Certificate Programmein Business Analytics

2014 - 15

BusinessAnalyticsisoneofthefastestgrowingbusinessjobspecialisationsasaresultoftheextensiveuseofelectronicdatabasesforrecordkeepingandelectroniccommerceinthedigitaleconomy.

AccordingtoarecentWallStreetJournal,companiesbarragedwithdatafromtheWebandothersources,wantemployeeswhocanbothsiftthroughtheinformationandhelpsolvebusinessproblems.Astheuseofanalyticsgrowsquickly,companieswillneedemployeeswhounderstandthedata.

BusinessAnalyticsistheuseofstatisticaltools&techniquesto:

• Findpatternsinyourdataforfurtheranalysise.g.productassociation

• Detectoutliersfromthehugedatapointse.g.frauddetection

• Identifyrelationshipswithinthekeydatavariablesforfurtherpredictione.g.nextlikelypurchasefromtheCustomer

• Provideinsightsastowhatwillhappennexte.g.whichoftheCustomersareleavingus

• Gainthecompetitiveadvantage

Programme OverviewTheprogrammeisdesignedonaschedulethatminimizesdisruptionofworkandpersonalpursuits.Theprogrammeisacombinationofclassroomandtechnologyaidedlearningplatform.Participantswilltypicallybeoncampusfora5dayscheduleofclassroomlearningeveryalternatemonthforaspanof12months,whichwouldideallybeplannedtoincludeaweekend.

Inthemonthofnoclassroomconnect,theclasseswillbeconductedoveratechnologyaidedlearningplatform.Thecontacthoursinthisplatformwouldbe24hoursamonthandeveryalternatemonth.(Detailssharedintheprogramcalendar)

CBA(CertificateProgrammeinBusinessAnalytics)isarigorousandchallengingprogramme.Theschedulewillincludefulldaysofteachingandeveningswillbeusedforguestlectures,projects,andgroupwork.Participantswillberequiredtostayoncampusduringthoseclassroomdays.

Benefits ofBusiness Analytics• Improvingthedecisionmakingprocess(quality&relevance)

• Speedingupofdecisionmakingprocess

• Betteralignmentwithstrategy

• Realisingcostefficiency

• Respondingtouserneedsforavailabilityofdataontimelybasis

• Improvingcompetitiveness

• Producingasingle,unifiedviewofenterpriseinformation

• Synchronisingfinancialandoperationalstrategy

• Increaserevenues

• Sharinginformationwithawideraudience

“Analytics and data are key tenants of our business at Everyday Health. They allow us to better analyze trends across our portfolio of health and wellness sites to create better, more insightful products and services for consumers, healthcare professionals and advertisers. Having more professionals skilled in big data is key to the growth of any global organization and the Business Analytics program at the Indian School of Business will help produce these professionals.”

Ben Wolin, CEO & Co-Founder, Everyday Health

Programme Calendar

ArrivAl to cAmpus: Feb 04, 2014

commencement oF progrAmme: Feb 05, 2014

inAugurAtion: Feb 05, 2014, 8:30 Am to 9:00 Am

clAss room/tutoriAls/cAses/tAl (technology Aided leArning): Feb 05, 2014 – dec 18, 2014

project & presentAtions: jAn, 2015

grAduAtion ceremony: Feb, 2015

The tentative programme schedule for the year 2013 -14 is indicated here. Please note that while every effort will be made not to change the dates in the calendar, ISB still reserves the right to modify the Schedule due to factors beyond its control.

contAct session hours - 286 (Includes Industry experts talk)

online session hours - 144**

**(Includes Tutorials, Tests, Mini Projects & few Modules)

FebruAry 2014 S M T W T F S

mArch 2014 S M T W T F S

April 2014 S M T W T F S

mAy 2014 S M T W T F S

june 2014 S M T W T F S

july 2014 S M T W T F S

september 2014 S M T W T F S

August 2014 S M T W T F S

october 2014 S M T W T F S

november 2014 S M T W T F S

jAnuAry 2015 S M T W T F S

december 2014 S M T W T F S

Programme FormatParticipantswilltypicallybeoncampusfora6dayscheduleofclassroomlearningeverymonthforaspanof11months,whichwouldideallybeplannedtoincludeaweekend.CBAisarigorousandchallengingprogramme.Theschedulewillincludefulldaysofteachingandeveningswillbeusedforguestlectures,projects,andgroupwork.Participantswillberequiredtostayoncampusduringthoseclassroomdays.

SASmoduleisgivenandthefeewouldbebasedonthemoduleselected.

