case study: br partners freight forwarder -...

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Shipping Skills of BR Partners Benefit Their Clients Arranging Ocean Shipments so Customer Enjoy Beaches and Boating in Southern Brazil Brazilian freight forwarder BR Partners imports recreational boats into Brazil and ships other cargo for customers worldwide. They use the online tracking in Magaya software to keep their customers updated. CASE STUDY: BR Partners Freight Forwarder , , , , We have a good team here that gives personal service and follow up. Jonas Pelegrini, Commercial Director, BR Partners Logística Internacional Ltda

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Page 1: CASE STUDY: BR Partners Freight Forwarder - …resources.magaya.com/case_studies/BR_Partners_caseStudy.pdfCASE STUDY: BR Partners Freight Forwarder,,,, ... Freight Forwarder Solution

Shipping Skills of BR Partners Benefit Their Clients

Arranging Ocean Shipments so Customer Enjoy Beaches and Boating in Southern Brazil

Brazilian freight forwarder BR Partners imports recreational boats into Brazil and ships other cargo for customers worldwide. They use the online tracking in Magaya software to keep their customers updated.

CASE STUDY:

BR Partners Freight Forwarder

,,,,We have a good team here that gives personal service and follow up.

Jonas Pelegrini, Commercial Director, BR Partners Logística Internacional Ltda

Page 2: CASE STUDY: BR Partners Freight Forwarder - …resources.magaya.com/case_studies/BR_Partners_caseStudy.pdfCASE STUDY: BR Partners Freight Forwarder,,,, ... Freight Forwarder Solution

ChallengesBR Partners is a freight forwarder based in Itajai, Santa Catarina, Brazil.

They specialize in ocean shipping from around the world and via

feeder up and down the Brazilian coast. One of their main customers

is an American boat manufacturer that needs shipment updates in

English.

The commercial director, Jonas Pelegrini, evaluated software to see

what programs were available. “We needed an English system and one

with accounting included,” he said. He tested and selected the Magaya

Cargo System for its integrated operations and accounting features

and online tracking. The software is available in English, Spanish and

Portuguese, but BR Partners selected the English version to work with

their customers.

Business in Santa Catarina State, BrazilSanta Catarina state is in the southern part of Brazil. There are five

seaports supporting the logistics industry in the region, including Itajai

and Navegantes, located in the middle of the state, close to the Atlantic

coast. More than 50% of the GDP of Brazil is concentrated less than 600

km from these ports.

Itajai city is located on the Itajai River, across from Navegantes. These

ports specialize in exporting most of Brazil’s beef and poultry via

refrigerated containers. BR Partners handles freight in all these ports

and others throughout Brazil.

Another nearby port is Sao Francisco do Sul, which handles a large

volume of steel used in the automobile manufacturing. Many foreign

car makers have plants in Brazil, including General Motors, Ford,

Volkswagen, Honda, and Toyota.

Boat manufacturing is also increasing in Brazil. The U.S. boat and

recreational equipment company Brunswick Corporation is building

a plant near Joinville, a city in Santa Catarina, in 2012. The plant will

produce several of the company’s Bayliner and Sea Ray sport boats

that will be sold through local dealers. The company selected this part

of Brazil based on the right combination of resources, suppliers and a

talented workforce, according to the Brunswick website.

BR Partners has been importing Brunswick boats into Brazil for years.

BR Partners is now delivering the raw materials, molds, kits and

other supplies that will be used to manufacture the boats. When the

Joinville plant is completed, BR Partners will continue to ship Brunswick

boats from the US and Mexican factories where other models are

manufactured. Updates on the shipments of the boats can be checked

online by the customer from any computer in the world via Magaya

LiveTrack.

At a GlanceBR Partners www.brpartners.net

IndustryFreight Forwarder

SolutionMagaya Cargo System

BR Partners is a freight forwarder based in Itajai, Santa Catarina, Brazil. They specialize in

ocean transport and work with agents in Italy, the US, and other locations. They also run

a feeder service to many ports up and down Brazil’s Atlantic coast. Additional offices in

Rio de Janeiro, Santos, Paranagua, and Rio Grande handle freight of all kinds throughout

Brazil.

BR Partners

Page 3: CASE STUDY: BR Partners Freight Forwarder - …resources.magaya.com/case_studies/BR_Partners_caseStudy.pdfCASE STUDY: BR Partners Freight Forwarder,,,, ... Freight Forwarder Solution

All rights reserved. Magaya, the Magaya logo and all products are all trademarked unless specifically specified as of a third party.© Copyright 2012, Magaya Corporation. 786. 845. 9150 [email protected] magaya.com

Saving Time and Improving Efficiency

Mr. Pelegrini said that using the software saves time and enables them

to handle a higher volume of shipments. “Now we pay the carrier and

get the cargo released faster. Converting the information from the

quote all the way to the shipment makes it easier. All we need to do is

verify all the charges and generate the invoices. And we can do all the

financial management in the software, not just the operations.”

BR Partners creates a quotation for a customer that includes the rates,

and then the software converts the quote into a booking and retains

all the data. The booking is converted into a shipment transaction that

includes all the charges, saving time to create all the invoices and bills.

“The Bill of Lading is very easy to make,” he said.

When talking about doing business in Brazil, Mr. Pelegrini said

many customers prefer to work with a freight forwarder instead of

dealing with carriers directly because the Customs requirements are

complicated. BR Partners works with a partner who has a trucking

company so together they can offer a complete service to their

customers.

“We have a good team here that gives personal service and follow up.

Combine service with good rates, people stay with us.”

CustomizationsAnother aspect of the software that helps BR Partners meet their

customers’ needs is the option to create and use custom fields.

One of the custom fields they added to their system is a field named

“Arriving vessel”. While the software already includes a field for the

name of the exporting ocean carrier that will complete the whole

voyage from origin to destination, BR Partners needed to include the

name of the arriving vessel if there was a transfer of the cargo during

the voyage. The information is required by Brazilian Customs 48 hours

before the vessel arrives. BR Partners verifies all the shipments by

making daily reports from the system and creating tasks notifications.

Since BR Partners uses multiple currencies such as the Euro, the US

dollar and Brazilian Real, they need to make sure the system uses the

correct and most current currency value in accounting transactions.

They have one rate and currency in the bill to pay the ocean carrier, but

another rate and currency is often used to invoice the customer.

They check the currency rates of the Euro in comparison to the US

dollar every day. They base their charges on the daily rate so the rate is

always current for the day the invoice is created. The system creates an

invoice for each currency that shows the exchange rate.

Another custom field they added is used to track the status of the

cargo when it arrives. If cargo arrives damaged, they can set a status as

“damaged”. They take pictures and make the photographs available

online for the customer to view in the online tracking system.

BR Partners