carlsbad business journal
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The Carlsbad Business Journal is an award-winning monthly publication of the Carlsbad Chamber of Commerce that features news and information about Chamber members.TRANSCRIPT
BY JOSé A. LóPEZ EDITOR, CARLSBAD BUSINESS JOURNAL
Over the last several decades, the number of woman-owned busi-nesses, particularly small busi-nesses, has grown dramatically. According to the U.S. Small Business Administration, about
30 percent of all small businesses in the United States are owned by women, compared with 5 percent in 1970.
These days, statistics show that women are starting their own businesses at a rate much higher than men.
With October being National Women’s Small Business Month, we wanted to shine the spot-light our women entrepreneurs. The best way to achieve this was to present a selection of stories from some of the woman-owned businesses that are part of the Carlsbad Chamber of Commerce.
SuSan RollCarlsbad Golf CenterFounded: 2003
Susan Roll started working as a golf profes-sional in 1990. In 2003, she purchased the Carlsbad Golf Center, her goal being to create a golf pro shop she would patronize, one that would offer the largest range of name-brand equipment under one roof.
“We just have a lot of brands,” Roll said. “There are very few (golf shops) that offer that many options.”
It was a concept that caught on quickly, she said, and said the business has grown every year. It has also received many awards for its merchandising and for its club-fitting service.
What does she love most about being a busi-ness owner? Freedom.
“You’re in charge of your own destiny,” Roll said. “I never had fear of failure, I just keep doing the best I can every day."
Sue loftinThe Loftin GroupFounded: 1982
Sue Loftin started as a partner in a private practice before deciding to go out on her own.
You may be familiar with Carls-bad By the Sea Resort’s iconic wind-mill, but did you know that it’s the ideal place for your next event, whether you’re planning a wedding and reception, a business meeting or a training session for your team?
If you are a regular client or have an occasional need for a meeting room, conference room, day office or training room, Carlsbad By the Sea Resort and Banquet Center is ready to provide an impressive environment to make your meet-ing or training session a success, with a team of professionals to assist you!
With numerous amenities within walking distance, clients have every-thing at their fingertips, as well as easy access to the Interstate 5. Carls-bad Airport is just minutes away.
The center features beautifully appointed meeting, conference and
training rooms that can be outfit-ted to meet your needs to a tee. You enjoy the benefits of access to a professional business environ-ment with catering and audio visual equipment options, IT services and
a support team — all without the liability and cost of overhead for space and furnishings. The available wireless high speed Internet ensures that an event at the resort will live up to your technological standards.
Carlsbad By the Sea is “at your service” for your meetings and cor-porate events. Services include coffee and water service, snack baskets and
an award-winning, monthly publication of the carlsbad chamber of commercevol. 29, no. 10
Jour nal
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EXPO ROUNDUPChamber event draws more than 800 to La Costa Resort and Spa. 2
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850 Palomar Airport Road, CarlsbadTo book your event, call 760-930-3812 or email [email protected]
Mention you saw this story and get 25 percent off your holiday party!
Survey: Women business owners plan to add jobs
Looking to take the pulse of its women-owned busi-nesses, the Carlsbad Chamber of Commerce conducted its first Women-Owned Business Survey last month.
The online survey went out to all members of the Carlsbad Chamber of Commerce, and a series of questions narrowed the respondent pool to limit the survey to women business owners.
Of those that responded, a majority — or nearly 87 per-cent — classified themselves as small-business owners (with 1-15 employees). About 12 per-cent of the survey participants classified themselves as mid-sized (16-99 employees) and about 1 percent identified their company as large (100 employ-ees and above).
The survey captured the responses from Chamber mem-
bers in a vari-ety of indus-tries: Profes-sional Services (32.6 percent), Sales and Mar-keting (12.8 percent), retail (11.6 percent), Hosp i ta l i t y (7 percent), Nonprofit (3.5
percent) and Manufacturing (1.2 percent). The remaining percentage were “other.
Almost a third, 32.5 percent, said they’ve been certified as a Woman-owned business.
When asked if they’re home-based, 60.7 percent answered, “no,” and 39.3 percent answered. “Yes.”
When asked to describe the state of the economy, 15.3
SEE SURvEY, page 14SEE WoMEn, page 14
Business women share their success stories
C e l e b r a t i n g W o m a n - o W n e d s m a l l b u s i n e s s e s
i never had fear of failure, i just keep doing the best i can every day.
— Susan Roll, Carlsbad Golf Center
““
87% classified
themselves
as small
business
owners
From left to Right: Ariel Bedell, Sue Loftin and Josephine Lewis.
octoBER 2012 3
BUSINESS EXPO A GREAT SUCCESSThe Carlsbad Chamber of Commerce’s 2012 Business Expo was a resounding success, with more than 800 people turning out to see the latest products and services from some of north County’s top businesses. Held at the la Costa resort and Spa’s Costa Del Sol ballroom on Sept. 7, the event gave the public the opportunity to meet face-to-face with the companies that provide products and services in their commu-nity. It offered a laid back environment to do business, with no hard sells. The event was sponsored by the la Costa resort and Spa, the ready Carlsbad Business alliance, the San Diego Busi-ness Journal and San Diego Gas and Electric. This was the expo’s 22nd year.
So much to get to, so let’s get right to it.
KUDOS to Mark King, President and CEO of Taylormade Golf Com-pany, who came through in a big way for the Boys & Girls Clubs of Carlsbad this summer.
King, whose big heart was on display for the nation to see in the television show “Undercover Boss” earlier this year, hosted an exclusive event for 45 of the area’s top busi-ness executives, rallying them to give to the youth organization.
And give they did! Nearly $1 million was raised in less than one hour, which will go directly to complete the Bressi Ranch C lubhouse . Construction began more
than four years ago. Currently, the Clubhouse is partially open and serves 100 children daily.
“When the economy took a nose-dive a couple of years ago, our capi-tal fundraising campaign stalled as well,” says Club CEO Brad Holland. “We are 100 percent supported by private donations. This capital cam-paign was in addition to the $1.5 million we need to raise annually to operate.”
Holland said construction will restart as soon as possible, and the hope is to do away with the waiting list of 148 children next year.
KUDOS to all of the businesses that participated in the Chamber’s 2012 Business Expo last month (see the full story on page 2). This was truly a great event, a way for the Chamber to help promote the products and services of a variety of Chamber members. Your participa-tion in this event really helped make it the top-notch, successful event that it was.
KUDOS to Urban Place Consult-ing for making the Carlsbad Village brighter. These lights (see the story on page 5) are a great addition, one that make the downtown come alive and more attractive to pedestrians.
KUDOS to Elevator, a creative agency, which won two silver “Stevie” awards at the American Business Awards for their work on a series of web-based videos that were created in support of a wire-less printer server that works with Apple-based products. The humor-ous video clips led Elevator’s client to more than 400 percent return on marketing investment within the first three months, according to a press release issued by the company. At the end of six months, the product achieved an overall return of more than 200 percent, recouping costs of all engineering, research and devel-opment and other integral product investments.
KUDOS to Schubach Avia-tion, which recently celebrated its 20th birthday with a star-studded gala at the McClellan-Palomar Air-port that featured more than 220 guests, including community busi-ness leaders, non-profit organization executives, long-time clients, aircraft owners and other associates.
“It meant the world to us, and me personally, to have our long-time clients and friends there to commemorate our 20th anniver-sary milestone,” said founder Henry Schubach. “We wouldn’t be where we are today without them. Today we’re in a good position to further expand our fleet and range of char-ter services, and we look forward to serving both old and new clients in the years to come.”
Guests were invited to board sev-eral luxury aircraft surrounding the event site, including a Gulfstream IV-SP, Hawker 800XP, and a Cita-tion II. A slick, black Lamborghini, Bentley GTC, Bentley Mulsanne, and
a Rolls Royce Ghost were on view, courtesy of Symbolic Motors.
KUDOS for the City of Carls-bad and the Carlsbad Chamber of Commerce for launching the already successful Carlsbad Busi-ness Academy, a four-week series of classes that will give businesses a better understanding of city gov-ernment and their services.
The academy’s sessions will cover Development in Carlsbad; the city’s budget and economic development effort; services the city provides for businesses; and starting and growing a business in Carlsbad, including obtaining a business license, planning, per-mitting, building inspection and development services.
“We have offered a Citizens Acad-emy to Carlsbad residents for many years, and we are happy to extend a similar opportunity to local busi-nesses representatives. We believe this program will strengthen the relationship between city officials and the Carlsbad business commu-nity,” said Kathy Dodson, economic development manager for the city.
The academy was so well received, it filled up almost immediately after it was announced.
KUDOS to GIA (Gemological Institute of America), who was awarded the Accrediting Com-mission of Career Schools and Colleges (ACCSC) School of Excellence award for 2011-2012. GIA’s Carlsbad campus joins only 17 schools in receiving the pres-tigious award this year and was recognized as a recipient of ACC-SC’s highest honor at the 2012 Professional Development Awards Luncheon last week.
“One of the critical metrics ACCSC examines is student accomplishment, demonstrated through graduation and employ-ment rates,” said Donna Baker, GIA’s president and CEO said in a statement. “Outstanding achieve-ment by our students is a testa-ment to their passion and drive, and to GIA’s global commitment to excellence, integrity and ensuring the public trust.”
Send suggestions for KUDOS to [email protected].
POLITICAL PULSE ........................ 7
The Kudos just keep on coming
index
MEMBER DIGEST ........................ 9
TECH TALK .................................. 8
CITY UPDATE ............................... 4
VILLAGE BEAT ............................. 5
EDUCATION NEWS ...................... 16,17
EXPAND YOUR KNOWLEDGE ........ 6
REAL ESTATE UPDATE .................. 18
tE
D o
Wen
WORDS OF
WISDOM
President & CEO CARLSBAD CHAMBER OF COMMERCE
CAR
LtO
N l
und
CHAIRMAN’SKUDOS
Chairman of the Board CARLSBAD CHAMBER OF COMMERCE
BUSINESS BUZZ .......................... 19
LEGISLATIVE CORNER .................. 7
MEMBER MARKETPLACE .............19
Lessons on courage from the ‘Great Thinkers’
I received a book as a gift once entitled, “Thoughts on Courage, Thoughts and reflections from History’s Great Thinkers.” In today’s tumultuous times, courage is a vital part of our success. Here are some thoughts for you to ponder.
• Undertake something that is difficult; it will do you good. Unless you try to do something beyond what you have already mastered, you will never grow.
• There is nothing more dif-ficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduc-tion of a new order of things.
• The shell must break before the bird can fly.
• No one knows what it is that he can do until he tries.
• After you have done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. After 10 years, throw it away and start over.
• Without push, pull’s useless.
• Why not go out on a limb? Isn’t that where the fruit is?
Remember that on Nov. 6, at the conclusion of our national election, we will all need to muster up ALL the COURAGE we can to conform to the direc-tion the country goes toward. It doesn’t matter what your beliefs are or party you serve, it is VITAL that you VOTE!!
