCIATIONS
DROP-OFFPOINT
SERVICE NETWORK
B2C Services B2B Services
Virtual Enterprise
• resource availability• trip orders• travel plans• payments• ...
REAL-TIME DATA EXCHANGE
(GSM / GPRS)
• booking & reservations• service information• ...
DRT Planning& Operation
Services
Flexible Agency for Collective Mobility Services
PICK-UPPOINT
Operational frameworkOperational frameworkOperational frameworkOperational framework
Aberdeen University 12 March 2008
FAMS Business Model
Flexble Agencyfor Mobility Services
(FAMS)
MobilityAuthorities
FAMSOperators
Generic DRTService
Providers
Social DRTService
Providers
Other FlexibleTransp.Service
Providers
Generic DRTService Users
Special DRTService Users
Administration /Public
Organisations
Associations /User Groups
Activity Centres
Agency Operators
Tra
nsp
ort
En
d-U
sers
Tran
spo
rt Se
rvice P
rov
iders
- Policy Makers- Actuators- Controllers
- Shared Taxi- Car Sharing- Car Sharing
Mobili
ty A
uthorit
ies
- Shopping centres- Hotels, ...- Hospitals, ...
- Charities, ...- Voluntary Assoc., ...- Communities, ...
- Disabled, Elderly- Students, workers, ...- Tourists, ...
- Health services, ...- Social services, ...- ...
Aberdeen University 12 March 2008
Successful companies in other Sectors
• Tesco
• Asda
• Easy Jet
• Marks and Spencer
• Ryanair
• Ebay
Aberdeen University 12 March 2008
Why are they successful?
• Customer knowledge• Marketing• Distribution• Training• Pricing• Knowing the needs of their customers• No Government Funding – must design service to
succeed or die
Aberdeen University 12 March 2008
Traditional Target Marketing
Aberdeen University 12 March 2008
The Long Tail Concept
Aberdeen University 12 March 2008
The needs of customers
• Education – How do people find out about the range of available services (bus, taxis, community transport, patient transport, train, plane, ferry)?
• Need to expand the role of National Journey planners• Information – required to cover all available services, who
qualifies for what, where and when• One stop shop for information and booking services in the
same way as a travel agent; online (Expedia, Opodo etc) or by phone
• Easy to budget – must cover the actual requirements of individuals, families and businesses 24/7/52
Aberdeen University 12 March 2008
Why has this never been done in Public Transport to date?
• Lack of supporting technologies• Silo thinking in some agencies• Lack of joint working between departments
and agencies and transport operators• Differing legislation across modes• Local interpretation of national and
international legislation and directives• Lack of finance and commitment
Aberdeen University 12 March 2008
Technology and 21st Century
• Over the past 10 years there has been a breakthrough in Transport supporting technologies
• GPS, GPRS, GSM – Communications• Broadband, Processor Speed and storage • Real Time Information, Smartcard, Chip and Pin
Credit Cards, Web based Marketing Blog, Web site
• Online booking, payment systems• Real time Scheduling and dispatching• Digital Media, Maps and Video
Aberdeen University 12 March 2008
Who would benefit?
• Consumer
• Tax payer
• Transport Operators
• Transport procurement agencies
• Communities
• Businesses
Aberdeen University 12 March 2008
How might DRT/Integrated framework work in Scotland?
• New Statutory Framework • Transport Scotland and 7 Regional Transport
Partnerships!• Free Concessionary Travel Scheme has
demonstrated the need for national framework for transport planning
• Scotland has a population of 5 million people. Consistent levels of quality services are required to make the whole country attractive to work, live in and visit.
Aberdeen University 12 March 2008
Has this approach been used elsewhere?
• Over the past ten years extensive research into technologies, business models, service design and delivery and communications has taken place throughout Europe as part of EU funded research and development projects.
• (SAMPO, SAMPLUS, VIRGIL, SIPTS, INVETE, FAMS, MASCARA)
Aberdeen University 12 March 2008
Countries Utilising Large Scale DRT in Europe
• Finland• Sweden• Netherlands• Belgium• France• Germany• Italy• Switzerland
• Declaring an interest• Portugal• Hungary• Ireland• Estonia• Austria• Spain• Greece
Aberdeen University 12 March 2008
Localactors
Promote TDC /ITStesting/pilotsRegional
TransportAuthorities
Awareness of travel options
Influence opinions
Implement mobilityschemes
Overcome resistance
Individuals
Gain support
Politicians
“ActiveDestinations”
Groups
Change regulatory framework
Support new schemes
Set up funding frameworks
Innovate set up of DRT Schemes
Invest in ITS, vehicles, & training
for DRT
Dissemination and
Awareness Raising
Transport Operating
Groups
Aberdeen University 12 March 2008
Way Forward
• A responsive, integrated transport system will require a more flexible regulatory framework.
• No single transport mode can meet the needs of today’s 24/7 society. We must find a mechanism to link all service providers to the known demand.
• Multi modal ticketing is essential to success• Maximise the use of existing resources reducing
unnecessary duplication • No single country can develop the systems required to
meet global demands. Globalisation requires global solutions adapted to meet local needs
Aberdeen University 12 March 2008
Summary
Partnership working using new technologies can deliver an integrated, coordinated public transport solution, meeting the ever changing needs of the individual, statutory bodies,
businesses, communities and transport providers
only
where there is a will by all stakeholders to improve access to opportunity for everyone.
We are all part of the future of public transport and must share a common vision on how this will be developed to
the benefit of all.
Aberdeen University 12 March 2008
Contact Details
Brian Masson
Projects Manager
Angus Transport Forum
Phone/fax 0044 (0)1241 878727
www.angustransportforum.org
www.mascaraproject.com