case study, canam, social media, facebook, enterprise 2.0, intranet, webcom toronto, b2b, nathalie...
DESCRIPTION
Canam Group recently implemented the use of the social media website Facebook among its managerial staff. Discover how this initiative allowed the manufacturing company to reactivate their Intranet 2.0 project. Presenting the current collaborative tools as well as those in development, and its social media tools strategy: Personalization Real-time Web Wireless Web Communities Collaborative spaces Canampedia encyclopedia CanamTube Flickr for internal use Wiki projects Access to all employees and retirees And more…TRANSCRIPT
November 3, 2010
Who is Canam Group?• Industrial company: Publicly traded since 1984 (Toronto Stock Exchange)
• Design, fabrication and marketing of construction products and solutions
• 12,000 construction projects per year
Niagara Fallsview CasinoNiagara Falls, ON, Canada
Lester B. Pearson International Airport Overpass Access RoadsToronto, ON, Canada
Shoppers Drug Mart (Murox®)Kingston, ON, Canada
Who is Canam Group?• Sales in 2009: CA$625.8 million• Human resources: 3,000 employees
International Presence
Family-Owned Business (3rd generation)
Roger Dutil Marcel et Marc Dutil
Mission
To be recognized as a leader in the design, fabrication
and marketing of building solutions by distinguishing
ourselves through the quality of our products and
services, our continuous innovation, our exceptional
customer service, the expertise and dedication of our
people, and our commitment to the environment.
Development Goals
93%
© Nemertes Research 2008 www.nemertes.com 1-866-241-2665
Encourage7.04%
Block42.25%
No policy50.70%
What is your policyregarding public socialnetworking sites?
No policy
Block
Encourage
Social Networking Views
Canam Group Social Media Policy
Social Networking Views
Encourage7.04%
Block42.25%
No policy50.70%
What is your policyregarding public socialnetworking sites?
No Policy
Block
Encourage
© Nemertes Research 2008 www.nemertes.com 1-866-241-2665
2007: Draw me an intranet 2.0!
Intranet Pilot Committee, Analysis
CommunicationsHuman Resources
InformationTechnologies
• Understand company needs, challenges, objectives
• Understand the needs of partners and employees
• Conduct an evaluation of the intranet
• Analyse intranet use and trends
What is Intranet 2.0?
Intranet Statistics
010 00020 00030 00040 00050 00060 000
Intranet - Visites de la page d'accueil
2006 2007 2008 2009 2010
Feedback from Users• Information difficult to find, outdated, not centralized
• Insufficiently personalized, not accessible to everyone
• Inability to publish and share content
• No photos, videos, 2.0 tools
• Facilitate and promote use
• Facilitate content management
• Facilitate collaboration and information sharing
• Facilitate access
Objectives of Intranet 2.0
Recommendations for Intranet 2.0
• Establish a clear governance
• Introduce new collaborative tools
• Transform existing intranet over short period
• Inform and train users
• Welcome and retain new employees
• Create a knowledge base
Intranet Redesign: 1.0 to 2.0
September 2007
• Phase 1: Strategic needs analysis and diagnostic • Presentation to the Executive Committee (3-year plan)
• 44 recommendations/projects
2008 Managers’ Conference
The Event
• 5th corporate conference
• Date: June 2008 (3 days)
• Steering Committee: HR & Communications (IT)
• 178 managers and spouses
• Average age: 50
• 5 countries: Canada, U.S., India, Romania and China
Conference Objectives
• Team spirit
• Self-discovery
• Discovery of colleagues
• Sense of belonging
• Performance through recognition
2008: Introduce an internal communication network between top management and managers
The Intranet Could Not Be Used…
Facebook Managers Community?
Facebook as a Conductor?1. Achieve conference objectives
2. Elaborate program
3. Foster interaction
4. Create awareness of social networks
5. Develop intranet 2.0 (pilot project)
Anticipated Concerns…• Difficult to use
• Privacy of information
• Unsuitable platform for business
Technical Support
A Secret Group
Case Studies…
April 4: Approved!
Creation of a Facebook Committee
InformationTechnologies
CommunicationsHuman Resources
Canam Community
April 29: Managers’ Meeting
April 30-May 10: Creation of Profiles
Participation rate: 99%
May 11: Program and Registration
Registration formProgram
Participation rate: 94%
May 14 : Opening Ceremony, Elections
Participation rate: 92%
May 21: Personal Interests
Participation rate: 89%
June 18: Photo Contest
Posted: Internet Café – 3 days
Mission Accomplished!
http://www.youtube.com/user/CanamGroup#p/c/290AA62950AEAF26/0/1Xiqotip9BY
Closed Group
Employees and Retirees Group
SQPRP Platinum Award of Excellence
Facebook Project Case Studies
2009: Design Me an Intranet 2.0!
Restart the Intranet 2.0 Project
December 2009
• Phase 2: Planning
• Presentation to the Executive Committee (18-month plan)
• 19 projects
Overview of Intranet 2.0 Projects
Our Intranet Can Now Be Used…
Real Time Collaboration
An Example…
Collaborative Workspaces
CANAMpedia: Multilingual Glossary
Managers’ Blog
Newsletter 1.0 Newsletter 2.0
Wiki-Type Newsletter: Pilot Project
Potential Readers: 400
1.0 2.0
Number of visits: 870 1 036 + 19%
Number or articles read: 1 768 7 429 + 320%
103 team workspaces
• 14,174 visits• 7,132 documents shared• 65,239 documents read• 1,912 comments• 4 technical forums• 1 managers’ blog• Etc.
Collaborative Workspaces in 2009
Photo Sharing: Pilot Project
CanamTube: Internal Videos
Employee and Retiree Profiles
Employee and Retiree Profiles
Geographic Profiles
Professional Communities
Access: 300 to 3,000+ Users
Pilot project in Laval• 60 plant employees• 26 office employees
Multilingual Intranet
Search Engine
Social Media Projects Update
Web 2.0: Employee Initiatives
Canam Group Social Media Policy
No policy50.70%
Information Sharing via Social Media
Employee and Retiree Participation
Canam’s 50th Anniversary
No Policy50,70%
Canam Group on Web 2.0
%
5,000 viewed photos 10,000 watched videos
100 followers200 members
350 fans160 members
Mobility, Applications, Connectivity
10 Elements of a Successful 2.0 Intranet
1. Establish a clear governance
2. Insure you are supported by management
3. Raise awareness among managers from day 1
4. Involve users in the process
5. Prioritize according to company values
6. Validate actions using pilot projects
7. Use web 2.0 as leverage
8. Participate in contests: notoriety and credibility
9. Establish performance indicators, benchmarks
10.Re-evaluate the project periodically (3 months)
