case presentaion on accenture, marketing management

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Page 1: Case presentaion on accenture, marketing management

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Welcome to MYPresentation

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Presentation Topics:

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Brief Overview

It is a Multinational management consulting, technology services and outsourcing company

Consistent of Fortune Global 500 list, known for innovative marketing campaigns and having 87 of top fortune 100 companies as it's clients .

Its Founded in 1953 and it name was “Andersen Consulting”, but due to some conflict between channel members, on January 2001 its was formed “Accenture”.

Headquarters in Dublin, Ireland.World’s largest consulting firm.

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Accenture is uniquely differentiated in the marketplace through there.

Differentiate in Marketplace

Trusted client relationships

Industry differentiation

Global footprint

Technology leadership

Operational excellence

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ACCENTURE BUSINESSAccenture businesses includes:

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What have been the key success factors for Accenture?

LEADERSHIP & GOVERNANCE Strong leadership is a key to long-term success at Accenture.

TIMING One large success factor for Accenture has been its timing.

STRONG ADVERTISING CAMPAIGNS

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Where is Accenture vulnerable? What should it watch out for?

Being challenged by low cost providers.

Facing growing pressure from strong local companies.

The very nature of outsourcing is risky. sometimes difficult to predict or difficult to control.

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What recommendations would you make to senior marketing executive going forward? What should the company be sure to do with its marketing?

maintain its leading edge over the stiff competition.

Marketing Survey.

Accenture is to keep up its high reputation for being a global leader in the outsourcing, information technology, and business consulting arenas.

Accenture is to continue being a market leader

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