SAY OK | 1716 N. CAHUENGA BLVD | 646.801.5518

SAY OKan agency prevailing in experiential

advertising, sponsorship activation and

consumer engagement.

We are a unique team of creative and

dynamic visionaries, each who shine in their

individual fields. Collectively, our team has

worked with Fortune 500 companies, won

awards and has several years of experience.

We are based in Los Angeles, CA and

execute globally.

Offering services in marketing, cultural

events, pop-up retail, brand immersion,

creative vision, and just about any other body

of work you would want to be proud of.

TARGETWe’re experts at targeting cultural influencers

and early adopters that thrive in the brand

underground, two steps ahead of the rest.

ENGAGEWe engage them by fusing technology, media

and design into a one-of-a-kind experience.

AUTHENTICATEThey respond by evangelizing and

authenticating what we do in the broader

culture, to a wider audience.

COREWe work with you to understand the

core of your company and its goals for

its products: where you’re coming from

and where you want your brand to go.

CREATIVEWe let loose our cultural team to devise

a strategy for your brand that will

engage the right cultural influencers

and early adopters.

CAMPAIGNThree words: Ideas, Strategy,

Execution. We’re known for it.

PROJECT | YouTube Partner Summit 2014

NEED | To develop and create a unique convention

experience for leading YouTube executives and talent

LOCATION | Orange County, CA

SOLUTION | Redesigned the Lyon Museum Airport Hangar

into an ever changing discussion tablet using futuristic,

natural, and technological elements

CLIENT | YOUTUBE/GOOGLE

YouTube’s Partner Summit is a yearly gathering

of the websites division leaders and the talent

and developers of the most popular YouTube

channels. With a focus on the future of the

channel and optimization of each video, we

created a unique setting of geometric angles

and artistic video displays to wow the audience

from entrance to finish in an ever changing

environment, specifically morphing from one

session to the other with the use of

juxtaposition between forward thinking future

designs and inviting raw organic vignettes.

Partner Summit

PROJECT | Lifecycle / AIDS Foundation

NEED | A photographic experience for participants utilizing

Micosoft’s OneDrive technology

LOCATION | SF/Lompoc/Los Angeles

SOLUTION | Created a photographic experience for participants with a non traditional step n repeat, event images, and photo finish shots to encapsulate the riders experience from start to finish with accessibility to all using Microsoft's OneDrive Cloud technology

CLIENT | MICROSOFT

AIDS/LifeCycle is a 7 day fully supported bike

ride from SF to LA along the California coast to

raise money and bring awareness to the fight

against HIV/AIDS. This life changing experience

along the stunning coast of California was

captured by Say OK photographers in a variety of

settings, from a logo designed step n repeat to

team scheduled shoots to individual photo

finishes, and uploaded in real time for each

participant to enjoy and share using Microsoft’s

OneDrive technology.

Life Cycle

CLIENT | YOUTUBE/GOOGLE

PROJECT | Sundance 2014

NEED | Design, create & activate YouTube’s presence and

sponsorship of the Sundance Film Festival while

showcasing various Google products

LOCATION | Park City, Ut

SOLUTION | Day/night activations highlighting everything

from Seeding, dinners, film premiers and musical talent

In keeping with the YouTube city specific studio

outreach, SayOk created Park City’s own

location, a brand specific haven dedicated to the

environment of Park City while including all things

uniquely YouTube. With the use of oversized

video walls for screening and panels. We initiated

a place for the creative community to convene for

must see panels, happy hours, film receptions,

screenings, talks and Musical talent.

YouTube Sundance

CLIENT | MICROSOFT

PROJECT | Microsoft Techweek 2014

NEED | Creative production of a space where

attendees can learn about Microsoft’s journey in

becoming one of the top tech corporations in the

world as well as the display of new products

LOCATION | Chicago, IL

SOLUTION | Created real life environments to

display the ability of Microsoft products in

different day to day scenarios

Techweek brings together a mixture of

entrepreneurs, visionaries and thought

leaders for a week of all things tech with

Microsoft being the presenting sponsor.

SayOk’s vision was to create a memorable

and unique experience, different than any

of the surrounding locations. We designed

and executed three contemporary scenes;

an urban coffee shop, tech lounge and

upscale night life location where attendees

could maximize usage of Microsoft utilities

in real life environments. From our design

SayOK won “best lounge” of Tech Week.

Tech Week

PROJECT | Sundance 2013 Experience

NEED | Create a multi-tiered experience showcasing

various brands, activations and events

LOCATION | Park City, UT

SOLUTION | Day/night activations highlighting

everything from seeding, dinners, film premiers and

musical talent

CLIENTCLAIMJUMPER HOTEL

Sundance 2013 had Say OK and

The “Claimjumper” hosting press

junkets and partnerships with

various media and entertainment

outlets during the day, film

premiere parties and cast dinners in

the evenings for all the top films

premiering at Sundance.

