CARISA MIKLUSAK User-Generated Response Strategy

Brand Engagement

  Those discussing your brand are engaged…   Positive AND Negative conversations are useful!

Overcome the Fear of Negative

Response

OR

Delegate Your Brand Authority

Core Values of Corporate Response Strategy

  Demonstrate Transparency   Humanism   Authenticity

Capitalizing on Negative Comments in Social Media

  Timeliness   Humanize   Transparency   Accuracy   Positive Tone

Capitalizing on Positive Comments In Social Media

  Timeliness   Recognize Publicly   Private Acknowledgement   Share   Monitor

Understanding the Social Media Influencer

Social Media Influencer: Someone that talks about

your brand often, positive or negative, and has a large

audience that listens.  

Response Strategy Branding Impact

  Strengthen corporate brand   Deepen with audience   Strengthen   Improve positive brand   Create brand

Better Customer Relationships

Decreased Cost Per Acquisition

Increased Brand Sentiment/ Brand Value

Visit my site at www.carisamiklusak.com