Don’t forget that JOY is not in things; it is in us, and FUTURE is bought with the PRESENT.
Don’t be left out. 90
1923-2013
CELEBRATING
YEA R S OF E X CEL
LE
NCE
Join the Chamber today and have your business listed in the 90th Anniversary Special Edition of our Business Directory
CAll now: 760.931.8400 | DEADlinE: oct. 26, 2012
KING
f E a T u r E
page two
Beckman Coulter, Inc.Your Ops Manager
Cal State San MarcosKatz & Associates
Scripps HealthWells Fargo
NRG WestSolatube Global Marketing, Inc.
Modern PostcardColliers International
Law Offices of Stephen M. L’HeureuxLexus Carlsbad
La Costa Resort & SpaTaylorMade Golf Company
SD TrophyLEGOLAND California
WestfieldStrategic Results Group
Torrey Pines Bank CarlsbadSterling/Stone Realtors
Grand Pacific Resorts, Inc.SDG&E
North County Times
Dean AndersonDeb BeddoeDavid BennettJoseph CharestMichael UzitasNeil CrapoAhmed HaqueJohn HanleyFred HernandezTucker HohensteinStephen “Hap” L’HeureuxGene ManganielloPaul McCormickTrisa MillsNiels NorbyPeter RonchettiLara SaabDon SandoDon SchemppLee SterlingTim StripeJim ValentinePeter York
The Lund TeamChairman of the Board
AT&TChair Elect
McBride Financial Advisory Immediate Past Chairwoman
AKT, LLPTreasurer
RAM Enterprises InternationalVice Chair of Member Services
Howes, Weiler and AssociatesVice Chair of Public Policy
Poseidon Resources Corp.Vice Chair of Economic Development
Sylvan Learning Center of EncinitasVice Chair of Business & Community Development
Life Technologies Corp.Vice Chair of Special Projects
Storrow Law, APCVice Chair of Strategic Planning
Carlton Lund
John Osborne
Gina McBride
John Lechleiter
Mimi Gaffey
Michael Howes, AICP
Peter MacLaggan
Chris Ross
Carmen Rene
Lou Storrow
Lola’s 7-Up Mexican MarketCity of Carlsbad
CUSDVisit Carlsbad
Camp PendletonNCTD
Ofie EscobedoLisa HildabrandSuzette LovelySam RossSandy WilsonDeborah Castillo
OFFICERS
DIRECTORS
ADVISORY COUNCIL
Information SpecialistBusiness Services ManagerVice President, Corporate &
Member RelationsDirector of Communications
Military Mentoring Initiative Manager
Business Development ManagerDirector of Sales & Marketing
Art DirectorMember Services Manager
Lynn DelanzoBonnie Hoffman
Bev JorgensenJosé A. López
Madonna MayKristina McMahonJulie MiramontesEdgar RodriguezKathy Steffen
STAFF
Journal Printing Advanced Web Offset
ASSOCIATES
CARLSBAD BUSINESS JOURNAL
Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted
from dues of Chamber members.
5934 Priestly Drive • Carlsbad, CA 92008Ph. (760) 931-8400 • Fx. (760) 931-9153
MISSION STATEMENT
“The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”
President & CEOExecutive Vice President & COO
Ted OwenToni Padron
ON THE TRACKS BREWERY
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carlSbad buSinESS journalwww.carlSbad.org octoBER 20124 5
Many communities use events as economic development tools to drive traffic to their downtowns and foster investment (while having a good time, too!) While the true economic benefits from mega-events such as political conventions or the Olympics is debatable, local events can benefit the business community by introduc-ing, or reintroducing, people to the downtown.
Halloween on Elm, for instance, is only in its third year, but it will draw more than 10,000 people to Carlsbad Village on Oct. 27 — most of them local residents. Some of those visitors may not be aware of the changes taking place in the Village, so it’s a great opportunity to reintroduce them to the Village and make them come back for more.
Because events do impact the businesses where they take place, we will work with event coordinators to ensure businesses get as much visibility as possible and can benefit from the influx of visitors.
Surprisingly, however, successful downtowns rarely need to host special events, because every day is an event. Visitors don’t need to plan ahead to attend special events, because they know that anytime they go downtown, there will be something interesting going on.
On a Friday night last month, anyone who happened to visit the Village would have noticed that the
trees on State Street between Grand Avenue and Carlsbad Village Drive were lit with thousands of dazzling white LED lights.
They also would have enjoyed the music of three different artists as they sat outside to eat dinner.
The Village is currently in transi-tion, and this is the kind of informal experience we want to create year-round: a Village whose offering is robust and vibrant, not just in the businesses that are there, but in the experience that it offers to its users any day of the week.
LIGHTS GO ON IN THE VILLAGEThrough our user surveys, inter-
views, and observations, we discov-ered that State Street was far too dark at night.
The beautiful trees on this block in the heart of Carlsbad Village lend themselves to decorative strand lighting, which is relatively low-cost and creates a safe, festive atmosphere.
The lights were installed on Sept. 6, with business owners, property owners, and the City’s Transportation
Department working together to power lights on each tree. State Street has had a whole new ambi-ance ever since, and the response from the business community, Carls-bad residents, and visitors alike has been overwhelmingly positive.
Westman can be reached at [email protected].
Working in Carlsbad means having access to the city’s 46 miles of trails that extend to all parts of the city, easily accessible to employ-ees of Carlsbad companies. Health experts recommend that everyone get at least 150 minutes of moder-ate exercise a week to stay healthy, which translates into a 30-minute walk, five times a week.
“A lot of people like to get out on their lunch hour and get some fresh air and clear their minds,” says Liz Ketabian, a City of Carlsbad park planner and trail manager. “Who wouldn’t want to walk along the sea wall on their lunch hour or escape to a secluded nature trail?”
City trails provide a benefit that employers can offer employees at no cost. The city’s General Plan designates parks and trails as a way to provide healthy activities for residents and employees who work in Carls-bad, and trails are intertwined with our busi-ness parks by design. They provide opportunities for people who work here to get out and enjoy our exceptional climate and beautiful vistas.
Ketabian points out that the city has made an effort to provide a trail within a 15-minute walk of every front door, whether it’s a home or business, so chances are there’s a fantastic trail near your work location.
If you work in the Carlsbad Research Center, for example, the Golf Course-Veterans Park Trail, which has a trailhead at the Cross-ings at Carlsbad, opens up three
miles of paved and unpaved walk-ways. The trails start at the west end of the golf course, bridge Macario Creek on one of the golf cart paths, pass under Faraday Avenue via a tunnel, and emerge at Veterans Park.
Or if you work along the Palomar
Airport Road corridor, an interesting trail network to explore is Rancho Carrillo, which provides four miles of pathways on the east and west sides of Melrose Drive.
Or if you’re in the Carlsbad Oaks North or Palomar Forum business park, you can hike a rugged trail that winds through native habitat along the Buena Vista Creek tribu-tary. This trail has picnic areas at each end, as well as information kiosks. The picnic areas are located at the trail’s south end at Palomar Airport Road and Melrose, and at the north end at El Fuerte and
Faraday avenues. In southern Carlsbad, the La Costa
Glen Trail has a trailhead near The Forum Carlsbad shopping center that launches you along Encinitas Creek.
Employees at RBF Consulting, a member of the Michael Baker Corp., a planning, design and con-struction firm, hike regularly on the Agua Hedionda Trail, which is near their offices on Avenida Encinas. They also like the Batiquitos Lagoon Trail, which offers wonderful bird-watching opportunities.
“We found the Carlsbad trail system to be well maintained and virtually trash free, an exceptional amenity for North County residents and businesses,” said RBF office
manager Scott Taylor, an avid hiker, biker and runner.
RBF Consulting specializes in pro-fessional design services aimed at sustainable development, such as biking, walking, and trails on transpor-tation projects.
The firm is currently working on the segment of the Coastal Rail Trail that connects the city of Oceans-ide and downtown Carlsbad. The Coastal Rail Trail, one of the city’s most popular, parallels the Coaster commuter tracks and will ultimately link Oceanside and San Diego.
The company is so taken with the city’s trail system that it has joined the City of Carlsbad Adopt-A-Trail program, and will be improving trails in the Lake Calavera Preserve.
“We are committed to one year of volunteer services to routinely inspect the trails, and to participate in a
minimum of two trail projects during the year,” said Kate Shatila, an RBF project engineer who was appointed trail captain. “We will begin our first project in early fall installing pavers where water is migrating across the trail, causing rutting.”
Whether you choose to adopt a city trail or just encourage your employees to take advantage of one, you can benefit because healthy employees can lead to a healthy bottom line.
Happy trails to you!
cItY UPDAtE vIllAGE BEAt
1903 Wright Place, Suite 280Carlsbad, CA 92008
Tel 800-624-4538 760-804-0402
Fax 760-804-0942 LIC# 0818269
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MEDIUM BUSINESS OF THE YEAR
We need your voice. Are you a member of the Carlsbad Chamber of Commerce?
If so, we’re looking for contributors to our “Expand Your Knowledge”
section, which features articles on topics that our readers may find
informative. The articles should not be advertorial in nature and they must
address issues that could be of general interest to fellow business
professionals. Articles must be between 400 and 500 words in length.
»
To discuss your ideas for a column,
email our Director of Communications José A. López
at [email protected] or call him at 760-931-8400.
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It’s happy trails for your employees
Economic Development Manager CITY OF CARLSBAD
KAt
HY d
odso
n
CITYNEWS
Photo by Sam Wells
Events can lead to local economic development
While the true economic benefits from mega-events such as
political conventions or the olympics is debatable, local events can benefit the business community by introducing, or reintroducing, people to the downtown.
“
“Who wouldn’t want to walk along the sea wall
on their lunch hour or escape to a secluded nature trail?
— Liz Ketabian, park planner and trail manager, City of Carlsbad
“
Project Manager URBAN PLACE CONSULTING GROUP
ASH
LEY
Wes
tman VILLAGE
BEAT
“Hawaiian steel drumming students perform near Boxd on State Street and Carlsbad Village Drive.
UPCOMING VILLAGE EVENTSAUTUMN HARVEST FESTIVAL AT THE CERTIFIED FARMERS’ MARkEToct. 17 & 20, 1:00 - 5:00 p.m.roosevelt and Grand Parking lot
VILLAGE VOICESoct. 24, 8:30 - 9:30 a.m.Village Workshop530-a Grand ave.
CRUISING THE ART SCENEoct. 25, 5:30 - 8:30 p.m.Village faire Shopping Center300 Carlsbad Village Dr.
HALLOWEEN ON ELMoct. 27, 1:00 - 6:00 p.m.Throughout the Village
Phot
o by
Sam
Wel
lsPh
oto
by S
am W
ells
carlSbad buSinESS journalwww.carlSbad.org octoBER 20126 7
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Armed with an increased understand-ing of the fiscal problems facing our state and local governments, Californians are clamoring for reform on a multitude of levels. So if good governing is doing the will of the people and supporting solu-tions to the state’s most pressing prob-lems, how is it that the majority party in Sacramento is inconsistent in addressing pension and regulatory reforms?
