carol phillips beauteesmarts menu

BEAUTEESMARTSCAROL PHILLIPS

MENU

SALES | MARKETING | ADVERTISING | RETAIL | TRAINING4SUCCESS

Carol’s sole (or soul) focus is directed at boosting beauty sales

through salons, day spas, medical spas, hotel, resorts, product

vendors and beauty schools. As the “Diva of Retail” she has

helped thousands of beauty businesses make their sales soar.

She is famous for her brilliant, incisive programs with

professional audiences nationwide. Ms. Phillips has a

presentation style that is definitely unique.

Carol Phillips’ unique selling approach enabled her spa to average 55% of

total revenues with retail sales alone, causing her to be named American

Salon magazine’s first Retailer of the Year for her outstanding work in

salon display, merchandising,retailing and staff training.

Over the years, Carol’s articles and information have appeared in the Wall Street Journal, Life Magazine,

American Spa, Day Spa Magazine, Spa Canada, American Salon, Modern Salon, Skin Inc., DermaScope,

Salon Today, Nails, Nailpro, Medesthetics, and Les Nouvelles Esthetique just to name a few.

Ms. Phillips is the founder of BeauteeSmarts, which offers full service consulting, marketing, branding,

training, product development and sales programs. Carol and her group have done work for industry

icons such as John Paul Mitchell Systems, Nexxus, Redken, MD Formulations, Eminence, JCPenneys,

SuperCuts and Jane Iredale.

Carol has had the pleasure of consulting and training great spas like Canyon Ranch Resorts, Elizabeth

Arden Red Door Salons, Gaylord Resorts, Glen Ivy Hot Springs, Grove Park Inn, MGM Hotel, and Exhale

Spas. Carol’s company designed the original prototype spas for Estee Lauder’s-flagship Origins Spa and

General Nutrition Centres.

Thousands of beauty professionals have seen her dynamic classes at ISPA’s annual conventions and

knowledge networks, International Beauty Shows (IBS), Midwest Beauty Shows, Les Nouvelles

Esthetique, and International Esthetics, Cosmetics and Spa Conferences (IECSE). She has been a

keynote speaker for all of Esthetique SPA International shows throughout Canada with standing room

only. Attendees have reported doubling their business after putting her tips and techniques to work for

them.

Carol has worked in every phase of the beauty business, from behind the chair as a CISDESCO

diplomate, the counter, the desk, the computer and microphone. Her unique insight into every facet of

the beauty industry helps her design a SMART (Sales, Marketing, Advertising, Retail and

Training4Success) consultation package that gets results for your beauty business.

ABOUT CAROL PHILLIPS

BEAUTEESMARTS.COM 877.753.7727

WHO WE AREBeauteeSmarts is the creation of founder and director Carol Phillips, a nationally-known speaker,

trainer, industry consultant and successful former spa owner. BeauteeSmarts was designed to serve the

needs of businesses involved in the personal care, medical and beauty industry with full service

marketing, advertising, branding, spa development, training and sales improvement programs designed

for each business channel. BeauteeSmarts is based in Carlsbad, California, where spa living comes to

life.

WHAT WE DOFor over 20 years Carol has inspired clients all over the globe to (re)focus by Working SMARTER, using

her inside track to build traffic, sales, and customer loyalty, especially in today’s challenging business

climate. BeauteeSmarts offers consulting and training programs for every link in the beauty business

chain all with an eye on how to improve sales.

SMART RESULTS Sales tools From spa display props, custom product launch plans, POPs, trade show booths to

websites that work

Marketing Consulting services that help you sell your story

Advertising BeauteeSmarts is a full service in-house beauty branding specialist. Why teach a

generic ad agency what your beauty services are about, when every designer on our

team has a minimum of 5+ years of selling beauty!

Retail Sales From space planning, to how to sell in and sell through. Its all about how to get your

bottles off the shelf and into the bag and out the door

Training4Success Seminars, DVDs, Books, PowerGroup coaching and Online Learning Lounge

WHEN YOU NEED USWhether you are in the planning stages of a new business or seeking to (re)launch, grow or your

strengthen your core beauty business, BeauteeSmarts programs encompass the sales flow channels to

boost sales and your bottom line. We can counsel you from the ground up on your venture or we can go

in and (re)educate and (re)ignite your team. Sometimes you just need a fresh pair of eyes to cut thru the

sales clutter and help you get back to driving your business vs. the business driving you crazy. We craft a

plan and develop new ways to define, reach, inspire, and energize your two most valuable assets... your

Customers and your Employees.

WHY HIRE US The bottom line is you have something to sell... BeauteeSmarts will help you sell more of it.

ABOUT BEAUTEESMARTS

WHO HAS HIRED US

ESTEE LAUDER

ORGINS

CANYON RANCH RESORTS

ELIZABETH ARDEN RED DOOR SALONS

GAYLORD PALM RESORTS

GROVE PARK INN

GLEN IVY HOT SPRINGS

SUPERCUTS

STONEWATER SPAS

EXHALE SPAS

CITRUS SALON SPA

DR. GERRISH & ASSOCIATES

DR. VITO QUATELA QMEDSPA

DR.DENISE MCSHERRY MEDISPA

JCPENNEYS

SUPERCUTS

GNC/NATURES

THE BORGATA CASINO & SPA

GRAND GENEVA RESORT

MGM GRAND LAS VEGAS

REDKEN

PAUL MITCHELL

UNIVERSAL COMPANIES

JANE IREDALE

NEXXUS

OBAJI

EMINENCE

SAMPAR

PEVONIA

LAROCHE-POSEY

HARMS SOFTWARE

BELLUS ACADEMY


Consulting ServicesCarol Phillips and the team at BeauteeSmarts have a unique vantage point; we see

the whole picture. We are the only consulting group that works with all levels of the

beauty business, from Spas, Medical Spa, Hotels, Resorts, Salons, Beauty Schools,

Beauty Product Distributors, and Product Manufacturers. Carol works both top down

and bottom up, with your entire team so that everyone is committed to quality

performance. BeauteeSmarts Consulting Team members have a minimum of 15

years of hands-on, in-the-trenches experience in the very channels they are

consulting, and are well versed in all aspects of business.

Spa Design

Spa Design Services for both start up and existing spas are best explored in the early planning stages.

Maximum utilization of precious square footage and retail and display areas will determine your ultimate

profitability, so effective Space, Service and Interior Design is critical. Our Design Team has experience in

all types of Spa ventures, and can a design that generates maximum results for your facility.

Here is a partial list of services we provide to make your Spa stand out from the crowd.

• Flesh out your Unique Selling Proposition

• Crafting Purpose, Value and Mission Statements

• Conduct Spa Feasibility Studies, both New Spa and Expansion

• Retail Sales Makeovers, Displays, Lighting, Signage and

Customer SalesFlows

• Operations Reviews, Reporting and Support Systems

• Motivational, Rewards and Retention Programs

• Custom Service/Sales Training and Consulting

• 250 Point Mystery Shopper Service – We uncover hidden and

lost sales opportunities throughout your entire sales process.


Red Door Spa

Custom DVD Training Program

Branding & MarketingBeauteeSmarts provides salons, spas and beauty businesses with a new direction in

integrated marketing. We can be your off-site Marketing/Display/Promotion

Department. The design team at BeauteeSmarts can create a totally custom,

thorough, internal and external marketing program. When you work with our “Hot

Spot” philosophy, we can literately “train” your customers to shop at your business.

BeauteeSmarts offers:

• Brand & identity collateral packages

• Web design

• Client database management

• E-commerce

• Retail promotions and in-store merchandising display tools

• Product line development and branding

• Full service printing and mailing

We help you firmly plant your brand identity in every shopper’s mind. Every marketing piece we create is

totally customized. Do what you do best, and let us save you hundreds of frustrating, brain-cell burning

hours by letting our marketing and display team develop all your branding, marketing promotions and in-

store events.


On Location Seminars As BeauteeSmarts Keynote Speaker, Carol Phillips brings her fast paced and energetic style to any

size seminar event. Whether your group is as small as 15 or as large as 2,500, Carol will educate,

motivate and entertain with class and style. Carol Phillips has been the featured keynote speaker at

almost every beauty event in the United States and Canada. Carol continually packs the room with

beauty professionals who are looking for practical,

yet fun ways to make their sales soar.

Always motivational, educational and most

importantly, highly effective, your audience will

leave Carol’s presentations with a fresh new

perspective and an upbeat attitude toward your

clients. Beauty Biz owners report service and

product sales always increase significantly after

one of Carol’s events.

Carol offers private workshops on location, at

your salon, spa or resort. If you need an outside

voice to train your internal sales team, Carol can custom create a seminar for you. So if you are

looking for a guest speaker who can honestly boost your beauty business, then your search is over.

“Carol Phillips has been

speaking at ESI Trade Events

for a number of years and

has become one our show’s

brightest stars. Attendees

come out her classes fully

energized, having acquired

useful, relevant knowledge

they can put to practice as

soon as they get back to

work.”

Bernard Renauld, Director, Esthetique Spa International

Class Topics:

• Driving Retail Sales

• Brand Development

• Customer Service

• Marketing

• Display & Merchandising

• Staff Development

• SMART Management

• Train the Trainers

Classes For:

• Hotels & Resorts

• Product Companies

• Spas & Salons

• Distributors

• Conventions

• Annual Meetings

• Sales Teams

• VIP Events


BEAUTEESMARTS Online Learning LoungeThe world is literally now at your fingertips. The new

BeauteeSmarts Online Learning Lounge brings the

world of business education to your computer or on-the-go

mobile device. Curl up with your favorite fuzzy slippers a

mocha latte and plug into a whole new way to learn.

“I have had the pleasure of going on location to train at many

world class spas. The spas experience amazing results (many

reported increases of over $100,000 per month) but then it takes

months, even years pass, before followup classes are scheduled.

In the meantime sales gradually fall flat. As a way to continually

improve sales, beauty businesses need a way to access on-going

education in a systematic plan,” says Carol Phillips.

This spurred Carol to create the new BeauteeSmarts Online

Learning Lounge where you can connect for live webinars,

individual pay-per-view classes or BeauteeSmarts will create a

custom learning lounge of classes for your entire team where

each team member can sign in, take a class, take a test and get

certified at every step of the educational process. Now you can

finally plan and monitor your team’s sales education.

The BeauteeSmarts Online Learning Lounge features VIDEO

streaming classes, not just a voice over a super-boring static

PowerPoint image. Carol’s goal is an intimate one-on-one training

session.

Classes Topics:

Customer Service, Front Desk Selling Skills, Getting Massage

Therapists to Sell, Feature Benefit Selling Skills, Communication

and Social Graces, Success Patterning, and many more.

Departmental Classes:

Front desk, estheticians, massage therapists, makeup artists,

hairstylist, management, medspa staff, nail techs, and owners

only.

Today it can be too expensive to take your entire team to a trade

show or seminar. Now you can weave daily, weekly or monthly

education right into the fabric of your beauty business. Create a

culture of life long learning. You create the culture and

BeauteeSmarts creates the classes.


BEAUTEESMARTS for Beauty SchoolsPlug the new BeauteeSmarts sales and marketing program into your current

school curriculum. Designed by leading salon and spa educator, Carol Phillips

gives your teachers and students real world 101 sales and marketing techniques.

Carol Phillips shares the philosophy that providing students with real world training in sales,

marketing and general business-building skills is critical for a successful career at a luxury salon or

spa. BeauteeSmarts for Beauty Schools program is the first targeted sales and marketing

program created purposefully for esthetic schools written by an industry expert. Now, more than

ever, beauty school students need to be confident and competent in the entire sales process.

Adding this program to your school curriculum guarantees that your graduates will not only be totally

prepared with advanced technical skills, they will also be prepared to walk into any spa with the

ability to drive service and retail sales. Spa directors and owners will confidently hire your spa

graduates knowing that they have already learned how to comfortably sell and build a clientele.

