ch 4 - airport mobile internet as an innovation indicator

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Economics. Business and Tourism One section of the overall presentation for the PhD thesis titled “Airport Mobile Internet” Airport Mobile Internet as an indication of Innovation Luis Martín-Domingo | www.aeriport.com Ch1 Ch2 Ch3 Ch4 Ch5 Ch6 Ch7 the airport in your hands

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Economics. Business and Tourism

One section of the overall presentation for the PhD thesis titled “Airport Mobile Internet”

Airport Mobile Internet as an indication of Innovation

Luis Martín-Domingo | www.aeriport.com

Ch1 Ch2 Ch3 Ch4 Ch5 Ch6 Ch7

the airport in your hands

Overview

20

15

20

11

20

12

20

13

20

14

20

16

20

10

ACI

URL URL CPH

AMS

LHR

STN

2

The Problem

3

Shareholders

Airlines

Commercial Revenue

Recent Trends

Source: SITA

4

Source: internetworldstats.com

Airport Apps an Innovation

«The conversion of technological knowledge into new services» (Orfila-Sintes et al. 2005)

5

Objectives

6

€ Commercial

Revenue

Geographical Location

Size

CHARACTERISTICS

Methodology

7

Tourism

Innovation Model

Web & Apps Evaluation

Innovation

Innovation Model

8

Time of adoption

Degree of Implementation

(Rogers, 1995)

Airport Website & App Evaluation

9

DDB

URL URL

75

Results - Normality

10

Time of adoption

(Rogers, 1995)

Real Innovators

11

CPH Copenhaguen Kastrup

STN London Stansted

AMS Amterdam Schiphol

LHR London Heathrow

Characteristics of Real Innovators

12

€ Commercial

Revenue

Geographical Location

Size

CART Plot

Anova

Anova

Conclusions

13

Size

Geographical Location

€ Commercial Revenue

STN London Stansted

LHR London Heathrow

AMS Amsterdam Schiphol

CPH Copenhaguen Kastrup

Airport Mobile Internet as an indication of Innovation Universidad de Las Palmas de Gran Canaria

Luis Martín-Domingo | www.aeriport.com

Text and presentation available at www.aeriport.com

Thank you!

the airport in your hands