Spawned by the public employee pen-sion crisis, San Diegans took matters into their own hands last June when two-thirds of voters approved overhauls to the city’s pension system. Given the severity of the crisis, you might expect an issue this important to top the list of priorities on state leaders’ to-do list in Sacramento. Yet the majority party proved once again that its priorities are not in alignment with those of California citizens.
My Republican colleagues and I have long supported pension reform and even introduced a plan the governor supported word-for-word as legislation. Our proposals, however, were largely disregarded. To make matters worse, the State Assembly was in session for 244 days and had 633 calendar days to take action. The majority party, however, chose to sit idle as the legislative clock ran out. Subsequently, they waited until the final days of the two-year legislative session to consider much needed reforms to our shattered pension system. The result was a backroom proposal with details not available to the public or even members of the Legislature until an hour before a late night hearing that preceded a vote on the plan.
Evidently, legislative leaders had decided pension reform was important enough to push through the legislative process. They also admitted reforms to California Environmental Quality Act (CEQA) were in the works; then the president pro tempore of the senate claimed the issue was, “too important to rewrite in the last days of the [legislative] session.”
It is interesting how leadership picks and chooses which issues are worth pushing through the legislature in the waning hours of a two-year session.
Like pension reform, regulatory reform is a major issue in need of immediate attention, especially some of the job-killing provisions of CEQA. Excessive litigation in the name of protecting the environment too often stalls economic development at a time when our state desperately needs to spur private sector job creation. Rushed through the leg-islative process, a watered-down ver-sion of pension reform passed but fell significantly short of what is needed in California leaving the state in hundreds of billions of dollars’ worth of unfunded liabilities in projected pension and health care expenses.
The pension proposal’s 11th hour urgency was meant to give voters the false impression that the Legislature is tackling the big issues, when in fact it is picking and choosing its priorities for political gain. Throughout my tenure in the State Assembly, I’ve worked hard on reforms aimed at getting Californians back to work again and was disappointed that the majority party didn’t find them worth fighting for in the battle of last minute priorities.
Assemblyman Martin Garrick, R-Carlsbad, represents the 74th Assembly District in the California Legislature.
Assemblyman ASSEMBLY REPUBLICAN LEADER EMERITUS
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A question of last-minute priorities
San Diego, known for its warm weather and sunny skies, offers a nearly year-round opportunity for outdoor dining. Nothing symbolizes Southern California like a nice ocean breeze and your favorite dish served on a dining patio while enjoying a sunset.
Sadly, few things ruin your favorite meal faster than the smell of ciga-rette smoke. Scientific evidence indi-cates that there is no risk-free level of secondhand smoke exposure (2010 Surgeon General’s Report).
In a recent survey conducted by Vista Community Clinic in Carlsbad, we found that:
• 84 percent of survey participants had been bothered by cigarette smoke when eating outside.
• 94 percent of those surveyed preferred to eat on patios where smoking was not allowed.
• More than 2 in 3 (68 percent) reported that if outdoor eating areas were smoke free, they would ask to eat outside more often.
Smoke-free outdoor dining is of great value to restaurant patrons, and would largely benefit the hos-pitality staff.
A new study from the University of Georgia found that those exposed to outdoor tobacco smoke for periods of 6 hours or more were found to have up to 162 times the amount of cotinine in their bloodstream.
Cotinine is what remains in the bloodstream after nicotine from tobacco smoke is metabolized and it is used as an indicator for expo-sure to tobacco smoke. Although normally restaurant patrons don’t
have 6 hour long lunches or dinners, this is the typical shift for a waiter or waitress. Reducing or eliminat-ing secondhand smoke exposure at work can mean less sick time used by staff, and therefore less expense to the owner of the restaurant. Smoke-free patios will protect work-ers’ health.
Restaurant owners all over the state are offering a side of fresh air to their loyal patrons by elimi-nating smoking on their outdoor dining patios. This safeguards the employer, employees and diners from unwanted secondhand smoke exposure. It’s time to join the smoke-free outdoor dining trend.
Hosford can be reached at [email protected]
The benefits of smoke-free dining
In many cases, health insurance is the second most expensive line item to a business and the national rates on health insurance are increasing each year. Here are five critical questions to ask your health insur-ance broker right now.
1. Am I in compliance? Many brokers are equipped to
sell policies, but do not actively offer compliance reviews to ensure penalties or claims exposures are avoided. You may think your busi-ness is compliant, but haven’t fully implemented employer responsibili-ties related to mandatory employee notices, and other ERISA or FMLA requirements. Penalties can be as much as $200 per day, per employee per infraction. If you are not getting confidential compliance reviews from your broker, or have not had one in a while, demand one now. The June Supreme Court ruling to uphold healthcare reform means many new laws and regula-tions to comply with. Make sure you are safely educated and aligned with a regular compliance review.
2. Are there any carriers in California that you do not represent?
If so, who and why not? Licensed brokers should be able to represent
virtually all of the major health insurance carriers in California. If they are excluded from any, you may not be getting the options that your competition is getting. Make sure your broker is giving you every competitive and relevant option available. In some cases there are brokers with access to exclusive and semi-exclusive plans, which are not offered by all brokers. If your broker has these, they may be able to qualify you for a beta product that can save you more than plans offered on the street. Check if your broker has exclusive or semi-exclusive plans.
3. Are you able to realistically cut health insurance costs with workplace wellness programs?
In most cases brokers should be able to give you effective
communications tools to set up a wellness program. If they do not have this level of support find another broker. Some brokers go above and beyond to work strate-gically between businesses, carriers and medical groups to deploy com-prehensive wellness programs with a host of benefits; measurable cost savings, healthier employees, lower absenteeism, increased productiv-ity and a more positive workplace morale. Make sure your broker is qualified to advise you on wellness strategies. Put them on the spot.
4. What can you do to help me save time in HR administration?
Both time and resources are at a precious premium. It has become increasingly difficult to do the HR job, let alone manage insurance administration. Some brokers offer a springboard of online tools to make administration both safer and easier. It is worth taking fifteen minutes in your next meeting to ask them to review this with you. Likely, you will discover ways to save hours each week on your work. If your broker does not offer online tools for administration put them on notice to add it or you’ll shop for another broker. The tools are too helpful and save too much time to ignore.
5. What are the benefits of high deductible HSA and HRA health plans?
These plans can be especially beneficial for small business owners looking to save money. If you own a small business, ask your broker to explain these plans to you. Remem-ber, it is possible to change plans mid year if a new plan makes more sense.
King can be reached at [email protected]
EDITOR’S NOTE: On Sept. 25, the Carlsbad City Council tentatively approved an ordinance that prohibits smoking in outdoor dining areas, which applies to “all unenclosed dining areas where food or drinks are served.” The ordinance is scheduled for a second reading at the City Council meeting on Oct. 2, and if adopted, would go into effect 30 days later.
President WILLIAM J. KING & ASSOCIATES INSURANCE SERVICES
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Five questions to ask your health insurance broker
Project Coordinator VISTA COMMUNITY CLINIC (VCC) TOBACCO CONTROL PROGRAMS
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HEALTH
EXPAnDInG YoUR KnoWlEDGE
Following a review of ballot measures by the Carlsbad Chamber of Commerce’s Government Affairs Commit-tee and the Board of Direc-tor’s Executive Committee, the Chamber has taken the following positions on those November ballot proposi-tions that affect businesses in Carlsbad.
More information on both sides of each issue is avail-able at www.voterguide.sos.ca.gov/propositions and at www.ballotpedia.org by clicking on “Ballot Measures. Members are also encouraged to access the Chamber’s Public Policy Guide online at www.carslbad.org.
• The Chamber SUPPORTS the $497-million MiraCosta College Facilities Bond, the proceeds of which will go
toward renovation of facilities to address safety, accessibility and maintenance issues, and also toward program needs. The Chamber Policy Guide takes the position that a strong edu-cational infrastructure helps to maintain the educated work-force essential for a productive economy. Information is avail-able at www.miracosta.edu.
The Chamber OPPOSES the following measures because of their potential negative impacts on busi-nesses, including those in Carlsbad:
Prop. 30: Sales and Income Tax Increase: this is popularly known as the Governor’s tax proposition. It would increase the sales tax to 7.5 percent from 7.25 and would create three new levels of income tax for those with tax-able incomes exceeding $250,000. It is supported by the California Demo-cratic Party and a number of employee unions. It is opposed by the Howard Jarvis Taxpayers Associa-tion and the California
Chamber of Commerce.Prop. 38: Molly Munger
State Income Tax Increase: Named after its chief propo-nent, this tax measure differs primarily in the fact that its proceeds, estimated at $10 billion, would be funneled into education. It is seen as in opposition to the Governor’s Prop. 30. It is also opposed by the state Chamber.
Prop. 39: Income Tax Increase for Multi-state Busi-nesses: This would require such businesses to calculate their California income tax liability based on the percentage of their sales in California. Oppo-sition is based on the belief that the measure would discourage businesses in California and cost the state jobs.
The Chamber SUPPORTS Prop. 32, an initiative that would “prohibit the government from deducting union dues from gov-ernment employee paychecks that will be used for political purposes.”
The measure bans contribu-tions to candidate-controlled committees by corporations and labor unions. Those that favor the proposition say it is “about the stranglehold that special interests have over Cali-fornia’s political system.” Those opposing say that the measure is “merely a cover for another blatant attempt to reduce funds for liberal candidates while let-ting contributions to conserva-tives continue unfettered.”
The Chamber urges its mem-bers to further study all ballot measures in order to make informed decisions in November.
The Chamber’s stance on November propositions
Chairman GOVERNMENT AFFAIRS COMMITTEE
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Courtesy of City of Carlsbad
carlSbad buSinESS journalwww.carlSbad.org8
fully-catered meals. Your corporate event comes with free wireless Inter-net access, tables and chairs for your meeting, water station, as well as the best service staff in the industry to attend your every need.
They focus on your meeting details so you can focus on your agenda. Just ask and they do the rest.
And when it’s time to dine, you may choose from a variety of cater-ers. You’re welcome to use your best caterer as they allow outside catering for your convenience. Or staff can help arrange to dine in at local restaurants which are all within walking distance to the Hotel and Conference Center.
Carlsbad By the Sea offers 5,000 square feet of meeting space between its two rooms, the Grand Ballroom and Seaside, with out-door options for meals. The Grand
Ballroom is approximately 3400 square feet and is large enough to accommodate 300 theater styles, 150 people for a classroom style set up, and up to 220 people for a banquet. The Seaside Room is approximately 1825 square feet and can hold up to 125 theater style, 90 for a banquet, or 60 in a classroom style set up.
The center also has a room which can seat up to 14 board-room style.