The Carol Phillips BeauteeSmarts for Beauty

Schools curriculum takes students through 16

one-hour units targeted to Freshmen, Junior and

Seniors. Units include: Sales, Marketing,

Advertising, Retail and Training4Success.The

program teaches students how to market and

brand themselves, learn the business of beauty,

train in all aspects of spa selling, hiring, interviewing

process, spa career paths and time/finance

management. Students receive a personalized

marketing tool kit which includes business cards,

social note cards, referral cards, 3 bounce back

promo cards, even an iPod Video Nano for

capturing video for their new social media pages.

Finally! A way to prepare beauty school students for the real world.

Your job is to make every student technically strong and employable.

This course will give students the SMART skills they need to succeed. Call 877.753.7727 today to

see how this revolutionary program can enhance your school’s current curriculum.


Beauty School Tool Kit

Custom Training Program

A Year’s Worth of Business Builders

DVD $75 60 Mins.

Looking for new and exciting ways to market your salon or spa?

This DVD is a must. Carol shares 12 different ways to get new

customers in the door and how to keep current customers coming

back. Find out the latest marketing trends for spas large or small.

Have your annual promotional calendar completed after watching

this program! Topics include: Back to School, Fabulous Fall

Specials, Holiday Happenings, New Customer Promotions, Reward

Programs, Kiss and Makeup Valentine’s Day Promotions, Sizzling

Summer Promotions, Spring Fling, Mothers Day Madness, Dads &

Grads and Bridal Bucks.

Training4Success

Get Smart with the Carol Phillips Selling Library

Clicks and Bricks

DVD $75 75 Mins.

See how to boost sales within your bricks (store) and how to make

your clicks (web) pay off. Create your brand recognition in store and

online, 4 Key trends for cashing in on in-store sales, Avoid common

web blunders, Use traffic to direct customers to your store and

website, Promo ideas that drive shoppers to your store and

website.

Low Cost No Cost Marketing

DVD $75 75 Mins.

Would you like more new customers and have your current

shoppers spending more? If so, then this DVD is for you. See:

Public relations tips, Promotional specials, Carol’s personal

marketing favorites!, 3 Hot marketing trends, Dividing marketing

dollars, How much should you invest, Surfing for customers using

the web, Getting the most bang out of corporate collateral, Power

of presentations. Make your marketing dollars work hard for you!

order online at BEAUTEESMARTS.COM 877.753.7727

FABulous Selling Skills

DVD $75 75 Mins

Not sure what to say about your products so shoppers shop with

you instead of at the drug, grocery or department store? This lesson

is all about taking what you know about your product and using

Carol’s magic phrases when talking about products. See: How to

use “Proof Statements”, The ultimate sales advantage, How to use

the “I” chart, Why shoppers buy your products, Discover buyer’s hot

buttons, How to sell Features, Advantages and Benefits, See how

to use ingredients to make the sale.

Training4Success


10 Fatal Mistakes Most Spas Make

DVD $75 75 MIns.

Stop the insanity! Most spas are making the very same sales

mistakes... are you? Carol will share with you her consulting fixes

that she corrects in every spa she works with. Find out how to avoid

10 common errors you can’t afford to make. See: Stocking

guidelines, Love the shopper after the sale, Who is in the sales

driver seat, Avoid the facial factory syndrome, How to avoid sleepy

sales, Is Mission Control is hurting your sales, Branding tips, What

should be in the first 10 feet of the spa, Which product mix works

best.


10 Ways To Get Your Staff To Sell

DVD $75 75 Mins.

Every department in the salon and spa needs to be comfortable

making the sale. Some require direct action from staff and

management. Find out what everybody on your team needs to do.

See: How to overcome staff’s resistance to selling, Find out their

impression of “the dreaded salesperson”, Learn how every

department can make the cash register ring, Building retail into the

service, Building retail into the service, How to focus on skincare

sales, Improve your makeup business, How to boost body care

sales, What’s the right product mix and promotion cycle, Retail

Compensation, Management Strategies.