At night we were the hub for

exclusive A-list parties, musical

talent and performances.

CLIENTALEXANDER MCQUEEN/PUMA BLACK

PROJECT | Fashion Week NYC

NEED | Mobile billboard advertising

LOCATION | Park City, UT

SOLUTION | Night activations showcasing branded

images with audio via large format nightly projections

The Alexander McQueen and Puma

black collaboration enlisted us to

create a low cost, high visibility

activation in NYC for Fashion week.

We spent 7 days following the

industry crowds at night highlighting

projections at every “must attend”

party and event.

PROJECT | Bing it on challenge

NEED | Creation of a side-by-side Bing versus

Google search-off challenge

LOCATION | NYC/LA

SOLUTION | A celebrity driven challenge to

consumers with giveaways and fun interactions

CLIENT | MICROSOFT BING

Microsoft Bing wanted a side-by-side Bing

versus Google "search-off" challenge. The trick

was, they wanted it done in way that felt real and

tangible - not just another bland online campaign.

To really connect with the general public, Say Ok

instituted a celebrity driven challenge to

consumers with giveaways and fun interactions.

Bing It On

CLIENT | MICROSOFT BING

PROJECT | Her Campus Campaign

NEED | Connect Bing, Her Campus and Intel

with young and influential female consumers

LOCATION | LA / Atlanta / NYC

SOLUTION | A branded event featuring a

speaker panel hosted at music venues in

multiple regions.

In order to leverage the relationship

between Bing and Her Campus, the Say

Ok team produced a series of events

hosted in branded “cool” locations in 3

major markets featuring musical talent,

speaker panels and giveaways.

Her Campus

CLIENT | MICROSOFT BING

PROJECT | Do Something Campaign

NEED | A celebrity driven call to action,

community outreach program challenging young

people to team up and start doing something for

their neighborhood

LOCATION | LA / Atlanta / NYC

SOLUTION | 11 days of upgrading low income

communities in all three locations

Microsoft Bing enlisted Say Ok to

piece together a grassroots

movement to better the public.

Designed as a celebrity driven call

to action, this community outreach

program challenged young people

to team up and start doing

something for their neighborhoods.

Do Something

CLIENT | CONVERSE

PROJECT | Master Your Style

NEED | A customization event to leverage the

Converse brand in order to effectively speak to

the foot action consumer

LOCATION | NYC / Houston

SOLUTION | A branded in-store experience

utilizing customization assets, music and gifting

to peak interest in their new shoe release

Converse enlisted Say Ok to

create an in-store environment

showcasing the possibilities of self

expression. Consumers were able

to customize their sneakers using

our curated artists or by utilizing

customization stations with a

variety of creative mediums.

Master Your Style

CLIENT | CONVERSE

PROJECT | Block Party

NEED | Generate brand awareness and educate consumers

LOCATION | LA / SF

SOLUTION | A two city Block Party featuring local talent and Artists

Converse wished to create a

splash in their urban markets

focusing in on customization.

Our solution was to create Pop-

up block parties in both Los

Angeles and San Francisco, by

transforming city streets into an

experiential event.

We enlisted local LA/SF artists

and leading regional musicians to

reflect the unique and diverse

culture of each city.

CLIENT | PARAMOUNT

PROJECT | Katy Perry Street Art Campaign

NEED | A Grassroots campaign to promote the release of “PART OF ME”

LOCATION | LA

SOLUTION | Controversial “Katy Perry Street Art” installations around LA

leveraging twitter and additional Social Media tie-ins

Paramount had the Say Ok team run

with a street art campaign that

focused around real time graffiti and

character wheat postings leading up

to the launch of the Katy Perry movie

“Part of Me”.

These were installations were

provocative by nature (see the

Russel Brand installation on the

following slide). Various paparazzi

and celebrity sites were tipped off to

where the installations would be

which caught the attention and

created buzz both on and offline.

Katy Perry Street Art

CLIENT | UNIQLO

PROJECT | Store launch (with Neverstop)

NEED | High impact opening of the two new UNIQLO stores in NYC to

build brand awareness in advance among target consumers.

LOCATION | NYC

SOLUTION | “Made For All” Pop-up Cubes

As agency-side lead we designed

and led the production while

executing at cultural events

throughout New York during the

summer/fall of 2012, to create greater

state-side brand awareness for

UNIQLO, and generate buzz and

excitement around the pending

launch of their new flagship store

openings in New York.

CLIENT | SEPHORA

PROJECT | Brand affinity (with Neverstop)

NEED | Create a dynamic experience exploring the emotion and instinct of

scent through interactive experiences, compelling film, story-telling and

multi-dimensional art.

LOCATION | NYC

SOLUTION | The Sensorium, a 4D experiential, walk through environment

Partnering with Firmenich, one of the

leading fragrance houses in the

world, we produced a one-of-a-kind

multi-sensory experience for

Sephora. The pop-up exhibit was a

fully immersive 4D activated space

that educated consumers on the

science and emotion behind scent.

From a museum to a "smell driven"

visual experience, six rooms spoke

to the entire process of design and

creation of fragrance.

CLIENT | NIKE

PROJECT | China Dunk (with Neverstop)

NEED | Creative and production of the “Dunk Be True” exhibition in Shanghai

which launched the Chinese stage of the Nike Dunk Be True Campaign

LOCATION | Shanghai, China

SOLUTION | To create an exhibition showcasing mixed media artwork by

Chinese contemporary artists to inspire Chinese influencers to express their

love of the Nike Dunk

We were enlisted to launch the “Dunk Be

True” campaign for Nike China, in

Shanghai by creating an exhibition that

celebrated the past, present, and future

of the Nike Dunk shoe with mixed media

artwork by contemporary Chinese

artists, and encouraged Chinese

influencers to show their love for the

Nike Dunk with shoe customization and

Dunk designs created by artists from

around the world.

CLIENT | BING

PROJECT | Sundance 2010/11/12 (with Neverstop)

NEED | Increase buzz and positive brand impressions for Microsoft’s Decision

Engine – Bing in Social Media and other media outlets

LOCATION | Park City, UT

SOLUTION | The Bing Bar @ Sundance Film Festival

For 3 years running we conceptualized,

designed, produced, and executed the

“Bing Bar.” A multi-dimensional event

space for Microsoft’s “Decision

Engine” Bing, in the heart of Park City

during Sundance. The “Bing Bar” was

the hub for press junkets and

partnerships with various media and

entertainment outlets during the day,

film premiere parties and cast dinners

in the evenings and exclusive A-list

events and performances at night.

After being abandoned for more than 5 yrs, we

scouted, permitted, renovated and activated The

Claimjumper Hotel on Main St.

The Claimjumper renovation, led by our creative, was

furnished with dark heavy furniture and rustic decor giving

it a nod to “old Hollywood” while keeping with the charm of

the neighboring mountain terrain. Contemporary artists

from LA and NYC were brought in to create custom pieces

to create a nice juxtaposition.

Talent has included musical guests

Janelle Monae, Florence and the

Machine, Cee-Lo, Drake, Wiz Khalifa,

Cobra Starship, LCD Soundsystem,

ClaimXFame and more.

Notable celebrity attendees at Bing Bar

events included Susan Sarandon,

Robert Redford, Ryan Seacrest, Demi

Moore, Nicole Kidman, Kevin Spacey,

Tobey Maguire, and many more...

CLIENT | KATE SPADE

PROJECT | New market launch in London (with Neverstop)

NEED | Introducing Kate Spade brand to London

LOCATION | London, UK

SOLUTION | Kate Spade pop-up apartment

Situated in London’s Covent

Garden, the “pop-up apartment”

was a dream home for its Kate

Spade “girl-about-town” muse.

It consisted of a lounge, kitchen,

dining room, and bedroom

spanning across multiple floors.

The space was specially curated

with gorgeous clothes,

accessories and objects. Open

for just one month, Kate Spade

offered bags and accessories

that were exclusive to London,

only through the pop-up

apartment.

CLIENT | NIKE

PROJECT | Air Force One (with Neverstop)

NEED | Creative production of a warehouse into a gallery space in

Beijing which launched the AF-1 in the Chinese market

LOCATION | Beijing, China

SOLUTION | Created a museum themed warehouse to showcase

the 25 year history of the AF-1 by targeting influencers and aligning

with the target audience

To kickstart a local sneaker culture, we

designed and executed an international

influencer event for Nike China in Beijing

to honor the beloved AirForce-1 shoe for

it’s 25th anniversary, and encourage the

global Chinese taste makers from the

basketball, hip-hop, and fashion worlds to

embrace the burgeoning “sneaker culture”

in China. The “Nike 706 Energy Space”

was completely redesigned and renovated

to showcase the AF-1 through a variety of

gallery style exhibitions, performances,

and international art from Korea, Paris,

NYC, Germany, and Taiwan.

CLIENT | SAMSUNG

PROJECT | Samsung/Cricket (with Neverstop)

NEED | Increase buzz and positive brand impressions for Samsung

and Cricket Wireless service providers in new markets

LOCATION | Chicago, Baltimore, Philadelphia

SOLUTION | World’s largest cell phone tour

On Behalf of Samsung and Cricket Mobile, we conceptualized

and executed a multi-dimensional non-traditional campaign in

conjunction with their “Out Of Home” efforts, to introduce

consumers to the new cell phone service provider in four new

markets; the centerpiece of which was a record breaking

mobile pop-up retail experience.

