[cart2cart] migration to magento - mission possible

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Migration to Magento: Mission possible Anatoliy Denys, CEO at MagneticOne September 6, 2014

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Page 1: [Cart2Cart] Migration to Magento - Mission Possible

Migration to Magento: Mission possible

Anatoliy Denys, CEO at MagneticOneSeptember 6, 2014

Page 2: [Cart2Cart] Migration to Magento - Mission Possible

Why Migrate?Functionality limitsZero or very slow source cart developmentSmall and inactive community (templates /

extensions / support etc.)Data security issuesOther

Page 3: [Cart2Cart] Migration to Magento - Mission Possible

What are the source platforms?Open source/commercial shopping carts

Customized shopping carts

SaaS shopping carts

Custom-developed stores

Page 4: [Cart2Cart] Migration to Magento - Mission Possible

Popular migrations to Magento1. OpenCart -> Magento2. osCommerce -> Magento3. VirtueMart -> Magento

Upgrade Magento Go -> Magento CE Magento CE <-> Magento EE

Page 5: [Cart2Cart] Migration to Magento - Mission Possible

Well planned is half doneSource store analysisHosting & domainTest data migrationMagento updates & customizationsSEO & DesignFinal data migration and updatePost-migration processes

Page 6: [Cart2Cart] Migration to Magento - Mission Possible

Source Store AnalysisWhat you currently

have at Source Store?What you

have to add?What you don't have to move?

Page 7: [Cart2Cart] Migration to Magento - Mission Possible

Hosting and DomainServer requirements (Hard & Soft)Access (back-end, FTP, SSH)SSLServer/environment tuningMagento installation

Page 8: [Cart2Cart] Migration to Magento - Mission Possible

Test Data MigrationWhy do we need a test migration?- software / hardware issues- visual issues (encryption, images,

templates)- data structure and relations (products,

orders, customers etc.)- other unforeseen issues

Page 9: [Cart2Cart] Migration to Magento - Mission Possible

Updates & CustomizationsMagento templates

Install and configure extensions (SEO, Shipping, Payment etc.)

Optimize Magento

Page 10: [Cart2Cart] Migration to Magento - Mission Possible

SEO301 Redirects

Friendly URLs

Setup robots.txt

Setup error pages (404/500)

Page 11: [Cart2Cart] Migration to Magento - Mission Possible

SEODuplicated content, redirect to/from www.***

Classic: Title, Keywords, Description, Alt tag

Google: Analytics, Webmasters, Adwords etc.

Page 12: [Cart2Cart] Migration to Magento - Mission Possible

Data MigrationProducts & images

- configurable products and attributes- downloadable, bundle, group etc.

Categories and imagesCustomersOrdersReviews

Page 13: [Cart2Cart] Migration to Magento - Mission Possible

Data Migration IssuesDifferent structure

Incompatible data fields

Password encryption

Duplicates

Page 14: [Cart2Cart] Migration to Magento - Mission Possible

Data Migration IssuesImages

Data loss

Language and charset encoding

Currencies, taxes, etc.

Security (CC info, clients database sharing)

Page 15: [Cart2Cart] Migration to Magento - Mission Possible

Data Migration WaysManual transferUse internal import-export toolsCustom-developed scriptsHire a web studio / freelancer Use automated migration toolsCustomized automated migration tools

Page 16: [Cart2Cart] Migration to Magento - Mission Possible

Test Data Migration ResultsData integrityFully functional design/templateCart functionality (forms, search, emails etc)Follow a full customer experience:landing/front page - product search - add tocart - checkout - payment - thank you page

Page 17: [Cart2Cart] Migration to Magento - Mission Possible

Go LiveUpdate domain TTL to 10 minutes

Announce downtime & notify customers

Maintenance mode

Backup Data

Page 18: [Cart2Cart] Migration to Magento - Mission Possible

Go LiveStop taking orders and doing changes atyour source store

Recent data migration

Redirect or switch NS

Page 19: [Cart2Cart] Migration to Magento - Mission Possible

Post-migrationClear Magento cache and perform reindexOut of stock productsMonitor customers feedbacksCheck traffic from GoogleCheck your position in Google outputCheck Google Webmasters for errors

Page 20: [Cart2Cart] Migration to Magento - Mission Possible

Summary NotesMigration is possible :)There are few ways to perform migrationMigration can take from 2 days to 2 monthsHave a migration plan Hire a reliable contractorTest everything during and after migration

Page 21: [Cart2Cart] Migration to Magento - Mission Possible

Thank you!

Anatoliy DenysCEO at MagneticOne – Provider of Cart2Cart [email protected]