DuPont™ Sorona®

High end fashion fabrics for exclusive Chiffon Sarees.

DuPont™ Sorona®

High end fashion fabrics for exclusive Chiffon Sarees.

Surat’s textile industry in Gujarat is the hub for Indian ethnic wear production. Home to one of Asia’s largest textile markets consisting of more than

50,000 traders. Surat consumes about 40% of the country’s man-made fiber production.

Vipul Fashions, one of the key pioneers in Surat’s textile industry, has truly captured the imagination of today’s women. Since 1974, Vipul Fashions has

been a trusted brand, well known for its range of women’s ethnic and traditional fashion. From bridal designs to contemporary trends, Vipul Fashions

has them all and is incorporating new age solutions to address the critical and changing needs of today’s evolving consumers.

Natural materials like silk have been at the epitome of Indian women’s ethnic wear since ancient times, and has been a choice traditionally available

only for the elite. To bring affordable fabric options to the larger population, the textile industry in Surat has continuously strived to adopt man-made

fibers that have aesthetics closer to that of silk. Incorporating some man-made fibers was not an easy endeavor and resulted in some intense

processes that disregarded energy and environmental concerns. This raised an important need to find an alternate fiber that is gentler on the

environment, easy to care for and yet aesthetically comparable to natural materials like silk.

Issue

Solution

Indian consumers are moving from the idea of “need to have” to a “nice to have” and this means that consumers are appreciating better quality fabrics

that are also better for the environment. The challenge was to find a cutting edge fabric that was light-weight and easy to care for, had natural softness,

draped well and gave exceptional hand-feel.

Challenge

DuPont identified that fibers based on their latest innovative material, Sorona®, have all the characteristics that are most suitable for a new range of

chiffon fabrics. Vipul Fashions recognized this as an opportunity to develop fabrics made with DuPont™ Sorona® that are inherently soft, light-weight

and have unique properties that result in silk-like fabric aesthetics, perfect for chiffon sarees. The soft nature of Sorona® reduces the requirement for

extreme processing conditions which results in better fabric aesthetics. Sorona® allows for better color uptake resulting in brighter colors, vibrant and

attractive prints that have an exceptional color fastness property and fabrics that are easier to care for, unlike their natural counterparts. And to tie it

all together, it is made with plant-based ingredients, making it gentler on the environment.

Common perception of natural Saree materials

Attribute Perception

Softness Positive

Texture Positive

Light Weight Negative

Easy Care Negative

Bright colors Positive

Regular Chiffon Chiffon fabric made using Sorona®

- Mechanical Chi�on Lines- Flat fabric texture

- Uniform and deeper chi�on lines- Perceptible fabric texture

BenefitUltimately, the Indian woman today stands at the intersection in time where on one hand she continues to embrace her Indian ethnicity but on the

other hand is exploratory in her mindset to try and embrace new age materials.

DuPont™ Sorona® offers Indian women the ability to purchase Sarees made with one of the most innovative products in the textile industry with great

performance benefits and the beautiful aesthetics of silk along with reducing their environmental footprint.

With Sorona®, everyone benefits. Mills, designers and manufacturers can offer consumers sustainable clothing that is supremely wearable, easy to

care for and more gentle on the planet.

Better dye absorption

Exceptional Softness

Easy care

Silk-like Chiffon lines

Light Weight

DuPontTM Sorona®

Unique fiber properties