cbc bfs induction for bschool chennai 25-may-2015
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Cognizant Consulting Capabilities
April-May 2015
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| 2015, Cognizant
Table of Contents
Cognizant Overview1
Cognizant BFS Consulting Service Lines3
Cognizant BFS Consulting Practice2
Our Consulting Success Stories at Wells Fargo4
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| 2015, Cognizant
Cognizant Overview
3
Recent Updates
Announced acquisition of Trizetto, a provider of healthcare software and solutions, for $2.7
Bn
Acquired Odecee, a digital solutions company to expand Digital Transformation capability
Acquired Cadient Group to help clients drive business transformation through Digital
Technologies
Acquired itaas, a digital video solutions major to expand Multiplatform Video Capabilities
Announced three transformational deals totaling
$3.5 Bn in TCV in Aug 2014
Building platform, people and infrastructure synergies to deliver outcome based contracts
(to a US Health Insurance Firm)
Combined Ops with existing IT portfolio to deliver synergies (to a US Financial Services
Company)
Simplify, standardize and centralize the IT Infrastructure (for European Consumer Goods
Co)
Founded in 1994 (Nasdaq: CTSH)
211,500+ employees (as on Dec
31, 2014)
HeadquartersTeaneck, NJ
Revenue MixNA: 76.8%, Europe:18.4
%, RoW: 4.9%
25+ Regional sales offices
1,260 active customers
33,000+ Projects in 40 countries
Market Cap Over $38 Bn
Cognizant
turns
75+ Global Delivery Centers
Revenue$12.21 Bn guidance for 2015 (19%
YOY)$10.26 Bn in 2014 (up 16.4% YOY
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| 2015, Cognizant
Cognizant Banking and Financial Services
4
Cognizant has a strong team of consultants and proven capabilities serving top banks and financial services
companies across the globe
Leader in PEAK Matrix For European Banking AO Service Providers, Capital Markets AO and BPO service providers
Ranked 4 by FinTech 100 (Oct14)
Cognizant Worlds Most Admired Companies: Information Technology Services Industry Category (Rank #1)
Cognizant ranks among the TOP 50 on the 2014 InformationWeek Elite 100 (April 2014)
Consistently Recognized by Industry Analysts
Present globally over 12 countries including delivery centers across NA, UK, Europe, APAC & LatAm
15+ Emerging business utilities
47,420+Strong Team
1,100+Consultants
6Out of Top 10 North American
financial institutions
9Out of Top 10 European
Banks
180+Clients
BFS
Strategic
Focus
Areas
Digital Bank of the Future
Business Analytics
Delivery Transformation
Growth Markets
Risk and Compliance
Business Transformation
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| 2015, Cognizant
Cognizant Viewpoint: Drive efficiency while innovating for the future
5
Horizon 1- Drive Efficiency -
Horizon 3- Breakthrough -
Horizon 2- Grow Market Share -
Cognizant brings experience ranging from strategy and innovation consulting through operational efficiency,
leveraging disruptive business models and technologies for competitive top- and bottom-line enhancement
Operations Strategy Target Operating Model Sourcing Transformation Application Rationalization Operational Analytics Finance Transformation FP&A Optimization Program Management
Optimize current
state businesses
Operations
Margins
Plan, launch and
grow into adjacent
businesses
Market share
New markets
Breakthrough
innovation to
create new
businesses
New category creation
Competitive disruption
Market transformation
Go to Market Strategy Growth Strategy Technology Optimization Change Management Supply Chain Management Campaign Management HR Management
Innovation Business Analytics Sustainability Social and Mobile Advisory Asset Based Consulting Customer Experience
Transformation
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| 2015, Cognizant
Table of Contents
6
Cognizant Business Consulting (CBC) Overview1
Cognizant BFS Consulting Service Lines3
Cognizant BFS Consulting Practice2
Our Consulting Success Stories at Wells Fargo4
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| 2015, Cognizant
Cognizant BFS Consulting Practice
7
125+Consulting Managers focusing on
practice development and leading engagements
70+Practice Leaders
and Principal Consultants
200+Architects and Designers
across geographical locations
1,100+Member strong consulting team
800+Consultants focusing on
projects and domain competency
Key BFS Consulting Offerings Business - IT Assessment Business - IT Transformation Business-Operations Technology Assessment Regulatory Compliance Adaptation (SOX, Basel, SEPA,
MiFID, AML, etc.) Requirement Analysis Maturity Projection Offshorability Portfolio Analysis Commercial Off The Shelf (COTS) Product
Implementation (Temenos, Eagle, TSYS, Vision Plus, Fidessa, etc.)
Enterprise Data Management Consultancy Server Rationalization Services (SRS) Enterprise Data Governance Assessment (EDGE), ERP
Consulting, BPM/CRM Strategy Access Control Framework Enterprise Technology Strategy SOA Assessment Client Reference Data Integration Initiative Independent Audit and Project Assurance Services
We support our clients end-to-end through the value creation process by blending industry expertise with cross-industry solutions guided by transformational business and technology strategies
CONSULTING
INDUSTRIES
CONSULTING SOLUTIONS
Industry Standards BFS Domain Knowledge Base & Assets Domain Training & Certifications
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| 2015, Cognizant
Our recent Acquisitions in the Consulting Space
8
Equinox
Consulting
AimNet
Galileo
Performance
PIPC
Pepperweed
Advisors Cognizant acquired Pepperweed Advisors, the IT consulting services division of Pepperweed Consulting. The acquisition brings to Cognizant's IT Infrastructure Services (IT IS) practice a strategic consulting capability in two areas
- IT Service Management (ITSM) and IT Asset Management (ITAM)
Cognizant acquired PIPC, a UK based Global Program Management Consulting Firm
Cognizant acquired Galileo Performance, a , a Paris based IT Testing Consultancy.
