case study - how reliance footprint got six figure sales via a facebook exclusive offer!

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Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer! Reliance Footprint has a countrywide network of showrooms at 154 prime locations across 86 plus cities in India. Reliance Footprint is designed to bring to customers, an extensive collection of footwear, accessories and luggage to suit their every need. EXCLUSIVE 10% OFF FOR FACEBOOK FANS We launched an exclusive offer for our Facebook fans. Launched a Facebook app and a Mobile Site for campaign. Users had to earn the voucher online by inviting 5 friends and then redeem the voucher in store within a week. Details of this successful campaign are shared in the presentation!

TRANSCRIPT

Page 1: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!
Page 2: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!

Introduction

Reliance Footprint has a countrywide network of showrooms at 154 prime locations across 86 cities in India. Reliance Footprint is designed to bring to customers, an extensive collection of footwear, accessories and luggage to suit their every need.

EXCLUSIVE 10% OFF FOR FACEBOOK FANSWe launched an exclusive offer for our Facebook fans.

EXCLUSIVE 10% OFF FOR FACEBOOK FANS• We launched an exclusive offer for our Facebook fans. • Launched a Facebook app and a Mobile Site for campaign. • Users had to earn the voucher online by inviting 5 friends and then

redeem the voucher in store within a week. • Details of this successful campaign are shared in the presentation!

Facebook Campaign for Reliance Footprint02

Page 3: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!

Flat 10% Off Campaign - FB App

• We came up with a Facebook only Campaign for Reliance Footprint.

• The Facebook Fan had to Like the page and Invite 5 of their had to Like the page and Invite 5 of their friends to get the exclusive 10% off coupon.

Facebook Campaign for Reliance Footprint03

Page 4: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!

Flat 10% Off Campaign - FB App

• User has to fill in their contact details after inviting his friends.

• The Voucher was sent to the email id provided. They have to take a printout and take a printout and present at the store to avail the offer. Alternatively they could download the voucher and present a soft copy of the same at stores.

Facebook Campaign for Reliance Footprint04

Page 5: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!

Flat 10% Off Campaign - Mobile Site

Built a Mobile site for Facebook Users who login from a Mobile Device. (As FB usage on mobiles/smartphones is increasing. Close to 50% traffic to our campaign was via mobile.)

After filling in the details After filling in the details the exclusive Voucher was e-mailed to the user. They also had the option of downloading the voucher on the mobile site itself.

Facebook Campaign for Reliance Footprint05

Page 6: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!

Facebook Exclusive Campaign Voucher

• A similar customized coupon was sent to the fan’s email id.

• The participant had to take a printout of the voucher to avail the offer OR download the voucher to their smart phone and present the same phone and present the same when billing.

• Every coupon was customized with users name and the coupon id.

Facebook Campaign for Reliance Footprint06

Page 7: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!

SAMPLE POSTS for Flat 10% Off Campaign

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Page 8: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!

SAMPLE POSTS for Flat 10% Off Campaign

Facebook Campaign for Reliance Footprint08

Page 9: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!

Customer Feedback for the Campaign

Facebook Campaign for Reliance Footprint09

Page 10: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!

Response to 10% Off Campaign

Objectives of the 10% Off Campaign were:

- Get FB fans to visit our store by giving them a special offer of 10% off.

- Reach the core target audience of Reliance Footprint.

- Increase database collection for future mailers, campaigns, etc.

- Generate revenue by translating online buzz to offline footfalls and revenue.

Took part & got a coupon: Approx 800 peopleTook part & got a coupon: Approx 800 people

Revenue Generated from the campaign: Approx Rs.1.5 Lakh’s

Campaign Period: 10th - 18th November

Facebook Campaign for Reliance Footprint10

Page 11: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!

Response to 10% Off Campaign

New Fans added to the page during the campaign: Approx 1,700

Unique Engaged Users during the campaign period: Approx 20,000

Total Reach during the campaign Period: Approx 7.9 Lakh’s

Approx 20,000

Total Impressions during the campaign Period: Approx 10.5 Lakh’s

Facebook Campaign for Reliance Footprint11

Page 12: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!

Thank You!

For more details regarding the Reliance Footprint Facebook Exclusive Campaign, write to us at Facebook Exclusive Campaign, write to us at

[email protected] with your queries. Visit us at www.alivenow.in to learn more.

Facebook Campaign for Reliance Footprint12

Page 13: Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer!