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CAPTURE THE THOROUGHBRED AUDIENCE THE THOROUGHBRED INDUSTRY’S OFFICIAL DATABASE FOR RACING INFORMATION

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Page 1: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

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CAPTURE THETHOROUGHBRED AUDIENCE

T H E T H O R O U G H B R E D I N D U S T R Y ’ S O F F I C I A LD ATA B A S E F O R R A C I N G I N F O R M AT I O N

Page 2: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

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The Thoroughbred-industry owned resource for racing information and statistics. Through its powerful online presence and partnerships

with North American racetracks, EQUIBASE IS THE MOST USED AND TRUSTED WEBSITE BY THOROUGHBRED PROFESSIONALS AND RACING ENTHUSIASTS.

Page 3: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

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EQUIBASE IS THE DAILY DATA AND INFORMATION LIFELINE TO INDIVIDUALS AND ORGANIZATIONS THROUGH SUCH VALUED PRODUCTS AS:

Reach over

700,000Monthly Visitors

VIRTUAL STABLEALERT-BASED TRACKING OF TRAINERS, JOCKEYS, AND OWNERS THROUGH WORKOUTS, ENTRIES, AND RESULTS

ENTRIESFIRST SOURCE OF RACE-BY-RACE ENTRANTS AROUND THE COUNTRY

PROFILE PAGESSEARCH-BASED DATA ON HORSES, TRAINERS, JOCKEYS, OWNERS, RACETRACKS, AND GRADED STAKES

RESULTSUP-TO-THE-MINUTE INFORMATION ON LIVE RACING AND HISTORICAL RESULTS AT ALL NORTH AMERICAN TRACKS

HANDICAPPING PRODUCTSONLINE CONTENT, BOTH FREE AND FOR PURCHASE, OF BEGINNER TO EXPERT PRODUCTS OF RACING DATA USED PRIMARILY FOR WAGERING PURPOSES

WORKOUTSTRACK-BY-TRACK REPORTING OFHORSES TRAINING AND WORKOUTS

BARRY IRWINKentucky Derby Winning Owner & Racing Syndicate Manager for Team Valor

My office staff at Team Valor and I find Equibase’sVirtual Stable to be an indispensable part of our daily operation.

Page 4: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

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REASONSto Advertise

OUT OF 4.0TRUST RATING3.9

OUT OF 4.0QUALITY BRAND RATING3.8

ONLY USE EQUIBASEAS THEIR ONLINE RESOURCE33%

OPTIONSFOR DYNAMIC ADVERTISINGNEW

CUSTOMIZEDPACKAGES ARE AVAILABLEYES

VISITORSTHAN OTHER INDUSTRY SITESMORE

*The Matrix Group Study 2013 **Google Analytics 2013

USERS INVEST OR PARTICIPATE IN THOROUGHBRED COMMERCE

200K+

SPENT ON EACH VISIT TODESKTOP WEBSITE

9 MIN

SITE VISIT GROWTHFROM 2012-2013

20%

VISITS PER USERPER MONTH

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TERENCE COLLIER

Innovation, efficiency and information at lightning speed…Equibase has literally transformed access to pedigrees and racing statistics.

Fasig-Tipton, Thoroughbred Sales Company

Page 5: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

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VISITS PER USERPER MONTH

WEBSITETRAFFIC Trends & Growth

EQUIBASE REACHES MORE UNIQUE VISITORSTOTAL UNIQUE VISITORS COMPETE.COM

EQUIBASE LEADS IN TOTAL VISITSTOTAL VISITS COMPETE.COM

09/2012 10/2012 11/2012 12/2012 01/2013 02/2013 03/2013 04/2013 05/2013 06/2013 07/2013 08/2013

0K

200K

400K

600K

800K

643,183

470,386

162,229

107,088

50,565

equibase.com drf.com bloodhorse.com paulickreport.com tdn.com

09/2012 10/2012 11/2012 12/2012 01/2013 02/2013 03/2013 04/2013 05/2013 06/2013 07/2013 08/2013

0M

2M

4M

6M

5,169,916

equibase.com

3,575,848

drf.com

741,651

bloodhorse.com

265,508

paulickreport.com

178,510

tdn.com

166%

INCREASEin monthly visits from

2009 to 2013(1.5 million to 4 million)

Page 6: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

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MOBILE WEBSITE STATS

5,700,000 MONTHLYPAGE VIEWS

600,000 MONTHLYVISITS

9.7 PAGESPER VISIT

7:28 AVERAGE TIMEON SITE

30% UNIQUE VISITOR GROWTHFROM 2012-2013

20% HANDICAP USINGTHEIR SMARTPHONE

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Page 7: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

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MOBILE APP STATS

TODAY’S RACING APP

167,552

100,637

66,915

TOTALUSERS

ANDROIDUSERS

APPLEUSERS

200,000DAILY PAGE VIEWS

575,000DAILY PAGE VIEWS

AUGUST 2012 AUGUST 2013

Brings you the most current horse racing Entries, Changes, Results, Race Schedule and Video Replays from every North American Thoroughbred track. Available for Apple and Android.