The acquisition provides Cognizant with the capability to optimize and extend business performance
through IT system measurement, management and testing
Cognizant acquired Massachusetts-based AimNet Solutions Inc., a managed infrastructure
and professional services firm. In acquiring AimNet, Cognizant gained capabilities and
expertise that strengthen the Company's fast-growing IT Infrastructure Services (ITIS) practice.
Cognizant Acquired Equinox Consulting, a Financial Services Consulting Firm in France.
Equinox has added a new flavor to Cognizants Business Consulting capabilities bringing in the experience for its deep regulatory consulting expertise, spanning Basel III, Solvency II,
EMIR/Dodd-Frank, FATCA and MiFID, in addition to strategy consulting, organization and
operations management, change management, and HR consulting
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| 2015, Cognizant
Our Top Tier Leadership & Consulting Team
Sandy Gopalan
Singapore, Ex - P&G
Mark Livingston
US, Ex - ATK
BFS Domain Leaders
Service Line Leaders
Philippe Dintrans
Global BFS Consulting
Leader, Ex-McKinsey
Rob Asen
CIO Advisory, NA;
Ex-Bearing Point
Joseph Navarre,
Organization Change
Management, NA
Ex- PwC
Global Leaders
Jon Hughes
Program Management
Consulting, NA; Ex-PA
Consulting, Ex-E&Y
Ed Elgerzawy
Capital Markets,
North America
Ex-Deloitte
Serge Malka
Capital Markets,
North America
Ex-Equinox
Sudhir Gupta
Capital Markets,
North America
Ex-TCS
Mahesh Subramanium
Retail Banking,
North America
Ex-Deloitte
Sabitha Vuppala
Wholesale Banking,
North America
Ex-Infosys Consulting
Joris van Dongen
Europe
Ed Herman
Cards &Payments,
North America
Ex-EY
Pradeep Hardikar
Capital Markets,
India &APAC
Ex-Schwab
Thomas Weber
Capital Markets,
Europe
Ex-HP
Alan Edwards
Banking,
UK
Ex-Fujitsu
Rupert Chapman
CIO Advisory, UK;
Ex-PA Consulting
9
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| 2015, Cognizant10
A Top Tier Leadership and Team
Aggressively recruited Partners and Principals from two key sources:
Tier 1 consulting firms (e.g., A. T. Kearney, Deloitte, IBM, PwC etc.)
Industry (to provide subject matter expertise in a particular vertical)
90+ principals/ partners added to Consulting senior leadership in 2014
Many of our Consultants grow through the ranks to become Managers
We hire managers laterally from other consulting firms, as well as industry
An employer of choice at leading business schools around the world
#1 Recruiter from Indian Business Schools
Very successful US B-School Recruitment Program (15 MBA schools)
Consultants
from B-School
Managers from
Consulting Firms
Partners/
Principals from
Consulting
Firms/ Industry
We Have Built A World Class Team By Hiring Top Talent
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| 2015, Cognizant
Consulting Talent from Lateral Recruitment
11
Our Consulting Practice is continuing to acquire and develop talent to provide Tier 1 consulting services with deep domain and functional expertise
Cognizant has hired from:
Consulting peers such as Accenture, PwC, AT Kearney, Booz and Co., Deloitte and IBM
Technology peers such as Adobe, Dell, HP, Infosys, Motorola and Oracle
Industry leaders such as Amazon, AmEx, B of A, Caterpillar, Delta, Disney, eBay, GE, Honda, Nike, Sony , Target, and Wal-Mart
23%
25%
52%
2014 Lateral Recruitment North America
Consulting Peers Technology Peers Industry
Our experienced
hires join us from
Fortune 500
companies and
leading
consulting firms
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| 2015, Cognizant
66% 76%
34% 24%
US India
2014 Campus Recruitment
Tier-1 B Schools Tier-2 B Schools
Consulting Talent from College Campuses
12
Top 30
31- 50
Ranked
Top 20
21- 30
Ranked
Our campus recruits are from top-tier B-schools in US and India
10
35 31
45
0
50
0
10
20
2011 2012 2013 2014
MBA Hiring in NA
# US MBA Schools
# US MBA Hires (Right
Axis)
