Case study Photographic

Within this billboard there is evidence of very effective photography that has a specific impact on the viewer. Here

the photography gives a three dimensional element to the billboard which makes the piece of advertising

more aesthetically stimulating. In terms of semiotics the billboard is iconic in the sense that it is some

form of telescope or military scouting device, that cannot be argued.

However, it can be interpreted in an indexical way as it is almost inviting

the viewer to go to the Naval Museum Of Alberta and is persuading the

viewer to go. This is a form of rhetoric as it leaves the viewer in suspense

and makes them want to look at what

is at the museum.

Here photography has been used to support the campaign trying to

prevent tailgating. The scrunched up, crumpled billboard portrays to the viewer what the consequences of tailgating are and therefore the

severity of it. The billboard is very clear and has an immediate impact on

the viewer. The shocking elements within the billboard increase the

impact on the viewer and makes it more rememberable. The visual signs within the semiotics help to do this, using the big lorry and the small car

emphasizes to the viewer how serious this is.