cas promotion
Post on 18-Oct-2014
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CAS Promotion Activities suggested by Project Noida for Freedom U.0TRANSCRIPT
After all, the whole Campaign
should have an End Goal…
2030 =
Power to the people
in a positive and a negative way.
We need to evaluate
customer’s viewpoint
and their expectations
from a SYMBOLIC
SOCIETY.
‘If they can bring the Egyptian government down in six weeks, they can bring us down in nanoseconds.’
Paul Polman, CEO Unilever
Until now, we only used the first dimension of
their power.
We need
to be viral
First dimension: use
people to build reach.
The Target
segment for us:
Schools (Class 6-
12)
Colleges
Professionals
We have seen amazing ways to create additional reach
through people engagement.
Activities to
involve
people, a
basic level of
interaction is
important for
connecting
with
customers
Second dimension:
Co-creation
To establish ourselves in the market we
will look into collaborations, so that the
impact of the movement is multiplied
at each stage.
Collaborations:
School Level
• Britannia
• Parle
• Natraj
• Schoolmate
• Horlicks
• Bournvita
• Maggi
• Knorr
College Level
• Reebok
• Nokia
• Private Companies
• Cadbury
Professional Level
• Private Companies
Again,we have seen great cases of
co-creation with consumers.We need to include
the common mass
always in our plan
creation and
execution
Mass Engagement
can be tapped by
the means
of Nukkad Natak.
There will be regular
Acts at different
location. The acts
will be in sequel
basis, a video
recording of same
will be used for
online promotion on
Youtube, Facebook,
etc.
Consumers
help with cultural
differences!
Even co-creation that impacts
the brand identity of global brands.
We need to bank on
the Curiosity of the Mass.
The best option for us is
to go viral.
There will be stickers of
size 3”X6”(characters
of 5 evils) mysteriously
appearing at the
places with most eye
falls.
Meantime, Radios will
be having small shows
in tandem with these
stickers
Let’s take
it one step
further
From Co-Creation
to Collaboration
Brand
Followers(Customers)
are more loyal to
your company
than you are.
Knowing this, outsource management
responsibilities to your Target Group.
Outsource content planning to fans.
Who is familiar with Nutella?
Do you like it?
A person should
be able to
connect to our
Campaign
Let’s take
it one step
further
We have to
keep focus on
Surprise element
in our activities.
We have to
engage mass
at very step
All four
quadrants have
value
This will help us know
our engagement
level as well ass the
other important
values
Customer Social Initiative
Customer Connect
KLM Bright Ideas
LEGO Animation Series
Build Your LEGO Online
FAQ & Forums
Structural
CollaborationWe have to
integrate different
partners for our
cause
Ducati involves
fans in…
everything
Your Fans are
the best
critics and
advisors
Involved customers
Bring in expertise
Hiring a fan to
become part of the brand,
can be the future.
Ask your Fans
to take your
cause forward
5 Villains + 5 Caricatures = 5 Brand Villains
5 Brand Villains = 5 Heroes
ASK EVERYONE TO IDENTIFY THEIRS…
Each caricature will
be used in short ad films
and posters as permanent
representative for each
villain.
Posters with Augmented Reality!
TING TING TI TING
They all made
their identity…
Their Heroes… Our jingles…
Our Tunes… Their mouths…
Their lips… Their Conscience…
Approach the customers via the power of music…
Indian Ocean and Euphoria are few of the bands that can be approached to add a song to their
upcoming albums depicting any of the 5 villains.
Sponsor table coasters for
different chains like CCD,
Barista and local lounges in
the first phase. Second phase
will target Hotel chains.
All asking the
same question :
How much have
you fought your
villains???
Complaints & Confession forums. Wide Scope. Easier Platform. Identity Safety.
The Forums will be addressed by you, it may involve addressing to daily problems of
Anonymous Posts
We find them new hobbies. Community Service. Forgotten Talents.
We need to
motivate the Mass
to take up our
suggested
approach
Your 2013
mission
Structural
collaborationCo-Creation Collaboration
In the
Same
Order
Content
marketingOffer
Service
BrainstormingConsumer
consulting
Start every meeting with
a story about a Fan(Someone who
took up the idea in their life).
Ideas and suggestions always welcome with a Cup
www.projectnoida.com
9555215678