U. S. MBA hires include graduates from Michigan, Georgetown, UNC, NYU, Texas, Indiana, USC, Boston Univ.
India MBA hires selected from Indias top 10 MBA programs like IIM-A, IIM-B, IIM-C, ISB, IIFT & XLRI
Cognizant was the largest recruiter of MBA graduates from Indias top MBA programs in 2013 and 2014
Our Consulting MBA recruiting is poised to double from 44 hires in 2014 to ~100 hires in 2015
2015 recruiting will include undergraduate hires for the first time at the Business Analyst level
221
194
220
180
200
220
240
2012 2013 2014
MBA Hiring in India
# India MBA Hires
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| 2015, Cognizant
Our Consulting Roles & Location
13
Role Description Onsite Offshore
Partner Consulting Industry veteran with 20+ years of experience across IT & sub domains in the Banking, Management Consulting and Capital Markets space
Provides oversight and strategic inputs for recommendations, solution development and solution roadmaps to Consulting Engagements
a
Principal /
Consulting Director
Industry veteran with 15+ years of experience across IT & sub domains in the Banking, Management Consulting and Capital Markets space
Provides oversight and strategic inputs for recommendations, solution development and solution roadmaps to Consulting Engagements
a
Consulting
Manager
10 - 15 years of experience across IT & sub domains in the Banking, Management Consulting and Capital Markets space
Provides oversight and strategic inputs for recommendations, solution development and solution roadmaps to Consulting Engagements
a a
Senior Consultant 7 - 10 years of overall experience in the IT / Banking or Capital Markets Industry Industry expert with experience in specific sub domains in the Banking or Capital Markets space Provides functional expertise to consulting projects as a part of consulting project delivery team a a
Consultant 4 - 7 years of overall experience in the IT / Banking or Capital Markets Industry MBA from a reputed B- School or Chartered Accountant Provides functional expertise to consulting projects as a part of consulting project delivery team a a
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| 2015, Cognizant
Forbes Insights Innovation Beyond the
Four Walls
Harvard Business Review Re-inventing Operating
Model
Industry leading thought leadership and academic research that have been leveraged for transforming our clients
Big Data innovation to monitor and manage trading risk and fraud
Mobilizing the Enterprise
Making BYOD Work for Your Organization
Code Halos How the Digital Lives of People, Things, and
Organizations are changing
the Rules of Business
We work extensively with MIT, Carnegie Mellon and INSEAD
Our Thought Leadership (1/2)
14
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| 2015, Cognizant
Our Thought Leadership (2/2)
15
We work extensively with MIT, Carnegie Mellon and INSEAD
Industry leading thought leadership and academic research that have been leveraged for transforming our clients
Annual Industry Survey for Cards & Payments industry
TABB Forum Spotlight SeriesRebuilding Risk and Compliance for the
Age of Oversight
Best practices on how to address Basel-III enterprise liquidity risk requirements
Best practice for the impact of the Fed rule for US Foreign
Banking Organizations (FBO)
The impact of regulations on real-time
margin management
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| 2015, Cognizant
Industry Recognition
Our Consulting is widely recognized by the analyst community for its growing consulting capabilities
Cognizant in particular appears
poised to cross the divide from
downstream operator to powerful
upstream consulting organization.
..has the strength and
independence to deliver value-
added consulting as a stand-alone
revenue source, rather than a sales
tool or an added give-away to
support or encourage downstream
integration work.
Cognizant cited as a Leader in
Business Technology Transformation
by Independent Research Firm
Cognizant Business Consulting
recognized for 'strong vision,'
'superb client references,' and
deep understanding of
technology-enabled business
transformation
Vault Consulting survey Top 10 consulting firm in the very 3rd year of participation. (2011/12)
Cognizant is no longer just a low
cost provider, but rather, had
moved itself to a consulting led
organization
Cognizant is definitely a firm that
other competitors need to pay
attention to because it is taking
share in current market segments
and attempting to challenge full-
scale providers by adding
business consulting and industry
process knowledge
Cognizants Giant
Step The IT company
is reimagining itself as
a consultancy for the
new era of the wired
corporation Forbes
India Feb 14 Edition
16
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| 2015, Cognizant
Cognizant Business Consulting (CBC) Overview1
Cognizant BFS Consulting Service Lines3
Cognizant BFS Consulting Practice2
Our Consulting Success Stories at Wells Fargo4
17
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| 2015, Cognizant
Cognizant BFS Consulting Service Lines
Business Consulting
Technology Consulting
StrategicConsulting
Program Management
Consulting
OCM*Consulting
Process & Quality
Consulting
* Organizational Change Management
Click on each icon to know
more about each Service Line
OperationsConsulting
18
Consulting
Engagements
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| 2015, Cognizant
Business Consulting
Capital Markets
Consumer Lending
Cards & Payments
Retail Banking
Wholesale Banking
19
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| 2015, Cognizant
Business Consulting Service Offerings
Our Business Consulting arm was formed as a differentiator to enable Cognizant to become a transformation partner and trusted advisor to our clients (via consulting and not delivery sales)
Requirement Analysis
Maturity Projection
Business Analysis
(Requirements Management)
COTS Product
Implementation
Build vs Buy
Regulatory Compliance
Adaptation
Business-Operations-
Technology Assessment
Business-IT Transformation
Business-IT Assessment
Type of Problem Solving
Business Capability-Process-Technology-Organization Mapping Enterprise/LoB level Gap Discovery
Greenfield Development of Systems Large Scale Systems Consolidation Legacy Modernization & Migration
Gradual Transformation of Business Capability Delivery Engine Business Process Re-definition, Outsourcing and Change Management
