CAREERS IN MASS COMMUNICATIONCAREERS IN MASS COMMUNICATION

What is Mass Communication?What is Mass Communication?

In simple words, Mass communication is to communicate to the groups of people – the masses…

How does this communication take place?How does this communication take place?It is through the Media-TV, radio, internet, newspapers, magazine, etc.

CommunicatorCommunicator

Mass Mass AudienceAudience

MediaMedia

What is being communicated to the masses?What is being communicated to the masses?

Communication on the features, value of the new products launched, already existing products, creating brands, events, exhibitions, urging buyers to buy the product or the service, social messages, etc…

Communicating to massesCommunicating to masses

Some examplesProducts : Products : Cosmetics, Electronic goods, jewellery, Clothesline, Eatables, etc.

Service : Service : Fitness center, Education Institute, Hotels, Airlines, etc…

Social Messages: Social Messages: Popular Eye donation campaign done by Aishwarya Rai, Polio Campaign by Amitabh Bacchan & Sachin Tendulkar, etc…

News, Information & Entertainment: News, Information & Entertainment: News channels (CNBC, NDTV,etc.), Entertainment channels (Zee, Star, etc.), Informative channels (Discovery, National Geographic, etc.) Radio, etc.

Selling of a concept Selling of a concept (Social message)(Social message)

Selling a service / Selling a service / expertiseexpertise

Selling a productSelling a product

Professionals involved in the field of mass communicationProfessionals involved in the field of mass communication

Careers in Advertising

Ad – Mad worldAd – Mad world

AdvertisingAdvertising

Yeh fevicol ka majboot jod he tutega nahi… Fevicol

Bhaiyya ye nahi tutata… Ambuja cement

Yeh sirf mooh par kabu rakkhe, haat par nahi… Polo

Raj… ma … Kurkure

•Do you feel fascinated & tickled with the type of ads that come on television & other media?•Do you watch the television more for ads than for the programs?•Do you ever wonder what goes into the making of these ads?•Do you ever think about how differently would you have handled the ad?•Have you participated in Ad competitions at college level?•Do you enjoy creating interesting lines or one liners?

If your answer is yes to these questions then the world of advertising could be a possibility for you.

Advertising agencies handle a broad range of marketing tasks requiring people with experience and ability in overall management and specialized skills. In all agencies, the jobs usually fall into four categories:

Art Director

Copy Writer

Careers in AdvertisingCareers in Advertising

Advertising & MediaAdvertising & Media

Masters / PG in Mass Communications, MBA, PGD in Public Relations, etc.

Advertising professionals can seek opportunities in Advertising agencies, PR firms, or join companies in the area of Marketing. One of the best programs in the country is offered by MICA (Mudra Institute of Communications & Advertising), Ahmedabad.

Advertising employs some of the brightest and most creative economists, researchers, artists, producers, writers, and business people in the country today.

Take a test!

Which area in advertising is interesting to you?Which area in advertising is interesting to you?

Some factsSome facts

In the current scenario, which Advertising-based programmes are more in demand?

Is Advertising really a glamorous, fun-filled career as it is made out to be?

What factors should a student consider while selecting an Advertising programme?

Does an MBA qualification give an edge to an advertising career? How?

Career in JournalismCareer in Journalism

A pen is mightier than swordA pen is mightier than sword

JournalismJournalism

26/11 attacks

Nitesh Kumar winning the Bihar elections

Tsunami News

Earthquake in Ahmedabad

Commonwealth Games

•Do you feel fascinated to read & know about what is happening in the world?•Do you wish you were there to cover & know the first hand information when a certain event happens?•Does a piece of news thrill & excite you?•Do you feel if you were in the place of a reporter you would have given the news differently?•Do you like the play of words & value language as a medium to communicate?

If you agree to these then the field of Journalism is your calling.

