UNIVERSITY OF HERTFORDSHIRE

CASE STUDY

RESULTS

5.4%

SOME BACKGROUND

The University of Hertfordshire is one of the UK’s leading business-facing universities. This esteemed establishment employs over 2,700 people, boasting a student community of over 25,000, which includes international students from 100 different countries.

WHAT THEY NEEDED

Open day registrations are a crucial step in undergraduate student acquisition. Once a student has visited a university campus, it’s incredibly likely they will select that university as one of their preferred choices. So the University of Hertfordshire needed a two pronged approach.

First, it needed to drive high quality traffic to its site. Secondly, with average abandonment in the education sector standing at a staggering 92.1%, it needed a strategy to turn that traffic into open day registrations.

THE SOLUTION

To attract high quality traffic, we started with VeAds, our dynamic digital display advertising app. Employing a combination of algorithm based and expert trader adjusted methods, we were able to deliver the most effective ad placements for maximum exposure.

As with any good digital display campaign, the ads were unobtrusive, followed best practice design and focused on generating that all important impression. This attention to detail delivered the University of Hertfordshire’s top performing media for this campaign.

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“WITH VE INTERACTIVE’S PROGRAMMATIC ADVERTISING EXPERTISE WE WERE ABLE TO ATTRACT HIGH QUALITY TRAFFIC TO OUR SITE. THEN, WITH THE HELP OF THEIR SUITE OF APPS, WE WERE ABLE TO CONVERT THAT TRAFFIC. WE RECOMMEND VE INTERACTIVE TO ANY EDUCATION INSTITUTION LOOKING TO INCREASE ACQUISITION.”CHRIS DUNKS, MARKETING & RECRUITMENT MANAGER

Increase in open day registrations

Next came our VePrompt app to engage students at the very point of open day registration abandonment. The on-brand custom overlay launches just before a prospective student closes the page.

The stand-out design, with a clear, concise and engaging Call-to-Action, kept students onsite, recovering otherwise lost open day registrations at this critical moment.

For those that did leave the site, we were armed with our VeContact app. By sending triggered, personalised emails, we were able to bring students back to complete the registration process.

Ve’s award-winning platform of apps enable you to improve your website’s performance at every stage in the user journey.

Connect to the VePlatform and benefit from:

Access to new, highly targeted traffic Reduced bounce and improved search ROI

Increased user on-site engagement Minimised user abandonment

For more information on how the VePlatform can help your university, visit: veinteractive.com