Summer’s almost over, its time to start thinking about those Holiday Parties. Call now and book your holiday party. Save up to 25 per-cent by booking by Oct. 15, Or mention you saw this story and get 25 percent off your holiday party! And don’t forget to book your rooms to avoid drinking and driving. After you holiday party, walk back to your room for some rest and relaxation all without the hassle of driving after your event. Carlsbad By the Sea’s spacious guestrooms include complimen-tary high speed Internet access, comfortable beds and their staff provides award-winning service. Rise and Shine with you compli-mentary full American breakfast buffet served till 9 a.m. daily.
Come and enjoy their prime location in Carlsbad, just minutes away from everything. Call today to check pricing and availability. Let Carlsbad By the Sea put your next event together.
The business spotlight is a paid advertorial feature. To get your company in the spotlight, con-tact Julie Miramontes at [email protected].
WELCOME TO THE FAMILY.Las Villas de Carlsbad is a community that cultivates friendship and inspires an adventurous spirit, where caring is what we do for each other. That’s a real community. That’s an Elmcroft community.
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tEcH tAlK
What does Windows 8 offer?Can you really get Windows 8
for $15? Well, if you purchased a new PC since June, that is what an upgrade will cost you at Windows.com.
Microsoft is getting very aggres-sive with the release of the much anticipated operating system, which will come out this month. They are also offering a $40 upgrade for PCs all the way back to XP.
What is so compelling that you would want to move to Windows 8?
The new Metro user interface (or UI) is the first thing that hits you. Designed to be useful across devices from PCs, to smartphones and tab-lets, including Microsoft’s own Sur-face, it is very efficient, allowing navigation that is faster compared with earlier versions. Programs that cluttered the old Start Menu are now tiles spread out and grouped the way you want them. The tiles even show live content from the application, so it is easier to switch between them to the screens you are working on.
The ribbon UI, first available in Microsoft Office, is also in Win-dows 8, providing another efficiency improvement through customizable
and flexible menus.How about carrying your entire
Windows 8 system on a USB thumb drive?
No need to take a PC or laptop home, just plug your thumb drive into the home PC, boot up and you are operating in your work environ-ment. Alternatively, if you sign in using a Microsoft online account, your programs and preferences are synced to the cloud. Log into another Windows 8 PC and that same environment is available to you.
File History is a new feature that scans your library, desktop, and
other areas for changes and stores a copy in an alternate location you identify. Over time, you may have several prior versions of a file available so you can easily reverse unwanted changes.
Of course, there is much more in Windows 8 that will help your work environment become more productive.
You can learn more at the Oct. 16 Technology Advisory Commit-tee meeting, where I’ll demonstrate some of those features live.
Kaiser can be reached at [email protected]
SEE WINDOWS 8 IN ACTIONKaiser will be showing off some of the features of Windows 8 when he makes a presenta-tion before the Chamber’s next Technology Advisory Committee meeting, which takes place from 7:30 to 9 a.m. on Tues-daay, Oct. 16 at the Chamber, 5934 Priestly Drive.
› CARLSBAD Continued from Page 1
Principal STRATEGIC IT GROUP
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TECHTALK
There’s still time to Refer and EarnThere are only two more full months
left in our Refer and Earn program, which allows existing members of the Carlsbad Chamber of Commerce to earn prizes and help the Chamber grow.
Since we launched it earlier this year, some of you have already brought in some amazing new members. Thanks to all of who have participated so far, and for those of you that haven’t, there’s still time.
Let me go through the rules again:A referral is someone that you (as
an active Carlsbad Chamber member) know or that you do business with that is currently not a member of the Carlsbad Chamber. The referral is not someone that is already attending a Chamber function, or someone you meet at a Carlsbad Chamber event. If they are there, that means they are already on our radar!
A referral is someone who joins the Chamber! Once a referral is a member your will receive a coupon to use for the prize that you have won for that particular referral which will be required for redemption with an RSVP of at least one week prior to any event, except for Sundowners.*
The prizes are: • First referral: Receive four passes
to a Sundowner. These cannot be used when the Carlsbad Chamber does a joint Sundowner with a neighboring chamber. ($20 value)
• Second referral: Attend a First Friday Breakfast for free! RSVP Required. ($30 value)
• Third referral: Receive a marketplace
ad in the Carlsbad Business Journal (based upon availability). ($50 value)
• Fourth referral: Receive $50 credit toward any Chamber workshop in 2012. ($50 value)
• Fifth referral: We will deduct $150 from your 2013 membership renewal.
Each time you refer a new member, your name goes into the GRAND PRIZE DRAWING, which will be held Dec. 7 at the Annual Volunteer Recognition Awards Breakfast.
* Prizes are non-negotiable and have no cash value
Learn about energy-efficient buildings and PACE financing
The Sustainabil-ity Committee will explore AB 1103 and PACE funding at its next meeting, to
be held from 7:15 to 8:30 a.m. on Tuesday, Oct. 9 at the Carlsbad Chamber of Commerce.
The presentation at the meeting will be titled, “A Primer on AB 1103 and PACE Financing.”
AB1103, the Commercial Building Energy Use Disclo-sure program, is scheduled to become active on July 1, 2013 (a Jan. 1, 2013 start date was pushed back). It requires owners or opera-tors of commercial buildings to “disclose the benchmark-ing data and rating to a prospective buyer, lessee of the entire building, or lender that would finance the entire building.”
PACE — or Property Assessed Clean Energy — is
an innovative way to pay for solar panels and other “green” energy upgrades to a building with loans that are repaid via annual assess-ments on property taxes.
Speakers will be Beth Brummitt of Brummitt Energy Associates, Crystal Crawford of Ygrene (PACE Program) and Doug Kot, U.S. Green Building Council San Diego Chapter.
For more information about the meeting, con-tact Bev Jorgensen at 760-931-8400 or [email protected].
your guide to what's happening at the carlsbad chamber of commerce
D IGES TMeMbeR INSIDE
› Sundowner› First Friday› On The Move
› Renewals› Ribbon Cuttings› New Members
what's
› And More...
octoBER 2012 9RIBBON CUTTINGSMeet some of the Chamber's newest members and those celebrating milestones.
12 SPEcIAl
PUll-oUt
SEctIon!
Our Place in Time
Be a part of historyReserve your spot todayThe Carlsbad Chamber of Commerce is celebrating its 90th with a commemorative publication. Call Director of Sales and Marketing Julie Miramontes to learn about special advertising opportunities.
760-931-8400 or [email protected]
PRODUCTIONThe Carlsbad Chamber of Commerce will print 5,000 copies of our 90th Anniversary Directory.
DISTRIBUTION*
• Carlsbad Chamber Office• Carlsbad Village Faire• Chamber & Community Events• Hotels in Carlsbad• Carlsbad Businesses• Relocation Packets• Distribution Points Throughout the County
ADVERTISING & PUBLISHING DEADLINESAd Space ........................ Oct. 30Ad Copy .......................... Nov. 1stPublish Date ................. Jan. 2013
*A copy will be sent to every Chamber member and every business in Carlsbad
901923-2013
CELEBRATING
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A R S O F E X C E L LE NC
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Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE
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carlSbad buSinESS journalwww.carlSbad.org octoBER 201210 11
Don’t get caught with your plans downIt’s been said that
if you don’t have a business plan, you’re planning for your business to fail.
“In my experi-ence, that’s true,” says Toni Padron, executive vice president and COO of the Carlsbad Chamber of Com-merce. “In my years dealing with businesses, I’ve seen lack of planning as the single-most important factor that determines the success of a com-pany, especially a new business.”
Padron will talk about the impor-tance of planning as the featured speaker at the First Friday Breakfast.
Padron has been part of the
Carlsbad Chamber of Commerce for more than 15 years. Prior to joining the chamber as an employee, she was the owner of her own consulting business the TheDreamJob. Her company specialized in working with employers and
employees in finding and creating dream jobs. Her career spans over six states and 39 years in the workforce, with more than 25 of those in a senior management position.
First Friday Breakfast is the Cham-ber’s premiere networking and busi-ness promotional event, and one of the most regularly attended monthly programs. The breakfast will be from
7 to 9 a.m. November 2 at the Hilton Garden Inn Carlsbad Beach, 6450 Carlsbad Blvd. The cost is $30 for Chamber mem-bers who register before Oct. 26. Afterward, the preregistration cost is $50 and $55 at the door.
Prospective members must contact Kristina McMahon at 760-931-8400.
Tabletop exhibits or Soapbox pre-sentations are available to promote your business for $70 each, which includes one breakfast, and must be reserved in advance by calling Kathy Steffen at 760-931-8400.
To register for November’s First Friday Breakfast, visit us online at www.carlsbad.org.
Next Sundowner will be 'An Evening in Tuscany'Enjoy an evening in the epicenter
of Italian culture without a passport as the Quantum Learning Network QLN hosts “An Evening in Tuscany,” a joint Sundowner of the Carlsbad and Oceanside Chambers of Commerce from 5-7 p.m. on Wednesday, Oct. 17.
QLN is located at 1938 Avenida del Oro in Oceanside.
Come network with fine Ital-ian food & wine in QLN’s DaVinci room. The QLN Conference Cen-ter’s 42,000 square foot facility is the go-to place in North County for virtually every type of event, from corporate meetings to wedding receptions, anniversaries, holiday parties and fundraisers. It features meeting space ranging from a 572-square-foot conference room up to an 11,000-square-foot exhibit and reception hall. A full catering kitchen gives groups the ability to save money by handling their own catering. The facility also offers ample free parking.
Amenities include table and chair set-up, security, cleaning, availability of coffee, tea and water, as well as stages, microphones, podiums,
projectors, and surround-sound speakers, upon request. The build-ing provides WIFI accessibility. DJs and alcohol are permissible.
Businesses and entrepreneurs use the QLN Conference Center for corporate planning and sales meet-ings, employee training, recruiting
and interviewing, staff retreats and banquets, workshops and seminars, industry conferences and trade shows.
More information is available at www.qlnconferencecenter.com or by calling Cassie Carter at 760-722-0072, ext. 193.
Join the Carlsbad and Oceanside Chamber for this Sundowner, which will be sure to please with plenty of food, drinks, raffle prizes and lots of networking!
This event is open to Chamber members only. Admission is $10 cash at the door. If you are a prospective Chamber member, RSVP to Kristina McMahon at 760-931-8400.
AMBASSADOR OF THE MONTH
EVENT CALENDAR
Chamber Events
Free Score Business Counseling by Appointment Mondays & Fridays
For event details visit www.carlsbad.org
THE CHAMBER SALUTES ITS AUGUST 2012 RENEWALS
Oct. 2Business Resource CommitteeOct. 5October First Friday BreakfastOct. 6Carlsbad Rotary OktoberfestOct. 9Sustainability CommitteeOct. 10AmbassadorC ommitteeOct. 11Social Media Workshop: LinkedInOct. 12Coffee ConnectionOct. 16Technology Advisory CommitteeOct. 17October SundownerOct. 18Social Media Workshop: FacebookOct. 23Armed Services CommitteeOct. 24Chambernet 10Education Committee
4TelecomHelp, Inc.Barbara McLain Properties
Bistro WestCalifornia Bank & Trust (Carlsbad Village)
Carlsbad Beach Hotel PropertiesCarlsbad Community Enhancement Foundation
Carlsbad Gourmet, Inc.Chiropractic & Therapy Center of Carlsbad
Chuck Collins & Associates Inc.Colliers International Carlsbad
Creative Creations/Botanicals by the SeaDave Mizz, Inc.
