challenges and opportunities for food manufacturers: market trends and future prospects in packaged...
TRANSCRIPT
© Euromonitor International
1
CHALLENGES AND OPPORTUNITIES FOR FOOD MANUFACTURERS MARKET TRENDS AND FUTURE PROSPECTS IN PACKAGED FOOD AND NUTRITION Presented by: Dimitrios Dimakakos, Lead Analyst, Western Europe Lianne van den Bos, Food Analyst Lauren Bandy, Senior Nutrition Analyst
#TUTTOFOOD
PACKAGED FOOD IN WESTERN EUROPE: CHALLENGES AND OPPORTUNITIES IN A TOUGH ECONOMIC ENVIRONMENT
DIMITRIOS DIMAKAKOS
LEAD ANALYST
AIDEPI EUROMONITOR SEMINAR
TUTTOFOOD 2015
4TH MAY 2015
@DimiDimakakos
© Euromonitor International
3
Euromonitor International: Strategic Global Market Research
PACKAGED FOOD IN WESTERN EUROPE
EUROPEAN ECONOMY AND PACKAGED FOOD
PACKAGED FOOD IN WESTERN EUROPE
• PASTA
• BAKERY
• CONFECTIONERY
• ICE CREAM
PROSPECTS AND OPPORTUNITIES
© Euromonitor International
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Key Facts of Packaged Food in Western Europe
EUROPEAN ECONOMY AND PACKAGED FOOD
Total Size 2014
641 bn $ Growth 2009-2014
5%
Per Cap Expenditure in 2014
1,297 $
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GDP Growth Directly Affects Packaged Food Performance
EUROPEAN ECONOMY AND PACKAGED FOOD
-8
-6
-4
-2
0
2
4
6
8
08 to 09 09 to 10 10 to 11 11 to 12 12 to 13 13 to 14
% G
ro
wth
Real GDP Growth Vs Packaged Food Performance 2009-2014
Real GDP Growth Packaged Food Growth
© Euromonitor International
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Consumer Expenditure Increases Because of Higher Prices
EUROPEAN ECONOMY AND PACKAGED FOOD
150
160
170
180
190
200
210
1,040
1,060
1,080
1,100
1,120
1,140
1,160
1,180
1,200
1,220
1,240
2009 2010 2011 2012 2013 2014
Ind
ex
Of
Co
nsu
me
r P
rice
s 2
00
9-2
01
4
Co
nsu
me
r Ex
pen
dit
ure
in R
etai
l Val
ue
Te
rms
US$
fix
ed-e
xg-Y
rCu
r
Consumer Expenditure on Food Vs Consumer Price Index
Consumer Expenditure on Food Index of Consumer Prices
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Packaged Food Growth Across Western Europe in 2014
EUROPEAN ECONOMY AND PACKAGED FOOD
Country 2014%
Turkey 8.5
Norway 4.4
Austria 3.3
Finland 3.3
United Kingdom 2.3
Sweden 2.3
Belgium 1.9
Ireland 1.9
Germany 1.8
France 1.6
Denmark 1.5
Spain 1.0
Netherlands 1.0
Switzerland 0.9
Portugal 0.4
Italy -0.3
Greece -2.2
US$ Current Value Growth
EUROPEAN ECONOMY AND PACKAGED FOOD
PACKAGED FOOD IN WESTERN EUROPE
• PASTA
• BAKERY
• CONFECTIONERY
• ICE CREAM
PROSPECTS AND OPPORTUNITIES
© Euromonitor International
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Pasta Sales in Western Europe
PASTA IN WESTERN EUROPE
10.3 Bn US$ Retail Value Sales
0.5% Value Growth
0.4% Increase in Retail Unit
Price in 2014
Gluten-free Pasta was the fastest growing
category in 2014 with 8% Value Growth
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Price Continues to Play an Important Role in Volume Consumption
PASTA IN WESTERN EUROPE
0
5
10
15
20
25
30
Italy Greece Switzerland France Germany
Pe
r
Ca
pit
a C
on
su
mp
tio
n i
n K
g
Per Capita Consumption of Pasta in Kg
2009 2014
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Increased Sales for Chilled Pasta in Western Europe
PASTA IN WESTERN EUROPE
2%
25%
73%
Value Sales in 2009
Canned/Preserved Pasta Chilled Pasta Dried Pasta
2%
28%
70%
Value Sales in 2014
Canned/Preserved Pasta Chilled Pasta Dried Pasta
Chilled Pasta 2%
CAGR in 2009-2014
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New Product Developments for Pasta across Western Europe
PASTA IN WESTERN EUROPE
Gluten- free
Pasta
New Flavours
Packaging
EUROPEAN ECONOMY AND PACKAGED FOOD
