The beauty

of FashionThe what, why, who, where and when of fashion.

Javed Mohammedk2film@live.com

A K2Vista Production

What is fashion?It’s what designers create for a select population which later becomes a trend.

Why People Wear Clothes?

• Traditionally clothes primarily worn for protection from the environment, for privacy and to enhance beauty.

Why People Wear Clothes?

Why Clothing?

Physical Needs• Protection

• safety

Psychological Needs

• Identity• Adornment• Cultural

identity

Social Needs

• Affiliation/ fitting in

• standards

Good fashion= Good design

A combination of:• Line• Shape• Color• Texture• Pattern

Cycle of fashion lasted decades

• In early traditional cultures, styling of clothes did not change or if it changed stayed for a long period.

Travel changed this

• From Baghdad to Moorish Spain; Turkey to Middle East and Central Asia.

Paris: Where fashion began

• Paris, France from 1600s became center of fashion, where French royalty and affluent used designers to outfit them.

Haute culture• Started after the French

Revolution (1789), haute couture design firms grew. French for “Fine Tailoring” High-fashion, individually designed, original, handmade garments for the elite, $2K-$40K.

A little history1900s-1950s

• US magazine Vogue in 1909 helped spread the word in fashion

• Manufactured fabrics, included nylon and rayon• Looser fitting, functional clothes, especially for

workforce• Long hair, Long hemlines, corsets, hats

1920s and chanel

• Chanel liberated women from "corseted silhouette" and popularized the acceptance of a sportive, casual chic as the feminine standard.

chanel

• Her influence went beyond clothing into jewelry, handbags, and Chanel No. 5 fragrance.

Women’s liberation• Shorter hair, disbandoned Victorian era

clothes• Shorter skirts• Nylon (cheaper hosiery)• Corsets abandoned• Alternating long hem lines, narrow

shoulders and tightly fitted bodices with long, full, or narrow skirts.

1960’s

• Hippie style – liberal fashion with influence from the east, using bright colors, peasant embroidery, cheesecloth, and safari jackets.

60’s continued

• Clothes came in brighter colors• In 1966, Mary Quant came up with the idea

of the miniskirt• Pants become commonplace for women• The mod and hippie subcultures emerged• Twiggy become a fashion icon

1970’s• Influence of disco,

punk, and feminist movement included: torn clothing, pant suits for women, and influence of white, neon and after-glow.

1980’s• Business casual with

the power look and health conscious. High price not linked to high fashion and more use of easy to care synthetic fibers. Rebellious, colorful, and crazy.

1990’s• In US dress-down leads

the way to informality, comfort and athletic look override business attire. Grunge – a style started by youth culture. Messy, uncombed, not too much effort.

2000’s• Free-spirited:

Bohemian Chic and Hipster - mixed different styles from punk, grunge, hippie, hipsters using large sunglasses, flowing skirts, boots and loose jumpers.

Fashion terminology

Designer Label

• A cross between couture and mass market eg Donna Karan, Yves St Laurent, Gucci.

Mass market• Affordable ready-to-wear, off-the rack high

street fashion while trying to keep the look of Designer or Haute Couture eg Old Navy, Gap, Abercrombie and

Fitch, H&M.

4 Fashion capitals

Chic and stylish

Dior ,Chanel, Yves Saint

Laurent

Casual elegance

Valentino, Milan Fair

Unorthodox clothes

Vivienne Westwood

Clean-cut & casual

Calvin Klein, Ralph

Lauren

PARIS

MILAN LONDON

NEW YORK

A fashion year

• Work a year in advance • 2 seasons:

– Spring/Summer (lightweight)– Autumn/Winter (heavier fabrics)

The brand• Every fashion hub and

then every fashion house has an identity. The collection has to identify with the brand/look and complement each other.

Theme for Collection

• Designer selects theme, color, type of fabric, place, history, event.

designing for Collection

• Designing builds of theme and includes number of garments, to be done. From paper pattern to muslin sample, adjustment, accurate pattern, samples in fashion fabric and various colors in 3 month period.

Fashion show

• Press and buyers get their first look of the collection at the show.

fad

• A fashion with a sudden burst of popularity or novelty that “catches on.”

style

• Your own defining form of dress that may or may not incorporate what is the fashion trend.

classic

• Stays in fashion over time.

design• A specific version

of a style.

trend

• Movement of fashion through market and its endurance in popularity.

Fashion cycle

globalization

• Democracy, media, growth of middle class, and spread to other fashion centers made fashion available to the masses.

Fashion repeats itself

Fashion Trend Cycle

Predicting the future• Designers have

to predict what will be in style, they look at past trends, what worked and what else is going on in environment to identify trends.

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All images are from public domain and copyright of respective owners

A K2 Vista Projectk2film@live.comCopyright 2012