http://www.john-zhu.com

Case study

Just What the Doctor PrescribedClient: UNC Eshelman School of PharmacyDate: 2007–Present

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

Most pages were just long blocks of text

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

Poor content and confusing navigation

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

Buggy CMS and little tech support

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

Apathy from people in the School

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

Immediate fixes: More graphics, better navigation

BeFORe aFteR

http://www.john-zhu.com

Case study: Just WHat tHe dOCtOR PResCRIBed

Found money for tech support

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

Made a list of top-priority technical fixes, focusing on items with high ROI

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

Engaged faculty, staff, and students at the School

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

Results: Improved visual appeal and ease of navigation

BeFORe aFteR

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

BeFORe aFteR

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

Results: Created significantly more and better content

Faculty Spotlights

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

Multimedia content: Help for Honduras• Audio slideshow• Feature story• Photo galleries• Interview clips

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http://www.john-zhu.com

Multimedia content: • YouTube channel• Short clips to accompany

news releases• Livestreamed events with

accompanying live chat• Flickr slideshows

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

Push into social media

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

User guides for faculty and staff

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

Technical improvements• Upgraded CMS – improved security and functionality• Migrated site to new server – increased stability• Put in place a reliable tech-support system, paving the

road for future upgrades and maintenance• Working on major front-end redesign and revamp on the

back end

Case study: Just WHat tHe dOCtOR PResCRIBed

http://www.john-zhu.com

http://pharmacy.unc.edu