cbc bfs induction for bschool chennai 25-may-2015

38
Cognizant Consulting Capabilities April-May 2015

Upload: testerimtan

Post on 17-Dec-2015

18 views

Category:

Documents


3 download

DESCRIPTION

Induction Details

TRANSCRIPT

  • Cognizant Consulting Capabilities

    April-May 2015

  • | 2015, Cognizant

    Table of Contents

    Cognizant Overview1

    Cognizant BFS Consulting Service Lines3

    Cognizant BFS Consulting Practice2

    Our Consulting Success Stories at Wells Fargo4

  • | 2015, Cognizant

    Cognizant Overview

    3

    Recent Updates

    Announced acquisition of Trizetto, a provider of healthcare software and solutions, for $2.7

    Bn

    Acquired Odecee, a digital solutions company to expand Digital Transformation capability

    Acquired Cadient Group to help clients drive business transformation through Digital

    Technologies

    Acquired itaas, a digital video solutions major to expand Multiplatform Video Capabilities

    Announced three transformational deals totaling

    $3.5 Bn in TCV in Aug 2014

    Building platform, people and infrastructure synergies to deliver outcome based contracts

    (to a US Health Insurance Firm)

    Combined Ops with existing IT portfolio to deliver synergies (to a US Financial Services

    Company)

    Simplify, standardize and centralize the IT Infrastructure (for European Consumer Goods

    Co)

    Founded in 1994 (Nasdaq: CTSH)

    211,500+ employees (as on Dec

    31, 2014)

    HeadquartersTeaneck, NJ

    Revenue MixNA: 76.8%, Europe:18.4

    %, RoW: 4.9%

    25+ Regional sales offices

    1,260 active customers

    33,000+ Projects in 40 countries

    Market Cap Over $38 Bn

    Cognizant

    turns

    75+ Global Delivery Centers

    Revenue$12.21 Bn guidance for 2015 (19%

    YOY)$10.26 Bn in 2014 (up 16.4% YOY

  • | 2015, Cognizant

    Cognizant Banking and Financial Services

    4

    Cognizant has a strong team of consultants and proven capabilities serving top banks and financial services

    companies across the globe

    Leader in PEAK Matrix For European Banking AO Service Providers, Capital Markets AO and BPO service providers

    Ranked 4 by FinTech 100 (Oct14)

    Cognizant Worlds Most Admired Companies: Information Technology Services Industry Category (Rank #1)

    Cognizant ranks among the TOP 50 on the 2014 InformationWeek Elite 100 (April 2014)

    Consistently Recognized by Industry Analysts

    Present globally over 12 countries including delivery centers across NA, UK, Europe, APAC & LatAm

    15+ Emerging business utilities

    47,420+Strong Team

    1,100+Consultants

    6Out of Top 10 North American

    financial institutions

    9Out of Top 10 European

    Banks

    180+Clients

    BFS

    Strategic

    Focus

    Areas

    Digital Bank of the Future

    Business Analytics

    Delivery Transformation

    Growth Markets

    Risk and Compliance

    Business Transformation

  • | 2015, Cognizant

    Cognizant Viewpoint: Drive efficiency while innovating for the future

    5

    Horizon 1- Drive Efficiency -

    Horizon 3- Breakthrough -

    Horizon 2- Grow Market Share -

    Cognizant brings experience ranging from strategy and innovation consulting through operational efficiency,

    leveraging disruptive business models and technologies for competitive top- and bottom-line enhancement

    Operations Strategy Target Operating Model Sourcing Transformation Application Rationalization Operational Analytics Finance Transformation FP&A Optimization Program Management

    Optimize current

    state businesses

    Operations

    Margins

    Plan, launch and

    grow into adjacent

    businesses

    Market share

    New markets

    Breakthrough

    innovation to

    create new

    businesses

    New category creation

    Competitive disruption

    Market transformation

    Go to Market Strategy Growth Strategy Technology Optimization Change Management Supply Chain Management Campaign Management HR Management

    Innovation Business Analytics Sustainability Social and Mobile Advisory Asset Based Consulting Customer Experience

    Transformation

  • | 2015, Cognizant

    Table of Contents

    6

    Cognizant Business Consulting (CBC) Overview1

    Cognizant BFS Consulting Service Lines3

    Cognizant BFS Consulting Practice2

    Our Consulting Success Stories at Wells Fargo4

  • | 2015, Cognizant

    Cognizant BFS Consulting Practice

    7

    125+Consulting Managers focusing on

    practice development and leading engagements

    70+Practice Leaders

    and Principal Consultants

    200+Architects and Designers

    across geographical locations

    1,100+Member strong consulting team

    800+Consultants focusing on

    projects and domain competency

    Key BFS Consulting Offerings Business - IT Assessment Business - IT Transformation Business-Operations Technology Assessment Regulatory Compliance Adaptation (SOX, Basel, SEPA,

    MiFID, AML, etc.) Requirement Analysis Maturity Projection Offshorability Portfolio Analysis Commercial Off The Shelf (COTS) Product

    Implementation (Temenos, Eagle, TSYS, Vision Plus, Fidessa, etc.)

