change your business card into a lead generation machine...

Change Your Business Card Into A Lead Generation

Machine Workbook

• This mini video series has been carefully created to guide you to the content that can impact your business right now

• Our goal is to put some dollars in your pocket• The ONLY thing that will prevent this

from happening is YOU!• We have everything on our E-Learning

site you will ever need to build the business of your dreams

• If YOU don’t APPLY the information, you’ll NEVER see results

E-Learning Marketing System

• Please remember that these videos will only cover a mere fraction of the money-generating strategies and tactics, tools and resources we have available for you in this program

• While these videos WILL indeed make you a LOT of money right now… that revenue will pale in comparison to what we can help you make when we work together moving forward

• Since these mini videos are going out to a wide, diverse group, I will need to select various businesses to use as examples throughout this series

• The strategies and tactics you will see are applicable to EVERY business on the planet


• Our previous strategies focused on selecting a lead generation strategy for a real estate agent that had no leads, no contacts, no clients and of course… no money

• She chose Networking as her preferred way to generate leads• The tactic she elected to use to

generate prospective buyers and sellers was a 10 second & 30 second elevator pitch

Real Estate Example

• She could then select one of two options to create her own…

- our revenue generating elevator pitch template(so she could write her own)

- our Elevator Pitch Library (contains done-for-you content)

• They both helped her to separate her business from her competitors, and made her the logical choice to do business with

Real Estate Example

• She could then select one of two options to create her own…

- our revenue generating elevator pitch template(so she could write her own)

- our Elevator Pitch Library (contains done-for-you content)

• They both helped her to separate her business from her competitors, and made her the logical choice to do business with

Real Estate Example

• What happens when a prospect at a networking event IS interested in learning more about what you do?

• They immediately ask for your business card… right?• What happens to the business cards YOU collect?• Don’t the vast majority of them wind up at the

bottom of the circular file called the trash can?• What makes you think that handing

your business card to a prospective real estate buyer or seller will be any different?

Business Card Example

• The typical business card contains nothing more than your name and a phone number

• It does NOTHING to continue to nurture the interest your elevator pitch created when you spoke with them

• It fails to create any additional leads for your business… or to compel a qualified prospect to want to follow up with you

• Your business card does nothing to continue to build on your elevator pitch

Networking Example

• In our E-Learning Marketing System, we created an entire Resources and Templates Center where we placed all the tools, samples and templates you will ever need to build your business

• Click on More Leads• Click on Resources We Use To Generate

Leads…• Click on Our Secret Resources…• Scroll down to Business Card Template• We’ll show you how to design the front

and the back of your business card to turn it into a lead generation and prospect nurturing machine

Business Card Template

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• Click on the link labeled “front”• Use this template as a model

to design the front of your card so you establish credibility and build rapport with each prospect you hand it to

• You need your standard name, title and contact information at the top

• Provide any relevant social networking sites if they contain the potential for generating leads or closing prospective sales


• Click on the link labeled “front”• Use this template as a model

to design the front of your card so you establish credibility and build rapport with each prospect you hand it to

• You need your standard name, title and contact information at the top

• Provide any relevant social networking sites if they contain the potential for generating leads or closing prospective sales


• If a visual demonstration helps to generate interest and close sales, consider creating videos of your presentation or demonstration and placing it on YouTube

• Add the link to your videos on the front of your card with a brief yet accurate description that tells the prospect what they can expect if and when they go there


• At the bottom, print “see backside for special offer” in red lettering to attract attention (or highlight it as shown)

• When appropriate, use a picture of yourself or your product or service

• You should also add a caption such as a brief product description highlighting a major benefit of your product or service… or a results-based testimonial if you’re a presenter, writer or coach


• The back should have a compelling offer

• In this template, we used a link to a landing page where we have a free informative video for them to watch

• Your business card should continue to move your prospects closer to the sale


• Let’s revisit our two real estate agent examples• One was looking for sellers, one was looking for investors• What compelling offer should she place on her cards• Your offer must coincide with your elevator pitch• As the selling agent, her offer

must address her claim that she can sell the prospects home within 29 days… guaranteed


• In this instance, place a link to a landing page on the back of the card offering a free report titled “19 Things Every Home Seller Must Know to Sell Their Home Quickly and For Top Dollar”

• Every prospect will be compelled to download that report to find out what those 19 things are, and they will have to register to receive it by simply entering their name and email address.