Business and Technology Adaptation to regulatory challenges Specific solutions aimed at business verticals and geographies
Enabling Build Vs Buy Decision using Cognizant package/vendor evolution framework and tools
Assess strength of Requirements Management process Suggest improvement to the process in context of business needs
Requirements Gathering and Analysis Solution Design Scope Management; Ensuring Requirements Traceability
Vendor Product Implementation Customization of COTS product
Offerings
Case Study Provided
20
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| 2015, Cognizant
Market
Services
Wealth
Management
Asset
Management
Investment
Banking
Capital Markets: Service Offerings
Risk & Compliance
1
OperationalExcellence
2
Digital Strategy
3
Platforms
4
Risk
Governance
Volcker, FBO,
Org
Risk Transformation
Liquidity, Market/FRTB,
Counterparty, CCAR, Stress Testing,
Shadow Banking, AML/Compliance
Risk Support
Functions
Data, BCBS239,
Architecture
Risk
Production
Organization
Transformation &
Optimization
Process Optimization &
Transformation including
Regulatory Alignment
Outsourcing/Offshori
ng Studies
Client experience
Customer Analytics
Sales efficiency
Digital Operational Transformation/Strategy
Trading AML Compliance Risk Dashboards
Risk (Counterparty, Liquidity & Market) Reg Reporting
Reporting Utilities
Key Issues AddressedCapabilities
Best-in-class vendor package selection for venturing into institutional custody business
New global operating model for OTC derivatives clearing organization complying with new
regulation and establishing client focus
Global expansion in Investment management business through redesign of domestic IT
infrastructure as shared services
Development of industry trade warehouse platform on Deriv/SERV
Reduce European cross border settlement cost and harmonize various market rules and practices
and deliver Domestic market for Europe
Leading edge middle office platform for straight through processing of centrally cleared OTC
derivatives
Liquidity Stress testing and scenario analysis platform enabling setup of different assumptions
as a part of BAU, Market, Idiosyncratic &
combined scenarios
21
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| 2015, Cognizant
Large Middle East Bank
Client was venturing into custody business and wanted a state of the art IT infrastructure to service institutional custody clients
Provided an outside-in view with industry expertise on best practices , trends and IT products. Defined the target operating model, establishes various shared functions interaction and evaluated COTS products for Custody, Fund Administration, and OMS
Top 100 Investment Manager
The Client was looking to grow the Investment Management business while running the existing domestic business efficiently. Existing IT infrastructure and shared services model were challenges
Conducted Biz-Ops-IT Assessment through a conceptual model to identify constraints and proposed a target architecture. Identified quick wins and
strategic projects
Large European bank The bank wanted to restructure clearing services
organization due to OTC derivatives regulatory changes to create a client-focused organization that is efficient, transparent, flexible and scalable
Multiple target operating model options were created ranging from fully shared to fully silo-ed as well as hybrid models showing benefits and risks. Recommended hybrid global target model based on extent of change and associated qualitative and quantitative benefits
Premier Canadian Investment Bank
The Capital Markets group currently has a fragmented IT landscape with loose governing standards, multiple products and inconsistent architecture frameworks.
The Architecture Blueprint program measured the current alignment of the IT portfolio to business requirements. Synthesize the information to come up with an enterprise blueprint, architecture framework and governance standards
Capital Markets: Success Stories
Large Global Bank
Driven by Regulatory reporting obligations, client needs single view of risk and finance in real time.
Integrated Risk Control Architecture: Holistic Architecture that supports multiple asset classes and areas of Portfolio Risk like Credit and Counterparty Risk, Liquidity Risk, CVA, Market Risk
Integrated Risk Management Program Capital Market Enterprise Blueprint Target Operating Model Strategy Definition
Large European Bank
The existing AML framework relied on manual processes. Regulators required to move to risk-based approach
Conducted a comprehensive assessment including subject areas and source system identification, Source-to-Target mapping based on Source Analysis followed by high-level system design
Operations and IT AssessmentProduct Evaluation for Custody
Implementation
Anti-Money Laundering Program
COTS ProductImplementation
Regulatory Compliance Adoption
Regulatory Compliance Adoption
Business IT Assessment
Business-Operations-Technology Assessment
Business IT Assessment
* Service Offering Type22
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| 2015, Cognizant
Auto FinanceDefault
Mortgage
Servicing
Mortgage
Servicing
Mortgage
Origination
Consumer Lending: Service Offerings
23
Business & IT
Strategy
1
Operational
Excellence
2
Digital
Strategy
3
Risk &
Compliance
4
Default Strategy
Analytics
LOS and Default Servicing
Platform Replacement
Assessment
Regulatory
Compliance
Assessment
Customer Experience
Analysis and Strategy
Roadmap
Business Process
Assessment and
OptimizationRegulatory Alignment
Workflow Design &
Automation
Client Journey/Experience
Lending System Transformation
Paperless Supply Chain
Integrated Credit Risk Management
Doc ManagementProcess Control
Design &
Implementations
Performance
and Exception
Reporting
Key Issues AddressedCapabilities
Risk assessments, regulatory gap analysis
Operational efficiency studies
Implementation from Program management to BA support
Process improvement (client/internal)
Digital Target operating models
Platform and package selection
Partnerships
Regulatory
Interpretation &
Assessment Data Quality
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| 2015, Cognizant
Multiple disparate business functions were sending correspondence to the borrower through various systems and templates. The overall process was manual, distributed, inefficient and did not provide audit trail, controls and led to poor customer experience
Cognizant prepared the target state process and technology architecture and roadmap