Two cantilevered shipping containers were custom built into a

dynamic and interactive retail experience where consumers

were introduced to the full line of Samsung handsets, and

learn about Cricket’s products and services on the inside,

while on the exterior consumers lined up around the block to

make calls and send text messages to friends and family on

The World’s Largest Cell Phone; certified by the Guinness

Book of World Records as part of the unveiling and launch

ceremony in Chicago, before touring to Philadelphia,

Washington DC, and Baltimore.

CLIENT | NIKEPROJECT | Lebron James IV (with Neverstop)

NEED | Create an influencer “reach out” in SF with a retail connection designed

to build equity in LeBron James as a premier athletic spokesperson

LOCATION | San Francisco

SOLUTION | A 5-day scavenger event hosted in unexpected iconic Chinatown

retail locations, (dim sum restaurant, a tea shop, and import shop, Lion

Dancing/Martial Arts, and an acupuncturist) as a platform for selling the shoes

in a way that would rally interest and entice buyers, while raising money for the

SF Chinatown YMCA. Seeded via Social Media

For the launch of Nike's LeBron IV

Forbidden City Limited Release shoe,

we produced a 5-day scavenger release

retail event series in San Francisco,

designed to build equity in LeBron

James as a premier athletic

spokesperson, deepen his connection

with Chinese fans, and to give back to

the San Francisco basketball

community.

CLIENT | SEPHORA

PROJECT | Product Launch (with Neverstop)

NEED | Create a dynamic experience introducing the Sephora Pantone Universe

collaboration for Pantone Color of the Year 2012 Tangerine Tango hued

products

LOCATION | Meatpacking, NYC / The Grove LA

SOLUTION | Pantone + Sephora Universe Pop Up Shop

The 23X43 foot long "pop up"

experience is equipped with a

fully functioning mechanized

door that fans out just like the

icon PANTONE Color Guide.

The exterior walls hosts a

digital screen aggregating real

time social media feeds

showcasing web chatter while

encouraging consumers to

participate.

The "pop-up" was a dominant force in

both NYC and LA. Traveling from

Chelsea Triangle (Meatpacking NY) to

The Grove. We were successfully

positioned in the Grove Central Park

for easy access to consumers for the

duration of the activation.

We also negotiated the fixture to be

used as a backdrop to several filming

sessions of E channels EXTRA! as well

and numerous family activities.

CLIENT | LEVIS

PROJECT | Brand Campaign (with Neverstop)

NEED | Design a backstage VIP lounge backstage at SXSW

in the style of The Ace Hotels

LOCATION | Austin, TX

SOLUTION | The Fort @ SXSW

We created a VIP popup

space that resembles a room

in the Ace Hotel for artists

and their friends and family

to be immersed in a fun

branded space.

CLIENT | BUMBLE & BUMBLE

PROJECT | Multi-market brand campaign (with Neverstop)

NEED | Accelerate adoption of its product by high-end

salons with sophisticated clientele

LOCATION | NYC, Miami, Los Angeles, Chicago, Seattle,

and Toronto

SOLUTION | Touring Styling School

We conceptualized, produced, and executed a six-city,

North American tour for Bumble & Bumble’s beauty and

hair industry influencers, brand evangelists, and early

adopters. The tour featured a raw warehouse aesthetic of

custom modular pieces that doubled both as furniture and

as shipping crates for A/V equipment, juxtaposed against

custom contemporary art, inspired by hair. Guests would

attend workshops and product demonstrations by industry

leading stylists, then relax and cut loose as the “Styling

School” transformed into an epic event/party.

CLIENT | NIKE

PROJECT | Product launch (with Neverstop)

NEED | Introducing Nike customized soccer polos to 2010

World Cup Soccer fans

LOCATION | London, UK

SOLUTION | Polo Pub

We converted a traditional English pub into

The Polo Pub; a unique World Cup viewing

experience, where Football fans could grab

a pint with their mates, watch the matches

live on a large format HD projector, and

most importantly customize their very own

Nike GS Polo, unique to their individual style

and team to commemorate the occasion.

Featuring an array of custom badges and

artist collabs from teams, as well as other

customization options, pub patrons

designed their very own one of a kind polo,

ready for them by the time the match was

over.

CLIENT | BLURB

PROJECT | Pop up book location creation

NEED | Generate brand awareness and educate consumers

LOCATION | NYC / London, UK

SOLUTION | An activated location in SOHO New York/London

In order to generate brand

awareness and educate

consumers on all the different

uses of Blurb’s online

publication service, we

created a pop-up store in the

middle of the busy shopping

district of SoHo, New York

and Central London.

INFO@THESAYOK.COM

646-801-5518

thesayok.com