PACKAGED FOOD IN WESTERN EUROPE
• PASTA
• BAKERY
• CONFECTIONERY
• ICE CREAM
PROSPECTS AND OPPORTUNITIES
© Euromonitor International
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Sales of Bakery Have Been Rising Steadily
BAKERY IN WESTERN EUROPE
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Baked Goods Biscuits Breakfast Cereals
Ret
ail
Val
ue
Gro
wth
in U
S$
Ret
ail V
alu
e S
ale
s in
US$
Bakery Value Sales in Western Europe in 2014
Retail Value Sales Retail Value Growth
© Euromonitor International
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Multi-grain, Seeds and Whole-wheat Add Value in Packaged Bread
BAKERY IN WESTERN EUROPE
27,000
28,000
29,000
30,000
31,000
32,000
33,000
0
2
4
6
8
10
12
2009 2010 2011 2012 2013 2014
Re
tail
Va
lue
Sa
les
in
US
$
Re
tail
Va
lue
Gr
ow
th i
n U
S$
Value Sales of Bread Vs Value Growth of NH Bread
Bread NH High Fibre Bread
© Euromonitor International
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HEALTH & WELLNESS
More nutritional
benefits
CONVENIENCE
Changing
lifestyle, small day-to-day
luxuries
NATURALNESS
Distrust for „artificial‟
ingredients, sustainability
The Pursuit of Health Remains Key
BAKERY IN WESTERN EUROPE
© Euromonitor International
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New Product Launches in Bakery
BAKERY IN WESTERN EUROPE
Flavours
Indulgence
Health and Wellness
EUROPEAN ECONOMY AND PACKAGED FOOD
PACKAGED FOOD IN WESTERN EUROPE
• PASTA
• BAKERY
• CONFECTIONERY
• ICE CREAM
PROSPECTS AND OPPORTUNITIES
© Euromonitor International
20 CONFECTIONERY IN WESTERN EUROPE
Chocolate Confectionery Continues to Dominate
66%
9%
25%
% 2014 Value Sales Breakdown Confectionery
Chocolate Confectionery Gum Sugar Confectionery
%C
AG
R G
ro
wth
in
Re
tail
Va
lue
Te
rm
s
-1 0 1 2 3 4 5
Bagged Selflines/Softlines
Tablets
Seasonal Chocolate
Countlines
Other Chocolate Confectionery
Boxed Assortments
Chocolate with Toys
2009-2014 Value CAGR Chocolate Confectionery Categories
09 to 14 CAGR
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Key Trends
Fair Trade
Premiumisation
Sharing
The Biggest Themes for Confectionery Brands to Consider
CONFECTIONERY IN WESTERN EUROPE
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New Product Launches in Confectionery
CONFECTIONERY IN WESTERN EUROPE
Functionality
Cross Category Products
Healthier Options
EUROPEAN ECONOMY AND PACKAGED FOOD
PACKAGED FOOD IN WESTERN EUROPE
• PASTA
• BAKERY
• CONFECTIONERY
• ICE CREAM
PROSPECTS AND OPPORTUNITIES
© Euromonitor International
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Key Figures for Ice Cream in 2014 in Western Europe
ICE CREAM IN WESTERN EUROPE
23 mn US$ Retail Value Sales
2% Increase in Retail Value Sales
Frozen yoghurt was the fastest growing
category with 27% increase in Retail Value
Sales
Multipacks continue to gain ground within
take-home ice cream
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Northern Europe Performs Better than Southern Europe
ICE CREAM IN WESTERN EUROPE
Strongest Performance
Country Growth 2013-2014
Turkey 9.8
Sweden 7.3
Norway 5.1 United Kingdom 4.2
Belgium 3.8
Weakest Performance
Country Growth 2013-2014
Switzerland 1.4
Austria 1.2
Spain -0.1 Italy -0.3
Greece -7.3
Ice Cream Value Growth
0
20
40
60
80
100
120
Frozen YoghurtRetail Artisanal Retail Artisanal Frozen Yoghurt Multi-Pack
Sweden Norway Turkey UnitedKingdom
Belgium
% V
alu
e G
ro
wth
Fastest Growing Categories in the Top Five Markets
Value Growth 2013-2014
© Euromonitor International
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New Product Developments In Ice Cream
ICE CREAM IN WESTERN EUROPE
Premium Packaging