The solution leveraged enterprise architecture components and concepts to deliver a state of the art solution based on contemporary technology
Client had signed Consent Order with OCC to changeServicing and Default business process to align it with the Audit findings
Prepared OCC Response and implementation plan, which required significant changes to Servicing and Default business process and data structures, analytics, Governance and Data Quality Management practices built around timely and accurate reporting, controls and exception management
Client required to report to US Dept of Justice as part of a settlement that includes a $4B credit penalty which could be reduced through loss mitigation implementation
Cognizant partnered with Default Operations and Internal MIS Reporting to identify eligible credits, source systems, trigger logic, data elements, and business rules needed to report credits
Worked with DOJ External Reporting team to code the menu item reporting logic, field mappings, edit checks, and tables
Client wanted to prepare for scale as they were acquiring portfolios aggressively along with reducing costs and optimizing Mortgage Claims process
Mapped end to end claims process and analyze it across several dimensions which are critical to outsourcing such as process maturity, stability, skill level, complexity etc. to provide a data-based process outsourcing roadmap
Reduced operations costs by 50%
Mortgage Servicing Transfer processes were manual, distributed and inefficient leading to long turn around time, limited audit trail and rework
Captured business processes & inventoried process requirements along with Handoffs and dependencies, Entry/exit criteria, Metrics, SLAs and mapped technology landscape
Post process analysis, determined optimization opportunities and defined high level to-be processes
Loan Acquisitions Process Optimization and IT
Roadmap
Mortgage Claims Process Outsourcing Default Mortgage Compliance Assessment &
Implementation
Top 5 Bank wanted to consolidate multiple disparate LOS systems post-acquisition, to reduce costs, improve TAT and manage operations more efficiently
Leveraging the Cognizant proprietary LOS Consolidation Framework, assessed the current process and technology architecture across Bank and acquired portfolio to define future state process and technology architecture
Mortgage Data Analysis and Compliance
Roadmap
Customer Experience Strategy Mortgage LOS Consolidation Analysis and
Optimization
Consumer Lending: Success Stories
Business IT Transformation Business
IT Assessment
Business-Operations-Technology Assessment
Business-Operations-Technology Assessment
Business Analysis(Requirements Management)
Regulatory Compliance Adoption
* Service Offering Type24
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| 2015, Cognizant
Loyalty &
Rewards
Merchant
AcquiringCard IssuingRetail
Payments
Cards & Payments: Service Offerings
25
Risk &
compliance
1
Operational
Excellence
2
Digital
Strategy
3
Platforms &
Solutions
Risk
Governance
PCI, Durbin, Reg
E, Org
Risk Transformation
Card Act, Interchange
Qualification, Know Your
Customer
Risk Support
Functions
Interchange
Qualification,
BCBS239
Risk Reduction
Fraud, Credit
Target Operating
Model, Roadmap,
Transformation &
Optimization
Target Operating Model,
Process Optimization &
Transformation, Platform
Migration
Loyalty Program
Redesign, Target
Operating Model
Personalized Digital Customer
Experience
Advanced Analytics & TOFU
Personalization
Targeted Campaigns
Digital Operational
Transformation/Strategy
Mobile EMV/Chip & Pin Processors
Fraud &
Security
Authorizations &
Settlement
Key Issues AddressedCapability
Geographic expansion
Target operating models
Digital strategy & roadmap
Adoption of new alternative payments
Improving customer acquisition and retention
Addressing the emergence of disruptive technologies
Declining customer loyalty and engagement
Strategic evaluation of leveraging low cost locations
Post merger integration or divestiture of organizations/business units
Promotion of process industrialization
Platform and package selection
Recognition &
Redemption
OutsourcingStored Value
Acquirers
Simplified
Customer
Onboarding
4
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| 2015, Cognizant
Leading EMEA acquirer Integrated fraud, dispute and mailroom processing
conducive to adapting business rules to meet changing needs across credit card networks (Visa, MasterCard, etc.) or the back-end system of records
Reduction in time/cost by avoiding manual processing errors and omissions as well as speeding up communications with the relevant associations
Large UK Bank Credit card processes take over 5 days to fulfill a
physical card Instantly approved card applicants are having to wait
until their plastic card arrives by post before they can make a purchase
Credit card customers do not have a dedicated loyalty offering equivalent to Everyday Offers for current account customers
A leading global payments, network and travel company
Client required the enablement of online self servicing for rewards exploration, redemption, fulfillment and account management
Browse catalog and redeem rewards such as merchandize, gift certificates and eCertificates
Real time transfer of reward points to over 35 travel partners (airlines and hotels)
Provided targeted offers and discounts to card members
Global Commercial Payments Provider The client wanted to transform the way in which
customers are on-boarded for GCP services Requirements included the delivery of self-service
model for customer query resolution and managing a
lower cost of ownership Provided enhanced experience across complete
mobile channels covering mobile/tablet web sites, native as well as responsive sites
Reduced the cost of ownership for the total business model
Cards & Payments: Success Stories
Large Global Bank Banks increased demand to innovate was
impacted by a limited ability to rapidly test and evaluate innovation opportunities
Current project portfolio has created fragmented innovation efforts across team and business units
Business needed to scale the innovation pipeline High time-to-market and to deliver innovations in
products & services
Driving Digital Innovation Customer On-boarding Comprehensive Rewards Platform
Top 10 US Bank Client needed to bring their card processing
platform in-house to improve responsiveness to business needs, protect IP and custom data and reduce costs
Provided the client with control and the ability to improve the customer experience.
