Category Experience - Retail

Category Experience Automotive Aftermarket

Advance Auto PartsTriton Platforms Slacker/AOL, a2x, Triton Terrestrial Network, Triton Engagement Network

Targeting Demo M25-54

Campaign Details Two National Campaigns running full-year, including behavioral-target of M25-54 who are Auto DIYers

Creative Execution In-Stream & Mobile :30 second audio with synced banners and market-specific creative. CarQuest (sister company) ran in non-AAP markets

Contesting Utilized Triton Loyalty Engagement platform to run five contests giving away $999 in cash and AAP Gift Cards

Results Advance Auto Parts has utilized Triton Digital for two years, building on 2013 success with behavioral targeting and contesting in 2014

Triton Engagement Network: SweepstakesSlacker Mobile InterfaceTriton Terrestrial Network

Slacker Interface

OReilly Auto Parts Triton Platforms Slacker/AOL & Triton Terrestrial Network

Targeting Demo M18-54

Campaign Details National Campaign running full year

Creative Execution In-Stream & Mobile :30 second audio with synced banners; focusing on specific Sales Events & Coupon Offers. For example: Gas for Life promo, Lucas Injector Fluid BOGO, Car Wash Kit Sale, and Oil & Filter Sale.

Results OReilly Auto Parts has worked with Triton for two years.

Triton Terrestrial NetworkSlacker Interface3ValvolineTriton Platforms Slacker/AOL, Slacker Radio custom Valvoline Station, a2x, Triton Terrestrial Network

Targeting Demo M18-49

Campaign Details National campaign May 2014 August 2014, including behavioral-targeting to Auto DIYers

Creative Execution In-Stream & Mobile :30 second audio with synced bannersCustom Slacker/Valvoline Music Channel- American Muscle by ValvolineValvoline audio tags retailers where Valvoline is available. (audio example: AAP)

Results Valvoline has utilized Triton Digital for two years, increasing their spend and creative capabilities; Custom Channel includes limited ad breaks, exclusive to Valvoline, for traffic-driving audio to Slacker listeners

Slacker Mobile Interface

Valvolines American Muscle Channel

ExxonMobilTriton Platforms Used Triton Terrestrial Network, Triton Engagement

Targeting Demo A18-49

Campaign Details National Campaign running through Q1 promoting special offers

Creative Execution In-Stream & Mobile :30 second audio with synced banners. The campaign also served multiple banners to Tritons registered and active members of over 600 radio station loyalty programs in the US.

Results In their third year with Triton Digital, ExxonMobil serves relevant ads to their targeted demo by focusing on varying offers to Tritons Digital Audio listening audience through online content or engaging with a local radio station loyalty program.

Triton Terrestrial NetworkTriton Terrestrial Network

Car ToysTriton Platforms Used Slacker/AOL, Triton Terrestrial Network

Targeting Demo A21-44

Campaign Details Three geo-targeted campaigns across 7 markets running for a total of 40 weeks

Creative Execution In-Stream & Mobile :30 second audio with synced banners promoting special offers and in-store events

Results Q1 campaign proved successful and Car Toys followed up with a Q2 campaign, before committing to a larger Q3/Q4 campaign

Triton Terrestrial Network

Triton Terrestrial NetworkSlacker InterfaceAAP_BATTERIES_Radio30_MIXrev1SLATEnull30302.266 - 00000000 00000210 000007C4 00000000001AA9AC 00000000 00181759 00000000 00000000 00000000 00000000 00000000 00000000null, track 1201430093.2812014Blues30096.0