Democratic Club of Carlsbad / OceansideFamulare Jewelers
Fancy PantsFederal Heath Sign Co., LLC
First Citizens Bank & Trust Co.Garcia’s Mexican Restaurant & Creative Catering
GlenView Assisted Living & Glenbrook Skilled NursingGood Feet, Inc.The Grand Deli
Guardian Association ManagementHalstrom High School
Innovative Ergonomic SolutionsJK Dots ‘Dippin-Dots’ Ice Cream
Las Olas Mexican RestaurantMayer Tax Management
Erick MeroOcean Blo Salon
Oceanside Photo and TelescopeOdenberg, Ullakko, Muranishi & Co. LLP
Ortho Organizers, Inc.Paon Restaurant & Wine BarParadise Pizza of Carlsbad
Pharmaca Integrative PharmacyQuattra Via Aveda Salon Spa Inner Beauty Gallery
Quinn’s Rapid RechargerRJL Wealth Management
Rayne Water of North CountySD Trophy
So Cal Chimney CorporationStater Bros. #186 Bressi Ranch
Sterling Global StrategiesStifel Nicolaus
Sunny WestTerramar Retail Centers, LLCTorrey Pines Bank Carlsbad
Transportation Corridor Agencies (TCA)USAOPOLY, Inc.
Vanorsdale Insurance ServicesVault Bioventures, Inc.Waste Management
Wells Fargo Insurance Services USA, Inc.Woodworks Plus, Inc.
NETWORKING WORKSHOPS ResortCom International LLC has announced
that Marci Mauro has joined the company as Direc-tor of Human Capital & Performance. Mauro will focus on internal and external coaching, creative direction and new product training with clients.
ResortCom President Alex Marxer said: “Marci comes to us from our sister company Health Travel Guides where she had fan-tastic results on sales and team performance. As a world-class cyclist and professional triathlete, Marci has direct experience with what it takes to be a champion and she translates that into her professional busi-ness talents as well. ResortCom has a number of new products surfacing and Marci will be instrumen-tal in training and coaching both employees and clients on these, particularly in the area of the Travel Escapes Club, which provides members with access to travel services, products and unique vacations.”
Cassidy Turley San Diego has announced that Hamilton Pollard has joined the company as Vice President of the company’s industrial division.
Pollard joins the company with more than a decade of experience in commercial real estate including acquisitions, management, devel-opment and redevelopment. He will work out of Cassidy Turley’s Carlsbad office with one of the company’s top professionals, Barry Hendler.
“Hamilton is a great addition to
our market-leading team of industrial profession-als,” said Dan Broderick, president and CEO of Cas-sidy Turley San Diego. “His outstanding reputation, sophistication and charismatic personality as well as his competitive spirit and market intelligence will undoubtedly benefit our company and platform.”
Prior to joining Cassidy Turley, Pollard was the Regional Director for First Industrial Realty Trust, Inc., where he managed all aspects of the firm’s San Diego portfolio, including acquisitions, develop-ment, construction, leasing, management and port-folio growth. He successfully developed, opened and managed the company’s first San Diego office.
Matthew Varela has joined Silvergate Bank as a business lending officer where he will be respon-sible for building business loan volume for the San Diego-based bank which just reported all time high second quarter and semi-annual earnings.
Varela brings a decade of bank-ing experience to his position with Silvergate, which specializes in meeting the needs of small busi-nesses. He will serve all of San Diego County, with a primary office in Silvergate Bank’s new Carlsbad branch.
“Matthew has an extensive track record in business banking and lending with a focus on building relationships through his ability to pair growing companies with the products and services that best support their needs,” said Alan Lane, Silvergate Bank president and CEO. “His expertise will be invaluable to us as we continue to grow to serve the San Diego business community.”
MEMBERS ON THE MOVE IN THE NEWS
MAURO
POLLARD
PADRON
VARELA
OCTOBER 5
OCTOBER 17
PAuLA ANdErSON | VP FINANcIAL SErVIcE MANAGEr | FIrSt cItIZENS BANK
What do you like about being a member of the Carlsbad Chamber? “I have been involved with the Carlsbad Chamber for two years and the relation-
ships I have developed have enriched my life and are so valuable. The commitment the Chamber has to the business community adds value to all of us in our businesses. I enjoy the array of functions that are offered to enhance, grow and make our businesses better. The First Friday Breakfast is one of my favorite, with educational speakers and the opportunity to network it’s the best way to start off any month. The Sundowner, Coffee Connection, Table for Eight, ChamberNet 10 and the opportunity to be part of a fun activity informative committee helps you get to know other local businesses and to build and multiply relationships that will help you in your business. I would encourage anyone to get involved and actively participate in the Chamber.”
Anderson can be reached at [email protected]
ANDERSON
Tuesday, November 15, 2012 8 a.m. - Noon
ECO BUS T O U R
save The daTe!
Chamber Members Only $20
A bus tour showcasing green office buildings and sustainable business practices.
To register visit www.carlsbad.org
A Table For Eight provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates the Table For Eight at a local chamber member restaurant.
This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.
For more info call: (760) 931-8400 or visit www.carlsbad.org
88table for eight
Thursday, October 18 Vembra Holnagel 858.354.5791 11:30 a.m. - 1 p.m.
Tuesday, October 30 Paula Anderson 760.696.9733 11:30 a.m. - 1 p.m.
All classes will be held at the Carlsbad Chamber of Commerce, 5934 Priestly Drive, Carlsbad CA 92008
For full description of classes visit www.carlsbad.org
* Sorry, no refunds for missed classes.
About the Presenter: Bridget Ayers is a founder of Get Smart Web Consulting, which helps businesses create a comprehensive online presence through digital media to bring their products and services to a targeted audience. Bridget has received top sales and production awards, training and speaking awards, writing and blogging accolades, as well as a nomination for Entrepreneur of the year from her local community. Bridget is highly active online in more than 50 networks, forums, and communities.
Thursday, OCTOBEr 11 LinkedIn10 a.m. - Noon $30 members $60 Prospective Members
Thursday, OCTOBEr 18 Facebook10 a.m. - Noon $30 members $60 Prospective Members
SOCIAL MEDIA S e r i e S
Presented by Deb Beddoe
YourOpsManager
ChamberNet10Brown Bag Luncheon
SPACE IS LIMITED REGISTER TODAY!
• Bring plenty of business cards! • Bring your own lunch. (drinks will be provided)Table Facilitated networking and 10 Tips
WEDNESDAYOCT. 24, 2012 11:30 A.M. - 1 P.M.
$10 Admission - Members
The workshop is $10 at the door per
Chamber Member, and participants will
be welcomed on a first-come, first-served
basis. Cash payment only please.
For More Information
Carlsbad Chamber of Commerce
5934 Priestly Dr., Carlsbad, CA 92008
Phone: (760) 931-8400
Fax: (760) 931-9153
www.carlsbad.org
” 10 ThINGS EvERY buSINESS
OWNER ShOuLD kNOW”
BOOTS IN BUSINESS ON NBC SAN DIEGO — George Chamberlin, left, host of NBC 7/39’s “Money Matters” hosted Carlsbad Chamber of Com-merce president Ted Owen and Cpl. Jovane Henry during a segment of his show that aired Sept. 1. The segment focused on the Chamber’s Boots in Business Program, a mentoring and job shadowing program that helps U.S. Marines who are about to exit the military transition to civilian lives.
INVENTING PROFIT ON FOX SAN DIEGO — Fox 5 San Diego’s Jamie Chambers, center, interview Eric Hanscom of Intercontinental IP for a segment on Inventing Profit, a Chamber-supported effort that gives in-ventors the tools they need to take their products to consumers. The segment was scheduled to run on Oct. 2.
carlSbad buSinESS journalwww.carlSbad.org octoBER 201212 13
T h e C a r l s b a d C h a m b e r o f C o m m e r C e p r e s e n T s
SUNDAY 8 A.m. to 4 p.m.
NoV 4, 2012
Info: (760) 931-8400 or www.carlsbad.org
The naTIon’s largesT one-day sTreeT faIr
shUTTle sToPs
from wesTfIeld Plaza camIno realWest of sears. off highway 78, just east I-5; exit Jefferson and go south.
from PoInseTTIa TraIn sTaTIonparking lot of Coaster station, 6511 avenida encinas, just off the I-5; exit poinsettia, go west.
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b b
Faireover 900 exhIbITors Arts & CrAfts • Children’s gAmes & rides
InTernaTIonal food cenTer Beer gArden• PAnCAke BreAkfAst
comIng In novemberVillage faire edition of the Carlsbad business Journal featuring the official map of the Village faire, stories and more. If you would like to advertise in this section, contact Julie miramontes at 760.931.8400 or [email protected]
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Drive more traffic to your booth at the Carlsbad Village Faire
List your business in
the faire’s official map
The November edition of the Carlsbad Business
Journal will feature a four-page pullout section
on the Carlsbad Village Faire, organized by the
Carlsbad Chamber of Commerce from 8 a.m.
to 4 p.m. on Sunday, Nov. 4. The section fea-
tures a full-color map. Advertise and get your
booth number highlighted. In addition to being
included in the November issue of the Carlsbad
Business Journal, the map will be distributed to
faire-goers at the Chamber’s information booth.
Ad spaces are limited. For more information,
contact Julie Miramontes at [email protected]
or call 760-931-8400.
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Accountants/CPA’sAnnette Di Bello Kelly, CPA, CFP, Professional CorporationAnnette Di Bello Kelly | 949-716-7050www.dibellocpa.comServices the firm offers include Investment Advisory and Management, Tax Preparation and Planning, Financial Planning, CFO and accounting for small businesses.
Signature AnalyticsJason Kruger | 858-228-5643www.signatureanalytics.comSignature Analytics provides financial services for businesses including Outsourced Accounting/Controller/CFO and Financial Consulting Services.
Apartment - Condo Rentals & Corporate HousingTavarua Senior ApartmentsAntoinette Nix | 760-979-5637www.wshousing.comScheduled to open in May, 2013, Tavarua Senior Apartments, managed by Western Seniors Housing, is a 50 unit apartment building for income qualified seniors ages 55 & better. This community will have commu-nity rooms, computer & multi-media rooms, outdoor seating, BBQ areas & more!
Business Consultants & ServicesUltimate Business ManagementDr. Timothy J. Gay | 760-736-9330www.ultimatebusinessmanagement.comWith over 35 years of business experi-ence, Ultimate Business Management is your go-to solution for all your business, marketing, training, management, and consulting needs.
