capabilities deck - foster project · capabilities deck foster project is a brand design and...
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Capabilities Deck
Foster Project is a brand design and production studio dedicated to making impactful connections through the lens of communication. We develop user-focused creative solutions for individuals, teams, and organizations. We are a resource for structuring and realizing powerful ideas; Everything At Once.
WWW.FOSTERPROJECT.NET @FOSTERPROJECT
Capabilities Deck
Foster Project is a brand design and production studio dedicated to making impactful connections through the lens of communication. We develop user-focused creative solutions for individuals, teams, and organizations. We are a resource for structuring and realizing powerful ideas; Everything At Once.
WWW.FOSTERPROJECT.NET @FOSTERPROJECT(IMG A)
Capabilities Deck
Foster Project is a brand design and production studio dedicated to making impactful connections through the lens of communication. We develop user-focused creative solutions for individuals, teams, and organizations. We are a resource for structuring and realizing powerful ideas; Everything At Once.
WWW.FOSTERPROJECT.NET @FOSTERPROJECT(IMG B)
Capabilities Deck
Foster Project is a brand design and production studio dedicated to making impactful connections through the lens of communication. We develop user-focused creative solutions for individuals, teams, and organizations. We are a resource for structuring and realizing powerful ideas; Everything At Once.
WWW.FOSTERPROJECT.NET @FOSTERPROJECT(IMG C)
What We Do
Foster Project specializes in developing brand-focused communication in the form of designs, words, images, sounds, and textures. We explore the ethos of an organization, from origin to aspiration, to formulate systems imperative to successful branded communications.
An organization’s voice is defined by its perceivable components. The genesis of an iconic brand begins with a framework.
If a brand is supported by an intentional, functional, and sensational communication system, then it will maximize its impact.
EXPLORATION
CREATION
EXPERIMENTATION
WWW.FOSTERPROJECT.NET @FOSTERPROJECT
Principles
At all points of the project, collaborators explicitly understand the scope of work, deliverables, timelines, and costs.
During the design process, Foster Project maximizes the quality of the final goods and services within the scope of work.
Foster Project has total creative freedom over the project and addresses all design challenges through the lens of intention, function, and aesthetic.
WWW.FOSTERPROJECT.NET @FOSTERPROJECTCLARITY
QUALITY
CONTROL
Research & Insight Development, Brand Positioning, Brand Definitions, Content
Strategy, Naming, Visual Systems, Brand Guidelines, Content Development, Product Design, Product Development, UX, Web, Mobile, Printing, Packaging
Our Services
WWW.FOSTERPROJECT.NET @FOSTERPROJECT
Brand Design
Production Studio
We design and develop visual systems and interactive digital experiences for new projects and redesigns.
We produce narrative-driven digital media, innovative packaging, and printed goods for forward-thinking projects.
Brand Design
We design and develop visual systems and interactive digital experiences for new projects and redesigns.
Cigarette Packaging
Brand Design
We design and develop visual systems and interactive digital experiences for new projects and redesigns.
Brand Design
We design and develop visual systems and interactive digital experiences for new projects and redesigns.
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Brand Design
We design and develop visual systems and interactive digital experiences for new projects and redesigns.
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Brand Design
We design and develop visual systems and interactive digital experiences for new projects and redesigns.
Cultura Flyer Digital Design
Brand Design
We design and develop visual systems and interactive digital experiences for new projects and redesigns.
Cultura Flyer Digital Design
Cultura Flyer Digital Design
Brand Design
Production Studio
We design and develop visual systems and interactive digital experiences for new projects and redesigns.
We produce narrative-driven digital media, innovative packaging, and printed goods for forward-thinking projects.
Production Studio
We produce narrative-driven digital media, innovative packaging, and printed goods for forward-thinking projects.
Production Studio
We produce narrative-driven digital media, innovative packaging, and printed goods for forward-thinking projects.
Production Studio
We produce narrative-driven digital media, innovative packaging, and printed goods for forward-thinking projects.
Production Studio
We produce narrative-driven digital media, innovative packaging, and printed goods for forward-thinking projects.
Production Studio
We produce narrative-driven digital media, innovative packaging, and printed goods for forward-thinking projects.
(C LIC K T O VIE W)
Studio 6F Video
(A) THERE’S NO QUESTIONING LOS ANGELES’ INFLUENCE ON POPULAR CULTURE. THE CITY THRIVES OFF OF HUSTLE AND CREATIVE EXPRESSION. IN A FRESHLY
LEGALIZED MARKETPLACE, HAUS WAS CREATED TO EMBODY ITS EVER-CHANGING PULSE.