An in-sourcing assessment and migration roadmap was required across the architecture, processes and applications
Digital Card Acquisition/Virtual CardsChargeback Dispute ManagementCore Payment Processing
Business IT Transformation
Business IT Transformation
Business IT Transformation
Business-Operations-Technology Assessment
Regulatory Compliance Adoption
Business-Operations-Technology Assessment
* Service Offering Type26
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| 2015, Cognizant
ServicingMoney
ManagementOnboardingAcquisition
Retail Banking: Service Offerings
27
Risk &
compliance
1
Operational
Excellence
2
Digital
Strategy
3
Platforms &
Solutions
4
Risk &
Compliance
Ops
Risk & Compliance Modeling
and Reporting
Process Re-
engineering and
Digitization
Performance
Monitoring and
Reporting
M&A
Integration
Digital Banking Transformation
Roadmap
Customer Experience Assessment &
Design
Branch Transformation
Omni Channel Design &
Roadmap
Key Issues AddressedCapability
Banks have to industrialize risk and compliance operations so as to minimize distraction and maximize efficiencies.
Cyber security is the most important concern of banking customers using digital channels. Banks need to invest in cyber security to maintain the customer trust
Post crisis, banks have realized cost savings from low hanging opportunities. But now the digital investment needs, compliance costs and revenue challenges require deeper transformational efforts to trim costs and prioritize digital investments
Banks need tor realign middle and back office efficiencies using digital capabilities. They are looking
to reduce transactional costs without compromising quality of service
Demographic shifts, customer expectations digital disruptors and non-bank challengers requires Banks to transform their customer acquisition and retention strategies and deepen relationships with existing customers
Low cost funding sources may migrate to better rate accounts requiring banks to improve acquisition rates
Banks are challenged by the limitations of the legacy infrastructure to serve their digital needs and how to achieve core platform transformations
Next Best
Action
Business and
Technology
Operating
Model
Digital
Technology
Modernization
Assessment
Product/Platform
Evaluation &
Recommendation
Analytics & Data
Infrastructure
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| 2015, Cognizant
Large UK Bank The bank wanted to perform a consolidation of system
interfaces spanning several regions by implementing a single core banking solution
Developed business case, facilitated requirement workshops with the client and vendor, documented interface requirements, and created an architecture framework
Client was provided with the business case, blueprint, solution design and implementation roadmap
Large Canadian Credit Union The client sought to implement a uniform core banking
solution and harmonize business processes to realize efficiencies and synergies
Provided a recommended vendor engagement model framework and best practices for approaching requirements management, testing strategy, and data migration for the creation of To-Be processes
Client was provided with a core transformation blueprint and implementation roadmap
Midwest Bank The bank is implementing a RTO solution for its digital
channels to achieve a significant increase in conversion rates and improve share of wallet
Conducted workshops and ideation sessions across product, customer experience, analytics and technology groups to update roadmap, generate ideas for program acceleration and define a roadmap for implementation. Supporting the operations & technology solution
Provided the bank with short term and long term initiatives to accelerate value realization
Large European Financial Institution The bank was seeking to develop a Multi-Channel
Platform and transform their online banking presence to satisfy customer needs
Re-engineered their existing online banking platform with supportive modular architecture which enabled the delivery of improved functionalities and features such as E-fraud detection, transaction signing support, electronic bill presentment and payment
Realized IT cost savings through replacement of obsolete systems and technology
Large Canadian Bank The bank was seeking to improve the sales
onboarding experience across consumer products, digital and physical channels
Defined a framework for new customer onboarding that would support compliance standards, maintain key functionality, and deliver a unique customer experience. Performed business impact assessment, solution design and business case
Bank has a uniform solution design, business case and implementation roadmap
Digital Channels Enterprise Customer
Onboarding
Online Banking Re-Engineering Real Time Offers
Large Mid West Bank There was a need to improve the efficiency and
producing credit risk reports, and improve overall risk analytic capability
Redefined the risk strategies and processes to drive better outcomes from risk metrics, including developing reserve and capital adequacy models
Bank now has predictable and compliant credit risk analytics and reports
Core Platform ImplementationCore Banking System AssessmentCredit Risk Management
Retail Banking: Success Stories
28
Business IT Transformation
Regulatory Compliance Adoption
Business IT Transformation
Business IT Transformation
Business-IT Assessment
Business-IT Assessment
* Service Offering Type
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| 2015, Cognizant
Trade FinanceCash
ManagementWholesale
Payments
Commercial
Lending
Wholesale Banking: Service Offerings
OperationalExcellence
1
Digital Strategy
2
Product Innovation
3
Risk & Compliance
4
KYC / FATCA solutions
AML Compliance and
Sanctions Screening
Commercial Credit Risk
Appraisal and
Management
Process and
Operating Model
Optimization, Future
State Definition
COTS Product evaluation and
implementation
Mobility -Transaction
Banking and
Commercial Lending
Channel Integration and
Modernization
Enterprise Reference and
Transaction Data,
Reporting and Analytics
Key Issues AddressedCapabilities
Technology Modernization with new COTS product or custom solutions (Payment Hubs,
Account Onboarding, Loan Origination and
Servicing solutions) advisory services.
Customer Experience enhancement with Mobility solutions, channel optimization and integrations
Operating model optimization centralization and consolidation across geographies and LoBs
Revenue enhancement with Product Innovation -Account Receivables/ Payables automation,
cross-border FX Payments solutions, Open
Account Portal solutions etc.
