change the future: borrowing ideas, design, & strategy from beyond academia

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Page 1: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

@joelgoodman

CHANGE FUTUREthe

Page 2: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

AUSTIN, TEXAS

★ Tacos★ Tech★ Music★ Design

Page 3: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

JOEL G GOODMAN@joelgoodman

Page 4: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

braverymedia.co @braverymedia

Page 5: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

Borrowing

Ideas, Design, & Strategy From Beyond Academia

Page 6: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

what do you consider yourself

professionally?

Page 7: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

mathematics training

legal precedent

Engineering

psychological research

social issues

city & urban planning

Economics & Business

Medical Research

public health

education training

Science Advances

media & cultural analysis

divinity & religious issues

communication theory

Page 8: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

BUT the prestige of digital work is ALWAYS OWNED BY

SOMEONE ELSE.

Page 9: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

truth?

we Beg, Borrow, & Steal our

web strategies

Page 10: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

LET’S LOOK AT TECH BLOGS

Page 11: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 12: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
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Page 15: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 16: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

LET’S LOOK AT Airlines

Page 17: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 18: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 19: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 20: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 21: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 22: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 23: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

The Sad News

Page 24: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

Despite all of the

data

Page 25: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

we like...Sliders

lots of jargon

all the navigation

giant hero images

Page 26: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

We Got

trolled

Page 27: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 28: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 29: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

A change in thinking.

Page 30: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

Think like a hacker

Page 31: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

WAIT, WHAT?

Page 32: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

It was like a game to me; like a hacker, trying to find new ways to do things.

Photo by Michael Bulbenko

7 October 2013 / #heweb13

Page 33: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

...using your mind to come up

with original actions. Thinking

instead of always following what

the book says—that’s real

thinking. Deep thinking.

Photo by Michael Bulbenko

Steve Wozniak 7 October 2013 / #heweb13

Page 34: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 35: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 36: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

This from a bottom-line focused

company

Page 37: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

and then…

Page 38: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Page 39: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

#hustleishope

Page 40: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

Creative thinking breeds risky ideas (in a good way).

Page 41: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

If you take a risk and it works, everyone will copy it.

Page 42: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

Interesting Things.

Page 43: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

Interesting Things.

Page 44: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

http://packagrapp.com

Page 45: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

http://packagrapp.com

Page 46: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

Interesting Things.

Page 47: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

What about yoU?

Page 48: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

INSPIRATION

dribbble.com

smashingmagazine.com

alistapart.com

Page 49: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

How can you help set Your work

apart? (and your other questions)

Page 50: Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

braverymedia.co @braverymedia