Clothing - Casual & SportsBumm WrapHolly McCormick | 949-922-7709www.bummwrap.comBumm Wrap and Bumm Wrap Toga are designed for active people who need to change clothes on the go: swimmers, cyclists, surfers, scuba divers, folks who go to the gym, waterpark or beach, tri-athletes, cross trainers, wind surfers, hikers, campers and the list goes on.
Education - Elementary, Secondary & PreschoolSanderling Waldorf SchoolEmily Towe | 760-635-3747www.sanderlingschool.orgSanderling Waldorf School, a nonprofit independent school, offers an arts-centered, developmentally structured curriculum. We have weekly parent-child classes, and the school ranges from Pre-K to Grade 7 (Grade 8 in 2013-14).
EngravingGunther Gifts, Inc.Lisa Gunther | 760-476-9131www.gunthergifts.comPersonalized gifts such as Leatherman tools, Gerber knives, Swiss army knives, flasks, Zippo lighters, Rawlings baseball bats, imprinted party glassware by Libbey (shot glasses, wine glasses, champagne glasses), wedding party gifts, license plate frames, etc.
Financial ServicesCollege Planner Karl RenwanzKarl Renwanz | 760-579-7360www.renwanzfinancial.comI help people find money they are losing un-knowingly and unnecessarily and bring that money back to them to solidify their future.
Flood Restoration ServicesSERVPRO of CarlsbadEden Weinberger | 760-729-7505www.servprocarlsbad.comSERVPRO of Carlsbad specializes in the cleanup and restoration of residential and commercial property after a fire, smoke or water damage. SERVPRO of Carlsbad can also mitigate mold and mildew from your home or business.
General & Architectural ContractorsBMW BuildersMichael Wynne | 858-274-4915www.bmwbuilders.comBMW BUILDERS has been making San Diego remodeling dreams come true since 1983. Our delighted clients and our long time em-ployees are our greatest accomplishments. We would love the opportunity to make your remodeling dreams come true.
Gourmet FoodBistro BlendsMissy Zeleke | 702-228-4323www.bistroblends.comSince 1997, Bistro Blends has been making a vast array of blended and infused Gourmet Olive Oils and Gourmet Balsamic Vinegars, providing the most uniquely distinct and enlightening blends of flavors, herbs and spices to every selection.
Health & WellnessThe Conscious CookSadie King | 858-215-4822www.conscious-cook.comWe are a health and nutrition company and our mission is to change lives by teaching families to cook and eat healthier.
Home Decor & GiftsNorma Kay, Inc.Norma Khatamee | 858-459-4714www.normakay.comOur home decor and furnishings are carefully designed by an international team that aim to dazzle and please the most sophisticated tastes around the world.
Hotels & MotelsHarbor Inn & SuitesHitesh Patel | 760-722-1244www.harborinnoceanside.comFree Wi-fi, continental breakfast, parking and cable with HBO. In room coffee, micro/fridges, electronic safes, iron and board, hair dryers. Walk to beach. Pet-friendly.
Human Resources ServicesAxios AdvisorsRobert Jones | 858-342-3765www.axiosadvisors.netHuman Resources Consulting Services focused on staffing, team building, coaching, performance management and employee productivity.
JewelryImagineWendy Podell | 951-837-5176www.bonanza.com/booths/ImaginejewelryWe sell jewelry and a few other accessories. We have vintage pieces, (fashion & sterling silver), ‘On Trend’ current fashion and a wide variety of sterling & gemstones from around the world.
Jennifer Jones CollectionJennifer Jones | 310-497-0233www.jenniferjonescollection.comJewelry designs are ultra-feminine, understated and versatile. Each piece is handcrafted using the finest gold-filled, ster-ling silver, swarovski crystals, semi-precious stones, fresh water pearls, and vintage embellishments.
Non-Profit OrganizationsNorth County LifelineShannon Stubblefield | 760-726-4900www.nclifeline.org
Teammates - San Diego North CoastEric Erickson | 310-880-1209www.teammates.orgWe are a local, school based adult-to-student mentoring program building positive futures with the youth of Carlsbad.
ProduceNucci’s Produce, Inc.Michael Nucci | 760-893-8060www.nuccisproduce.comProduce wholesaler dealing with other wholesalers, grocery stores, salsa companies, etc.
Real EstateSolutions Real EstateBrent Conley | 760-473-5435www.solutionsrealestatesd.comYour success is our success! Solutions Real Estate is an award-winning brokerage focused on client’s needs and results.
Skin & Body Care & CosmeticsMashk, Inc.Zepure Jerahian | 818-359-4333www.mashkinc.comAll natural skin and body scrub- cleanse-mask. All handmade in the USA. Our products are free of parabens and all other harsh chemicals.
Video & Multimedia ProductionInnasense MediaMarci Pascua | 858-357-6642www.innasensemedia.comInnasense Media is a multifaceted media pro-duction company. We believe that the quality of a media project begins with solid planning and a stellar team and we are here to help you create the perfect video or media project that fits your business’ needs and budget.
Window CoveringsAffordable Window CoveringsJason Apple | 951-698-1391www.affordablewindowcoverings.comSales and installation of custom blinds, drapes, shades and shutters for your home or busi-ness. We provide top name - brand products, lifetime warranties, 100 percent financing.
Yoga InstructionCarlsbad Village Yoga & FitnessDeborah Ferraro | 760-893-9251www.CarlsbadVillageYOGA.comWe bring fitness and fun to Carlsbad through various yoga & yoga fusion classes, boot camps, kids yoga & activities, belly dancing, workshops, ZUMBA, black light yoga parties, local art events, free commu-nity potlucks & more.
Yoga BoundAlana Bray | 760-720-9642 www.yogaboundforlife.comWe offer a full schedule of Vinyasa and Yoga Therapy classes taught by some of the best instructors in San Diego. Once a craftsman house, now a fully equipped yoga studio, we have an outdoor meditation garden and offer complimentary tea and water.
There is a certain stereotype of interior designers, that they are too expensive and that only the rich and famous contract them.
Enter Tom Foster, owner of TWFDesigns. Tom has had nearly a generation of experi-ence in the design industry and cre-ated TWFDesigns more than 8 years ago. With all of his experience, he has developed a mantra of enhanc-ing YOUR taste and style instead of giving you his. Tom has fine-tuned the art of working with what you
have and redesigning it to better utilize your living space, in addi-tion to offering you his designer discount to help you stay within budget while adding to your cur-rent home interior.
Tom’s goal in working with you is twofold. He wants you to feel as if you do indeed deserve to have the professional help, as you are just as important as the elite clientele and he will do what it takes to make you feel that way. His other goal is stay-ing within your budget. Whether you simply want a redesign of what
you currently own or an extravagant remodel, he understands the finan-cial pressures and utilizes many local contractors to ensure you get the most out of the money.
In addition to working closely with his clients, Tom can be found donating his time and work to many local nonprofits. Giving back to the community is a component that is equally as important as his services to you in his business ethic. Surely, this is bound to break those Inte-rior Designer stereotypes and leave a lasting impression and smile.
Whole Dog Sports Center is a 6,000-square foot indoor dog sports facility
dedicated to providing a venue and instruction — or a unique, health-enhancing experience — for dogs and their owners.
The center offers numerous ser-vices including dog agility, puppy classes, AKC Canine Good Citizen class, behavior clinics, K9 Nose Work training (scent training), trick dog training, canine chiropractic and acupuncture therapy and rentals for social events. Clients come from Carlsbad, all of the surrounding
North County cities and beyond.“Dog owners can often find it
challenging to live with a dog that has abundant energy, particularly when an outlet for mental and physical activity is lacking,” said Lyssa Noble Dennis, Whole Dog Sports Center founder and owner. “We provide an environment where dogs can express their physical and intellectual abilities, which fosters a more peaceful and meaningful relationship between dogs and their owners.”
Noble Dennis earned her bach-elor’s degree in clinical psychol-ogy from San Francisco State Uni-versity with special emphasis in behavioral research. At the San
Francisco SPCA, she spent two years evaluating shelter dogs and responding to calls from owners contacting the National Animal Behavior Hotline. Working along-side some of the world’s leading psychiatrists and anthropologists, she worked for three years as an animal behaviorist at UCLA’s Neu-ropsychiatric Institute researching primate behavior.
Using positive reinforcement training techniques, Noble Dennis has successfully trained more than 12,000 dogs and their owners. She lives in Carlsbad with her two chil-dren, two dogs and one horse.
Please stop by for a tour or to observe a class.
MASS MUTUAL FINANCIAL GROUP (QUYNH DAO)4275 Executive Square, Ste. 400, La Jolla760-492-2064 www.financialguide.com/ Quynh-Dao
TWF DESIGNS 858-756-3325 www.twfdesigns.com
WHOLE DOG SPORTS CENTER 6241 Yarrow Drive, Ste. D 760-931-2600www.wholedogsports.com
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Mass Mutual Finan-cial Group focuses on full service financial planning for its clients in the San Diego commu-
nity. Established in 1851, this com-pany provides a variety of products and services to meet financial goals. MassMutual helps to prepare for milestone goals such as retirement or college planning, investment plan-ning, and life insurance protection.
MassMutual is 160 years old,
managing over $440 billion of assets, and is one of the strongest rated companies in the industry. Working with a mutual company ensures the clients’ best interest and creates long term security in the decisions that are made today. Building a sound financial founda-tion is key in evolving present market conditions.
MassMutual is the major carrier for The Pollakov Financial Group, a full service financial planning firm centrally located in UTC La Jolla. The
Pollakov Financial Group serves over 44,000 clients here in San Diego, Palm Desert, and the Imperial Valley.
Quynh Dao works with both individuals and business owners to develop a sound financial road map protecting themselves and their loved ones. Quynh’s practice focuses on relationship building and fully understanding the needs of each individual client. She prides herself on exceptional service and client sat-isfaction, presenting financial solu-tions to families here in San Diego.
WELCOME NEW MEMBERS For complete listings visit www.carlsbad.org
carlSbad buSinESS journalwww.carlSbad.org octoBER 201214 15
Her primary reason for starting her own business was that she was a single parent with two small children.
“It was a combination of things,” Loftin said. “Being able to partici-pate in my childrens’ lives, being able to pick what I wanted to do and what kind of clients I wanted, and being able to say no ... it has all given me a great sense of freedom.”
Loftin said in law school she never envisioned starting her own business, and admits it was tough venturing on her own, particularly since being a business owner required her to take on responsibilities law school did not prepare her for, such as the day-to-day tasks of running an office.
“The scary part was adjusting to never knowing how much money you’ll be bringing in and then creat-ing a budget based on that,” Loftin said. “I had no idea how the busi-ness side of it was going to run.”
She made up for that by taking classes to help her with her book-keeping, and soon became comfort-able running her business.
Loftin said that though some
preconceptions still persist, women have progressed much in the law profession during her career.