    Enterprise Data Management Consultancy Server Rationalization Services (SRS) Enterprise Data Governance Assessment (EDGE), ERP

    Consulting, BPM/CRM Strategy Access Control Framework Enterprise Technology Strategy SOA Assessment Client Reference Data Integration Initiative Independent Audit and Project Assurance Services

    We support our clients end-to-end through the value creation process by blending industry expertise with cross-industry solutions guided by transformational business and technology strategies

    CONSULTING

    INDUSTRIES

    CONSULTING SOLUTIONS

    Industry Standards BFS Domain Knowledge Base & Assets Domain Training & Certifications

  • | 2015, Cognizant

    Our recent Acquisitions in the Consulting Space

    8

    Equinox

    Consulting

    AimNet

    Galileo

    Performance

    PIPC

    Pepperweed

    Advisors Cognizant acquired Pepperweed Advisors, the IT consulting services division of Pepperweed Consulting. The acquisition brings to Cognizant's IT Infrastructure Services (IT IS) practice a strategic consulting capability in two areas

    - IT Service Management (ITSM) and IT Asset Management (ITAM)

    Cognizant acquired PIPC, a UK based Global Program Management Consulting Firm

    Cognizant acquired Galileo Performance, a , a Paris based IT Testing Consultancy.

    The acquisition provides Cognizant with the capability to optimize and extend business performance

    through IT system measurement, management and testing

    Cognizant acquired Massachusetts-based AimNet Solutions Inc., a managed infrastructure

    and professional services firm. In acquiring AimNet, Cognizant gained capabilities and

    expertise that strengthen the Company's fast-growing IT Infrastructure Services (ITIS) practice.

    Cognizant Acquired Equinox Consulting, a Financial Services Consulting Firm in France.

    Equinox has added a new flavor to Cognizants Business Consulting capabilities bringing in the experience for its deep regulatory consulting expertise, spanning Basel III, Solvency II,

    EMIR/Dodd-Frank, FATCA and MiFID, in addition to strategy consulting, organization and

    operations management, change management, and HR consulting

  • | 2015, Cognizant

    Our Top Tier Leadership & Consulting Team

    Sandy Gopalan

    Singapore, Ex - P&G

    Mark Livingston

    US, Ex - ATK

    BFS Domain Leaders

    Service Line Leaders

    Philippe Dintrans

    Global BFS Consulting

    Leader, Ex-McKinsey

    Rob Asen

    CIO Advisory, NA;

    Ex-Bearing Point

    Joseph Navarre,

    Organization Change

    Management, NA

    Ex- PwC

    Global Leaders

    Jon Hughes

    Program Management

    Consulting, NA; Ex-PA

    Consulting, Ex-E&Y

    Ed Elgerzawy

    Capital Markets,

    North America

    Ex-Deloitte

    Serge Malka

    Capital Markets,

    North America

    Ex-Equinox

    Sudhir Gupta

    Capital Markets,

    North America

    Ex-TCS

    Mahesh Subramanium

    Retail Banking,

    North America

    Ex-Deloitte

    Sabitha Vuppala

    Wholesale Banking,

    North America

    Ex-Infosys Consulting

    Joris van Dongen

    Europe

    Ed Herman

    Cards &Payments,

    North America

    Ex-EY

    Pradeep Hardikar

    Capital Markets,

    India &APAC

    Ex-Schwab

    Thomas Weber

    Capital Markets,

    Europe

    Ex-HP

    Alan Edwards

    Banking,

    UK

    Ex-Fujitsu

    Rupert Chapman

    CIO Advisory, UK;

    Ex-PA Consulting

    9

  • | 2015, Cognizant10

    A Top Tier Leadership and Team

    Aggressively recruited Partners and Principals from two key sources:

    Tier 1 consulting firms (e.g., A. T. Kearney, Deloitte, IBM, PwC etc.)

    Industry (to provide subject matter expertise in a particular vertical)

    90+ principals/ partners added to Consulting senior leadership in 2014

    Many of our Consultants grow through the ranks to become Managers

    We hire managers laterally from other consulting firms, as well as industry

    An employer of choice at leading business schools around the world

    #1 Recruiter from Indian Business Schools

    Very successful US B-School Recruitment Program (15 MBA schools)

    Consultants

    from B-School

    Managers from

    Consulting Firms

    Partners/

    Principals from

    Consulting

    Firms/ Industry

    We Have Built A World Class Team By Hiring Top Talent

  • | 2015, Cognizant

    Consulting Talent from Lateral Recruitment

    11

    Our Consulting Practice is continuing to acquire and develop talent to provide Tier 1 consulting services with deep domain and functional expertise

    Cognizant has hired from:

    Consulting peers such as Accenture, PwC, AT Kearney, Booz and Co., Deloitte and IBM

    Technology peers such as Adobe, Dell, HP, Infosys, Motorola and Oracle

    Industry leaders such as Amazon, AmEx, B of A, Caterpillar, Delta, Disney, eBay, GE, Honda, Nike, Sony , Target, and Wal-Mart

    23%

    25%

    52%

    2014 Lateral Recruitment North America

    Consulting Peers Technology Peers Industry

    Our experienced

    hires join us from

    Fortune 500

    companies and

    leading

    consulting firms

  • | 2015, Cognizant

    66% 76%

    34% 24%

    US India

    2014 Campus Recruitment

    Tier-1 B Schools Tier-2 B Schools

    Consulting Talent from College Campuses

    12

    Top 30

    31- 50

    Ranked

    Top 20

    21- 30

    Ranked

    Our campus recruits are from top-tier B-schools in US and India

    10

    35 31

    45

    0

    50

    0

    10

    20

    2011 2012 2013 2014

    MBA Hiring in NA

    # US MBA Schools

    # US MBA Hires (Right

    Axis)

    U. S. MBA hires include graduates from Michigan, Georgetown, UNC, NYU, Texas, Indiana, USC, Boston Univ.

    India MBA hires selected from Indias top 10 MBA programs like IIM-A, IIM-B, IIM-C, ISB, IIFT & XLRI

    Cognizant was the largest recruiter of MBA graduates from Indias top MBA programs in 2013 and 2014

    Our Consulting MBA recruiting is poised to double from 44 hires in 2014 to ~100 hires in 2015

