capstone pratt institute design management

40
Fernanda Galmez Olga Solano Deidre Washington Viktoriya Yen Larissa Yoshiura

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  • Fernanda GalmezOlga Solano

    Deidre WashingtonViktoriya Yen

    Larissa Yoshiura

  • DREAM TEAM

    Graphic Designer Industrial DesignerExperiential CuratorBusiness Manager Marketing Profesional

    WHO WE ARE

    FERNANDA GALMEZ

    OLGA SOLANO

    DEIDRE WASHINGTON

    VIKTORIYAYEN

    LARISSA YOSHIURA

  • AGENDADISCOVERProblem StatementMeet Julia and ChrisExisting Solution

    DEFINEOpportunity

    DESIGNThe Rise of an Idea

    DELIVERInvestment and ROIImplementation Plan

    WHAT YOU WILL FIND

  • video

  • MEET OUR TARGET

    TARGET

    DISCOVER

    PASSIONATES MAINSTREAMERS

  • JULIAORDWAY

    DEFINE

    32 years old / Single / Post - Graduated / Designer at Digital Agency in NYC / HHI $80K

    DISCOVER

  • JULIAORDWAY

    DISCOVER

    SHOPPING BEHAVIORS

    HuluNetflix Spotify UBER

    SPEED VARIETY QUALITY

    SHOPPING

    WITH HAPPINESS

    SHOPPING NEW THINGS

    SAVES TIME

  • JULIAORDWAY

    JULIAORDWAY

    RECYCLING BEHAVIORS

    RECYCLES WHEN IT IS

    EASY

    AWARE THERE IS A PROBLEM

    INFLUENCED BY PEER

    PRESSURE

    JULIAORDWAY

    DISCOVER

    SHOPPING BEHAVIORS

    HuluNetflix Spotify UBER

    SPEED VARIETY QUALITY

    SHOPPING

    WITH HAPPINESS

    SHOPPING NEW THINGS

    SAVES TIME

  • CHRISHARVEY

    DEFINE

    45 years old / Married / PhD / Political Scientist at UN NYC / HHI $ 150K

    DISCOVER

  • CHRISHARVEY

    DEFINE

    SHOPPING BEHAVIORS

    BIG ONLINE

    SPENDER

    QUALITY OVER

    QUANTITY

    QUALITY SPEED

    VARIETY

    AMAZONPRIME LOCAL

    PRODUCE

    ACTIVIST SHOPPER

    DISCOVER

  • CHRISHARVEY

    DEFINE

    RECYCLING TRENDS

    ECO-FRIENDLY

    PRODUCTS CONCERNED

    EARLY

    ADOPTER

    SHOPPING BEHAVIORS

    BIG ONLINE

    SPENDER

    QUALITY OVER

    QUANTITY

    QUALITY SPEED

    VARIETY

    AMAZONPRIME LOCAL

    PRODUCE

    ACTIVIST SHOPPER

    DISCOVER

  • EXISTENT SOLUTION

    ORIGINALREPACK

    Finland

    DISCOVER

  • EXISTENT SOLUTION

    ORIGINALREPACK

    ReusablePackage

    DISCOVER

    Finland

  • EXISTENT SOLUTION

    ORIGINALREPACK

    ReusablePackage

    95% return rate

    DISCOVER

    Finland

  • EXISTENT SOLUTION

    ORIGINALREPACK

    Findland

    ReusablePackage

    95% return rate

    DISCOVER

  • POTENTIAL POTENTIAL

    There is a need to reduce shipping

    package waste

    DEFINE

    OPPORTUNITY

  • POTENTIAL OPPORTUNITY

    People are looking for sustainable

    alternatives and governments are

    demanding change

    There is a need to reduce shipping

    package waste

    DEFINE

  • POTENTIAL OPPORTUNITY

    There is a need to reduce shipping

    package waste

    People are looking for sustainable

    alternatives and governments are

    demanding change

    Closed Loop shipping package

    DEFINE

  • POTENTIAL

    OPPORTUNITY

    CURRENT E-COMMERCEMARKETPLACE No Offers In Intersections Of Interest For Our Target

    Primary Target

    SecondaryTarget

    convenience

    impact social status

    quality

    BOTH

    DEFINE

  • THE RISE OF AN IDEA

    5 LADIES &1 IDEA

    DESIGN

  • THE RISE OF AN IDEA

    5 LADIES &1 IDEA

    DESIGN

  • DESIGN

  • THE MARKETPLACE

    DESIGN

  • VOLDE

    VOLDE

    B2BB2C

    DESIGN

  • VOLDEB2BB2C

    DESIGN

  • VOLDEB2BB2C

    fashion

    DESIGN

  • VOLDE

    B2BFAIR TRADE / ORGANIC PRODUCTS / CLOSED LOOP

    DESIGN

  • VOLDE

    B2BFAIR TRADE / ORGANIC PRODUCTS / CLOSED LOOP

    brands that are aligned with our concept

    DESIGN

  • VOLDE

    B2B1. Sign a contract 3. Delivery of Repack 2. Programers API coding 4. Set of tests and pilots

    6. Customer places order7. Retailers fulfill the order/s

    8. Return the packages9. Amount of sales (2% fee)

    5. Launch of the Website

    DESIGN

  • VOLDE

    B2B

    DESIGN

    Presence in the Market

    Cost Reduction

    Leading in Packaging Reduction

    EnvironmentalRegulations

    CustomerValues

    Cultivating Relationships

  • VOLDE

    B2CCHRIS JULIA

    DESIGN

  • VOLDE

    B2C$59.99 $6.99 25%

    Annual Fee Monthly Fee Less expensive than the traditional

    e-commerce marketplaces

    DESIGN

  • VOLDE

    B2C

    DESIGN

    Shopping without worry

    Reusable and returnable

    packaging

    Reducing the footprint

    Trackingfootprint

    2 day free shipping

    Social Status

  • VOLDE

    B2C1. Register online 3. Selection of

    sustainable brands 2. Annual FeeMonthly Fee

    4. Check out 5. Retailers pack with Repack

    6. Product delivered7. The product is unpacked

    8. Fold and mail the package

    9. Receives a thank you email

    DESIGN

  • VOLDE

    INVESTMENT AND ROIInitial Investment:

    $1.2 million

    marketing

    technology

    DELIVER

  • VOLDE

    INVESTMENT AND ROIInitial Investment:

    $1.2 millionROI

    Year 3

    DELIVER

  • VOLDE

    IMPLEMENTATION Preliminary

    Partnerships Network

    Legal

    Package Manufacturing

    Website / Mobile App Development

    Marketing / Advertisement / Launch

    6months

    DELIVER

  • CO2 EMISSIONS

    IMPACTApproximate

    -27% CO2

    Reduced use of materials

    DELIVER

    EPA WARM, 2013

  • COMMERCIAL

  • THANK YOU!