capstone pratt institute design management
TRANSCRIPT
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Fernanda GalmezOlga Solano
Deidre WashingtonViktoriya Yen
Larissa Yoshiura
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DREAM TEAM
Graphic Designer Industrial DesignerExperiential CuratorBusiness Manager Marketing Profesional
WHO WE ARE
FERNANDA GALMEZ
OLGA SOLANO
DEIDRE WASHINGTON
VIKTORIYAYEN
LARISSA YOSHIURA
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AGENDADISCOVERProblem StatementMeet Julia and ChrisExisting Solution
DEFINEOpportunity
DESIGNThe Rise of an Idea
DELIVERInvestment and ROIImplementation Plan
WHAT YOU WILL FIND
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video
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MEET OUR TARGET
TARGET
DISCOVER
PASSIONATES MAINSTREAMERS
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JULIAORDWAY
DEFINE
32 years old / Single / Post - Graduated / Designer at Digital Agency in NYC / HHI $80K
DISCOVER
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JULIAORDWAY
DISCOVER
SHOPPING BEHAVIORS
HuluNetflix Spotify UBER
SPEED VARIETY QUALITY
SHOPPING
WITH HAPPINESS
SHOPPING NEW THINGS
SAVES TIME
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JULIAORDWAY
JULIAORDWAY
RECYCLING BEHAVIORS
RECYCLES WHEN IT IS
EASY
AWARE THERE IS A PROBLEM
INFLUENCED BY PEER
PRESSURE
JULIAORDWAY
DISCOVER
SHOPPING BEHAVIORS
HuluNetflix Spotify UBER
SPEED VARIETY QUALITY
SHOPPING
WITH HAPPINESS
SHOPPING NEW THINGS
SAVES TIME
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CHRISHARVEY
DEFINE
45 years old / Married / PhD / Political Scientist at UN NYC / HHI $ 150K
DISCOVER
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CHRISHARVEY
DEFINE
SHOPPING BEHAVIORS
BIG ONLINE
SPENDER
QUALITY OVER
QUANTITY
QUALITY SPEED
VARIETY
AMAZONPRIME LOCAL
PRODUCE
ACTIVIST SHOPPER
DISCOVER
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CHRISHARVEY
DEFINE
RECYCLING TRENDS
ECO-FRIENDLY
PRODUCTS CONCERNED
EARLY
ADOPTER
SHOPPING BEHAVIORS
BIG ONLINE
SPENDER
QUALITY OVER
QUANTITY
QUALITY SPEED
VARIETY
AMAZONPRIME LOCAL
PRODUCE
ACTIVIST SHOPPER
DISCOVER
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EXISTENT SOLUTION
ORIGINALREPACK
Finland
DISCOVER
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EXISTENT SOLUTION
ORIGINALREPACK
ReusablePackage
DISCOVER
Finland
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EXISTENT SOLUTION
ORIGINALREPACK
ReusablePackage
95% return rate
DISCOVER
Finland
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EXISTENT SOLUTION
ORIGINALREPACK
Findland
ReusablePackage
95% return rate
DISCOVER
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POTENTIAL POTENTIAL
There is a need to reduce shipping
package waste
DEFINE
OPPORTUNITY
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POTENTIAL OPPORTUNITY
People are looking for sustainable
alternatives and governments are
demanding change
There is a need to reduce shipping
package waste
DEFINE
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POTENTIAL OPPORTUNITY
There is a need to reduce shipping
package waste
People are looking for sustainable
alternatives and governments are
demanding change
Closed Loop shipping package
DEFINE
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POTENTIAL
OPPORTUNITY
CURRENT E-COMMERCEMARKETPLACE No Offers In Intersections Of Interest For Our Target
Primary Target
SecondaryTarget
convenience
impact social status
quality
BOTH
DEFINE
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THE RISE OF AN IDEA
5 LADIES &1 IDEA
DESIGN
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THE RISE OF AN IDEA
5 LADIES &1 IDEA
DESIGN
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DESIGN
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THE MARKETPLACE
DESIGN
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VOLDE
VOLDE
B2BB2C
DESIGN
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VOLDEB2BB2C
DESIGN
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VOLDEB2BB2C
fashion
DESIGN
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VOLDE
B2BFAIR TRADE / ORGANIC PRODUCTS / CLOSED LOOP
DESIGN
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VOLDE
B2BFAIR TRADE / ORGANIC PRODUCTS / CLOSED LOOP
brands that are aligned with our concept
DESIGN
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VOLDE
B2B1. Sign a contract 3. Delivery of Repack 2. Programers API coding 4. Set of tests and pilots
6. Customer places order7. Retailers fulfill the order/s
8. Return the packages9. Amount of sales (2% fee)
5. Launch of the Website
DESIGN
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VOLDE
B2B
DESIGN
Presence in the Market
Cost Reduction
Leading in Packaging Reduction
EnvironmentalRegulations
CustomerValues
Cultivating Relationships
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VOLDE
B2CCHRIS JULIA
DESIGN
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VOLDE
B2C$59.99 $6.99 25%
Annual Fee Monthly Fee Less expensive than the traditional
e-commerce marketplaces
DESIGN
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VOLDE
B2C
DESIGN
Shopping without worry
Reusable and returnable
packaging
Reducing the footprint
Trackingfootprint
2 day free shipping
Social Status
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VOLDE
B2C1. Register online 3. Selection of
sustainable brands 2. Annual FeeMonthly Fee
4. Check out 5. Retailers pack with Repack
6. Product delivered7. The product is unpacked
8. Fold and mail the package
9. Receives a thank you email
DESIGN
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VOLDE
INVESTMENT AND ROIInitial Investment:
$1.2 million
marketing
technology
DELIVER
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VOLDE
INVESTMENT AND ROIInitial Investment:
$1.2 millionROI
Year 3
DELIVER
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VOLDE
IMPLEMENTATION Preliminary
Partnerships Network
Legal
Package Manufacturing
Website / Mobile App Development
Marketing / Advertisement / Launch
6months
DELIVER
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CO2 EMISSIONS
IMPACTApproximate
-27% CO2
Reduced use of materials
DELIVER
EPA WARM, 2013
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COMMERCIAL
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THANK YOU!