    2015 recruiting will include undergraduate hires for the first time at the Business Analyst level

    221

    194

    220

    180

    200

    220

    240

    2012 2013 2014

    MBA Hiring in India

    # India MBA Hires

  • | 2015, Cognizant

    Our Consulting Roles & Location

    13

    Role Description Onsite Offshore

    Partner Consulting Industry veteran with 20+ years of experience across IT & sub domains in the Banking, Management Consulting and Capital Markets space

    Provides oversight and strategic inputs for recommendations, solution development and solution roadmaps to Consulting Engagements

    a

    Principal /

    Consulting Director

    Industry veteran with 15+ years of experience across IT & sub domains in the Banking, Management Consulting and Capital Markets space

    Provides oversight and strategic inputs for recommendations, solution development and solution roadmaps to Consulting Engagements

    a

    Consulting

    Manager

    10 - 15 years of experience across IT & sub domains in the Banking, Management Consulting and Capital Markets space

    Provides oversight and strategic inputs for recommendations, solution development and solution roadmaps to Consulting Engagements

    a a

    Senior Consultant 7 - 10 years of overall experience in the IT / Banking or Capital Markets Industry Industry expert with experience in specific sub domains in the Banking or Capital Markets space Provides functional expertise to consulting projects as a part of consulting project delivery team a a

    Consultant 4 - 7 years of overall experience in the IT / Banking or Capital Markets Industry MBA from a reputed B- School or Chartered Accountant Provides functional expertise to consulting projects as a part of consulting project delivery team a a

  • | 2015, Cognizant

    Forbes Insights Innovation Beyond the

    Four Walls

    Harvard Business Review Re-inventing Operating

    Model

    Industry leading thought leadership and academic research that have been leveraged for transforming our clients

    Big Data innovation to monitor and manage trading risk and fraud

    Mobilizing the Enterprise

    Making BYOD Work for Your Organization

    Code Halos How the Digital Lives of People, Things, and

    Organizations are changing

    the Rules of Business

    We work extensively with MIT, Carnegie Mellon and INSEAD

    Our Thought Leadership (1/2)

    14

  • | 2015, Cognizant

    Our Thought Leadership (2/2)

    15

    We work extensively with MIT, Carnegie Mellon and INSEAD

    Industry leading thought leadership and academic research that have been leveraged for transforming our clients

    Annual Industry Survey for Cards & Payments industry

    TABB Forum Spotlight SeriesRebuilding Risk and Compliance for the

    Age of Oversight

    Best practices on how to address Basel-III enterprise liquidity risk requirements

    Best practice for the impact of the Fed rule for US Foreign

    Banking Organizations (FBO)

    The impact of regulations on real-time

    margin management

  • | 2015, Cognizant

    Industry Recognition

    Our Consulting is widely recognized by the analyst community for its growing consulting capabilities

    Cognizant in particular appears

    poised to cross the divide from

    downstream operator to powerful

    upstream consulting organization.

    ..has the strength and

    independence to deliver value-

    added consulting as a stand-alone

    revenue source, rather than a sales

    tool or an added give-away to

    support or encourage downstream

    integration work.

    Cognizant cited as a Leader in

    Business Technology Transformation

    by Independent Research Firm

    Cognizant Business Consulting

    recognized for 'strong vision,'

    'superb client references,' and

    deep understanding of

    technology-enabled business

    transformation

    Vault Consulting survey Top 10 consulting firm in the very 3rd year of participation. (2011/12)

    Cognizant is no longer just a low

    cost provider, but rather, had

    moved itself to a consulting led

    organization

    Cognizant is definitely a firm that

    other competitors need to pay

    attention to because it is taking

    share in current market segments

    and attempting to challenge full-

    scale providers by adding

    business consulting and industry

    process knowledge

    Cognizants Giant

    Step The IT company

    is reimagining itself as

    a consultancy for the

    new era of the wired

    corporation Forbes

    India Feb 14 Edition

    16

  • | 2015, Cognizant

    Cognizant Business Consulting (CBC) Overview1

    Cognizant BFS Consulting Service Lines3

    Cognizant BFS Consulting Practice2

    Our Consulting Success Stories at Wells Fargo4

    17

  • | 2015, Cognizant

    Cognizant BFS Consulting Service Lines

    Business Consulting

    Technology Consulting

    StrategicConsulting

    Program Management

    Consulting

    OCM*Consulting

    Process & Quality

    Consulting

    * Organizational Change Management

    Click on each icon to know

    more about each Service Line

    OperationsConsulting

    18

    Consulting

    Engagements

  • | 2015, Cognizant

    Business Consulting

    Capital Markets

    Consumer Lending

    Cards & Payments

    Retail Banking

    Wholesale Banking

    19

  • | 2015, Cognizant

    Business Consulting Service Offerings

    Our Business Consulting arm was formed as a differentiator to enable Cognizant to become a transformation partner and trusted advisor to our clients (via consulting and not delivery sales)

    Requirement Analysis

    Maturity Projection

    Business Analysis

    (Requirements Management)

    COTS Product

    Implementation

    Build vs Buy

    Regulatory Compliance

    Adaptation

    Business-Operations-

    Technology Assessment

    Business-IT Transformation

    Business-IT Assessment

    Type of Problem Solving

    Business Capability-Process-Technology-Organization Mapping Enterprise/LoB level Gap Discovery

    Greenfield Development of Systems Large Scale Systems Consolidation Legacy Modernization & Migration

    Gradual Transformation of Business Capability Delivery Engine Business Process Re-definition, Outsourcing and Change Management

    Business and Technology Adaptation to regulatory challenges Specific solutions aimed at business verticals and geographies

    Enabling Build Vs Buy Decision using Cognizant package/vendor evolution framework and tools

