cape business connection - pinelands
DESCRIPTION
The CBC helps small businesses connects. Design and marketing by : Endor Media & EventsTRANSCRIPT
Nicola Morris of Pine Cottage B&B has been in the hospitality industry since her early teens. She has also managed B&B’s and an English public house whilst living and traveling abroad. Seven years ago, Nicola and her family returned to Pinelands, Cape Town to take over Pine Cottage B&B from her mother and have extended and upgraded the B&B.
In June 2009 Nicola launched a monthly networking breakfast meeting in Howard Centre, where business people and entrepreneurs network and promote their businesses. In 2012, the network evolved into Cape Business Connect and will be hosted at Pine Cottage.
PIN
ELA
ND
S
YOUR HOST
Connecting your business.
CONTACT DETAILS
072 479 9431 • [email protected]
Cape Business Connect design and marketing by:
Contact: Afsana @ 021 534 5241 www.endormedia.co.za
Social mediaworkshops
i n f o @ e n d o r m e d i a . c o . z aW W W . E N D O R M E D I A . C O . Z A
C
M
Y
CM
MY
CY
CMY
K
ENDOR-workshopparty.pdf 6 2012/03/02 5:36 PM
Theta Agency SABookkeeping Services
Nicky Atkinson072 569 1234 [email protected]
Sylvia Loedolff083 574 2776 [email protected]
Giving you peace of mind
Affordable�Meaningful Advertising
Free
SoftwareCommunity-Based
021�531�3703�������083�448�1529
www.pinepages.co.za
The purpose of our meetings is to create an opportunity for Business People from a wide range of professions & industries to get together once a month to make new contacts; build relationships and networks; encourage and motivate each other; get referrals; share and discuss ideas as well as to inspire and provide relevant & practical information through our guest speakers.
Build Visibility & Trust >>>• Go regularly – be consistent and persistent – people usually do business
with you after the 6th interaction! • Get there early & bring brochures, business cards etc – be innovative/
different and do something to be remembered by (eg cake decorator brought cake; offer a free consultation; have a catchy introduction)
• Get your satisfied clients to tell other people about you – let them open other doors for you.
Listen & Share >>>• Notice the “nodes” – a place/business that should know of your business,
eg if you’re selling kids toys – a pre-school would be a node. Brainstorm together.
• Discover potential affiliations & associations: find someone who you have something in common with, has a similar or ancillary service/product. For example: a beautician, dietician, and hairdresser provide a complimentary service & hence can refer business to each other.
• The pie is big enough: give more and be amazed at how you will get more. Don’t be afraid of competition: often even a perceived competitor is
specialized in an area that you may not even want to operate in. • Don’t judge people or sources: every person you meet is a valuable
connection - you never know who/where new business and useful information comes from.
• If u don’t talk – you don’t exist. Have at least three things to talk about – your key business aspects/products; what you want information on/help with; referrals/type of contacts & information you’re looking for and/or can offer
The Elevator speech>>>• This is a 3 sentence (15 second!) introduction of yourself: prepare and
practice this before you go to a network meeting. The key is to focus on one / key thing you do – be clear & brief.
• Give your Name, Profession or Business Name and a punchy statement of what you do or why someone should use your business (your USP). For example: “I am AJ – I sell the most reliable second hand cars & you need to talk to me when next you – or someone you know - is looking for one”)
• Be proud of yourself, and convey a sense of yourself quickly. Be excited & enthusiastic about what you do.
Build on that Connection >>>• Follow up the connections & leads you made as soon as possible: a person
who makes four extra calls has four more chances of doing business• Exchange contact details and join other people’s data bases if you can see
a potential for future interaction/personal follow up.
Our Networking Tips & “How To’s”
First Impressions and knowing your Unique Selling Point (USP) are key elements of networking with purpose
Find a Connect in your area but remember to explore other Connects to expannd your client base.
CBC Group Feb Mar Apr May Jun Jul Aug Sept Oct NovClaremontCeleste 072 466 9376
- 06 03 08 05 03 07 04 09 06
HelderbergSylvia 082 454 9475
15 22 18 16 20 18 15 19 17 21
Pinelands Nicola 072 479 9431
08 14 11 09 13 18 08 12 10 14
StellenboschRené 083 756 8481
29 28 25 23 27 25 22 26 24 28
For more information visit our website: www.capebusinessconnect.co.za or follow us on facebook.
English and Maths Extra Curriculum ProgrammeDevelop Your Child’s Confidence and Potential
Contact Joan Wright021-531 1797
Each of our networks runs on the same principles using the same winning formula that effectively builds contacts and grows businesses: one that is based on inter-personal relationships and facilitated, quality table networking. At every meeting information and skills are shared and business knowledge can be gained. Each network has its own character and variety in the memberships & types of businesses that participate and attend a networking meeting.