change the future: borrowing ideas, design, & strategy from beyond academia
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@joelgoodman
CHANGE FUTUREthe
AUSTIN, TEXAS
★ Tacos★ Tech★ Music★ Design
JOEL G GOODMAN@joelgoodman
braverymedia.co @braverymedia
Borrowing
Ideas, Design, & Strategy From Beyond Academia
what do you consider yourself
professionally?
mathematics training
legal precedent
Engineering
psychological research
social issues
city & urban planning
Economics & Business
Medical Research
public health
education training
Science Advances
media & cultural analysis
divinity & religious issues
communication theory
BUT the prestige of digital work is ALWAYS OWNED BY
SOMEONE ELSE.
truth?
we Beg, Borrow, & Steal our
web strategies
LET’S LOOK AT TECH BLOGS
LET’S LOOK AT Airlines
The Sad News
Despite all of the
data
we like...Sliders
lots of jargon
all the navigation
giant hero images
We Got
trolled
A change in thinking.
Think like a hacker
WAIT, WHAT?
It was like a game to me; like a hacker, trying to find new ways to do things.
Photo by Michael Bulbenko
7 October 2013 / #heweb13
...using your mind to come up
with original actions. Thinking
instead of always following what
the book says—that’s real
thinking. Deep thinking.
Photo by Michael Bulbenko
Steve Wozniak 7 October 2013 / #heweb13
This from a bottom-line focused
company
and then…
#hustleishope
Creative thinking breeds risky ideas (in a good way).
If you take a risk and it works, everyone will copy it.
Interesting Things.
Interesting Things.
http://packagrapp.com
http://packagrapp.com
Interesting Things.
What about yoU?
INSPIRATION
dribbble.com
smashingmagazine.com
alistapart.com
How can you help set Your work
apart? (and your other questions)
braverymedia.co @braverymedia