    Assess strength of Requirements Management process Suggest improvement to the process in context of business needs

    Requirements Gathering and Analysis Solution Design Scope Management; Ensuring Requirements Traceability

    Vendor Product Implementation Customization of COTS product

    Offerings

    Case Study Provided

    20

  • | 2015, Cognizant

    Market

    Services

    Wealth

    Management

    Asset

    Management

    Investment

    Banking

    Capital Markets: Service Offerings

    Risk & Compliance

    1

    OperationalExcellence

    2

    Digital Strategy

    3

    Platforms

    4

    Risk

    Governance

    Volcker, FBO,

    Org

    Risk Transformation

    Liquidity, Market/FRTB,

    Counterparty, CCAR, Stress Testing,

    Shadow Banking, AML/Compliance

    Risk Support

    Functions

    Data, BCBS239,

    Architecture

    Risk

    Production

    Organization

    Transformation &

    Optimization

    Process Optimization &

    Transformation including

    Regulatory Alignment

    Outsourcing/Offshori

    ng Studies

    Client experience

    Customer Analytics

    Sales efficiency

    Digital Operational Transformation/Strategy

    Trading AML Compliance Risk Dashboards

    Risk (Counterparty, Liquidity & Market) Reg Reporting

    Reporting Utilities

    Key Issues AddressedCapabilities

    Best-in-class vendor package selection for venturing into institutional custody business

    New global operating model for OTC derivatives clearing organization complying with new

    regulation and establishing client focus

    Global expansion in Investment management business through redesign of domestic IT

    infrastructure as shared services

    Development of industry trade warehouse platform on Deriv/SERV

    Reduce European cross border settlement cost and harmonize various market rules and practices

    and deliver Domestic market for Europe

    Leading edge middle office platform for straight through processing of centrally cleared OTC

    derivatives

    Liquidity Stress testing and scenario analysis platform enabling setup of different assumptions

    as a part of BAU, Market, Idiosyncratic &

    combined scenarios

    21

  • | 2015, Cognizant

    Large Middle East Bank

    Client was venturing into custody business and wanted a state of the art IT infrastructure to service institutional custody clients

    Provided an outside-in view with industry expertise on best practices , trends and IT products. Defined the target operating model, establishes various shared functions interaction and evaluated COTS products for Custody, Fund Administration, and OMS

    Top 100 Investment Manager

    The Client was looking to grow the Investment Management business while running the existing domestic business efficiently. Existing IT infrastructure and shared services model were challenges

    Conducted Biz-Ops-IT Assessment through a conceptual model to identify constraints and proposed a target architecture. Identified quick wins and

    strategic projects

    Large European bank The bank wanted to restructure clearing services

    organization due to OTC derivatives regulatory changes to create a client-focused organization that is efficient, transparent, flexible and scalable

    Multiple target operating model options were created ranging from fully shared to fully silo-ed as well as hybrid models showing benefits and risks. Recommended hybrid global target model based on extent of change and associated qualitative and quantitative benefits

    Premier Canadian Investment Bank

    The Capital Markets group currently has a fragmented IT landscape with loose governing standards, multiple products and inconsistent architecture frameworks.

    The Architecture Blueprint program measured the current alignment of the IT portfolio to business requirements. Synthesize the information to come up with an enterprise blueprint, architecture framework and governance standards

    Capital Markets: Success Stories

    Large Global Bank

    Driven by Regulatory reporting obligations, client needs single view of risk and finance in real time.

    Integrated Risk Control Architecture: Holistic Architecture that supports multiple asset classes and areas of Portfolio Risk like Credit and Counterparty Risk, Liquidity Risk, CVA, Market Risk

    Integrated Risk Management Program Capital Market Enterprise Blueprint Target Operating Model Strategy Definition

    Large European Bank

    The existing AML framework relied on manual processes. Regulators required to move to risk-based approach

    Conducted a comprehensive assessment including subject areas and source system identification, Source-to-Target mapping based on Source Analysis followed by high-level system design

    Operations and IT AssessmentProduct Evaluation for Custody

    Implementation

    Anti-Money Laundering Program

    COTS ProductImplementation

    Regulatory Compliance Adoption

    Regulatory Compliance Adoption

    Business IT Assessment

    Business-Operations-Technology Assessment

    Business IT Assessment

    * Service Offering Type22

  • | 2015, Cognizant

    Auto FinanceDefault

    Mortgage

    Servicing

    Mortgage

    Servicing

    Mortgage

    Origination

    Consumer Lending: Service Offerings

    23

    Business & IT

    Strategy

    1

    Operational

    Excellence

    2

    Digital

    Strategy

    3

    Risk &

    Compliance

    4

    Default Strategy

    Analytics

    LOS and Default Servicing

    Platform Replacement

    Assessment

    Regulatory

    Compliance

    Assessment

    Customer Experience

    Analysis and Strategy

    Roadmap

    Business Process

    Assessment and

    OptimizationRegulatory Alignment

    Workflow Design &

    Automation

    Client Journey/Experience

    Lending System Transformation

    Paperless Supply Chain

    Integrated Credit Risk Management

    Doc ManagementProcess Control

    Design &

    Implementations

    Performance

    and Exception

    Reporting

    Key Issues AddressedCapabilities

    Risk assessments, regulatory gap analysis

    Operational efficiency studies

    Implementation from Program management to BA support

    Process improvement (client/internal)

    Digital Target operating models

    Platform and package selection

    Partnerships

    Regulatory

    Interpretation &

    Assessment Data Quality

  • | 2015, Cognizant

    Multiple disparate business functions were sending correspondence to the borrower through various systems and templates. The overall process was manual, distributed, inefficient and did not provide audit trail, controls and led to poor customer experience