• Capturing their information allows her to start a “drip campaign”- continues to highlight her expertise- explain the process that allows her to fully

guarantee… IN WRITING… their home will sell for top dollar within 29 days

• She becomes the logical choice for this prospect to work with


• With the E-Learning Marketing System, it’s already done for you

• Just click on “Market-Dominating Advertising and Marketing Samples”

• Then click on “Real Estate”

• Select “Report” from options menu

• There’s your free report titled… “19 Things That Every Home Seller Must Know To Sell Their Home Quickly And For Top Dollar”








• Click on the website / landing page link• They can choose from a multitude of

landing page designs they feel best reflects their business

• They can hand their selection to their webmaster to recreate on their website

• Perhaps this agent prefers a two page flyer to give to interested prospects

• Click on the two page flyer link• Here’s the template for them to follow

when they create their own brochure









• If our agent decided to build a website• Click on the More Leads link• Click on Tactics We Use to Market Your

Business and Generate Leads• Click on How We Design Market-Dominating

Websites• We show them how to design, build and

develop a site that features their free report in such a compelling way that it’s irresistible to their prospects







• Now you know how you can turn your business card into a lead generation machine

• When you combine this strategic approach with your compelling elevator pitch, together they form a competition-crushing team

• However, this agent may discover that offering their free report is so powerful at attracting new leads they want to offer it to all prospective sellers throughout their entire community

• Why not make sure that offer shows up on page one of the search engines so prospective sellers can easily find it

Business Card Marketing

• Now you know how you can turn your business card into a lead generation machine

• When you combine this strategic approach with your compelling elevator pitch, together they form a competition-crushing team

• However, this agent may discover that offering their free report is so powerful at attracting new leads they want to offer it to all prospective sellers throughout their entire community

• Why not make sure that offer shows up on page one of the search engines so prospective sellers can easily find it


• Click on “More Leads”• Click on “Online Marketing Strategies”• Click on “World-Class Online Marketing

Strategies”• “How to Get Your Website Indexed Fast”• Here they will learn the insider secrets for

getting their report listed in the top 10 rankings on all the major search engines

• Can you see how simple we’ve made this, and how we’ve gone to tremendous lengths to provide you with all the tools, resources, templates, strategies, tactics and support you will ever need to build a multimillion dollar business?







• So that’s the process the selling agent would use to generate a multitude of highly qualified leads in a very short period of time, and get revenue flowing into their business

• The agent looking for buyers would repeat the same process• They might name their report…

“The 7 Hidden Secrets To Acquiring Multimillion Dollar Homes For No Money Down And Adding Millions To Your Net Worth Overnight?”

• Think that title might compel real estate investors to want to know more?


• But notice one more critically important component that appears on the front of the business card template at the very top

• No Results – No Fee is our USP• Every business must have one,

and it should state the single biggest benefit your business offers that your competition doesn’t


• Go to the USP Library• Click on USP’s By Industry• Click on Real Estate• Review the available USP’s listed

and select one that matches• The seller’s agent might select a USP

that says “Your Home Sold In 29 Days At Full Market Value… Guaranteed!

• Our buyer’s agent might select “Multimillion Dollar Homes, No Money Down, Once in a Lifetime Opportunity”







• Seriously, is there ANY doubt that either of these approaches would result in a virtual flood of new prospective buyers and sellers for this agent?

• Her results certainly indicate that fact

• This client topped $150,000 in her first ten months… all from using her networking strategy, elevator pitches and handing out her business card with the appropriate offers and USP’s


• So what are you waiting for?• Start designing your new

business card today based on the template in your Resource and Template section

• With the E-Learning Marketing System, we’ve taken the guesswork… as well as the time, effort and energy… right out of the equation when it comes to helping you explode your revenue and profits and build a world-class business


• We have everything on this site you will ever need as a small business owner… and it’s as easy as point and click

• And believe it or not, this is just the beginning of what we have waiting for you


• Our next mini video will continue with this same format• It will feature another specific strategy designed to make you

money and grow your business• We’ll walk you through it step-by-step so you not only know

where the information is on this site, but so you know exactly how to APPLY it so it works… and makes you money



Designed to get YOU results!

change your business card into a lead generation machine...

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