Dairy Free
New Flavours
EUROPEAN ECONOMY AND PACKAGED FOOD
PACKAGED FOOD IN WESTERN EUROPE
• PASTA
• BAKERY
• CONFECTIONERY
• ICE CREAM
PROSPECTS AND OPPORTUNITIES
© Euromonitor International
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Forecast of Value Growth in Western Europe
PROSPECTS AND OPPORTUNITIES IN PACKAGED FOOD
Country 14 to 19 CAGR
Norway 1.8
Ireland 1.8
Turkey 1.2
Finland 1.1
Austria 0.9
Denmark 0.9
Sweden 0.7
Spain 0.6
Switzerland 0.6
Belgium 0.6
Germany 0.5
Portugal 0.5
France 0.5
United Kingdom 0.4
Netherlands -0.1
Italy -0.3
Greece -2.1
US$ Constant Value Growth
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Indulgent Products to Perform Better in the Future
PROSPECTS AND OPPORTUNITIES IN PACKAGED FOOD
-1.0
-0.5
0.0
0.5
1.0
1.5
2.0
14 to 15 15 to 16 16 to 17 17 to 18 18 to 19
Re
tail
Va
lue
Gr
ow
th i
n U
S$
Value Growth in Western Europe 2014-2019
Bakery Ice Cream Pasta Confectionery
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Different Performance Across the Biggest European Economies
PROSPECTS AND OPPORTUNITIES IN PACKAGED FOOD
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Packaged Food Success Factors
PROSPECTS AND OPPORTUNITIES IN PACKAGED FOOD
Growth Price
Sustainability Concerns
Distribution
Health & Wellness
New Product Developments
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Key Takeaways
PROSPECTS AND OPPORTUNITIES IN PACKAGED FOOD
Innovation
Positive growth for indulgent products
Health conscious consumers
Germany, UK, Turkey and Scandinavian countries are the ones to watch
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THANK YOU FOR LISTENING
ANY QUESTIONS?
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CHALLENGES AND OPPORTUNITIES FOR FOOD MANUFACTURERS MARKET TRENDS AND FUTURE PROSPECTS IN PACKAGED FOOD AND NUTRITION Presented by: Dimitrios Dimakakos, Lead Analyst, Western Europe Lianne van den Bos, Food Analyst Lauren Bandy, Senior Nutrition Analyst
#TUTTOFOOD
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION LIANNE VAN DEN BOS, FOOD ANALYST
AIDEPI EUROMONITOR SEMINAR
TUTTOFOOD 2015
4TH MAY 2014
@LIANNE_VD_BOS
© Euromonitor International
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Defining Sweet Snacks
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
Sweet Snacks
Confec-tionery
Cakes
Sweet Biscuits
Pastries
Ice Cream
Snack Bars
Nuts
Fruit Snacks
Savoury Snacks
WHERE IS SWEET SNACKS NOW
WHAT IS DRIVING SWEET SNACKS GROWTH
WHAT ARE FUTURE OPPORTUNITIES WITHIN
SWEET SNACKS
© Euromonitor International
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Over 20% of the packaged food we eat
today are Sweet Snacks…
Sweet Snacks: a Vast Chunk of Packaged Food Sales
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
41%
17%
16%
14%
13%
Sweet Snacks 21%
Proportion of Global Sweet Snacks of Total Packaged Food, 2014
Confectionery
Cakes
Ice Cream
Sweet Biscuits
Pastries
© Euromonitor International
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… and it is the second largest growth
category compared to other packaged
food items in absolute growth
Sweet Snacks: a Vast Chunk of Packaged Food Sales
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
0 50 100 150
Soup
Snack Bars
Meal Replacement
Pasta
Spreads
Ready Meals
Canned/Preserved Food
Noodles
Sauces, Dressings and Condiments
Frozen Processed Food
Baby Food
Chilled Processed Food
Bread
Oils and Fats
Dried Processed Food
Sweet Snacks
Dairy
US$ billion
Packaged Food Absolute Value Growth 2009-2014
© Euromonitor International
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Choice of Sweets Across the Globe…..