    Cognizant prepared the target state process and technology architecture and roadmap

    The solution leveraged enterprise architecture components and concepts to deliver a state of the art solution based on contemporary technology

    Client had signed Consent Order with OCC to changeServicing and Default business process to align it with the Audit findings

    Prepared OCC Response and implementation plan, which required significant changes to Servicing and Default business process and data structures, analytics, Governance and Data Quality Management practices built around timely and accurate reporting, controls and exception management

    Client required to report to US Dept of Justice as part of a settlement that includes a $4B credit penalty which could be reduced through loss mitigation implementation

    Cognizant partnered with Default Operations and Internal MIS Reporting to identify eligible credits, source systems, trigger logic, data elements, and business rules needed to report credits

    Worked with DOJ External Reporting team to code the menu item reporting logic, field mappings, edit checks, and tables

    Client wanted to prepare for scale as they were acquiring portfolios aggressively along with reducing costs and optimizing Mortgage Claims process

    Mapped end to end claims process and analyze it across several dimensions which are critical to outsourcing such as process maturity, stability, skill level, complexity etc. to provide a data-based process outsourcing roadmap

    Reduced operations costs by 50%

    Mortgage Servicing Transfer processes were manual, distributed and inefficient leading to long turn around time, limited audit trail and rework

    Captured business processes & inventoried process requirements along with Handoffs and dependencies, Entry/exit criteria, Metrics, SLAs and mapped technology landscape

    Post process analysis, determined optimization opportunities and defined high level to-be processes

    Loan Acquisitions Process Optimization and IT

    Roadmap

    Mortgage Claims Process Outsourcing Default Mortgage Compliance Assessment &

    Implementation

    Top 5 Bank wanted to consolidate multiple disparate LOS systems post-acquisition, to reduce costs, improve TAT and manage operations more efficiently

    Leveraging the Cognizant proprietary LOS Consolidation Framework, assessed the current process and technology architecture across Bank and acquired portfolio to define future state process and technology architecture

    Mortgage Data Analysis and Compliance

    Roadmap

    Customer Experience Strategy Mortgage LOS Consolidation Analysis and

    Optimization

    Consumer Lending: Success Stories

    Business IT Transformation Business

    IT Assessment

    Business-Operations-Technology Assessment

    Business-Operations-Technology Assessment

    Business Analysis(Requirements Management)

    Regulatory Compliance Adoption

    * Service Offering Type24

  • | 2015, Cognizant

    Loyalty &

    Rewards

    Merchant

    AcquiringCard IssuingRetail

    Payments

    Cards & Payments: Service Offerings

    25

    Risk &

    compliance

    1

    Operational

    Excellence

    2

    Digital

    Strategy

    3

    Platforms &

    Solutions

    Risk

    Governance

    PCI, Durbin, Reg

    E, Org

    Risk Transformation

    Card Act, Interchange

    Qualification, Know Your

    Customer

    Risk Support

    Functions

    Interchange

    Qualification,

    BCBS239

    Risk Reduction

    Fraud, Credit

    Target Operating

    Model, Roadmap,

    Transformation &

    Optimization

    Target Operating Model,

    Process Optimization &

    Transformation, Platform

    Migration

    Loyalty Program

    Redesign, Target

    Operating Model

    Personalized Digital Customer

    Experience

    Advanced Analytics & TOFU

    Personalization

    Targeted Campaigns

    Digital Operational

    Transformation/Strategy

    Mobile EMV/Chip & Pin Processors

    Fraud &

    Security

    Authorizations &

    Settlement

    Key Issues AddressedCapability

    Geographic expansion

    Target operating models

    Digital strategy & roadmap

    Adoption of new alternative payments

    Improving customer acquisition and retention

    Addressing the emergence of disruptive technologies

    Declining customer loyalty and engagement

    Strategic evaluation of leveraging low cost locations

    Post merger integration or divestiture of organizations/business units

    Promotion of process industrialization

    Platform and package selection

    Recognition &

    Redemption

    OutsourcingStored Value

    Acquirers

    Simplified

    Customer

    Onboarding

    4

  • | 2015, Cognizant

    Leading EMEA acquirer Integrated fraud, dispute and mailroom processing

    conducive to adapting business rules to meet changing needs across credit card networks (Visa, MasterCard, etc.) or the back-end system of records

    Reduction in time/cost by avoiding manual processing errors and omissions as well as speeding up communications with the relevant associations

    Large UK Bank Credit card processes take over 5 days to fulfill a

    physical card Instantly approved card applicants are having to wait

    until their plastic card arrives by post before they can make a purchase

    Credit card customers do not have a dedicated loyalty offering equivalent to Everyday Offers for current account customers

    A leading global payments, network and travel company

    Client required the enablement of online self servicing for rewards exploration, redemption, fulfillment and account management

    Browse catalog and redeem rewards such as merchandize, gift certificates and eCertificates

    Real time transfer of reward points to over 35 travel partners (airlines and hotels)

    Provided targeted offers and discounts to card members

    Global Commercial Payments Provider The client wanted to transform the way in which

    customers are on-boarded for GCP services Requirements included the delivery of self-service

    model for customer query resolution and managing a

    lower cost of ownership Provided enhanced experience across complete

    mobile channels covering mobile/tablet web sites, native as well as responsive sites

    Reduced the cost of ownership for the total business model

    Cards & Payments: Success Stories

    Large Global Bank Banks increased demand to innovate was

    impacted by a limited ability to rapidly test and evaluate innovation opportunities

    Current project portfolio has created fragmented innovation efforts across team and business units

    Business needed to scale the innovation pipeline High time-to-market and to deliver innovations in

    products & services

    Driving Digital Innovation Customer On-boarding Comprehensive Rewards Platform

    Top 10 US Bank Client needed to bring their card processing

    platform in-house to improve responsiveness to business needs, protect IP and custom data and reduce costs

    Provided the client with control and the ability to improve the customer experience.

