car2go gmbh – andreas leo, february 2012 from pilots to commercialization car2go

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car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

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Page 1: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

car2go GmbH – Andreas Leo, February 2012

From Pilots to Commercialization

car2go

Page 2: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 2

WHAT ISCAR2GO?

Page 3: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 3

PERSONAL PUBLIC MOBILITY

AS AN OWN CAR

AS FLEXIBLE AND CONVENIENT

BUT WITHOUT OWNING ONE!

car2go is…

Page 4: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 4

Social, political and economic trends support carsharing growth

Megatrend of urbanization

Cities restricting inner city driving and parking

Changing customer expectations –“use instead of own”

New technical possibilities – both vehicles and customers always online

Reduce carbon footprint

Drivers

Page 5: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 5

MOBILITY ON DEMANDCARSHARINGRENTAL CAR PRIVATE CAR

car2go: personal public mobility

Page 6: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 6

How it works

Page 7: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 7

CHEAPER THAN

OWNING A CAR

INSURANCE, MAINTENANCE,

FUEL AND PARKING INCLUDED

PRICE BASED ON USED TIME

SPECIAL HOURLY AND DAILY RATES

NO MONTHLY FEE

NO MINIMUM TURNOVER

Transparent Pricing….

Page 8: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 8

BETWEEN 26-35 YEARS OLD

29 %

31 %BETWEEN 18-25 YEARS OLD

14 %50 AND MORE YEARS OLD

BETWEEN 36-49 YEARS OLD

26 %

User Group

Page 9: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 9

Flexibility redefined: Pick Up anywhere, drop off anywhere

Page 10: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 10

From Pilots to Commercialization

Page 11: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 11

Experiences and future approach

• 9 cities with more than 2,700 smart fortwo vehicles

• 60,000 customers made more than 1,000,000 rentals

• More than 10 Million kilometers have been driven (250 times around the globe)

• Full-electric fleets with 300 smart fortwo electric drive vehicles in Amsterdam & San Diego

• More cities to come this year…. (Stuttgart, Washington D.C.…)

• Good relationship and cooperations with Public Transport

Page 12: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 12

smart fortwo electric drive: Good for the city and fun to drive!

• Li-Ion traction battery with 135 km driving range

• High level of comfort and passenger safety

• 2nd generation vehicle, proven in fleet operations

Page 13: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 13

One of the world’s first all-electric carsharing schemes

300 smart fortwo electric drive

charging after each rental is not required

about 300 charging stations available with project start (up to 1,200 end of 2012)

car2go & Amsterdam electric….

Page 14: Car2go GmbH – Andreas Leo, February 2012 From Pilots to Commercialization car2go

©car2go GmbH – Page 14

Thank you for your attention!