Generally those with English major or those with flair for language can opt for career in Journalism. However, different publication industry may show preference for those with different majors e.g. A financial publication may seek a candidate with business, economics, finance background or a political news channel may seek a journalist, researcher, or an analyst with Political science background. However one thing remains common across is a flair for the language & love for writing & communication.

PGD, Diploma

Few well known Institutes that offer program in JournalismIndian Institute of Mass Communication, New DelhiXavier’s Institute of Communication, MumbaiSymbiosis Institute of Mass Communication, Pune

Some well known Journalist are Some well known Journalist are Barkha Dutt, Rajdeep SardesaiPranoy Roy

JournalismJournalism

Who can opt for this career?Who can opt for this career?

A word of advice from the veteranA word of advice from the veteran

What are the skills that an aspiring journalist should possess?What are the skills that an aspiring journalist should possess?•passionate interest in current affairs, •good writing skills, •preparation to read a lot•extrovert nature•must have ‘news sense’•curiosity about life.

Any advice you would give to the present generation of students?Any advice you would give to the present generation of students?I request the present generation to ‘Read, read, read and read’ and then only can they write well by linking the ideas together.

What do you say about the emerging trends in the field What do you say about the emerging trends in the field of Journalism?of Journalism?More jobs in websites, industries bringing out their own journals like medical journals, technical journals etc.

~Mr. V. Gangadhar is a veteran journalist ~Mr. V. Gangadhar is a veteran journalist

A word of advice from the veteranA word of advice from the veteran

Prepare for the road aheadPrepare for the road ahead

Indian Institute of Mass Communication (IIMC), New Delhi, Indian Institute of Journalism and New Media, Bangalore, Manorama School of Communication, Kottayam, Times School of Journalism, New Delhi, Xavier Institute of Communication, Mumbai, Asian College of Journalism, Chennai, Film and Television Institute of India, Pune, Symbiosis Institute of Mass Communication, Pune, Mudra Institute of Communications, Ahmedabad, , AJ Kidwai Mass Comm Research Centre, Jamia, New Delhi.

Top ProgramsTop Programs

•Lowe Lintas India Ltd.•Leo Burnett India •Contract Advertising•Grey Worldwide•Hakuhodo Percept•JWT – J Walter Thompson India•McCann-Erickson India Ltd.•Ogilvy & Mather Ltd.•Percept Advertising Ltd.       

Some Prominent RecruitersSome Prominent Recruiters

The merit of recruiting an MBA is that, those coming out of a formal MBA program, are well rounded, mature well rounded, mature and understand all aspects of businessand understand all aspects of business. Greater advantage of an MBA from a premier school is the MBA from a premier school is the repute of your degreerepute of your degree. If you come out with a degree from IIM and you have a specialization in marketing, you have a good starting point with the client. You are You are at an even keel with the client, who is also usually at an even keel with the client, who is also usually an MBA. an MBA.

MBAs are primarily hired in client servicing across the organisation. MBAs are primarily hired in client servicing across the organisation. They eventually grow into planners.They eventually grow into planners.

Advantage MBA.Advantage MBA.Advantage MBA.Advantage MBA.

How can IMS help you?How can IMS help you?

Our centers are equipped with Counselors who can guide you at different stages

Our expert Faculty members to guide you in clearing your doubts & help you in preparing for the entrance exams.

Last but not the least, IMS offers the training programs to crack CAT - the most competitive exam for the Management program as well as CET which is widely accepted test for colleges in Maharashtra.

MICA – the one of the top institutes for Mass communication also requires CAT for its program.

IMS ProgramsIMS Programs

IMS ProgramsIMS Programs

How do you prepare yourself for higher studies?How do you prepare yourself for higher studies?

Once you have identified Mass communication as a career option for you Identify from where you wish to pursue the program Enlist the requirements of the admission to the program e.g. The test to be

prepared, the duration required for preparation, the fees for the program, the financial aid available, etc.

March ahead – Start with your preparations. Seek help of a Counselor to guide you & help you understand amount of preparation required from your side. If needed, join a good coaching program that gives you right practice to crack the test & consequent selection process

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