A village, a camp, a community.Creatives in arts, design, making,

baking, playing, growing, cooking.Talking, teaching, selling

and making mischief

Cardigan Mash. Good to eat.

In 2014 cardigan castle will open its gates to show the fruits of a 10year campaign and £12 million budget. It will be It will be a major

attractor for the town. People will come, they will want to do more.This is a big opportunity for our creative buskers.

Regeneration 1

Lots of good stuff that cardigan makes isn't value added.Simple, pure, honest, hand made, local grown. Tradition. Meaning.

These are things that our visitors are looking for.

Regeneration 2

A place for festivals, workshops, events, performance and markets.Somewhere to stay, to look, to eat, to learn, to talk, to gather.

An alternative for corporate and educational events.A platform for promotion of local artisan producers.

A tourist destination and community resource.

Regeneration 3

A place that adapts and performs for every type of creativity. A beautiful and secure historic Quayside environment.

Regeneration 4

For the last 5 years fforest has co-organized and hosted thecardigan quays festival to showcase the great things we have

in and around Cardigan

Great local produce.Great local artists and craftspeople.

Great local musicians and performers.Great people making and creating great things.

Cardigan has an opportunity to present itself as a realdestination not just for tourists but for Cardigan and its

people, and those from surrounding areas, all year round.To cater for the higher income active and cultural tourist,

Cardigan must be able to offer facilities and accommodationthat appeals to these people and, just as importantly, show

that Cardigan represents a fresh contemporary idea of Walesas well as one steeped in the history and tradition.

Cardigan Mash will be a rich mix:

craftspeople, artisan food producers, artists, photographers,potters, antiques dealers, booksellers, shipwrights, growers,

musicians, poets, joiners, haberdashers, historians anddesigners, coming together to promote Cardigan as an

emerging destination for what contemporary rural culturecan become.

Cardigan Mash can establish Cardigan as a tourist hub anddestination. It will celebrate Cardigans rich cultural and

maritime heritage. It will provide contemporary, well-designed places to stay, to eat, to relax and for people to share

their passions for this very special part of Wales

River and food festivalCardigan quays festival

Colony contemporary arts festivalRivers edge festival/do festival

Cardiganpizzatipi

From 200 people eating wood fired pizza, drinking penlon beer andlistening to live music Saturday night in august, to hosting a 3 day

music and ideas festival that will embrace the whole town.Festivals are the driver. We will do more than stripey market stalls.

We will confound peoples expectations. They will come back.The mash is a place that will both complement Cardigan's historic

regeneration and create a new reputation.

Recipe for the mash 1

1000m2 of open air and covered areas

available for food markets, craft markets, art exhibitions and performance events. This new venue will complementexisting temporary or occasional markets, offering producers an additional outlet for their products and inspiring

more local people to design, make, grow and sell direct from an attractive, affordable, well promoted base

Produce and production: individual studios/workshops/shops

Creative industries, creative growers, creative makers. A mix of units flowing into the main spaces, on a daily basis,providing sales space, workspace, demonstrations and public participation workshops.

Food and drink:

Pizza tipi in the courtyard, smwglins brewery and tafarn, riverside canteen and local produce market:all can be used for events; flexible, spontaneous, boundaries blurred...

The quayside bunk;

Somewhere to stay: somewhere simple. Somewhere groups can stay. somehere coast walkers can stay.Like a hotel without the fuss. A cross between a sleeper train and a Scandinavian lakeside cabin. 8 rooms for up to 8

people each, with a meeting/eating/learning/dancing room big enough to hold them all

Music and performance

Music and performance is the binding agent that will unite the spaces and places. At the quays festival we already runall day music programmes. At the do lectures we have had Scritti Politti, Gruff Rhys, King Creosote, Josie Long, BillDrummond. buskers in the courtyard and fiddlers in the pub. Wherever people gather there will be music: a

catholic mix with a Presbyterian emphasis.

Recipe for the mash 2

courtyard area foropen air markets andexhibitions200m2

Enclosed exhibition/event/ performancearea adjoiningstudios/workshops:

The canteenrestaurant and markethall workshop/creative/ retail spaces

Giant tipi wood firedpizza and bbqrestaurant with livemusic at weekends

Ground floor tafarn smwglin2 upper floors of studio/gallery/creative space;each 800 sq ft

arrangement 1

Tafarn smwglin pub.Smells of tar.Licensed for trade inbeer and tall tales.

Riverside courtyard andgarden for dining,drinking, getting married,watching boats

No.3 Cambrian quayCatering kitchen,1st floor meeting/dining room for 60and spontaneoussinging or cryingwhilst watching rugby

Toilets, services andshowers for visitorsand bunkhouseguests

Giant tipis.home to the pizzatipiand live local music ofvariable quality

Upper floor cabinaccommodation.Strictly no roustaboutsor jolly-jack-tars

arrangement 2

No’s.1&2 Cambrian quayFuture development asaccommodation fortolerant guests

The canteenrestaurant and markethall. creative/ retail/artisan food pods

courtyard area forservicing, open airmarkets andexhibitions.

Enclosed exhibition/event/ performancearea adjoiningstudios/workshops:

eventspace 1

A place to stay, to look, to eat, to learn, to talk, to gather.

