case study frozen yogurt · 2020-04-09 · case study frozen yogurt stakz frozen yogurt is located...

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CASE STUDY Frozen Yogurt Stakz Frozen Yogurt is located in Bowling Green, KY. They are a self-serve frozen yogurt shop promoting good- tasting wellness with specially blended smooth and creamy frozen yogurt, crafted with care. They needed a simple way to retain customers that have been absent for a while. A digital loyalty program that is extremely easy to sign-up for customers and easy to maintain for their restaurant staff with no apps, punchcards or swipe cards. Needed a simple, effective method to promote deals, special offers & new flavors. Stakz found the ideal solution in using TL Connects’ Engagement Platform. Customers are able to sign up in less than 20 seconds using their mobile phone at an iPad kiosk, check in at every visit to earn rewards and opt-in to receive text messages. Being a completely mobile-phone based program means there is no need for customers to carry punch cards or download apps to their phone. The platform’s auto-responders and automatic retention programs are easy to set-up and once running, work automatically to keep the brand on top of their customer’s minds. the results... April 2014 - June 2017 stakzfrozenyogurt.com/ TL Connects TLconnects.com [email protected] 844.611.3220 Continue > the client the challenges the benefits 1 Frozen Yogurt Shop

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Page 1: CASE STUDY Frozen Yogurt · 2020-04-09 · CASE STUDY Frozen Yogurt Stakz Frozen Yogurt is located in Bowling Green, KY. They are a self-serve frozen yogurt shop promoting good-tasting

CASE STUDY Frozen Yogurt

Stakz Frozen Yogurt is located in Bowling Green, KY. They are a self-serve frozen yogurt shop promoting good-tasting wellness with specially blended smooth and creamy frozen yogurt, crafted with care.

• They needed a simple way to retain customers that have been absent for a while.• A digital loyalty program that is extremely easy to sign-up for customers and easy to

maintain for their restaurant staff with no apps, punchcards or swipe cards.• Needed a simple, effective method to promote deals, special offers & new flavors.

Stakz found the ideal solution in using TL Connects’ Engagement Platform. Customers are able to sign up in less than 20 seconds using their mobile phone at an iPad kiosk, check in at every visit to earn rewards and opt-in to receive text messages. Being a completely mobile-phone based program means there is no need for customers to carry punch cards or download apps to their phone.

The platform’s auto-responders and automatic retention programs are easy to set-up and once running, work automatically to keep the brand on top of their customer’s minds.

theresults...

April 2014 - June 2017stakzfrozenyogurt.com/

TL Connects • TLconnects.com • [email protected] • 844.611.3220

Continue >

the client

the challenges

the benefits

1 Frozen Yogurt Shop

Page 2: CASE STUDY Frozen Yogurt · 2020-04-09 · CASE STUDY Frozen Yogurt Stakz Frozen Yogurt is located in Bowling Green, KY. They are a self-serve frozen yogurt shop promoting good-tasting

theresults, (part two)

Sign-Up Offer:

noneLoyalty Offer:

Free Yogurt up to 10ozEvery 10 Check-Ins

Retention Offer:

25% Offwhen absent 21 days, 45 days & 60 days

Total Customer Engagement

TL Connects’ Digital Loyalty Program, with iPad Kiosk in a tamperproof case, provided Stakz with a fast and simple loyalty platform. It makes sign-up very quick and easy for the customer, (under 20 seconds). Stakz does not have a sign-up offer which is an option for any partner. Their loyalty offer is a Free Yogurt (up to 10oz) and is awarded every 10 check-ins.To engage the customers who have not returned within 21 days, 45 days & 60 days, the “We Miss You” auto-responder automatically sends a text message with an offer of a 25% Discount if they return to the store within 7 days of getting the text. The figures below are taken from a 12-month period. The stats to the right show their all-time numbers.

Loyalty Stats

Retention Stats

2,371Subscribers

14,829Messages

Sent

15,461Total Subscribers

106,365Total Check-ins

$270,510*Proj. Revenue

produced

24,064Check-Ins

1,006Redemptions

1,652Loyalty

Completions

6.8%Redemption

Rate

$5,030*Proj. Revenue

produced

TL Connects • TLconnects.com • [email protected] • 844.611.3220

* based on an $5 ticket average

June 2016 - June 2017

June 2016 - June 2017

April 2014 - June 2017

All-Time Statistics

1 Frozen Yogurt Shop

Page 3: CASE STUDY Frozen Yogurt · 2020-04-09 · CASE STUDY Frozen Yogurt Stakz Frozen Yogurt is located in Bowling Green, KY. They are a self-serve frozen yogurt shop promoting good-tasting

theresults, (part three)

Retention Offer

We Miss You Offer: 25% OFF We miss you here at Stakz Frozen Yogurt. Get a 25% discount on your next visit!

TL Connects’ Retention program is an automated program designed to communicate with subscribers that have not checked in lately. The amount of time is customizable for any merchant. In this case, Stakz set the program to automatically send a text message to a subscriber that had not checked-in for 21 days, again at 45 days and lastly, again at 60 days. Their offer of a 25% discount is redeemable on the customer’s next visit. To provide a sense of urgency, it expires within 7 days of getting the message.Stakz’s all-time retention program results are below. They have held a 7.4% redemption rate on 55,944 messages sent. Their 4,116 redemptions have generated a projected $20,580 since joining TL Connects in the fall of 2012.

TL Connects • TLconnects.com • [email protected] • 844.611.3220

* based on an $5 ticket average

55,944Messages

Sent

4,116Redemptions

7.4%Redemption

Rate

$20,580*Proj. Revenue

produced

All-Time Totals

Page 4: CASE STUDY Frozen Yogurt · 2020-04-09 · CASE STUDY Frozen Yogurt Stakz Frozen Yogurt is located in Bowling Green, KY. They are a self-serve frozen yogurt shop promoting good-tasting

theresults, (part four)

textALERT Offers

Stakz Frozen Yogurt Alert: 25% OFF 25% off Fro-Yo. Stakz will make ANY day better...Pinky promise!

textALERT offers are used to promote specific events, products, new menu items or even drive more business for a rainy day. In this case, Stakz chose to send the alert to 5,050 subscribers to boost business on a regular Wednesday. They offered a 25% discount to anyone redeeming the reward at the iPad Kiosk. The textALERT *generated $645 in sales that day.

TL Connects • TLconnects.com • [email protected] • 844.611.3220

* based on an $5 ticket average

5,050Messages

Sent

129Redemptions

2.55%Redemption

Rate

$645*Proj. Revenue1-Day Special