case study 2014 - adam silhan: facebook retargeting concerns and discoveres
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Facebook Retargeting– concerns and discoveries –
@igloonet
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Concern no. 1: Does it work?
Concern no. 1: Does it work?
@igloonet
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Concern no. 2: Is it profitable?
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Concern no. 2: Is it profitable?
cpc = $ 0,06
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Concern no. 2: Is it profitable?
ROAS = 1 886 %(just FB costs)
ROAS = 1 288 %(including the agency cost)
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Concern no. 2: Is it profitable?
PNO = 5,3 %(just FB costs)PNO = 7,76 %
(including the agency cost)
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Concern no. 3: It will collide with AdWords remarketing.
Concern no. 3: It will collide with AdWords remarketing.
@igloonet
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Shocking discovery: Social impact.
@igloonet
@igloonet
Shocking discovery: Social impact.
@igloonet
CPF = $ 4,4
Shocking discovery: Social impact.
@igloonet
Major takeaways
PNO = 7,76 %(inc. the agency cost)
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It does workNo obvious collision
with AdWords remarketing
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AdWordsFacebook
@igloonet
Kompletní případovka na igloonet.cz/fb-case
by our Facebook Mastermind Veronika Jozifová
Thanks for your attention!