Operational Efficiencies with Process Optimization, Digitization and Automation.
Improved Intelligence with enhanced Data Management, Reporting and Analytics
Customer Analytics
Business IT Landscape Assessment and To-be Solution
Recommendations
Open Account PortalCross-border Low Value
Payments
Commercial Cards; Supply
Chain Integration
29
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| 2015, Cognizant
Leading Global Bank
The Client was aspiring to capture the market by defining the Open Account transaction space
Identified functionalities that would enable client to quickly onboard customers resulting in early realization of ROI. Features included Purchase Order and Invoice Creation, Buyer/Supplier Configuration Management, Document Management
Leading Global Investment Management Firm Enterprise Payment Hub implementation for stronger
global and domestic payment capabilities, multi-geography and product support, cost reduction andimproved customer service
Engaged in evaluation and selection of COTS product,and subsequent gap analysis and functional designfor multi-year implementation. Client won EMEAFinances Treasury Services award for the project
Leading Fortune 100 Financial Services firm The Asset Management group is undertaking
replacement of Commercial Mortgage legacy platform to improve operational efficiencies, speed-to-market and scalability to support aggressive business growth strategies
Cognizant Business Consulting team performed current state process mapping and future state definition for deal origination through closing, requirements definition for the new platform and is currently continuing the engagement with functional specifications for implementation
Large North American Bank
Client was seeking an independent assessment of the existing systems to review its business processes, technology landscape, external interfaces and perform current state functional decomposition of identified applications
Conducted end-to-end process mapping of the Business Banking LoBs, analyzed business rules of the applications and provided recommendations based on Industry Standards
Leading North American Bank Client was looking to build technology and operational
capabilities to meet US and Canada market growth strategy, across multiple commercial and corporate lending LoBs
Performed independent assessment of multiple loan origination systems used in different business units, defined business requirements (bringing in industry best practices), and made product recommendations for replacing with a single consolidated Loan Origination platform
Prominent UK based bank Bank was looking to launch a new product offering FI
clients ability to make local currency payments in 180+ countries, to reduce costs and complexities of multiple Nostro accounts
Solution definition and design was done, following a prototyping based approach. Features of implemented solution included web-based FX payment initiation from a single Global Account denominated in major tradable currencies, automated end-to-end deal booking and settlement process and upfront pricing
Wholesale Banking: Success Stories
Payment Hub COTS Product Evaluation and
Solution Definition
Exotic Currency Payments Solution
Conceptualization and Design
Loan Origination Assessment and Solution
Recommendations
Open Account Service Offering
Commercial Loan Origination IT Strategy
Definition
Process Consulting for Commercial Mortgage
modernization
30
COTS ProductImplementation
Business-Operations-
Technology AssessmentBusiness-
IT Assessment
Business-IT Transformation
Business-IT Transformation
Business-IT Transformation
* Service Offering Type
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| 2015, Cognizant
APPENDIX
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| 2015, Cognizant
Our Capabilities built up through Equinox Acquisition
32
Supports Financial Institutions, Asset Managers and Corporates in the transformation of their business lines that are impacted by numerous regulatory changes (Basel 3, EMIR, DFA, MIFID, FRTB,
AIFM)
60 consultants
Support to Risk divisions, Financial divisions and Compliance divisions in implementing regulatory requirements (Basel III & Stress Test, IFRS, FATCA, 4th Directive, Banking Act, etc.) and their impacts on the organization, processes and the information systems
60 consultants
Support to insurance companies and welfare institutions in their revenue function (finance/risks)
industrialization and redesign projects, in Solvency 2 directive implementation and in optimization of the value chain.
20 consultants
Support to network banks, direct banks and specialized financial institutions in their major operational efficiency improvement and optimization projects
40 consultants
Professionalization of the Human Resources function (organization, process, HR information systems, HR performance measurement), support to the HR division in its activities (skill management, variable pay system, training, coaching and corporate culture), and implementation of the HR components of the transformation or restructuring plans
20 consultants
200 professionals servicing FSI in France and Europe with focus on strategy consulting, organization & operation management, project management, change management & HR consulting
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| 2015, Cognizant
Digital Consulting Success Stories
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| 2015, Cognizant
Online Banking Platform Migration
34
Business Need
Client was lagging behind its peers in online presence and wanted torevamp & enrich online banking experience for its 9 million customers.
The bank wanted to rebuild their current online banking site on a Vendorproduct. .
Challenges
Vendor was responsible for 100% of application development for theBanks Online Banking platform. So, there was complete dependence onthem
Faster T2M was absolutely key to the Bank for refreshing OLB, but at anygiven point in time, Vendor was lagging behind by 2 Releases
Lack of standards, inconsistencies across modules, deviations from Design,poor maintainability and so on
Cognizant Solution
Cognizant UX expert enhanced the Look-and-feel of OLB platform
Cognizant Business Analysts managed Requirements including BillPayment, Transfer & Payments, P2P Transfer, Money movement.
