cashrewards why we do what we do?
TRANSCRIPT
Why we do
what we do?
OUR MISSION IS CLEAR
Give Back
This is our lifeblood, our reason for being. Helping families with the increasing costs of
living. Supporting charities with both time and money. Giving back is its own reward
whether helping a colleague tackle a new problem or delivering crucial funding to a
charity or helping people save money.
HOW WE DELIVER VALUE
Save 5% on Fuel
Save 5% on Groceries
Save 10% on Alcohol
Save 5% on Air Travel
Over 700,000 Australians with a home loan potentially
‘at risk’ – Roy Morgan September ’16 http://www.roymorgan.com/findings/6965-high-reliance-on-two-incomes-to-repay-home-loans-potential-risk-201609191011
Our community spend on average $150 per order
They order over 1.6 times per month
They rate our service higher than Spotify and
Apple
https://www.npsbenchmarks.com/industry/Consumer_Brands/?order=nps
Saved me money, that's all that mattershttps://www.trustpilot.com/users/588714500000ff000a6fb2a5
We offer a market place where
consumers interact directly
with brands/retailers in a value
exchange around Purchase
Intent NOT eyeballs (Irrelevant
Ads)
CONSUMERS BRANDS / RETAILERS
Clever Technology
(Proprietary)
AD $$$’s
Measure
Cashrewards.com
AppNexus/ All
Programmatic
Display Facebook Ads
Google Ad
Exchange
Google AdWords
excluding “Brand”
Keywords
ROAS$1 : $10-$20
Nett
$1 : $4
Gross
$1 : $4
Gross
$1 : $3
Gross
$1 : $4
Gross
Payment Terms
Post Paid 60
days after
cooling off
Pre Pay Pre Pay Pre Pay Pre Pay
Include
cancelationsYes No No No No
Viewability /
Ad Fraud
100% / 0% Bot
Traffic
50% Viewable
/14% Bot Traffic
50% Viewable
/14% Bot Traffic
50% Viewable
/14% Bot Traffic
100% Viewable /
7-14% Bot Traffic
Conversion Rate 20-80% 0.1% 1% 0.1% 3%
Relevancy / User
clicks
High / Click
Measurement
Low /
Impression
Measurement
Low /
Impression
Measurement
Low /
Impression
Measurement
High / Click
Measurement
Cashrewards Industry Recognition 2016
FINALISTS IN:WINNERS:
MediaFeatured in
Website Traffic Experian Hitwise 2016
3x more visits than Coles Flybuys eStore: Source Experian July 2016
2x more sales than Virgin Velocity eStore: Source eBay July 2016
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16
Flybuys eShops eStore - Velocity Frequent Flyer Qantas Points Online Mall
Pricepal.com.au Ebates TopCashBack
Cashrewards
21x
CUSTOMERS love Cashrewards.com
https://www.npsbenchmarks.com/industry/Consumer_Brands/?order=nps
Richer brand experience
• Example of image content in
carousel1
Richer brand experience
• Example of Youtube content
embedded into page1
Content Copy Tenancy
• Add 500 words of your content to store pages on both mobile and desktop
• Add 5 images
• Embed 1 Youtube video
• AUD$500 per month or
• AUD$5,000 per year (paid up front)
• Update content 6x per year
• Could use Vendor Funded Content
What is a browser push notification?
• We can send push message
into all the different browsers
• We have over 25,000 people
opted in and growing fast
How do Amazon use it?
• We can send push message
into all the different browsers
• We have over 25,000 people
opted in and growing fast
Amazing Alexa Echo!
$49.99 + 8% Cashrewards
https://www.cashrewards.com.au/AMAZON
Benefits of push messaging
• Benefit #1: improving brand recall. Push messaging is a fantastic tool for reminding
prospects of your brand / product, when they are not logged into Cashrewards.com ...
• Benefit #2: Improved conversion rates. ...
• Benefit #3: Audience targeting. ...
• Benefit #4: Improves relevancy of ads. ...
• Benefit #5: Great for limited time offers. ...
Costs
• $0.5 CPC
• $1000 min spend
• Average CTR 20%
Extended Reach Remarketing -What is it?
Your brand page on
Cashrewards.com
We insert your
Facebook, Google or
DoubleClick
remarketing pixel
Person visit/searches
for Dan’s on
Cashrewards site.
Benefits of remarketing
• Benefit #1: improving brand recall. Remarketing is a fantastic tool for reminding prospects
of your brand. ...
• Benefit #2: Improved conversion rates. ...
• Benefit #3: Audience targeting. ...
• Benefit #4: Improves relevancy of ads. ...
• Benefit #5: Reduce loss.
Costs
• $200 fee set up
• $200 per month trial
• CPM $15 thereafter
Retail Environment is Changing – NORA
Online sales
continue to
grow strongly
In store
growth is
stagnant
15.5% v 1.5%
Brands build the automated email work flow
• In market segments can be
created by your Account
Manager
• Here is an example of one for
Lenovo
• Once built automation kicks in
• Can be frequency capped
• Pay per message sent
Wait 1 months
Benefits of in market segment automation
• Benefit #1: show your offer to people engaging with you competitors brands...
• Benefit #2: Improved reach campaigns. ...
• Benefit #3: Competitor Audience targeting. ...
• Benefit #4: Improve contextual messaging of emails. ...
• Benefit #5: Great for activating new customers. ...
Costs always on – can be capped
• $1000 set up fee one off fee
• $200 min monthly fee
• $0.5 per email
• Min spend on request
1click
MERCHANTS’ PROMOTION
CASHREWARDS ON SITE MESSAGING DRIVES PURCHASE
ADVERTISER ON SITE PROMOTION
ON MARKETPLACE
PROMOTION
Next steps
• Vendor funding budgets
• Media budgets
• We chat offers
• Meet with Woolworths and Trevor Solomon on We Chat