    An in-sourcing assessment and migration roadmap was required across the architecture, processes and applications

    Digital Card Acquisition/Virtual CardsChargeback Dispute ManagementCore Payment Processing

    Business IT Transformation

    Business IT Transformation

    Business IT Transformation

    Business-Operations-Technology Assessment

    Regulatory Compliance Adoption

    Business-Operations-Technology Assessment

    * Service Offering Type26

  • | 2015, Cognizant

    ServicingMoney

    ManagementOnboardingAcquisition

    Retail Banking: Service Offerings

    27

    Risk &

    compliance

    1

    Operational

    Excellence

    2

    Digital

    Strategy

    3

    Platforms &

    Solutions

    4

    Risk &

    Compliance

    Ops

    Risk & Compliance Modeling

    and Reporting

    Process Re-

    engineering and

    Digitization

    Performance

    Monitoring and

    Reporting

    M&A

    Integration

    Digital Banking Transformation

    Roadmap

    Customer Experience Assessment &

    Design

    Branch Transformation

    Omni Channel Design &

    Roadmap

    Key Issues AddressedCapability

    Banks have to industrialize risk and compliance operations so as to minimize distraction and maximize efficiencies.

    Cyber security is the most important concern of banking customers using digital channels. Banks need to invest in cyber security to maintain the customer trust

    Post crisis, banks have realized cost savings from low hanging opportunities. But now the digital investment needs, compliance costs and revenue challenges require deeper transformational efforts to trim costs and prioritize digital investments

    Banks need tor realign middle and back office efficiencies using digital capabilities. They are looking

    to reduce transactional costs without compromising quality of service

    Demographic shifts, customer expectations digital disruptors and non-bank challengers requires Banks to transform their customer acquisition and retention strategies and deepen relationships with existing customers

    Low cost funding sources may migrate to better rate accounts requiring banks to improve acquisition rates

    Banks are challenged by the limitations of the legacy infrastructure to serve their digital needs and how to achieve core platform transformations

    Next Best

    Action

    Business and

    Technology

    Operating

    Model

    Digital

    Technology

    Modernization

    Assessment

    Product/Platform

    Evaluation &

    Recommendation

    Analytics & Data

    Infrastructure

  • | 2015, Cognizant

    Large UK Bank The bank wanted to perform a consolidation of system

    interfaces spanning several regions by implementing a single core banking solution

    Developed business case, facilitated requirement workshops with the client and vendor, documented interface requirements, and created an architecture framework

    Client was provided with the business case, blueprint, solution design and implementation roadmap

    Large Canadian Credit Union The client sought to implement a uniform core banking

    solution and harmonize business processes to realize efficiencies and synergies

    Provided a recommended vendor engagement model framework and best practices for approaching requirements management, testing strategy, and data migration for the creation of To-Be processes

    Client was provided with a core transformation blueprint and implementation roadmap

    Midwest Bank The bank is implementing a RTO solution for its digital

    channels to achieve a significant increase in conversion rates and improve share of wallet

    Conducted workshops and ideation sessions across product, customer experience, analytics and technology groups to update roadmap, generate ideas for program acceleration and define a roadmap for implementation. Supporting the operations & technology solution

    Provided the bank with short term and long term initiatives to accelerate value realization

    Large European Financial Institution The bank was seeking to develop a Multi-Channel

    Platform and transform their online banking presence to satisfy customer needs

    Re-engineered their existing online banking platform with supportive modular architecture which enabled the delivery of improved functionalities and features such as E-fraud detection, transaction signing support, electronic bill presentment and payment

    Realized IT cost savings through replacement of obsolete systems and technology

    Large Canadian Bank The bank was seeking to improve the sales

    onboarding experience across consumer products, digital and physical channels

    Defined a framework for new customer onboarding that would support compliance standards, maintain key functionality, and deliver a unique customer experience. Performed business impact assessment, solution design and business case

    Bank has a uniform solution design, business case and implementation roadmap

    Digital Channels Enterprise Customer

    Onboarding

    Online Banking Re-Engineering Real Time Offers

    Large Mid West Bank There was a need to improve the efficiency and

    producing credit risk reports, and improve overall risk analytic capability

    Redefined the risk strategies and processes to drive better outcomes from risk metrics, including developing reserve and capital adequacy models

    Bank now has predictable and compliant credit risk analytics and reports

    Core Platform ImplementationCore Banking System AssessmentCredit Risk Management

    Retail Banking: Success Stories

    28

    Business IT Transformation

    Regulatory Compliance Adoption

    Business IT Transformation

    Business IT Transformation

    Business-IT Assessment

    Business-IT Assessment

    * Service Offering Type

  • | 2015, Cognizant

    Trade FinanceCash

    ManagementWholesale

    Payments

    Commercial

    Lending

    Wholesale Banking: Service Offerings

    OperationalExcellence

    1

    Digital Strategy

    2

    Product Innovation

    3

    Risk & Compliance

    4

    KYC / FATCA solutions

    AML Compliance and

    Sanctions Screening

    Commercial Credit Risk

    Appraisal and

    Management

    Process and

    Operating Model

    Optimization, Future

    State Definition

    COTS Product evaluation and

    implementation

    Mobility -Transaction

    Banking and

    Commercial Lending

    Channel Integration and

    Modernization

    Enterprise Reference and

    Transaction Data,

    Reporting and Analytics

    Key Issues AddressedCapabilities

    Technology Modernization with new COTS product or custom solutions (Payment Hubs,

    Account Onboarding, Loan Origination and

    Servicing solutions) advisory services.

