cee strategy barometer

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What really matters to Top Managers in 2011 shows the current study by Pendl & Piswangergroup, the „P&P Strategy Barometer 2011“. 394 international Top-Managers from Austriaand CEE countries gave their opinions on the most important corporate strategies, HR strategies anddecisive traits of a CEO.

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  • 1. P&P Strategy Barometer 2011

2. Basic information

  • Available for clients between Sept 5 and Sept 26
  • 3 Questions
  • 1358 CEOs/ Top Managers contacted throughout P&P Region
  • Overall response rate: 29% (394 responders)
    • Top countries
      • BG (90%! Response rate)
      • HR (68%)
      • AL (56%)

3. Sample group 29% 394 1358 Total 20% 89 440 AT 26% 16 62 SRB 36% 27 75 SK 31% 16 52 SLO 46% 55 120 RO 33% 55 168 HU 68% 67 99 HR 36% 31 86 CZ 90% 18 20 BG 56% 20 36 AL Response Rate Responders Total contacts Country 4. Corporate Strategy 5. Corporate strategy Top three issues

  • Top issue over all CEE: Optimizing processes 13.7%
    • SLO: 23.1%
    • AT: 16.9%
    • SK: 14.9%
    • CZ: 14.3%
  • Increasing customer satisfaction 9.8%
  • Gaining access to new markets 9.1%
  • Expanding further 9.0%

6. Corporate Strategy Other important topics

  • Cutting costs - 8.6%
  • Focusing on core competences- 8.6%
  • Expanding product/ service portfolio - 8.2%
  • Winning strategic partners - 8%
  • Stabilizing the company - 7.6%

7. Corporate Strategy Top issues vary greatly throughout CEE

  • HU: stabilizing the company & cutting costs beats optimizing processes by far (13.0% each vs. 6.5%)
  • Countries that rate Optimizing processes top (SLO/ 23.1% and AT/ 16.9%) rate cutting costs at lowest (SLO/ 2.6% and AT/ 3.4%)

8. Core messages2 types of companies

  • 2 major groups of companies in CEE:
    • Focus of strategies lies outward (37.1%):
      • Increasing customer satisfaction (9.8%)
      • Gaining access to new markets (9.1%)
      • Expanding further (9%)
      • Expanding service/ product portfolio (8.2%)
    • Focus on internal issues (46.5%)
      • Optimizing processes (13.7%)
      • Cutting costs (8.6%)
      • Focusing on core competences (8.6%)
      • Winning strategic partners (8.0%)
      • Stabilizing the companies (7.6%)

9. Corporate Strategy Great spread in growth drivers

  • Gaining access to new markets
    • Most important in HU (14.6%)
    • Among top 3 in HR (12.9%), BG (10.7%)
    • Minor interest in SRB (4.3%)
    • Zero in SK
  • Increasing customer satisfaction
    • Top rated in SK (14.9%) as counterbalance to above (?)
    • HU: only 4.9%
  • Expanding further
    • focus issue in SRB (15.2%)
    • Also in BG (14.3%)

10. Strategic HR Issues 11. HR strategy Top three issues

  • personnel, team and organizational development -16.1%
    • Above or at slightly below average importance in all countries except HU (9.8%) and SLO (7.7%)
  • further developing leadership competence - 12.9%
  • improving working climate and staff commitment - 11.2%), and

12. HR Strategy Other important topics

  • establishing or expanding the performance management - 10.5%
  • supporting entrepreneurial thinking 10.5%
  • Establishing/ improving performance oriented salary systems 8.3%
  • Talent Management 7.7%
  • The rest is negligible (5.2% and below)

13. HR Strategy No unique opinions

  • Talent Management
    • Comparably important in SLO, HR, BG, SRB, AT
    • Of absolutely minor importance (3.5% and below) in AL, RO, CZ
  • Improving work climate/ staff commitment
    • Very important in SK, AL, RO, HU, SK
    • Of absolutely minor importance (7.1% and below) in BG, HR, SRB

14. HR Strategy Great spread most and least important

  • Diametrally inverse pictures in neighboring countries
    • AT: Leadership development most important, establishing / expanding performance mgt rated very low
    • CZ: establishing / expanding performance mgt most important (23.1%), Leadership development rated among the lowest

15. What makes an effective CEO ? 16. What makes an effective CEO ? Top results

  • Strategic thinker unanimously top (21.7%)
  • After this very diverse
    • Results oriented - 9.6%
    • Decisive 7.5%
    • Communication skills 7.0%
    • Change Agent 6.9%
  • Rest (11 options) below 6.5%
  • Remarkable: Tolerance for risk extremely low
    • Maximum in BG with 3.3%
    • Average 1.6%
    • Zero in AL, SRB

17. What makes an effective CEO ? Results orientation

  • AL 15%, against decisiveness (5%)
  • RO 13%, rest in average
  • SLO 12.8%, against communication skills (5.1%)
  • HR 11.5%, rest in average

18. What makes an effective CEO ? Decisiveness

  • Most required
    • BG (16.7%)
    • HU (13.1%)
    • AT (12.3%)
  • Zero in SRB

19. What makes an effective CEO ? Communication skills

  • CZ (10.7%), AT (10.3%)
    • SK (3.9%) more focus on integrity, change agent
    • BG (3.3%) more focus on decisiveness, analytical skills and results orientation

20. What makes an effective CEO ? Change Agent 21. What makes an effective CEO? Inhomogeneous results in several areas (1)

  • Authenticity
    • Comparably high scores in HU (12.3%), AT (10.7%), SLO (10.3%), SK (9.8%)
    • Very low scores in SRB (2.1%), CZ (1.2%), zero in AL, BG, RO
  • Drive
    • HR (12.1%), CZ (10.7%), SRB (10.4%)
    • Vs
    • AL, BG (3.3%), HU (1.5%)

22. What makes an effective CEO? Inhomogeneous results in several areas (2)

  • Integrity
    • SK (11.8%)
    • Vs
    • SLO (2.6%), CZ (0%)
  • Interpersonal skills
    • SRB (12.5%), AT (10.7%)
    • Vs
    • CZ (3.6%), BG (3.3%), HU (2.3%), SK (2.0%), AL (1.7%)
  • Creativity
    • AL (11.7%), SRB (10.4%)
    • Vs
    • AT (1.6%), HR (0.6%), SLO (0%)

23. Conclusions

  • Leadership development should comprise:
    • Strategic thinking
    • Decision making
    • Communication skills

24. P&P Your Partner for Success!

  • Please visit our website
  • www.ppromania.ro
  • Contact us for references and tailored solutions:
  • P&P Bucharest Office:
  • Dr. Pendl & Dr. Piswanger Romania SRL
  • 61 Unirii Blvd, 3rd Entrance, 6-7 floor, app. 605
  • Sector 3, Bucharest, Romania
  • Tel:+40 21 323 01 71/ 72
  • Fax:+40 21 323 01 80
  • E-mail:office@ppromania.ro