cew brd dev

Download Cew   brd dev

Post on 29-Jun-2015

38 views

Category:

Business

1 download

Embed Size (px)

TRANSCRIPT

  • 1. Christopher Woodward BRAND Development

2. national brands 1994 - 1999 2000 2001 - 2011 2012 - 2013 Over 15 years of progressive experience in strategic branding, marketing communications and product development 3. Promoted multiple national brands 4. national brandsGoal has always been the same create value for consumer and company 5. Value delivered: Based on experience and expertise such as Starting with Advertising CRM Digital Public Relations Strategy 6. Value delivered: Based on my experience and expertise such as Starting with 7. Meyer Corporation | Communications Director | 2001 - 2011 Sales of Circulon gourmet cookware had fallen flat Challenge Action Result| |Strategy 8. Through consumer insights, repositioned brand and built new narrative Meyer Corporation | Communications Director | 2001 - 2011 Challenge Action Result| |Strategy 9. New positioning resonated with Circulon consumers, resulting in 14% sales lift Challenge Action Result| | Meyer Corporation | Communications Director | 2001 - 2011 Strategy 10. Meyer Corporation | Communications Director | 2001 - 2011 Increased unaided brand awareness by generating 210 million annual impressions across TV, Print and Digital Advertising http://bit.ly/1fSerQV 11. Meyer Corporation | Communications Director | 2001 - 2011 Advanced consumer and influencer consideration by creating 100 million annual PR impressions Public Relations 12. Meyer Corporation | Communications Director | 2001 - 2011 Built digital platforms such as upgrading five sites with a 15% margin lift and producing a #1 Lifestyle iOS app Digital http://bit.ly/1i9JFCb 13. Email SMS/MMS On Device Mailer T-Mobile | Segment Marketing Manager | 2012 - 2013 Generated 5 million impressions in building sales and reducing churn for Mobile Internet business CRM 14. national brandsI have many more examples on how I contributed to company and brand 15. But lets talk about what I can do for you. Christopher Woodward Kirkland, WA 707.694.0973 cew0013@gmail.com Linkedin.com/in/cwoodwardmarketing/