Rear access yard andindepent loading doors tostudio/workshop/teachingunits

eventspace 2

Main gallery/event/performance space 240m2. height is 4.5m tapering to 3m. space is accessible from quay street to thewest and prince charles quay/ Cambrian quay to the east. Central access to canteen and market hall area and riversideterrace beyond. Central stage area to the north 4mx 8m. 6 workshop/studio/teaching areas each 4x4m adjoin the main

space to the north. Each with independent service access from the rear.

Giant tipi wood firedpizza and bbqrestaurant with livemusic at weekends

Colony Contemporary Art festival

During august 2012 Artist, Lee Williams, recently returned to his

native Wales from London gathered together a group of artists to

show work in buildings either side of the river Teifi on

Cambrian Quay and Teifi Wharf.

This committed group of artists organized a convincing and

professional series of installations in only 6 weeks. This event was the

forerunner for the for the colony arts festival which will run during

august 2013, with the principal festival weekend falling between the

river and food and cardigan quays festivals.

‘35 artists, installation art,

performance art, international

filmmakers, live broadcasts. This

could be the biggest visual art

event in Wales in 2013’

Giant tipi wood firedpizza and bbqrestaurant with livemusic at weekends

Open courtyard areafor open air marketsand exhibitions2000sq ft

Enclosed market hall/exhibition/event areaadjoining studios/workshops: 3000sq ft

High ceiling first flloorexhibition/ gallery/studio space:800sq ft

Dance like your dad

Music is the heartbeat of any community.From pre-match singalongs, to improvised male voice choirs tointernational bands on their only visit to the West Wales Coast,

music will be the heartbeat of Cardigan Mash.

Cardigan Mash will gladly host any type of music that knowshow to have a good time and tell an interesting story.

The eight hundred capacity outdoor site will be an integral partof a Music & Ideas festival, one where geeks can feel uninhibitedenough to dance (like their dad) and local crowds will see bands

and artists they would normally have to crossthe Severn Bridge for.

Cardigan Mash will provide a new occasionally hoarse andcertainly wayward voice in the land of song.

Canteen/market 1

A combined potential event capacity of 7-800 people.

Canteen/market hall

The canteen and market hall area will provide an open space of200m2 linked to the main event and performance space and to thecourtyard spaces via the riverside terrace and walkway. As well as having a dedicated bar and kitchen offering the best of local

produce, there will be sales pods for local growers and artisan producers to market and sell.for larger events the market hall andgallery space will have a combined floorspace of around 500m2, creating a potential capacity of 7-800 people.

Cardigan quays villageCreativity is in the craft.

Patina, use, smells. A sort of alternative heritage.

Canteen/market hall 3

Canteen/market hall 4

A great place to visit needs a great place to stay.

Riverside bunk 1

View from riversidethrough window

Riverside bunk 2

Giant tipi wood firedpizza and bbqrestaurant with livemusic at weekends

Ground floor café/bar2 upper floors ofstudio/gallery/creativespace; each 800 sq ft

Riverside bunk 38 adaptable flexible rooms, each holding up to 8 people in bunk mode (with meeting table,

storage and small kitchen area, but can be adapted to provide more comfortable and spaciousfamily accommodation for 4 or 6. high quality wc, shower and sauna provision provided inseparate block. Meeting/event room /lounge available on same floor for up to 60 available.

8 serviced riversidestudio/workshop/creative/ retail spaceseach 150sq ft

Giant tipi wood firedpizza and bbqrestaurant with livemusic at weekends

Ground floor café/bar2 upper floors ofstudio/gallery/creativespace; each 800 sq ft

Riverside bunk 4

Cheap is good.

Patina, use, smells. A sort of alternative heritage.What is sense of place? Can a new building ever have it?Why do creative people inhabit spaces on the edge of town,Places with a history of other use?Its emotional texture. The creative spirit feeds on it.Sometimes called authenticity. Difficult to buy.Lloyds wharf’s got a lot of that. We’ll be using it,We’ll be fixing up, keeping it simple, keeping the smell.Great creative moments are born of recessions.

And it’s cheap.

Cost of the mash 1

cost of the mash: indicative costs

Phase 1 £360,000

Creation of main event areas, market areas, workshops, canteen, riverside terracing, servicesincluding toilets, kitchens, infrastructure

Phase 2 £240,000Creation of 64 person bunkhouse including all services, infrastructure, new insulated roof

structure with PV power generation for lighting system

Phase 3 £360,000

Completion of internal fit-out to listed buildings around Cambrian quay courtyard to providemixture of tourist accommodation and commercial space

total £960,000

Cost of the mash 2

James lynch

Graduated from st martins school of art 1981

From setting up a design studio in Shoreditch immediately after graduating, he went on to become a developer, creating over 200apartments, business spaces and live/ work, studios mainly for rent to the creative industries including Dazed & Confused,

Alexander McQueen, Jake Chapman, Rankin.

Moved with partner sian tucker and their 4 boys to west wales 2006 to reinvent the good life and be near the mother in law.He has never had a proper job, but keeps busy.

related projects:

www.coldatnight.co.ukwww.thedolectures.co.uk

www.granaryloftscardigan.co.ukwww.pizzatipi.co.uk

James.lynch@bigft.co.uk 07956 385787