Cognizant team of .NET Architects formed the Architecture GovernanceCouncil, reporting directly to the Banks Solution Architect
Provided Reference Architecture and Governance to all teamsmaking changes to the OLB repository (i.e. OLB, MM, CCAP andWealth Management)
Addressed gaps in the current design and review processes
Acted as Gatekeepers for the deliverables from the Developmentteam
Liaised with Vendor product team, Development team (from anotherVendor to the Bank), Refactoring team, BAs, Testing team,Performance Engineering team
Cognizant Performance Engineer enhanced the performance of the OLBapplication with stringent NFRs
Business Benefits
More than 9.3 million Online Banking customers migrated to the newenhanced platform in an accelerated timeline
Around 300k Payments & Transfers handled every day
Around 200k Bills paid every day
6 million page views through 1 million customer logins every day
Stable platform delivery with high performance Time taken for customersto Login reduced from 30 secs to 5 secs
Improvement in overall Maintainability, Simplicity, Readability andPerformance of the system resulting in low Maintenance cost
Technology
Vendor product for OLB
.NET ASP.NET, C#, WCF, MVC
TFS, Visual Studio, JavaScript Frameworks
SQL Server, DB2
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| 2015, Cognizant
Mobile Microsites & Analytics Integration
35
Business Need
Increase Customer Reach: Micro-site mobilization is an acquisition andcross-sell strategy, targeting new customers and existing customers andleverages smart-phone penetration
Provide enhanced User Experience on Mobile Channel, consistent withWeb Channel.
Business users need to be in control of content.
Need for increased cross-selling through Targeted Campaigns on mobilechannel.
Cognizant Solution
Mobile optimized site (Responsive design) for multiple Device types(Phones, Tablets) with content-managed pages (Interwoven)
Integration with Bing Maps API to locate ATMs and Branches using zipcode/area code
Enhanced Performance through usage of Sprite Images, Gzip etc.
Clickstream Analytics Adobe SiteCatalyst, Target Marketing & OfferManagement Adobe Test & Target, Multi-Channel Analytics AdobeInsight
Technology
Business Benefits
Consistent user experience across channels
Increased cross-sell opportunities cross-selling through targetedcampaigns
One of the top 5 Mobile Financial Services in USA as of Mar 2014 (as perKeynote)
Average Form Starts per Week 5200+ & Average visits per Month 740K+
None of the firms we reviewed lets customers apply for new productsthrough a downloadable app or even initiate an application to becompleted through another channel. We dont believe a dedicatedmobile application for new products is necessary, but we do believe thatletting customers and prospects respond to marketing offers is animportant opportunity for banks. ABC Bank, for example, lets visitors to itsmobile website click on the apply link within a product screen and thenfill out a simple, cleanly designed set of five fields with a simple promise, .. . well get right back to you
Forrester 2013 US Mobile Banking Functionality Rankings
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| 2015, Cognizant
Mobile Prepaid Cards UX Revamp
36
Business Need
One stop shop for all the prepaid card features and information andKeep up with market trends to offer best mobile user engagement.
Providing the best user experience on mobile devices and accessing thePre-paid cards information and features at finger tips.
A simple, engaging and user friendly application.
Drawbacks of Current Application
Inconsistent alignment, spacing/ padding across the application andInformation grouping is reducing scan-ability
Inconsistent positioning of CTA (action buttons) and attributes andRedundant navigation can confuse user
No consistent font style/ font family and No visual hierarchy is provided
Only Primary colors and Bold Fonts have been used for the secondary/support functions and does not match current trend.
Cognizants Proposed Solution
Visually Appealing UI
Layered UI approach which is the latest trend in the Mobile UI design.
Effective and logical presentation of information and form elements.
Effective Use of Iconography and Typography.
Key information is emphasized to gain user attention.
Effective utilization of real estate.
Layered UI approach to make the screen look visually appealing and engaging.
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| 2015, Cognizant
Targeted Promotion in Branch through iBeacon
37
What is a Beacon?
A Beacon is a small, wireless device. When placed in a physical space, it broadcasts tiny radio signals to smart devices. Smartphones
that are in range are able to 'hear' these signals and estimate their location very precisely, as well as communicate with the beacon to
exchange data and information.
Demo App
In this demo app, the user is notified (via an native notification)when (s)he enters a predefined perimeter. Here we haveconsidered the Banks Branch.
Notification Screen: User will get a notification message with theBank logo as Welcome to Branch when they enter theperimeter or when they move near to beacon.
Banker: The Banker is alerted with a notification message aboutthe arrival of the customer inside the Branch. The Banker canpush a relevant offer to the customer
Offer: The customer gets a notification on the Offer pushed bythe Banker.
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| 2015, Cognizant
Digital Analytics
38
Business Need
As part of the Online Channel Refresh program, the Bank wanted to start aninitiative to track a 360 degree view of the customer experience on theBanks online and offline channels
Customer recognition at each touch point
Faster T2M from business lines & marketing organization.
Targeted Campaigns increased product adoption due to Cross sell &Upsell
Building Personalization through segment identification
Ability to improve efficiency and speed within the reporting and analyticenvironment.
Cognizant Solution
Target Marketing & Offer Management using Adobe Test & Target
Multi-Channel Analytics using Adobe Insight
Recognize customers using common key across multiple channels
Build unified online & offline data store for 360 degree view
Custom tagging for online analytics using Adobe Site Catalyst
Tag Management using Ensighten
Highlights
Benefits to the Bank as highlighted in the Forrester Research paper
Achieved risk-adjusted 3 year ROI of 25%.
Reached break-even on the investment within one year.
Used a triangular distribution low, medium, and high to risk-adjust costsand benefit estimates
Technology