(B) FROM THE BEGINNING, OUR FOCUS WAS THE URBAN CONDITION. ELECTRONIC MUSIC AND ARCHITECTURE HELP CRAFT OUR UNDERSTANDING OF LOS ANGELES’
ICONIC CULTURE. THEREFORE, OUR INSPIRATION FOR HAUS WAS DERIVED FROM THE ICONIC MINI MOOG SYNTHESIZER AND THE BAUHAUS. COMMUNITY, INVENTION,
AND ENERGY ARE CONSISTENT THEMES THROUGHOUT THE DESIGN CONCEPT. WE HAVE WORKED WITH HAUS TO RESEARCH, DEVELOP, AND PRODUCE AN ECOSYSTEM
OF ASSETS TO ESTABLISH THE BRAND’S POSITION IN THE MARKETPLACE.
THE PROJECT
HAUS is a next-generation cannabis brand focused on applying a new lens to cannabis-user interactions.
ETHOS
Research & Insight Development, Brand Positioning, Brand Definition, Naming, Brand Guidelines, Content Strategy, Content Development, Web, Packaging
SERVICES OFFERED
(1) OUR TARGET DEMOGRAPHIC IS LA-BASED CREATIVE
PROFESSIONALS BETWEEN 21-29 YEARS OLD
(2) THROUGHOUT OUR RESEARCH, WE UNCOVERED THAT THE
TEMPORAL FOCUS HAS A SIGNIFICANT EFFECT ON HAPPINESS.
YOUNGER PEOPLE HAVE MORE LIFE AHEAD OF THEM, SO ARE
FUTURE-FOCUSED AND GLEAN HAPPINESS FROM EXCITEMENT.
WE CREATED AN INTRIGUING, INVENTIVE BRAND EXPERIENCE
FOR HAUS.
INSIGHTS
(A) COLUMBUS, OHIO IS AN IMPORTANT PLACE TO FORMER BUCKEYE AND CURRENT NBA PLAYER EVAN TURNER. IN THE HEART OF THE MIDWEST, THERE’S
A SHORTAGE OF INTERNATIONAL BRANDS; MADISON-USA WAS CREATED TO BE A TRAILBLAZER FOR INDEPENDENT DESIGNERS, BOTH IN-PERSON AND ONLINE.
(B) AT THE NEXUS OF SPORTS AND STREETWEAR, MADISON-USA EMERGES AS A WELL-CURATED ALTERNATIVE BRAND. WE COLLABORATED WITH MADISON-USA
TO DEVELOP AN HONEST AND REFLEXIVE BRAND EXPERIENCE.
THE PROJECT
Madison-USA is a lifestyle boutique based in Columbus, Ohio.
ETHOS
Brand Positioning, Content Development, Web, Packaging, Product Design, Product Development, Printing
SERVICES OFFERED
(1) IN AN INCREASINGLY POPULAR STREETWEAR MARKETPLACE, IT
IS CRITICAL TO EXPLORE THE POINTS-OF-DIFFERENCE WITHIN THE
BRAND’S ETHOS THAT MAKES THE PRODUCT OR EXPERIENCE UNIQUE.
MORE IMPORTANTLY, MADISON-USA’S DEEP CONNECTION TO BASKETBALL,
CULT T-SHIRT BRANDS, AND COMMUNITY ENGAGEMENT PROVIDE AMPLE
SPACE FOR THE BRAND VISION TO GROW AND DEVELOP.
(2) IN THE DEVELOPMENT OF PRINTED GOODS AND E-COMMERCE FOR
MADISON-USA, PRODUCTS MUST BE CONCEPTUALLY AND FUNCTIONALLY
CONGRUENT. FOR EXAMPLE, REDUCTIONIST T-SHIRT GRAPHICS WORK
SYNERGISTICALLY WITH UTILITY-DRIVEN WEBSITE NAVIGATION TO
HARMONIZE USER EXPERIENCE.
INSIGHTS
(A) HUMBOLDT-COUNTY CREATED THE CANNABIS INDUSTRY AS WE KNOW IT. AS MULTI-GENERATIONAL RESIDENTS OF SOUTHERN HUMBOLDT, KING RANGE’S
FOUNDERS ARE FOCUSED ON THE PRESERVATION OF RESOURCES AND RELATIONSHIPS IN THE DEVELOPMENT OF AN INTERNATIONAL INDUSTRY.
(B) WE SOUGHT OUT TO REDEFINE THE TRADITIONAL NARRATIVE BY DEVELOPING A BRAND THAT REFLECTS THE CHARACTER OF PASSIONATE CULTIVATORS
AND THE BEAUTY OF NORTHERN CALIFORNIA.