“People now accept that women can do a lot of these things as well as men,” she said. “Its been very excit-ing to live through all the changes from the late ‘60s to now in terms of our culture.”
ofie eScobedoLola’s 7-Up Market & DeliFounded:1943
Lola’s had already been a historic, thriving store when Ofie Escobedo and her sisters, Connie Trejo and Frances Moreno, took the store over
in 1985 and turned into the thriving community hub it is today. The store that had once belonged to their par-ents, which traced its history back to the World War II era, had fallen into a state of disrepair after their parents had trusted it to someone else.
Escobedo had put in 22 years at McDonnell Douglas, the now defunct aerospace company. She had moved up the corporate ladder, going from a typist to a contract negotiator.
She then decided to return to Carlsbad and take on the family business, turning what was once primarily a corner market for the
families living in the Carlsbad Barrio to a delicatessen serving up the fast, inexpensive and much-celebrated food that has earned Lola’s its ster-ling reputation and legions of ador-ing fans.
More than anything, Escobedo says, Lola’s is her way of giving back to the community, of offering a place for young kids — the deli is teeming with high school students from nearby Carlsbad High School at lunchtime — to feel safe.
“This is like the Carlsbad version of ‘Cheers,’” she said. “Everybody knows your name.”
cindy ceSenaLa Costa Valley Preschool and KindergartenFounded: 1990
Cesena comes from a long family tradition of business ownership. Growing up in Encinitas and La Costa, her grandparents owned both the La Paloma Theater in La Costa and the Solana Theater and her mother was in banking and was also president of the Encinitas Cham-ber of Commerce.
As she was growing up, Cesena worked at the theater and also spent her youth attending chamber func-tions and meeting different people.
Those activi-ties, she said, prepared her to one day become a busi-ness owner.
“One of the greatest gifts I ever received is that I got to have first-hand experi-
ence being in those businesses,” Cesena said.
Her parents always used business to give back to the community, said Cesena, adding that the philosophy led her to start her business.
“South La Costa really needed to have an additional preschool and kindergarten program,” she said. “I thought I could bring the school to the area and meet a need in the community and also give back.”
Paula MullinS-WoRSteRFirst Tee PromotionsFounded: 2001
Paula Mullins-Worster worked in the golf industry when her personal life forced her into a career change.
After she married and executive of one of her competitors and her company was sold, she was told
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percent described it as “very weak,” while a majority, 58.8 percent said it’s weak. About a quarter of the, or 24.7 percent, said the economy is normal and 1.2 percent said it’s strong.
Despite their assessment, when asked if they plan to hire employ-ees in the remainder of 2012 or in 2013, 64.7 percent said they were. Of those, 50.8 percent said they're adding part-time employees, 39.3 percent said they plan to hire both full-time and part-time employees and 9.8 percent said they plan to hire full-time employees.
“Though these are unscientific results, the survey reinforces what we’ve heard nationally, that small businesses are the key to the country’s economic recovery — and that cur-rently, women are starting small busi-nesses at a higher rate than men,” said Ted Owen, president and CEO of the Carlsbad Chamber of Com-merce. “The fact 50.8 percent of our respondents are expecting to add jobs
› SURVEY Continued from Page 1
both of them would have to change companies.
"That was not going to happen," she said. "I had no where to go. No golf company was going to take me as the wife of a VP."
Instead she started First Tee Pro-motions, a full-service travel agency and event planning business that specializes in golf, wine and well-ness vacations.
“I took all of the things I love to do ... and created a viable busi-ness,” she said.
deb beddoeYour Ops ManagerFounded: 2010
Deb Beddoe spent her entire career focused on becoming a “c-level” executive and when she got to be CFO of a payment company with contracts with Mas-terCard and Visa, she realized it
wasn’t what she thought it would be.
“I realized that c-level e xecu t i v e s don’t make the deci-sions,” she says, adding that they implement the decision for a board of directors. When she realized she would be personally liable if the company she worked for were to go bankrupt based on the direction the board was pursuing, Beddoe tendered her resignation.
Beddoe realized she didn’t want to be a c-level executive any longer, and realized it would be difficult for her to be hired at a lower level position.
“At that point I decided that if I was going to take responsibility for someone’s decisions, I was going to take responsibility for my own decisions,” she said.
She knew that there were out-sourcing companies out there, but none that were all-encompassing
and geared primarily toward the small business owner. The result was Your Ops manager, an opera-tions management company that allows small companies to out-source activities such as human resources activities, accounting, payroll, compliance, events, ben-efits administration and long-term planning to let business owners concentrate on their core business.
“I did not just decide to start a business similar to something that already existed, or buy a franchise, or spin off from a competitor,” said Beddoe. “I wanted to start something that never existed before with the full intention that competitors would one day try to follow in my footsteps, as opposed to my following in someone else’s footsteps.”
GRace JudSonSvaha ConceptsFounded: 2004
Grace Judson spent 25 years as a software designer in the corpo-rate world and then worked as a consultant. When the company she was working for lost its contract
to Hewlett Packard and she was laid off, Judson realized she would either look for another job or go to work for herself, she decided to start her own company, Svaha Concepts. She writes content for clients, but also works with them better define their company. She interviews businesses and also their clients — she calls it a “deep dive” that starts off with some nonverbal evaluations — to not only under-stand what the clients do, but also who their customers are.
“So many people out there start with external marketing,” she said. “A lot of people can figure out what you have to offer and then teach you how (to market your business) but that’s starting half way through. They leave out the understanding of who you really are as a business person and what it is you’re trying to transmit.”
WoMEn-oWnED AnD oPERAtED BUSInESSES
WoMEn-oWnED AnD oPERAtED BUSInESSES
JudSONBEddOEwOrStEr
From left, Frances Moreno, Connie Trejo and Ofie Escobedo.
cESENA
carlSbad buSinESS journalwww.carlSbad.org octoBER 201216 17
Good friends are always impor-tant. In difficult times, their support is invaluable. Here is a look at one longtime and one newer friend of Carlsbad Unified School District.
THE CEF HELPS MAKE EXCELLENCE ATTAINABLE
For decades, the Carlsbad Edu-cational Foundation (CEF) has been a strong supporter of our students. However, at no time during our long-standing partnership, has the founda-tion’s support been more needed and valued than these past few years.
As the District grapples with the state budget crisis, we continue to depend on support from the busi-ness and parent community to sus-tain our high quality programs.
The CEF supports the education of every CUSD student by developing and financing quality programs and projects; primarily for music, science and innovation. To date, the CEF has contributed more than $5 million on top of what state dollars can provide.
Recent CEF grants have sup-ported weekly elementary music classes, along with a wealth of sci-ence instruction, learning activities, and other programs. According to CEO Valin Brown, the Foundation is stepping up its efforts even further in 2012-13.
“To help offset larger class sizes, several donors have made a significant investment in our science programs
across the District. For example, a lab assistant has been added to the CHS staff. This lab assistant functions like a university TA helping to prepare, support and conduct science experi-ments. A similar hands-on elemen-tary program using part-time science teachers is also being funded this year” Brown said.
In addition to these and other new programs, the CEF will continue its core investments in critical efforts such as FIRST LEGO League Robotics and Science Olympiad.
For more on the CEF, visit www.carlsbaded.org.
GRASSROOTS SUPPORT
The Carlsbad Unified Parent and Community Budget Task Force began literally on the grass last fall, when a few proactive parents gath-ered in a Carlsbad park to brainstorm ways to help keep our educational excellence intact.
After establishing a nonprofit organization and growing in mem-bership, the task force began formu-lating ways to garner financial sup-port for District schools. They created the “ I [heart] Carlsbad Schools” campaign to spread awareness,
enlisted the support of local busi-nesses and organizations, advocated at City Council meetings and met with District officials to explore chal-lenges and opportunities.
Claudine Jones, task force co-chairwoman and parent of two Kelly Elementary students, says that she and fellow members are passionate about education and about saving our schools.
“The budget crisis can do perma-nent harm,” Jones noted. “I want my kids to get into a good college. For that, they need the kind of great education Carlsbad children have
long enjoyed. They want the high quality schools and teachers that make families like mine choose to live here.”
The task force’s mission is to identify new revenue streams to ensure students continue to receive a world class education. The task force remains committed to bringing a fresh perspective and entrepre-neurial spirit to help CUSD address its fiscal challenges.
For more information, visit www.carlsbadunified.com.
Follow Superintendent Lovely at www.twitter.com/SuptLovely
MiraCosta prepares students for good jobs
North San Diego County native Bryan Taggart took a less tradi-tional route in his pursuit of higher education.
After completing high school, like many of his peers, Taggart went away to college, graduating from the University of California Santa Cruz with a bachelor’s degree in marine biology.
But when he moved back to San Diego, he found the job oppor-tunities in the field were limited. After searching for some time, Tag-gart learned there were plenty of job openings in the biotechnology industry and decided to enroll in MiraCosta College’s Biotechnology Program.
Initially, Taggart only intended to take one or two classes, but after one year he had taken every biotech-nology class offered. He earned cer-tificates in laboratory skills, biopro-cess technology, and research and development, and then secured a job as a laboratory technician/operations intern at Stemgent, a biotechnology company located in San Diego. After one year and a lot of hard work, Taggart was promoted to research
associate. “In my current position, I work
with stem cell cultures, do quality control and perform research,” he said. “MiraCosta College prepared me very well for my job. Even before
I started working at Stemgent, I knew how to operate all of the equipment that I work with in the laboratory every day.”
Biotechnology is one of more than 60 areas of study offered at
MiraCosta College that prepares stu-dents for lucrative, local jobs and a lifetime of higher earnings.
An economic impact report pre-pared by EMSI, a leading provider of socioeconomic impact and strategic
planning tools to community col-leges, found that students enjoy an attractive 16.9 percent rate of return on their MiraCosta College educa-tional investment.
Over the course of a working career, the average MiraCosta Col-lege student will earn $562,800 more than someone with only a high school diploma.
Not only do students benefit from their MiraCosta College edu-cational investment, taxpayers and the regional economy do as well.
For every dollar appropriated by state and local governments to Mira-Costa College, taxpayers see a return in the form of higher tax revenues and avoided social costs. The net added income generated by Mira-Costa College operations and the spending of students contributes a total of $65.1 million in income to the college service area economy each year.
MiraCosta College’s impact reaches across the state as well.
Once MiraCosta College cur-rent students become active in the workforce, they will promote busi-ness output, raise consumer spend-ing and increase property income. Altogether, higher student income, associated effects on business pro-ductivity, and social savings add $77 million to the state economy each year.
“The results of this study dem-onstrate that MiraCosta College is a sound investment from multiple perspectives,” said MiraCosta Col-lege Vice President, Business and Administrative Services Jim Austin. “The college enriches the lives of students and increases their lifetime incomes. It benefits taxpayers by generating increased tax revenues from an enlarged economy and reducing the demand for taxpayer-supported social services. Finally, it contributes to the vitality of both the local and state economies.”