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
Relative Per Capita consumption of Sweet Snacks, 2014
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Asia Pacific
• Accounts for the majority of global growth of pastries
• China, largest growth market
• Western style bakeries popular such as BreadTalk and 85° Café
• Affordable, pastries US$3/kg vs confectionery US$10/kg
Western Europe
• Confectionery accounts for the majority of Sweet Snack growth
• Consumers in Western Europe eat 7 times more confectionery than in Asia Pacific
• UK, Germany, France and Italy in top 10 largest confectionery markets
• Tablets and Countlines highest performance
…What is Causing Such a Difference in Our Sweet Tooth?
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
WHERE IS SWEET SNACKS NOW
WHAT IS DRIVING SWEET SNACKS GROWTH
WHAT ARE FUTURE OPPORTUNITIES WITHIN
SWEET SNACKS
© Euromonitor International
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Why do we Snack?
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
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Why do we Snack?
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
Lifestyle Nutritious Indulgence
To indulge Hungry Break
To be social Refreshment
Performance
To celebrate
Bored Habit
Changing Lifestyles Fundamentally Change Eating Habits
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
34% OF CONSUMERS PREPARE BREAKFAST UNDER 5 MINUTES
70% OF GLOBAL HOUSEHOLDS WILL LIVE IN URBAN AREAS BY 2030
20% OF GLOBAL HOUSEHOLDS WILL BE SINGLE BY 2030
Lif
esty
le
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46
Consumers Wake up to More Breakfast Options
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
-1 0 1 2 3 4 5 6 7
Breakfast Cereals
Breakfast Bars
Bread
Chilled Meat
Pastries
Cheese
Plain Biscuits
Spreads
Drinking Milk
% CAGR
Retail Value vs Volume Historic Growth CAGRs for Various Breakfast Items
RSP 2009-14 CAGR % Retail Volume 2009-14 CAGR
Lif
esty
le
© Euromonitor International
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“Healthy” Fuel
All Natural
Where Do We Get Our Fuel From?
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
Images: Courtesy of Flickr user Alpha
0
2
4
6
8
10
12
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
% C
AG
R G
row
th
US
$ m
illi
on
Global Snack Bar Performance by
Category
2009-14 Absolute 2009-14 CAGR %
Nu
trit
iou
s
© Euromonitor International
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Time of day
Novel ingredients
Healthy snacks
Best of Both Worlds…
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION N
utr
itio
us
© Euromonitor International
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Tablets
Countlines
New Retail Value Sales Global Chocolate Confectionery 2009-2014
Tablets Countlines
Bagged Selflines/Softlines Boxed Assortments
Seasonal Chocolate Chocolate with Toys
Other Chocolate Confectionery
Sophisticating the Chocolate Experience
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION In
du
lgen
ce
WHERE IS SWEET SNACKS NOW
WHAT IS DRIVING SWEET SNACKS GROWTH
WHAT ARE FUTURE OPPORTUNITIES WITHIN
SWEET SNACKS
© Euromonitor International
51
The Future of Sweet Snacks
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
0.0 2.0 4.0 6.0 8.0
Savoury Biscuits and Crackers
Chips/Crisps
Countlines
Spreads
Dairy
Oils and Fats
Dried Processed Food
Extruded Snacks
Tablets
Other Sweet and Savoury Snacks
Snack Bars
Fruit Snacks
Nuts
Meal Replacement
Baby Food
Retail Value % CAGR Growth
Other Snacks
Top 15 Fastest Growing Categories 2014-2019
Majority will be snacks
No time to eat
On the go
© Euromonitor International
52
Millennials…..
Aged 20-34
A lot to prove
Snacking as a meal replacement
A lot to share
Which Consumers will Drive Sweet Snacks Growth?
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
© Euromonitor International
53
Choice of Sweets Across the Globe…..