175%

INCREASE

Page 8: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

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Page 9: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

DEMOGRAPHIC PROFILE

5.8% $250,000OR MORE19.4% GRADUATE

SCHOOL

55.4% $50,000 -$150,00030.3% SOME

COLLEGE21.6% 45-54YEARS-OLD

6.9% 18-34YEARS-OLD

14.4% $150,000 -$250,00034.6% COLLEGE

GRADUATE11.3% 35-44YEARS-OLD

24.4% UNDER$50,00014.2% HIGH

SCHOOL32.2% 55-64YEARS-OLD

28.0% 65OR OLDER

AGE EDUCATION INCOME

Equibase, whether online or on my phone, is the first and last place I look to track entries,results, and statistics for our entire industry. Regardless of the question, Equibase has the depth and breadth of information to provide an answer.

VINCE GABBERTKeeneland, Race Course & Thoroughbred Sales Company

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Page 10: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

RATE CARD

DISPLAY BANNER ADVERTISING LOCATION RATESIZE

Home Page

Area Takeover

Home Page Takeover

Run of Site

728x90

300x250

728x90

300x250

$18 CPM

$17 CPM

$15 CPM

$12 CPM

$2,500 per day

$30 CPM

Home Page Banner for approved advertisers

Any Equibase.com pages except the Home Page

Two 140x700,728x90, 300x250

Two 140x700,728x90, 300x250

All above the fold placements on page

All above the fold placements on page

OTHER AD TYPE INCLUSIONS RATEDESCRIPTION

Email Blast

Marketplace Links

Handicapping Contest Sponsorship

Virtual Stable “Day of Race” & “Carryover” Notification Logo/Link

Virtual Stable Sponsorship

Segmented Email Blast

$3,500 each($3,000 for 2+)

$200 per month

$3,000 per contest

$1,000 per month

$10 CPM

$2,500 each

Direct Marketing Email sent by Equibase, full reporting provided

Home page, and many other high traffic pages throughout equibase.com

Email blasts, banner ads, social media,& Inside Track E-newsletter

Virtual Stable “Day of Race” &“Carryover” Email notifications

Large banner placed at the top of the notification

Email sent to a targeted list

Email Blast sent to Equibase customer opt-in mailing list, approx. 150,000 addresses

Company name text link in our popular classifieds section

Sponsor a handicapping contest hosted by Equibase. Your logo

on all promotions

120x60 static Logo/Link included on average of 300,000

notifications sent per month

700x100 static banner ad on Virtual Stable email notifications

The discounted price applies if the total number being sent is

less than half of the full list size, otherwise the regular price applies

MOBILE BANNER ADVERTISING LOCATION RATESIZE

Mobile 320x50 $10 CPMRun of Site on mobile.equibase.comand/or Today’s Racing App

Effective December 2013

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Page 11: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

PLACEMENTS HOME PAGE

HOME PAGE

Size(s): 728x90

Location: Home page banner forapproved advertisers.

Cost: $18 CPM

HOME PAGE

Size(s): 300x250

Location: Home page banner forapproved advertisers.

Cost: $17 CPM

HOME PAGE TAKEOVER

Size(s): 728x90, 300x250, Two 140x700

Location: All above the foldplacements on page.

Cost: $2,500 per day

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Page 12: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

PLACEMENTS AREA TAKEOVER

AREA

Size(s): 728x90, 300x250, Two 140x700

Location: All above the foldplacements on page.

Cost: $30 CPM

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Page 13: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

RUN OF SITE

Size(s): 300x250

Location: Any equibase.com pages,excluding Home page.

Cost: $12 CPM

PLACEMENTS RUN OF SITE

RUN OF SITE

Size(s): 728x90

Location: Any equibase.com pages,excluding Home page.

Cost: $15 CPM

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Page 14: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

PLACEMENTS MOBILE

MOBILE

Size(s): 300x250

Location: Banner on mobile.equibase.comand/or Today’s Racing app.

Cost: $10 CPM

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Page 15: CAPTURE THE THOROUGHBRED AUDIENCE - Equibase · monthly visitors virtual stable alert-based tracking of trainers, jockeys, and owners through workouts, entries, and results entries

SUBMISSIONS

EQUIBASE COMPANY LLC821 Corporate DriveLexington, KY 405031-800-333-2211www.equibase.com

Accepted Formats: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . JPEG, GIF, SWF, HTML, 3rd Party Served

Max File Size: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50kb

Animations: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Max 30 sec & Max 3 loops

Animation Frame Rates: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Flash: max 20fps, GIF: max 5fps

• Creative materials (within spec) to be provided no later than (3) three business days prior to launch.

• Discounted rates available for volume buys.

• Minimum purchase for banner advertising $1,000.

• Rates subject to change.

Updated November 2013

CARLIE AMBROSEManager, Sales & [email protected]

VICTOR ESPINOSA, JR.Vice President, Sales & [email protected]

SUBMIT TO:

[email protected]

(Unless otherwise specified)

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16WWW.EQUIBASE.COM