    Customer Experience enhancement with Mobility solutions, channel optimization and integrations

    Operating model optimization centralization and consolidation across geographies and LoBs

    Revenue enhancement with Product Innovation -Account Receivables/ Payables automation,

    cross-border FX Payments solutions, Open

    Account Portal solutions etc.

    Operational Efficiencies with Process Optimization, Digitization and Automation.

    Improved Intelligence with enhanced Data Management, Reporting and Analytics

    Customer Analytics

    Business IT Landscape Assessment and To-be Solution

    Recommendations

    Open Account PortalCross-border Low Value

    Payments

    Commercial Cards; Supply

    Chain Integration

    29

  • | 2015, Cognizant

    Leading Global Bank

    The Client was aspiring to capture the market by defining the Open Account transaction space

    Identified functionalities that would enable client to quickly onboard customers resulting in early realization of ROI. Features included Purchase Order and Invoice Creation, Buyer/Supplier Configuration Management, Document Management

    Leading Global Investment Management Firm Enterprise Payment Hub implementation for stronger

    global and domestic payment capabilities, multi-geography and product support, cost reduction andimproved customer service

    Engaged in evaluation and selection of COTS product,and subsequent gap analysis and functional designfor multi-year implementation. Client won EMEAFinances Treasury Services award for the project

    Leading Fortune 100 Financial Services firm The Asset Management group is undertaking

    replacement of Commercial Mortgage legacy platform to improve operational efficiencies, speed-to-market and scalability to support aggressive business growth strategies

    Cognizant Business Consulting team performed current state process mapping and future state definition for deal origination through closing, requirements definition for the new platform and is currently continuing the engagement with functional specifications for implementation

    Large North American Bank

    Client was seeking an independent assessment of the existing systems to review its business processes, technology landscape, external interfaces and perform current state functional decomposition of identified applications

    Conducted end-to-end process mapping of the Business Banking LoBs, analyzed business rules of the applications and provided recommendations based on Industry Standards

    Leading North American Bank Client was looking to build technology and operational

    capabilities to meet US and Canada market growth strategy, across multiple commercial and corporate lending LoBs

    Performed independent assessment of multiple loan origination systems used in different business units, defined business requirements (bringing in industry best practices), and made product recommendations for replacing with a single consolidated Loan Origination platform

    Prominent UK based bank Bank was looking to launch a new product offering FI

    clients ability to make local currency payments in 180+ countries, to reduce costs and complexities of multiple Nostro accounts

    Solution definition and design was done, following a prototyping based approach. Features of implemented solution included web-based FX payment initiation from a single Global Account denominated in major tradable currencies, automated end-to-end deal booking and settlement process and upfront pricing

    Wholesale Banking: Success Stories

    Payment Hub COTS Product Evaluation and

    Solution Definition

    Exotic Currency Payments Solution

    Conceptualization and Design

    Loan Origination Assessment and Solution

    Recommendations

    Open Account Service Offering

    Commercial Loan Origination IT Strategy

    Definition

    Process Consulting for Commercial Mortgage

    modernization

    30

    COTS ProductImplementation

    Business-Operations-

    Technology AssessmentBusiness-

    IT Assessment

    Business-IT Transformation

    Business-IT Transformation

    Business-IT Transformation

    * Service Offering Type

  • | 2015, Cognizant

    APPENDIX

  • | 2015, Cognizant

    Our Capabilities built up through Equinox Acquisition

    32

    Supports Financial Institutions, Asset Managers and Corporates in the transformation of their business lines that are impacted by numerous regulatory changes (Basel 3, EMIR, DFA, MIFID, FRTB,

    AIFM)

    60 consultants

    Support to Risk divisions, Financial divisions and Compliance divisions in implementing regulatory requirements (Basel III & Stress Test, IFRS, FATCA, 4th Directive, Banking Act, etc.) and their impacts on the organization, processes and the information systems

    60 consultants

    Support to insurance companies and welfare institutions in their revenue function (finance/risks)

    industrialization and redesign projects, in Solvency 2 directive implementation and in optimization of the value chain.

    20 consultants

    Support to network banks, direct banks and specialized financial institutions in their major operational efficiency improvement and optimization projects

    40 consultants

    Professionalization of the Human Resources function (organization, process, HR information systems, HR performance measurement), support to the HR division in its activities (skill management, variable pay system, training, coaching and corporate culture), and implementation of the HR components of the transformation or restructuring plans

    20 consultants

    200 professionals servicing FSI in France and Europe with focus on strategy consulting, organization & operation management, project management, change management & HR consulting

  • | 2015, Cognizant

    Digital Consulting Success Stories

  • | 2015, Cognizant

    Online Banking Platform Migration

    34

    Business Need

    Client was lagging behind its peers in online presence and wanted torevamp & enrich online banking experience for its 9 million customers.

    The bank wanted to rebuild their current online banking site on a Vendorproduct. .

    Challenges

    Vendor was responsible for 100% of application development for theBanks Online Banking platform. So, there was complete dependence onthem

    Faster T2M was absolutely key to the Bank for refreshing OLB, but at anygiven point in time, Vendor was lagging behind by 2 Releases

    Lack of standards, inconsistencies across modules, deviations from Design,poor maintainability and so on

    Cognizant Solution

    Cognizant UX expert enhanced the Look-and-feel of OLB platform

    Cognizant Business Analysts managed Requirements including BillPayment, Transfer & Payments, P2P Transfer, Money movement.