EDUcAtIon nEWS EDUcAtIon nEWS
t r i p t o
rUSSiA
For more inFormation: call the carlsbad chamber at 760.931.8400 or visit www.carlsbad.org
trip date:May 8, 2013 8-day tour
PRICE INCLUDES:• First class accommodations • 6 Breakfasts and 2 dinners• Sightseeing as indicated in itinerary • Airport transfers• Luggage porterage• International return airfare from LAX airport including departure taxes
SPECIAL FEATURES• Armory Museum, Moscow • Kremlin Square, Moscow• Peter and Paul Fortress, St. Petersburg• Hermitage Museum, St. Petersburg
Contact : Carlsbad Chamber of Commerce | 5934 Priestly Drive Carlsbad, CA 92008 | Tel: (760) 931-8400
Russian Express
TOUR DAYS: 08 Days
DATE: 08 May, 2013
TOUR COST: US 2890/ person on twin sharingSingle Supplmenet: US$ 655
SpeCiaL FeatUreSMoscow:
• Red Square • Kremlin
- Fabergé Egg Collection- Lenin’s Mausoleum- Armory Museum
• GUM - Stores & Cafés
st. Petersburg:“Venice of the North”• Hermitage Museum• Peter and Paul Fortress
Optional tours available
E X P L O R E M O s c O w a n d s T . P E T E R s B U R G
priCe iNCLUdeS:• First-class hotel accommodations• 6 Breakfasts and 2 dinners• Sightseeing• Airport transfers• Luggage porterage• Bullet train from Moscow to
St. Petersburg• Round trip airfare from Los Angeles,
including departure taxes
8-daY tOUr COSt:$2,890/person (double occupancy)
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Life TechnologiesChairman’s Circle
become a memberTo learn how you can join Chairman’s Circle please contact the Carlsbad Chamber of Commerce at 760.931.8400www.carlsbad.org
Bryan Taggart enrolled in MiraCosta College’s Biotechnology Program, which led to a job for a local biotech company.
President CALIFORNIA STATE UNIVERSITY SAN MARCOS COLLEGE
DR.
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The fiscal impacts of education are far-reaching Friends of CUSD offer invaluable support
Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT
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CARLSBADSCHOOL NEWS
TCEF grants have helped to support a variety of classes, including science education, for Carlsbad Unified students
““over the course of a working career, the average Miracosta college student will earn $562,800
more than someone with only a high school diploma.
carlSbad buSinESS journalwww.carlSbad.org octoBER 201218 19
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© 2012 PrimeLending, A PlainsCapital Company. Trade/service marks are the property of PlainsCapital Corporation, PlainsCapital Bank, or their respective affiliates and/or subsidiaries. Some products may not be available in all states. This is not a commitment to lend. Restrictions apply. All rights reserved. PrimeLending, A PlainsCapital Company (NMLS no: 13649) is a wholly-owned subsidiary of a state-chartered bank and is an exempt lender in the following states: NV, OR. Licensed by: AZ Dept. of Financial Institutions- mortgage banker lic no. BK 0907334; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act- lender lic no. 4130996. NMLS: 228573
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760.268.0101Buchanan Business Investments2382 Camino Vida Roble, Suite M, Carlsbad, CA
Scarce sellers result in bullish buyersSeller's market confirmed by data
Fewer homes for sale amidst fall-ing mortgage rates has led North County San Diego’s real estate market to a temporary seller’s market — defined as a period when buyer demand for housing exceeds available supply.
A seller’s market gives those selling property an opportunity to secure a higher price, sell faster and/or nego-tiate superior terms than compared to recent comparable sales.
Although it has only a fraction of the strength of the extreme seller’s market that took place from 2004 to 2005 — and is possibly only tem-porary — the current seller’s market is being confirmed with several key metrics used daily by real estate practitioners.
Experienced brokers will tell you that a real estate market is rarely ever an ‘even’ market. It either favors the buyer or the seller. And this guides pricing and expectations in a home sale.
An important component to a successful real estate transaction is properly measuring demand for a given property. This cannot be deter-mined by directly querying potential homebuyers and comparing them against the number of homes. Homebuyers do not register on a central database.
Professionals use several key met-rics to define their local market. A metric used is the average time-on-market or how long a typical home takes to sell.
Average market time in the Carls-bad market is 34 days for a tradi-tional single family home sale (no short sales). This compared to an
average 60 days a year prior and 90 days during the 2007 to 2009 Carlsbad market.
Another metric to watch how close comparable homes are sell-ing to their asking price. In today’s market, homes are selling at 98 percent of asking price, an average discount of only $15,000 off cur-rent asking prices of Carlsbad homes priced under $1 million. Last year, the average was 97 percent. This is important as the average asking price for a Carlsbad home is now higher than in 2011.
The average asking price for homes between 2,000 square feet and 4,000 square feet in Carlsbad between June and September 2011 was $705,000 with a sale price of $682,000. This year, during the same time period, the asking price rose to $717,000 with a $700,000 sale price. Remember, this average home sold in half the time.
Although these facts pertain to Carlsbad,the numbers are similar elsewhere in North County San Diego.
Government intervention into the mortgage market has pushed rates
to never-before-seen lows. Average 30-year fixed rates are at around 3.5 percent.
This has dramatically lowered average monthly home payments and made higher local home prices ‘affordable’.
Most will find Carlsbad homes as high as $800,000 less costly than renting a comparable home.
The current market is making even career renters question a continued course of action. North County’s rental market has seen strong demand for rental housing resulting in higher rents and fewer available rentals.
Property managers are noting a dozen applicants within the first week of showing their prop-erty. More than 50 percent of the
property for sale in North San Diego county has been distressed property; either a short-sale or foreclosure.
With a foreclosure, the home-owner is typically unable to borrow and buy another home for five years. Short-sellers have to wait two years. These are people that still need a place to live. The competitive rental market has also created housing demand from investors.
Investors have been successful in securing rental returns rarely seen in real estate. Lower home prices, higher rents and cheap money are enabling 10- to 12-percent returns on a cash home purchase. And some will borrow 75 percent of the home’s value at a 4.25 percent rate and use the leverage to push their returns much higher.
October is traditionally the start of a slowdown in local real estate. Sales begin to decline from summer months, while school and holidays take center stage. However, the current market is showing no signs of following tradition as demand remains high and supply stays low.
Lund can be reached at [email protected]
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(760) 931-1021License # 0F06620
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LEGOLAND prepares for HalloweenLEGOLAND California Resort is once again gearing up for Brick-or-
Treats Party Nights, its annual Halloween celebration, which takes place every Saturday night in October. Activities inside LEGOLAND California include an interactive show, “Mail Order Monsters,” trick-or-treating trails and a bonus trail and special festive activities inside the SEA LIFE Carlsbad Aquarium.
Children 12 and under can trick-or-treat on the Brick-or-Treat Trail in the Enchanted Walk gathering goodies, tasty treats and other surprises. These kid-sized culs-de-sac feature seven uniquely LEGO-themed treat stations and offer a safe, fun and entertaining trick-or-treating experi-ence for all to enjoy.
In addition, every Saturday in October from 5 to 9 p.m., the family theme park transforms into a not-too-spooky Halloween celebration. Brick-or-Treat Party Nights features costume contests, nighttime trick-or-treating on one of two Brick or Treat Trails, festive music, entertainment, interaction with the “Boo Crew” and the animated light show, “Spirits of Halloween” after sundown. Fireworks cap off the night at 9 p.m.
All Brick-or-Treat and Party Nights festivities are included in the price of regular one-day admission to LEGOLAND California. During Brick-or-Treat, LEGOLAND is open from 10 a.m. to 9 p.m. on Saturdays and 10 a.m. to 5 p.m. on Sundays. SEA LIFE is staying open until 8 p.m. on Saturdays for those wanting to explore the Aquarium after dark. Guests planning to attend Brick-or-Treat Party Nights only can purchase special tickets online or at the front gate in advance for just $25 at www.LEGOLAND.com or call 760-918-LEGO.
Donna Baker, GIA’s president and CEO
GIA holding job fair, open houseCarlsbad will be at the epicenter of the “business of
bling” on Oct. 5 during GIA’s (Gemological Institute of America) Jewelry Career Fair and Open House.
More than 25 gem and jewelry companies are expected to be on-hand and looking to hire hundreds of profes-sionals at every career stage and in various sectors of the industry – from jewelry design and appraisal to retail sales and diamond grading. This free event marks the only time each year that the beautiful 30-acre Carlsbad campus is completely open to the public.
On the heels of a successful New York City event with more than 800 attendees, GIA’s Jewelry Career Fair – the industry’s preeminent recruiting event – is expected to draw crowds at GIA’s Carlsbad world headquarters. In addition to hiring opportunities and one-on-one career coaching, the event will feature panels with industry leaders and achievers including celebrity stylist George Blodwell, jewelry designer Erica Courtney and president and CEO of Jewelers of America Matt Runci. Must-see panel presentations include:
• “Job Success in Today’s Market” moderated by Donna Baker, GIA’s president and CEO. 8:45-10 a.m.
• “From Design to Finish” moderated by Mark Mann, GIA’s director of Global Jewelry Manufacturing Arts. 10:30-11:30 a.m.
• “Creative Careers” moderated by Mark Smelzer, publisher of JCK Magazine and JCKonline.com. 1-2 p.m.
The career fair will take place from 8 a.m. to 2:30 p.m. on Oct. 5 at GIA’s Carlsbad campus (5345 Armada Drive); industry recruiters will be available from 10:15 a.m. to 2:15 p.m. Anyone interested in attending is urged to RSVP prior to the event.
Brick-or-treats, LEGOLAND California’s Halloween celebration, returns ev-ery Saturday night in October.
Instrumart makes Inc. Magazine’s Inc. 5000
Instrumart, which supplies industrial instruments including meters, detectors, controllers, air quality sensors and water quality analysis tools to govern-mental and commercial customers, was included in Inc. Magazine’s Inc. 5000 list of the nation’s fastest-growing companies for 2012.
The company, which is headquartered in Carlsbad and in South Burlington, Vt., came in at number 3113 on the prestigious list, advancing nearly 500 places from their position the previous year. Instrumart has been part of the list for four years. This was its highest position it has achieved on the list.
According to the list, the 52-employee company has experienced a 3-year growth of 68 percent. Its 2011 revenue was listed at $27.5 million. The company was founded in 1988.
Instrumart was ranked 275th in its industry.
Sullivan Solar Power adds office location
Sullivan Solar Power, the top installer in SDG&E utility territory according to California Solar Initiative data, has expanded to a new office location due to immense growth. The company opened another 7,229-square foot office in Mira Mesa adjacent to its headquarters.
In April 2011, the solar integration firm moved to its current headquarters office with plans to stay in the roomy building for three years. Because of the company’s large intake of new employees, the firm grew out of space in just 16 months.
“The demand for solar is so abundant in our region that our company continues to grow at an ever-increasing rate,” said Daniel Sullivan, founder and president of Sullivan Solar Power. “We are really excited to be creating additional local jobs with our new availability of space.”
carlSbad buSinESS journalwww.carlSbad.org