CAN’TBUY

MY

LOVEHOW ADVERTISING CHANGES THE WAY WE THINK AND FEELJEAN KILBOURNE

BY :

CHINDY LIEN

Dedicated special to:

DR. WILLIAM RICEMKTG 110- MIDTERM 2

ENERGY

HARMONY

CONFIDENCE

= YOU

WARNING!!! Be Ready!

IMAGES Contain some innuendo &

sexuality

Buy This 25-Year-Old And Get All His Friends Absolutely Free1

The Marketers tell story of the products and the target audiences often take it for granted.

“ “In Your Face… All Over The Place”2

Utilize all sorts of creative media to promote the products…The more the better

“Bath Tissue Is Like Marriage”3

It’s more than just a product, it’s an ultimate relationship.

“Can an Engine Pump the Valves in Your Heart?” 4

Creating an image that a product can provide comfort, satisfaction, and true relationship

Woman is still the attraction, but not "the ultimate attraction". The car has the most power in this ad, then the man, then the women. Showing that an object (car) has the greatest power is simply unethical and illogical.

BMW pre-owned car campaign…The reality that although it was previously owned., the car still looks sexy

“Please, Please, You’re Driving Me Wild”5

SIZE DOES NOT MATTER…AS LONG AS THE PRODUCT BRINGS YOU HAPPINESS

Food ads always use reverse psychology to persuade the consumers to think that the food is good for health, but indeed they are selling addictions. Marketers find ways to persuade the audience through ads.

“The More You SubtractThe More You Add”

6

This ads portrays that advertisers do not hesitate to take advantage of the insecurities of young people. As advertisers, we need to be aware of the roles of the potential customers

“Forget The Rules! Enjoy The Wine”7

QUICK FACT:

10% of DrinkersCONSUMEOver 60% of Alcohol sold

The alcohol ads are mainly targeted to the YOUNGgeneration

ADDICTIONS

Continued…7

Alcohol advertising can create an unconscious presumptions in favor of drinking

Wooho!Drink this beer &

have the confidence to tell her your opinion

It’s your time! Have

the courage to

say it!

“What You’re Looking For”8

Deeper meaning behind a piece of cigarette—It brings you joy, confidence, self-fulfillment, freedom, appreciation. The advertisers build brand personality through the ads.

Believe it or not…

9 “The Dream Begins As Soon As You

Open The Door”

Ads create a climate of cynicism that is poisonous to relationships. From childhood, we often learn that it is far safer to make a commitment to a product than to a person. We become more connected to the objects and cynical about other human beings

“In Life There Are Many Loves, But Only One Grande Passion”

10

Unnatural Passions

Passion for products =

Advertising encourages us to feel passion for products, and it could be dangerous when the products are addictive, because addicts do feel they

are in a relationship with their substances

Continued…

10

“You’re

Talking

To Me?”

11

Does SEX sell?SEX definitely draws

attention to the product.

Advertisers know SEX does sell well…

SEXY Knees ORSEXY Boobs?

“You’re

Talking

To Me?”

11

“Two Ways A Woman Can Get Hurt”

12

Advertising helps to create a climate in which certain attitudes and values flourish. Often women are portray as the victims of assault and violence. Therefore women desperately seeking for something to comfort them, and advertisers are ready for them.

13 “Relax.

And Enjoy The

Revolution”

Help the children to be media-literate, by fighting for media literacy programs and by educating them about media

THANK YOU

I hope you like my

presentation