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
Relative Per Capita consumption of Sweet Snacks, 2014
© Euromonitor International
54
Asia…..Mixing it up
KEY TRENDS AND DRIVERS IN GLOBAL SWEET SNACKS CONSUMPTION
Relative Per Capita consumption of Sweet Snacks, 2014
© Euromonitor International
55
THANK YOU FOR LISTENING
ANY QUESTIONS?
© Euromonitor International
56
CHALLENGES AND OPPORTUNITIES FOR FOOD MANUFACTURERS MARKET TRENDS AND FUTURE PROSPECTS IN PACKAGED FOOD AND NUTRITION Presented by: Dimitrios Dimakakos, Lead Analyst, Western Europe Lianne van den Bos, Food Analyst Lauren Bandy, Senior Nutrition Analyst
#TUTTOFOOD
WHERE ARE OUR CALORIES COMING FROM? CHALLENGES AND OPPORTUNITIES IN NUTRITION
LAUREN BANDY
SENIOR NUTRITION ANALYST
AIDEPI EUROMONITOR SEMINAR
TUTTOFOOD 2015
4TH May 2015
@LaurenKBandy
INTRODUCTION
THE WORLD’S EXPANDING WAISTLINE
ACTIONS TO CURB APPETITES
CHALLENGES FOR THE FUTURE
KEY MESSAGES
© Euromonitor International
59
Passport Nutrition
INTRODUCTION
Packaged Food
Soft drinks
Retail volume
INTRODUCTION
THE WORLD’S EXPANDING WAISTLINE
ACTIONS TO CURB APPETITES
CHALLENGES FOR THE FUTURE
KEY MESSAGES
© Euromonitor International
61
The Public Health Problem: The World’s Expanding Waistline
THE WORLD’S EXPANDING WAISTLINE
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
% o
f g
lob
al
po
pu
lati
on
Po
pu
lati
on
(„0
00
)
Global Prevalence of Overweight and Obesity 2004-2013
Overweight Obese Overweight & obese
3.4 mn ADULTS DIE A YEAR AS A RESULT OF BEING OVERWEIGHT OR OBESE
23% OF DEATHS FROM HEART DISEASE ARE A RESULT OF OVERWEIGHT AND OBESITY
$2 trillion ESTIMATED GLOBAL ECONOMIC IMPACT 2013
Sources: WHO/McKinsey
© Euromonitor International
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Belgium
France
Germany Spain
UK
China
India
Mexico
0
10
20
30
40
50
60
70
80
0 500 1,000 1,500 2,000
% p
op
ula
tio
n o
ve
rw
eig
ht
an
d o
be
se
Calories per person per day
Obesity Prevalence vs Calorie Purchasing by Country 2014
Developed Emerging
The More Calories Consumed, the Higher the Obesity Levels
THE WORLD’S EXPANDING WAISTLINE
© Euromonitor International
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Calorie Purchase from Packaged Food and Soft Drinks in Western Europe, 2014
THE WORLD’S EXPANDING WAISTLINE
492
239
222
97
93
79
74
58
54
45
31
170
Baked Goods
Oils and Fats
Dairy
Dried Processed Food
Confectionery
Chilled Processed Food
Biscuits
Frozen Processed Food
Sweet and Savoury Snacks
Carbonates
Ice Cream
Others
1,654
© Euromonitor International
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Germany, Belgium and the Netherlands Top the List in Europe
THE WORLD’S EXPANDING WAISTLINE
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
Kc
al
pe
r c
ap
ita
pe
r d
ay
Calories purchased by category and country
Sweet and SavourySnacks
Biscuits
Carbonates
Dried Processed Food
Frozen Processed Food
Chilled Processed Food
Confectionery
Oils and Fats
Others
Dairy
Baked Goods
© Euromonitor International
66
Western European Countries Consume the Most Protein…
THE WORLD’S EXPANDING WAISTLINE
© Euromonitor International
67
…Western Markets Buy the Most Fat Too
THE WORLD’S EXPANDING WAISTLINE
0
10
20
30
40
50
60
70
80
WesternEurope
NorthAmerica
EasternEurope
Australasia Middle Eastand Africa
Asia Pacific
g o
f fa
t, p
er
ca
pit
a p
er
da
y
Purchase of fat from packaged food and soft drinks by region, 2014
INTRODUCTION
THE WORLD’S EXPANDING WAISTLINE
ACTIONS TO CURB APPETITES
CHALLENGES FOR THE FUTURE
KEY MESSAGES
© Euromonitor International
69
Is Europe Heading Towards a Price Policy Environment?
