celebrating lazada’s 3rd anniversary

Celebrating Lazada’s 3rd Anniversary

Indonesia Philippines

Malaysia Thailand Singapore Vietnam

Our mission

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THE ONLINE DESTINATION SITE across Southeast Asia for customers & brands

Nov 21, 2014“ECommerce startup Lazada is moving quickly in its quest to become South East Asia’s Amazon.”

Dec 30, 2014

“Lazada is a company that is expanding so fast in the region it is hard to keep up.”

Lazada at-a-glance

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▪ The online destination site in Southeast Asia for customers & brands

▪ Launched 5 markets in March 2012: Indonesia, Malaysia, Vietnam, Philippines, Thailand

▪ Launched Singapore in May 2014

▪ One-stop shop to access locally and internationally sourced with over 10,000 sellers as of Dec 2014

▪ Created an end-to-end ecosystem enabled by best-in-class logistics and payments capabilities to address key challenges in Southeast Asia

▪ Backed by leading sector specialists and investors including Rocket Internet, Tesco, Temasek, Investment AB Kinnevik, Summit Partners and J.P. Morgan Asset Management

▪ HQ in Singapore with local offices

COMPANY OVERVIEW LAZADA PRESENCE

ThailandPop: 68m

MalaysiaPop: 30m

IndonesiaPop: 254m

PhilippinesPop: 108m

SingaporePop: 6m

China

Undisputed pan-Southeast Asia market leader addressing a ~550m population

#1

#1

#1

#1

#1

Lazada B2C eCommerce market position

VietnamPop: 93m

HK / ShenzhenSourcing hub

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~50% TRAFFIC COMES FROM MOBILE

Lazada’s best-in-class mobile platform attracts more engaged, loyal high-basket customers

Android downloads

5.9

+iOS downloads

million 2.5+million

MOBILE OPTIMIZATION

▪ Adaptive site based on screen size

▪ M-site adapted to all major mobile browsers

STRONG APP TRACTION

MOBILE MARKETING INNOVATION▪ Chat app partnerships

▪ Promotions through official and shopping accounts

▪ 3 million Lazada Thailand LINE followers in 2 days (total of 6.5 million to date)

SEA is an upcoming MOBILE-FIRST market with only 23% smartphone penetration: The smartphone explosion will come now

Early success in mobile massively extending Lazada’s leadership

Cheers to 3 Years!

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Lazada’s 3-Day Birthday Treat

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Exciting Flash Deals

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5419

GoPro Hero 4

Market Price: P20,940Flash Deal Price:

P16,800

iTechie 19” LED TV


P2,999

Apple iPhone 6 16GB


P26,999

Cherry Mobile Ace

Market Price: P1,,490Flash Deal Price:

P899

40

88

Invicta Pro Diver


P6,800

American Tourister Surf Spinner


P4,170

Calvin Klein One 200mL


P1,450

Thomson 1.8L Air FryerMarket Price: P9,995

Flash Deal Price:P4,999

Tickle Kids Learning TabletMarket Price: P1,000

Flash Deal Price:P449

Rayban Wayfarer (Black)


P3,499

Matrix AirconditionerMarket Price: P6,999

Flash Deal Price:P6,499

83 40 64 57

55 23 50

Exciting Flash Deals

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Exclusive Product Launch: Meizu M1 Note

P 7,999

5.5-inch 1080p Sharp IGZO display

MediaTek MT6752 64-bit 1.7GHz

Octa-core

Mali-760 MP2 GPU2GB of RAM

16GB

3,140mAh battery

Android 4.4.4, Flyme 4.0 skin

13MP rear-facing camera, LED flash

5MP front-facing camera

145g

Media Q&A

Indonesia Philippines

Malaysia Thailand Singapore Vietnam

celebrating lazada’s 3rd anniversary

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