case study | bank of america | dunham-bush ameircas · title: case study | bank of america |...

!"#$"% ’()*"+#,-#./ )0 1$2*"3# ". !"#$"% ’()*"+# 42(3)$25 # 3657)$ *27*)0"78 CHALLENGE -#./ )0 1$2*"3# *296"*2+ # 3657)$ 5)(67"). )0 7:2"* )(+ 5;572$ 7:#7 4#5 2#5"(; #+#<7#=(2 7) 7:2 2>"57".? =6"(+".?8 @:2 )67+#72+ 5;572$ 4#5 )0 7:2 +"*237 2><#.5"). 7;<2 #.+ 4#5 *2<(#32+ 4"7: # .24 3:"((2+ 4#72* 5;572$8 1++"7").#((;% # .24 A#*"#=(2 #"* A)(6$2 5;572$ ".3(6+".? :)7 4#72* *2:2#7 0)* :6$"+"7; 3).7*)( 4:"3: "5 2552.7"#( ". B)67: ’()*"+# 4#5 56<<("2+ =; # 0#37)*; ".57#((2+ +256<2*:2#72* 7) 7:2 :)7 4#72* 3)"( 4"7: 0*22 :)7 4#72*8 SOLUTION C6.:#$D-65: /.)4. 0)* 3657)$"E2+ 5)(67").5 <*)A"+2+ # 7#"()* $#+2 #"* 3))(2+ <#3/#?2+ FG@H 3:"((2*% $)+2( I1JCBGFG 4"7: # 0#37)*; ".57#((2+ 3:"((2+ 4#72* <6$<8 @:2 <#3/#?2 3).5"572+ )0 ".72?*#72+ +6#( <6$<5% =#(#.3".? A#(A25% 2><#.5").5 7#./% #.+ #. #"* 52<#*#7)*8 C6.:#$D-65: #(5) ".3)*<)*#72+ # 0#37)*; ".57#((2+ +256<2*:2#72* =6"(7 4"7: # <6$<".? <#3/#?2 ".72.+2+ 0)* 7:2 :)7 4#72* *2:2#7 5;572$8 C25"?.2+ 0)* A#*"#=(2 #"* A)(6$2 5;572$5% C6.:#$D -65: )002*2+ 7:2 .24 JBK A2*7"3#( 32.7*#( 57#7"). #"* :#.+(2* 296"<<2+ 4"7: # 0#37)*; ".57#((2+ A#*"#=(2 0*2962.3; +*"A2 06*."5:2+ 0)* 7:2 0#. $)7)*8 @:2 :)7 4#72* 56<<("2+ =; 7:2 +256<2*:2#72* "5 67"("E2+ 0)* :)7 4#72* *2:2#7 #.+ :6$"+"7; 3).7*)( 4"7:". 7:2 .24 L1L #"* 5"+2 5;572$8 @:2 2.7"*2 5;572$ 4#5 ".72?*#72+ =; !23:#."3#( B;572$5 #.+ J).7*)(5 4"7: # M). 4)*/5 3).7*)( 5;572$8 RESULTS N.2 )0 7:2 $#O)* =2.20"75 )0 7:2 3657)$ <#3/#?2 3:"((2* "5 "7 #(()42+ 0)* # 5#A".?5 ). ".57#((#7"). 3)57 #5 42(( #5 # $)+2*#72 ".57#((#7"). 7"$2 *2+637").8 P. 200237% 7:2 *27*)0"772+ 3:"((2* "5 # $)*2 200"3"2.7% *2("#=(2% #.+ +2<2.+#=(2 )<2*#7".? 5;572$8 P.3)*<)*#7".? 7:2 +256<2*:2#72* #(()42+ 0)* 0*22 :)7 4#72* *2:2#7 #. #++"7").#( 5#A".?5 0)* 7:2 3657)$2* =; .)7 :#A".? 7) 652 # =)"(2* )* 2(237*"3 :2#78 SPECIFICS ! J:"((2* !)+2( I 1JCBGFG 4"7: 0#37)*; ".57#((2+ <6$<".? <#3/#?25 ! ’#37)*; ".57#((2+ +256<2*:2#72* :)7 4#72* 5;572$ ! JBK A2*7"3#( 32.7*#( 57#7"). #"* :#.+(2*

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Page 1: Case Study | Bank of America | Dunham-Bush Ameircas · Title: Case Study | Bank of America | Dunham-Bush Ameircas Author: Case Study | Bank of America | Dunham-Bush Ameircas Subject:

!"#$"%&'()*"+#,-#./&)0&1$2*"3#&".&!"#$"%&'()*"+#&42(3)$25&#&3657)$&*27*)0"78&&&CHALLENGE!-#./&)0&1$2*"3#&*296"*2+&#&3657)$&5)(67").&)0&7:2"*&)(+&5;572$&7:#7&4#5&2#5"(;&#+#<7#=(2&7)&7:2&2>"57".?&=6"(+".?8&&@:2&)67+#72+&5;572$&4#5&)0&7:2&+"*237&2><#.5").&7;<2&#.+&4#5&*2<(#32+&4"7:&#&.24&3:"((2+&4#72*&5;572$8&&1++"7").#((;%&#&.24&A#*"#=(2&#"*&A)(6$2&5;572$&".3(6+".?&:)7&4#72*&*2:2#7&0)*&:6$"+"7;&3).7*)(&4:"3:&"5&2552.7"#(&".&B)67:&'()*"+#&4#5&56<<("2+&=;&#&0#37)*;&".57#((2+&+256<2*:2#72*&7)&7:2&:)7&4#72*&3)"(&4"7:&0*22&:)7&4#72*8&&SOLUTION C6.:#$D-65:&/.)4.&0)*&3657)$"E2+&5)(67").5&<*)A"+2+&#&7#"()*&$#+2&#"*&3))(2+&<#3/#?2+&FG@H&3:"((2*%&$)+2(&I1JCBGFG&4"7:&#&0#37)*;&".57#((2+&3:"((2+&4#72*&<6$<8&@:2&<#3/#?2&3).5"572+&)0&".72?*#72+&+6#(&<6$<5%&=#(#.3".?&A#(A25%&2><#.5").5&7#./%&#.+&#.&#"*&52<#*#7)*8&C6.:#$D-65:&#(5)&".3)*<)*#72+&#&0#37)*;&".57#((2+&+256<2*:2#72*&=6"(7&4"7:&#&<6$<".?&<#3/#?2&".72.+2+&0)*&7:2&:)7&4#72*&*2:2#7&5;572$8&&C25"?.2+&0)*&A#*"#=(2&#"*&A)(6$2&5;572$5%&C6.:#$D-65:&)002*2+&7:2&.24&JBK&A2*7"3#(&32.7*#(&57#7").&#"*&:#.+(2*&296"<<2+&4"7:&#&0#37)*;&".57#((2+&A#*"#=(2&0*2962.3;&+*"A2&06*."5:2+&0)*&7:2&0#.&$)7)*8&@:2&:)7&4#72*&56<<("2+&=;&7:2&+256<2*:2#72*&"5&67"("E2+&0)*&:)7&4#72*&*2:2#7&#.+&:6$"+"7;&3).7*)(&4"7:".&7:2&.24&L1L&#"*&5"+2&5;572$8&&@:2&2.7"*2&5;572$&4#5&".72?*#72+&=;&!23:#."3#(&B;572$5&#.+&J).7*)(5&4"7:&#&M).&4)*/5&3).7*)(&5;572$8&&&RESULTS N.2&)0&7:2&$#O)*&=2.20"75&)0&7:2&3657)$&<#3/#?2&3:"((2*&"5&"7&#(()42+&0)*&#&5#A".?5&).&".57#((#7").&3)57&#5&42((&#5&#&$)+2*#72&".57#((#7").&7"$2&*2+637").8&P.&200237%&7:2&*27*)0"772+&3:"((2*&"5&#&$)*2&200"3"2.7%&*2("#=(2%&#.+&+2<2.+#=(2&)<2*#7".?&5;572$8&P.3)*<)*#7".?&7:2&+256<2*:2#72*&#(()42+&0)*&0*22&:)7&4#72*&*2:2#7&#.&#++"7").#(&5#A".?5&0)*&7:2&3657)$2*&=;&.)7&:#A".?&7)&652&#&=)"(2*&)*&2(237*"3&:2#78&& SPECIFICS!

! J:"((2*&!)+2(&I&1JCBGFG&4"7:&0#37)*;&".57#((2+&<6$<".?&<#3/#?25& ! '#37)*;&".57#((2+&+256<2*:2#72*&:)7&4#72*&5;572$ ! JBK&A2*7"3#(&32.7*#(&57#7").&#"*&:#.+(2*

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