A Case Study by Fortune Indonesia

• Orlando based direct marketing company• Operates in 120 countries• 72 distributors in 50 cities in Indonesia• Aproximately 40.000 sales forces in 2008• No Advertising allowed

What we do:• Create engagement with target audience through digital

channels• Since 30 second commercial is not allowed, we created “30

minutes” commercial through TV Program• We don’t talk about the product, we talk about the user.

Digital Campaign

TV program + Digital campaign integration (Microsite)

TV program + Digital campaign integration (Microsite, Social Media, Ad campaign)

Achievement – Rank 2 - The Best Marketing PR Campaign

Mix Magazine, Oct 2012

Opportunity Hour 2012

Banner Ads

Google Display Network SiteMicrosite

SEM campaign

SheCAN! TV Program (Season 1)

The new strategic approach for expanding the sales force (teacher)

highlight

• Innovative approach– Multimedia approach:

print, twitter & event – Bring online to offline

• Strong stopping power– People read 10 mins for

this ad

Recent Achievement

“It’s about changing life. We have a valid mission, people are passionate about it. Secondly I think we have business model that include putting together a quality products that’s differentiate with a selling method we called a party. There’s a party starting some where, every 2 seconds & then the 3rd ingredients is opportunity, showing a woman how to change her life .I’m so happy to say that we just made a decision at the executive committee, we’re in more than a hundred countries, Indonesia we’re selected “Country of the year for Tupperware.”

-Rick Goings, Chairman & CEO Tupperware Brands Corporation

Excalibur Sword as a symbol for “Country Of The Year”PT Tupperware Indonesia has got 3 Excalibur swords

Campaign Result

• Country of The Year 2007 – 2011• 380% achievement in 2011• 190% achievement in 2009• 180% achievement in 2008 • Best Marketing Public Relations Program 2012 (source: Mix Magazine)

• Indonesia’s Best Brand Award Award 2012 (source: SWA)

• Social Media Award 2012 (source: Digital Marketing, Frontier, and Marketing)

• TOP Brand Award 2011 (source: Marketing)

• Indonesia’s Most Fave Women Brand 2010

(source: Marketeers & Mark Plus Insight)