Training4Success



r5 Fatal M

istakes Medical Spas M

ake

DVDrecordedliveat Vancouver

5 FatalMistakes Medical Spas Make

Personality Selling DVD $75 90 Min.

Ever wonder why some people just “click” and others have such a

hard time communicating? There are 2 dramatically different

personality styles clients and staff exhibit. Do you know the unique

technique for learning to communicate effectively with people? See

how to “read” clients within 7 seconds based on 7 physical clues of

clothes, hair, jewelry, makeup, body language, body posture and

use of personal space. Learn to match clients with the right staff

member for increased customer satisfaction and sales. This seminar

will definitely change the way you look at your clients.

How To Sell In The Spa Without Losing Your

Touch DVD 90 Min. $75

This DVD shows you how to set up the ideal spa environment for

shopping. Find out how your atmosphere, attitude and merchandise

sets the shopping tone. Spa staff will learn ways to still “spa it” but

also retail. This lesson will show you how to create a spa

environment where guests want to shop. See: What the OWNER

needs to do to create sales, What the STAFF needs to do to create

sales, Turn guests into shoppers by selling the senses, Surefire 20%

sales increase technique, Questioning skills that make the cash

register ring, Over 40 tips to comfortably boost spa service and

retail sales. (Also available on 2 disk audio CD Set)

5 Fatal Mistakes Medical Spas Make

DVD $75 75 Mins

Medical Spas are opening... and closing at a record rates. If you

are opening a medspa you need to hear this message. Carol

shares common costly errors most doctors and medspa owners

make. Topics include: How to market a Medical Spa, How to drive

traffic into the medical spa, The difference between retail sales and

medical sales, How not to over-paper your patients, How makeup

can build patient loyalty, Tips for making it easy to shop at your

medical office, Avoid web blunders and more.

Talk It Up

4 CD set $75 4.5 hours

These are Carol’s four most popular classes on 4 CD’s. You hear

over 4.5 hours of useful, practical sales skills. CD 1: 16 Common

Sales Killers and Builders. (one student increased her sales 69%

within 6 months of hearing just this one CD from Talk It Up!) CD 2:

Personality Selling. You will learn to “read” your clients within 7

seconds. After this CD you will never look at your clients, friends

and co-workers the same way. CD 3: Takes you through the Step-

By-Step Selling Sequence. CD 4: Selling to Men and Overcoming

Common Objections

Training4Success

Audio CDs

Sell Is Not A Four Letter Word

Great Starter CD! 1 CD $40

On this CD you hear some of Carol’s favorite tips to start selling

right away. Sell is not a 4 letter word, Fear is. Don’t let the fear of

selling rob you of success. Learn 3 tips that will make the cash

register ring today. Learn 1 tip that can double your sales the very

first day! Find out why shoppers buy or don’t buy from you. Even if

you are new to the industry or have been in the business for

decades this CD will give you tons of selling tips that will take the

apprehension and fear out of selling in the salon or spa!

PS Selling Products & Services

1 CD $35

Once you understand Carol’s selling philosophy, you can easily

adapt over 64 of her favorite ways to boost sales of home care. You

get her favorite tips for selling salon service such as: hair care, skin

care, body care and nail care. Carol covers every salon selling

category with ways to boost sales. From shampoos to body scrub

and eye cream to top coat. Hear exciting ways to talk about your

everyday products. Selling is not a “post script” to a service but a

smooth continuation of your service.


SpaSounds - Call Of The Drums

55 minute soundtrack $25

A musical journey that maximizes the therapeutic and relaxation

benefits of massage. Call Of The Drums speaks to the heart. You

will hear the haunting, lonesome native american flute call to the

faraway drums. Your body will float into a natural relaxed tempo.

Training4Success

Book&Music

SpaSounds - Escape From Reality

55 minute soundtrack $25

A musical journey that will maximize the therapeutic and relaxation

benefits of massage. With Escape from Reality you don’t even need

to pack your bags. Just close your eyes and slip into a magical

musical journey. the light airy sound lifts your soul and spirit. This

soundtrack has a lilting “Enya” like quality to it.

