celebrity endorsement
TRANSCRIPT
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Celebrity Endorsement
Presented By:
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Contents• Overview• Who is a brand ambassador• Need for celebrity endorsement• Impact of celebrity endorsement• Beauties endorsing products• Role of networking sites• Who is a celebrity• Advantages of endorsement • Disadvantages of endorsement• Conclusion• Bibliography
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OverviewCelebrity Endorsement: An advertising campaign involving a well known person to promote a product or
service. A form of brand or advertisement campaign that involves a well known person using
their fame to help promote a product or service.
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Who is a Brand Ambassador
Brand ambassador is marketing jargon for celebrity endorser or spokes model, a person employed by an organization or company to promote its products or services.
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Need For Celebrity Endorsement Increases the sale Attract more attention of consumers Celebrity add new dimensions to brand
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Impact Of Celebrity Endorsement
Instant brand awareness Celebrity values are redefined Attraction towards product Celebrity helps to set up a new business
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Beauties Endorsing Products
Source attractiveness refers to the endorsers physical approach, personality, likeability, and similarity to the receiver modifying people’s attitude towards the brand.
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Role Of Networking SitesCelebrities use networking sites to promote a product
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Who Is a Celebrity?Celebrities are people who enjoy public recognition by a large share of a certain group of people.
Actors Sports Athletics
Entertainers Pop Stars
Businessmen Politicians
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Advantages Of Endorsement
Build Brand Equity Help people remember advertisements Make people believe that product
contributes to superstar status Stand out Brand creditability
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Disadvantages Overshadowing
Negative Publicity
Over exposure
Financial Risk
Less Equity
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Conclusion Most of the celebrity endorsement have favorable impact There is a positive relationship between different celebrity attributes and
buying decision of customers of FMCG. Choice of celebrity. Before choosing the celebrity the marketer has to decide how far the
benefits outweigh the risks associated. Celebrity endorsement can create a buzz and make a consumer feel
better about the product but it can not itself guarantee sales.
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Bibliography
• http://www.google.com/KHYATI89/celebrity-endorsement• www.socialsamosa.com/.../how-bollywood
-celebrities-are-using-social-media• www.emeraldinsight.com/doi/abs/• usdrinc.com/downloads/Celebrity-Endorsements.pdf
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Thank You