ACTIONS TO CURB APPETITES
© Euromonitor International
70
Voluntary Actions vs Legislation
ACTIONS TO CURB APPETITES
Legislation
- Advertising restrictions
- Taxes
- Age restrictions
- Education
- School food
Government
Voluntary actions
- Reformulation
- Low-calorie variants
- Portion control
- Labelling
- Funding sports and healthy eating clubs
Industry
© Euromonitor International
71
Fat is Still a Target for Reformulation
CASE STUDY: DENMARK
0 5 10 15 20 25 30 35
Fat Purchased From Packaged Food and Soft Drinks Western Europe by Category 2014
Oils and Fats Bakery
Dairy Sweet and Savoury Snacks
Chilled Processed Food Sauces, Dressings and Condiments
Confectionery Others
Ca
se S
tud
y:
Den
ma
rk
© Euromonitor International
72
Industry Pressure Leads to Danish Fat Tax Being Rescinded
CASE STUDY: DENMARK
0
10
20
30
40
50
60
70
80
90
0
2
4
6
8
10
Butter Cheese Cream ChilledProcessed
Meat
ChocolateConfectionery
Biscuits Cakes ChocolateSpreads
Fa
t co
nte
nt
per
10
0g
Gra
mm
es p
er c
ap
ita
p
er d
ay
Purchase of Fat by Product Category in Denmark 2014
Fat purchase Fat content per 100g
$2.8 Tax added to products
containing more than 2.3%
saturated fat per 100g
$215m Amount of revenue generated
that was ring-fenced for public
health
1000 Number of jobs reportedly lost
as a direct results of
implementing the tax
Ca
se S
tud
y:
Den
ma
rk
© Euromonitor International
73
Retailers Role Just as Important as Manufacturers
CASE STUDY: UNITED KINGDOM
12%
Of calories in Western Europe purchased through top 10 companies‟ products
8%
Of calories in Western Europe purchased through private label products
-$1.4bn
Value decline in sales of better-for-you food and beverages, 2009-2014
Ca
se S
tud
y:
Un
ite
d K
ing
do
m
INTRODUCTION
THE WORLD’S EXPANDING WAISTLINE
ACTIONS TO CURB APPETITES
CHALLENGES FOR THE FUTURE
KEY MESSAGES
© Euromonitor International
75
Number of Calories Purchased Could Potentially Rise Up to 2019
CHALLENGES FOR THE FUTURE
-50
-30
-10
10
30
50
70
90
110
130
150W
or
ld
As
ia P
ac
ific
Mid
dle
Ea
st
an
d A
fric
a
Ea
ste
rn
Eu
ro
pe
La
tin
Am
er
ica
Au
str
ala
sia
We
ste
rn
Eu
ro
pe
No
rth
Am
er
ica
Ab
so
lute
gr
ow
th (
kc
al)
Forecast Growth in Food and Drink Calorie Purchasing by Region 2014-2019
© Euromonitor International
76
What Would happen if Consumers Bought 100kcal Less?
CHALLENGES FOR THE FUTURE
100kcal = 21g
1-2 biscuits less per person per day
-4%
100kcal = 51g
~1 bar
-13%
100kcal = 22g
Half a serving
-3%
100kcal = 30g
~1 serving
-4%
Biscuits Ice Cream
Chocolate confectionery
Pasta
INTRODUCTION
THE WORLD’S EXPANDING WAISTLINE
ACTIONS TO CURB APPETITES
CHALLENGES FOR THE FUTURE
KEY MESSAGES
© Euromonitor International
78
Double Current Efforts or Prepare for Tighter Legislation
RECOMMENDATIONS
Sales of packaged food reached US$614 billion in 2014 in Western Europe, with 20% of these sales from sweet snacks
With volume sales starting to stagnate, manufacturers need to focus on premiumisation, innovation and indulgence to ensure they see value growth
The number of calories that will be purchased in 2019 from packaged products is expected to rise globally and in Western Europe compared to 2014
Manufacturers have already made a large effort to improve the nutritional content of their products, but more effort is needed
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Research methodology for Passport Nutrition
INTRODUCTION