Fashion Retailer Becomes an Online Sales Platform for

Independent Designers and Boutiques Worldwide

Retail | British Online Fashion Retailer

With millions of registered users and active customers worldwide, the British online fashion retailer has

enjoyed significant success and growth since its inception.

In order to accommodate the growing needs of their active and passionate community, the company

needed to complement their existing offering with an online marketplace that would enable vintage

clothing sellers and independent designers to sell fashion items to anyone in the world.

iQuest worked together with the client and a global digital marketing agency, selected by the client, to

design and build the new commerce fashion platform. We committed to providing a wide range of

services, from development to managed services, ensuring that the online marketplace was built and

deployed in an agile environment.

The Business Context

Commerce Solutions Case Study

The idea behind the online marketplace was to

build a digital platform where a wide array of third

parties such as boutiques, individuals and

designers could open virtual stores and sell

products through the website.

The development of the new website was based

on a delivery approach that included a three-phase

roadmap, a detailed scope and agile scrum

method. The e-commerce platform was built from

the ground up with iQuest developing the complex

back-end and ensuring 24/7 maintenance and

operational support for the website.

Creating the platform included the development of

the user profile management (buyer, seller, online

boutique) and the order and basket management

components, as well as the invoice processor, a

monthly billing engine. Specific scripts were

designed to collect and transfer financial data to

the accounting department.

The Solution

Key Benefits:

Sales through the

marketplace platform

registered a 700% growth in

its first year, now hosting

over 800 boutiques.

The client’s marketplace website groups many

independent fashion designers and boutiques

from all over the world to a single platform, giving

them the opportunity to sell their products and

reach a relevant audience without having to worry

about promotion, billing, marketing, and delivery

options.

The commerce platform enables all sellers,

regardless of their size, to log on and upload items

for sale or apply to have their own featured

boutique, ensuring all user-generated content

remains easy to create and manage.

The Business Impact Best Website and Best Retail

Revolution Awards, May 2012

Online Retail Mobile Site of the

Year Online Retail Awards,

September 2012

It also features social network integration for

website login with the user’s Facebook account

and like & share capabilities, PayPal integration

and faceted search.

Sales through the marketplace platform

registered a 700% growth in its first year. The

website is now home to more than 800 vintage,

independent label and multi-brand fashion

boutiques in 70 countries worldwide, listing

over 100,000 items. It has since received

multiple industry awards and has been

recognised as a benchmark in online fashion

retailing.

The client’s marketplace website is a unique

eCommerce platform that successfully extends

its online proposition, proving to be a vital part

of its engagement strategy.

Over 500,000 visitors since its

launch

Retail | British Online Fashion Retailer

More than 1,000 active sellers

Gold Award The Lovie Awards,

October 2011

Copyright 2015, iQuest Group. All rights reserved. All rights reserved. No part of this document may be reproduced, stored in a retrieval system,

transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from

iQuest. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

iQuest is an independent, global IT services and solutions provider that for more than 17 years has been delivering

first-class software solutions to leading companies in Life Sciences, Telecom, Transportation, Financial Services, and

Energy. With a growing international presence, iQuest provides a full range of software development services,

integration services, and software products, all of which rely on the latest commerce, cloud, big data, and analytics

platforms.

Headquartered in Germany, iQuest currently employs more than 600 people, distributed across delivery centers in

Romania, as well as local and affiliate offices in Europe, the US and Asia.

www.iquestgroup.com

About iQuest

Our client is a global online fashion and beauty retailer which offers over 50,000 branded and own-label products.

Its websites target the UK, USA, France, Germany, Spain, Italy, Russia and Australia and ship to over 230 countries.

About the Client

For more information on this project, please contact:

business@iquestgroup.com