*for a detailed curriculum visit http://www.isb.edu/certificate-programme-in-business-analytics

Curriculum*ThecomprehensiveCBAcurriculumprovidesaframeworkthroughwhichparticipantslearntoenhancetheirmanagementskills,expandtheirknowledgeofBusinessAnalytics,andgainastrategicperspectiveoftheretailindustry.Theprogramme’scoursesandthefinalprojectaredesignedaroundthereal-worldintegrationofbusinessdisciplines.Apartfromthesecourses,therearepreparatorycourseswhichwillhavetobecompletedbeforetheprogrammebegins.

• StatisticalAnalysis1:Estimation&Testing

• DataManagement1

• Operations1:Simulation

• DataManagement2:BigData

• StatisticalAnalysis2:RegressionModeling

• DataMining1:UnsupervisedLearning

• ForecastingAnalytics

• ContemporaryAnalytics1

• Operations2:Optimisation

• StatisticalAnalysis3:AdvancedStatisticalMethods

• DataMining2:SupervisedLearning

• ContemporaryAnalytics2

• DataCollection

• DataVisualisation

• Buinessfundamentals

• Projects

Modules

Pedagogy• PrecourseReadingMaterial

• RealCaseStudies

• MiniProjects

• ActionLearningProjects

• Simulations

• ExtensiveTutorials

• Online/Offlineevaluations

• PeerlearninginClassroom

Eligibility• Designedforprofessionalswhoare

alreadyworkinginanalyticstoenhancetheirknowledgeaswellasforthosewithanalyticalaptitudeandwouldliketostartacareerinanalytics.Thosewhoneedtousequantitativetechniquestoarriveatmosteffectivedecisionswillfindthisprogramstimulatingandchallenging

• Targetedsegmentshouldhaveatleast2yearsofworkexperience(desiredexperienceis3-6years).Forprofileswithexceptionalqualifications,theexperiencecriteriamaybewaived

• TheapplicantshouldhaveaBachelor’sDegreeinEngineering/MastersinStatistics,Mathematicsetcoranequivalentqualificationinanydiscipline

• Theparticipantswouldbespreadacrossfunctionslikemarketing,operations,supplychainmanagement,financeetcandgeneralmanagementinvariousindustries

• Fresherswithanalyticbentofmind&superlativeacademiccredentialswouldalsobeconsidered

Programme FeeThefeefortheprogrammeisRs.500,000plusservicetax(asapplicable).Thefeecoversthefollowing:• Admissionfee• Tuitionfee• Coursematerial• Accommodationandfoodduring

daysofclassesParticipantswillhavetobearthetravelcoststoattendclassesandwillhavetoprocuretheirownlaptopsfortheprogramme.Programmefeedoesnotincludereferencebooks.

SASfeewouldbeextraasperthemoduleselected.

Financing OptionsCREDILAA subsidiary of HDFC Limitedwww.credila.com

AVANSEA subsidiary of DHFL Limitedwww.avanse.com

ForInstallmentsoptionspleasecontactus.

FacultyLeadingfacultyfromglobalB-schools

Faculty DirectorProf.PBhimasankaram,ClinicalProfessorofStatistics&ExecutiveDirector-AppliedStatistics&ComputingLab,FacultyDirector-CertificateProgrammeinBusinessAnalytics.

Faculty BoardMr.KarthicBala,EverydayHealth

Prof.BhimasankaramPochiraju,ISB(FacultyDirector)

Prof.DebasisSengupta,ISI

Prof.SridharSeshadri,ISB

Prof.GalitShmueli,ISB

Indian School of Business, Hyderabad | Mohali

Contact: Marketing Services, Centre for Executive Education Indian School of Business, Gachibowli, Hyderabad - 500 032, India Ph: +91 40 2318 7516 / 2300 7041/42, Fax: +91 2300 7040, Email: execed@isb.edu

www.isb.edu/cee

“Analytics is an ever emerging, complex problem as our global data needs expand exponentially. Big data and contemporary analytics are particularly germane to our solution set at OneOcean, and so we were of course very pleased to see it covered in the certificate program at ISB, which led to our enthusiastic endorsement and participation. We believe that together, academia and industry can work hand-in-hand to build thought leaders to address today’s problems while cultivating tomorrows innovations.”

Don W. Davis, President & Chief Executive Offi cer, OneOcean Corporation

S.No. Descriptions Date

1 Applicationopenforbatchtwo September17,2013

2 Lastdateforreceivingapplication November21,2013

3 Onlinetest* November22,2013

4 Commencementofinterviews November26,2013

5 Finallistofselectedcandidates December12,2013

6 Blockingfees December16,2013

7 Firstinstalment December30,2013

8 Lastinstalment January15,2014

9 Commencementofprogramme February5,2014

#GMAT/GRE/CATscorescanbeconsideredasperthecutoffsdecidedbytheacademicteam.(ForOnlinetestexemption)

Admission Calendar