THE PROJECT
King Range is a legacy Humboldt-county cannabis brand inspired by nature, sustainability, and mindful consumption.
ETHOS
Research And Insight Development, Brand Positioning, Brand Definition, Brand Guidelines, Content Strategy, Content Development, Web, Packaging
SERVICES OFFERED INSIGHTS
(1) OUR TARGET DEMOGRAPHIC IS SF-BASED EDUCATED
PROFESSIONALS BETWEEN 30-40 YEARS OLD.
(2) THROUGHOUT OUR RESEARCH, WE UNCOVERED THAT THE
TEMPORAL FOCUS HAS A SIGNIFICANT EFFECT ON HAPPINESS.
OLDER PEOPLE HAVE LESS LIFE AHEAD OF THEM, SO ARE
PRESENT-FOCUSED AND GLEAN HAPPINESS FROM CALMNESS.
WE CREATED A CALMING, CONSIDERATE, SOPHISTICATED
BRAND EXPERIENCE FOR KING RANGE.
KRCO Documentary
CLICK TO WATCH
(A) INCREASINGLY, THE WORLD’S BEST BRANDS ARE MOVING TOWARDS INTERACTIVE MARKETING CAMPAIGNS TO ENERGIZE CONSUMERS. LIMITLESS CREATIVE
CO. HAS LED THE CHARGE IN CUSTOMIZATION AND EXPERIENTIAL MARKETING, SETTING NEW BENCHMARKS IN THEIR EXCLUSIVE PARTNERSHIP WITH NIKE.
(B) WORKING WITH THE WORLD’S MOST VALUABLE BRAND IS VERY EXCITING FOR LIMITLESS. FOSTER PROJECT WAS THE SWISS-ARMY KNIFE LIMITLESS CC
NEEDED TO CO-PRODUCE DESIGN AND PHOTOGRAPHY DELIVERABLES FOR ITS SPRING/SUMMER 2018 CAMPAIGNS.
THE PROJECT
Limitless Creative Co. is an experiential marketing company based in Chicago, Illinois.
ETHOS
Brand Positioning, Content Strategy, Content Development, Web, Mobile
SERVICES OFFERED INSIGHTS
(1) EXPERIENTIAL MARKETING IS A FAST-MOVING SPACE, AND
AGENCIES THAT OFFER FULL-STACK SOLUTIONS ARE REQUIRED FOR
THE CREATION OF MEANINGFUL CONSUMER INTERACTIONS. WE FOCUSED
ON DEVELOPING GRAPHICS AND IMAGERY THAT ARE CUSTOMIZABLE AND
PERSONAL, WHICH OFFER OPPORTUNITIES FOR NOVEL EXPERIENCES
FOR CONSUMERS.
(2) WORKING WITHIN EXISTING GUIDELINES PRESENT CREATIVE
CHALLENGES THAT CATALYZE INTROSPECTION AND CONCEPTUAL
REINVENTION. WITH LIMITLESS, WE WORKED TOGETHER TO SUBTLY
REINTERPRET THE BRAND’S IDEAS THROUGH A FAMILIAR LENS.
Foster Project’s principal office is located at 2023 W Carroll Ave.
The space functions as a collaborative design studio optimized for
research, exploration, and creation.
Our Studio
WWW.FOSTERPROJECT.NET @FOSTERPROJECT
Foster Project’s principal office is located at 2023 W Carroll Ave.
The space functions as a collaborative design studio optimized for
research, exploration, and creation.
Our Studio
WWW.FOSTERPROJECT.NET @FOSTERPROJECT
(IMG D)
Foster Project’s principal office is located at 2023 W Carroll Ave.
The space functions as a collaborative design studio optimized for
research, exploration, and creation.
Our Studio
WWW.FOSTERPROJECT.NET @FOSTERPROJECT
(IMG E-G)
Foster Project’s principal office is located at 2023 W Carroll Ave.
The space functions as a collaborative design studio optimized for
research, exploration, and creation.
Our Studio
WWW.FOSTERPROJECT.NET @FOSTERPROJECT
(IMG H)
Foster Project’s principal office is located at 2023 W Carroll Ave.
The space functions as a collaborative design studio optimized for
research, exploration, and creation.
Our Studio
WWW.FOSTERPROJECT.NET @FOSTERPROJECT
(IMG I)
WWW.FOSTERPROJECT.NET @FOSTERPROJECT
website — fosterproject.netinstagram — @fosterproject
email — [email protected]
Contact