cbms4303 topic 3 slides (open university malaysia)

CBMS4303CBMS4303Management Information Management Information

SystemSystemSystemSystem

FACULTY OF BUSINESS & MANAGEMENTFACULTY OF BUSINESS & MANAGEMENT

September 2011Topic 3: IT Support in the Organisation

LORNA TIMBAH | PPW SABAH

1. Analyse the relationship between the organisation & IT

2. Describe 3 types of organisation structures3. Discuss the implementation of IT in the organisation

structure4. Explain the architecture and infrastructure of IT

Identify the goals of IT management5. Identify the goals of IT management6. Assess the steps to be taken in IT management7. Appraise the organisations involved in IT

management8. Explain what strategic management is9. Explain the Porter value chain model10. Explain the competitive force strategy & network

economy

TOPIC 3: IT SUPPORT IN THE ORGANISATION

LORNA TIMBAH | PPW SABAH | SEP2011

Learning OutcomesLearning Outcomes

economy



Relationship between the org & ITRelationship between the org & IT

Head Office Chairman

GM Division A

GM Division B

GM Division C

Plant Plant Plant

Accounts Manager

IS Manager

Supervisor Supervisor Supervisor

Marketing Manager

Production Manager

HR Manager



3 types of org structures3 types of org structures#1: Hierarchical org structure

Head Office Chairman

Project Senior Manager Division A

Project Senior Manager Division B

Assistant Accounts Manager

Assistant IS Manager

Assistant Marketing Manager

Assistant Production Manager

Assistant HR Manager

Project Senior Manager Division C



3 types of org structures3 types of org structures#2: Project-based org structure



3 types of org structures3 types of org structures#3: Matrix structure

Ministry of Local Gov &

Housing

KK City Sandakan Tawau 4 5KK City

Council

Technical Sector

Corporate Sector

HR MgtDept

Corp Affairs Dept

Fin & Budget Dept

Legal Dept

Operations Sector

Sandakan City Council

…

TawauMunic. Council

…

1

4

3

2

5



IT implementation in org structureIT implementation in org structure

Mainframe/terminalMainframe/terminal Distributed environmentDistributed environment PC environmentPC environment

processing processing

processing processing



IT architecture & infrastructureIT architecture & infrastructure

Increased independence from serverIncreased independence from server

� Goals◦ Ensuring continuous technology in a stable condition

◦ Ensuring that technology can be adapted according to changes that occuraccording to changes that occur

� What is managed?◦ Information

◦ IT infrastructure

◦ Knowledge workers



Goals of IT managementGoals of IT management



Steps taken in managing Steps taken in managing ITIT



Appraising orgs involved in IT Appraising orgs involved in IT managementmanagement

� Management which can change the firm’s objective, operation, product, service & environmental relationship so that the firm can achieve competitive advantages

� Strategies:◦ Low-cost provider

◦ Product/service differentiation

◦ Global market scope

◦ Focused niche market



Strategic managementStrategic management



Strategic managementStrategic management



Porter’s value chain modelPorter’s value chain model

Potential Entrants

•Threat of new entrants

Buyers

•Bargaining power of buyers

Industry competitors -

Rivalry among

existing firms

Suppliers

•Bargaining power of suppliers

Substitutes

•Threat of substitute products/services



Competitive force Competitive force strategystrategy



The network economyThe network economyFrom http://blog.getsatisfaction.com/2011/05/25/network-effect/?view=socialstudies

cbms4303 topic 3 slides (open university malaysia)

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