    Cognizant team of .NET Architects formed the Architecture GovernanceCouncil, reporting directly to the Banks Solution Architect

    Provided Reference Architecture and Governance to all teamsmaking changes to the OLB repository (i.e. OLB, MM, CCAP andWealth Management)

    Addressed gaps in the current design and review processes

    Acted as Gatekeepers for the deliverables from the Developmentteam

    Liaised with Vendor product team, Development team (from anotherVendor to the Bank), Refactoring team, BAs, Testing team,Performance Engineering team

    Cognizant Performance Engineer enhanced the performance of the OLBapplication with stringent NFRs

    Business Benefits

    More than 9.3 million Online Banking customers migrated to the newenhanced platform in an accelerated timeline

    Around 300k Payments & Transfers handled every day

    Around 200k Bills paid every day

    6 million page views through 1 million customer logins every day

    Stable platform delivery with high performance Time taken for customersto Login reduced from 30 secs to 5 secs

    Improvement in overall Maintainability, Simplicity, Readability andPerformance of the system resulting in low Maintenance cost

    Technology

    Vendor product for OLB

    .NET ASP.NET, C#, WCF, MVC

    TFS, Visual Studio, JavaScript Frameworks

    SQL Server, DB2

  • | 2015, Cognizant

    Mobile Microsites & Analytics Integration

    35

    Business Need

    Increase Customer Reach: Micro-site mobilization is an acquisition andcross-sell strategy, targeting new customers and existing customers andleverages smart-phone penetration

    Provide enhanced User Experience on Mobile Channel, consistent withWeb Channel.

    Business users need to be in control of content.

    Need for increased cross-selling through Targeted Campaigns on mobilechannel.

    Cognizant Solution

    Mobile optimized site (Responsive design) for multiple Device types(Phones, Tablets) with content-managed pages (Interwoven)

    Integration with Bing Maps API to locate ATMs and Branches using zipcode/area code

    Enhanced Performance through usage of Sprite Images, Gzip etc.

    Clickstream Analytics Adobe SiteCatalyst, Target Marketing & OfferManagement Adobe Test & Target, Multi-Channel Analytics AdobeInsight

    Technology

    Business Benefits

    Consistent user experience across channels

    Increased cross-sell opportunities cross-selling through targetedcampaigns

    One of the top 5 Mobile Financial Services in USA as of Mar 2014 (as perKeynote)

    Average Form Starts per Week 5200+ & Average visits per Month 740K+

    None of the firms we reviewed lets customers apply for new productsthrough a downloadable app or even initiate an application to becompleted through another channel. We dont believe a dedicatedmobile application for new products is necessary, but we do believe thatletting customers and prospects respond to marketing offers is animportant opportunity for banks. ABC Bank, for example, lets visitors to itsmobile website click on the apply link within a product screen and thenfill out a simple, cleanly designed set of five fields with a simple promise, .. . well get right back to you

    Forrester 2013 US Mobile Banking Functionality Rankings

  • | 2015, Cognizant

    Mobile Prepaid Cards UX Revamp

    36

    Business Need

    One stop shop for all the prepaid card features and information andKeep up with market trends to offer best mobile user engagement.

    Providing the best user experience on mobile devices and accessing thePre-paid cards information and features at finger tips.

    A simple, engaging and user friendly application.

    Drawbacks of Current Application

    Inconsistent alignment, spacing/ padding across the application andInformation grouping is reducing scan-ability

    Inconsistent positioning of CTA (action buttons) and attributes andRedundant navigation can confuse user

    No consistent font style/ font family and No visual hierarchy is provided

    Only Primary colors and Bold Fonts have been used for the secondary/support functions and does not match current trend.

    Cognizants Proposed Solution

    Visually Appealing UI

    Layered UI approach which is the latest trend in the Mobile UI design.

    Effective and logical presentation of information and form elements.

    Effective Use of Iconography and Typography.

    Key information is emphasized to gain user attention.

    Effective utilization of real estate.

    Layered UI approach to make the screen look visually appealing and engaging.

  • | 2015, Cognizant

    Targeted Promotion in Branch through iBeacon

    37

    What is a Beacon?

    A Beacon is a small, wireless device. When placed in a physical space, it broadcasts tiny radio signals to smart devices. Smartphones

    that are in range are able to 'hear' these signals and estimate their location very precisely, as well as communicate with the beacon to

    exchange data and information.

    Demo App

    In this demo app, the user is notified (via an native notification)when (s)he enters a predefined perimeter. Here we haveconsidered the Banks Branch.

    Notification Screen: User will get a notification message with theBank logo as Welcome to Branch when they enter theperimeter or when they move near to beacon.

    Banker: The Banker is alerted with a notification message aboutthe arrival of the customer inside the Branch. The Banker canpush a relevant offer to the customer

    Offer: The customer gets a notification on the Offer pushed bythe Banker.

  • | 2015, Cognizant

    Digital Analytics

    38

    Business Need

    As part of the Online Channel Refresh program, the Bank wanted to start aninitiative to track a 360 degree view of the customer experience on theBanks online and offline channels

    Customer recognition at each touch point

    Faster T2M from business lines & marketing organization.

    Targeted Campaigns increased product adoption due to Cross sell &Upsell

    Building Personalization through segment identification

    Ability to improve efficiency and speed within the reporting and analyticenvironment.

    Cognizant Solution

    Target Marketing & Offer Management using Adobe Test & Target

    Multi-Channel Analytics using Adobe Insight

    Recognize customers using common key across multiple channels

    Build unified online & offline data store for 360 degree view

    Custom tagging for online analytics using Adobe Site Catalyst

    Tag Management using Ensighten

    Highlights

    Benefits to the Bank as highlighted in the Forrester Research paper

    Achieved risk-adjusted 3 year ROI of 25%.

    Reached break-even on the investment within one year.

    Used a triangular distribution low, medium, and high to risk-adjust costsand benefit estimates

    Technology