causes with susan gordon
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Presentation by Susan Gordon for Darim Online, April 13, 2011TRANSCRIPT
Facebook-enabled Community-Building and Fundraising Tools for Nonprofits
Causes Background Joe Green, Co-founder and President
• Founder of Essembly.com, the first political social network.
• Worked for political campaigns at national, state, and local level.
• Early collaborator on Facebook
Sean Parker, Co-founder and Chairman
• Co-founded Napster, Plaxo and Facebook, serving as chief executive or president of each.
• Guided Facebook through explosive growth, making it one of the most trafficked sites on the Net.
• Pioneered strategies for online network growth
Peter Thiel, Board Member and Investor
• Co-founded PayPal in 1998 and served as Chairman and CEO; sold to eBay in 2002.
• Early investor in LinkedIn, YouTube and Facebook.
In less than four years, $35 million has been raised through Causes.com by thousands of nonprofits and activists. Currently, we process over $30,000 per day in small-dollar donations to US 501(c)3 organizations.
• 150 million installed users on Facebook
• 17,000 official non-profit partners • $35 million donated through the platform • Donations supported to all 1.5 million U.S. non-profits • 300,000 birthdays donated to nonprofits (Birthday Wish)
• $2 million donated to specific nonprofit projects in Q4 2010
Overview
Causes
Causes Nonprofit Partners
Start a Cause
Start a Cause
Start a Cause
Build your Community
1. Promote your Cause 2. Put a widget on your website – www.causes.com/widgets
3. Make/Market a membership goal 4. Start a “Top Recruiter” contest 5. Give specific people ownership over building the
community 6. What would get my community members to recruit
their friends? Who would want to join?
Susan Tells Her Network via News Feed
“Tell your friends why they should join too”
Susan Ask Specific Friends to Join Your Cause
Multi-Channel Promotion
Website
Blog
Facebook Page Twitter
Cause Community
Susan Sees your Messages in Facebook News Feed AND Email
Personal Email
Facebook News Feed
Post a Bulletin
Fundraising
Nonprofit Partner Center Tools http://nonprofits.causes.com
Download Donor Contact Information
Email Donors
Case Study: Ase Academy
Thank you!
Susan Gordon Director of Nonprofit Services
More Resources: http://exchange.causes.com http://www.youtube.com/causescom