In The Bag Selling in the Salon 23 fun chapters. 303 pages. Soft back. $72.95

This fast-paced, easy-to-read book is the ultimate sales guide for

the beauty industry. In The Bag takes a look at two critical areas in

the beauty business – visually: what the salon should look like to

maximize sales and, verbally: what everyone on staff needs to be

saying to boost service and retail sales. There are tons of marketing

tips, promotion ideas, display techniques for getting product to

jump off the shelf. This book is a must read for anyone who wants

to boost sales. Owners, mangers, estheticians, stylists, nail

technicians, makeup artists, product reps, and salon sales

consultants.

Carol Phillips created

SpaSounds because most

music being played in spas

today does not properly

support the total spa

experience. In fact, most

spa music used in treatment

rooms detracts from

relaxation, rebooking and

the buying of home care

products. These 55-minute

soundtracks take the spa

guest through 6 emotional

levels of massage. Each

theme transports them on a

musical journey that will

maximize the therapeutic

and relaxation benefits of

massage.

SpaSounds helps your spa

guest relax faster, deeper,

and feel more revitalized

after their spa service, Avoid

the “Spa Drunk” clients at

checkout.


Salon & Spa PowerPack

11 piece selling library collection

8 DVD’s and 3 Audio CD sets | over 26 hours

DVD’S: A Years Worth Of Business Builders, Low Cost-No Cost

Marketing, Clicks & Bricks, 10 Fatal Mistakes Most Spas Make,

Fabulous Selling Skills, 10 Ways To Get Your Staff To Sell, How To

Sell In The Spa Without Losing Your Touch, Personality Selling

CD’s: Sell Is Not A 4 Letter Word, Talk It Up, PS Selling Products

And Services

PowerPack Training Collections

DVD PowerPack

8 piece DVD selling library collection | over 9.5 hours

DVD’S: A Years Worth Of Business Builders, Low Cost-No Cost

Marketing, Clicks & Bricks, 10 Fatal Mistakes Most Spas Make,

Fabulous Selling Skills, 10 Ways To Get Your Staff To Sell, How To

Sell In The Spa Without Losing Your Touch, Personality Selling

Personal PowerPack

4 piece CD collection | over 8 hours

CD’s: Sell Is Not A 4 Letter Word, Talk It Up, PS Selling Products

And Services, How to Sell In The Spa Without Losing Your Touch

“Your business improves

when your employees

improve. How are you helping your

team become better sales

people?”

Carol Phillips


Some Success Stories“After seeing Carol’s seminars and working with her book,CD’s, and DVD’s, my staff (seven) and I doubled our sales from

$125,000 to $250,000 in just 1 year. We added a media center where the staff is required to have one hour weekly

education sessions watching Carol’s DVD’s. The following year we doubled sales again to $500,000. Carol showed us

that instead of going for the one large blanket sale, we just find a couple of additional items to suggest. It’s the day to

day, having the small goals that get you there. By offering customers kits, promotional and seasonal items, as well as

keeping the displays fresh and changing, all helps the retail. I can’t wait till next year!”

Amanda Hentges

Merle Norman Studio and Spa Owner

see Amanda’s Interview go to: BeauteeSmarts.com/AmanadaVideo

• One 65-year-old hearing-impaired massage therapist sold $300 in retail the day after her class with Carol.

• One esthetician sold $860 in product and service upgrades (to one client) the day after her class with Carol.

• One Premier destination resort increased retail sales $43,000 within 18 days of their class with Carol with only 14 spa

technicians.

• One hairstylist went from selling $270 in 3 months to selling $370 the day after Carol’s class and she is up over 25%

year to date.

• One major hair chain had 9 of their 27 million dollar salons double their retail sales and hold it for 9 weeks after Carol’s

workshops.

• One start up beauty brand exceeded their sales goals by 128% just 3 months after working with Carol.

Find out what Carol can do for your sales. Call today.


BEAUTEESMARTS

300 Carlsbad Village Drive

Suite 108A400

Carlsbad CA 92008

T 877.753.7727

T 760.429.7772

F 760.429.7767

BEAUTEESMARTS.com

carol phillips beauteesmarts menu

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