30 JUNE 201030 JUNE 2010

SMCKL #7CASE STUDY NIGHT

The Saga Begins2 years ago, management was against social media - STRONGLY!

But we know how important it is to our products. We continue fighting!

The Saga Begins

Slowly management accepted the power of internet. Management accepted without understanding

Social Media Landed @ Canon

www.facebook.com/www.facebook.com/CanonCameraMsiaCanonCameraMsiawww.twitter.com/www.twitter.com/CanonCameraMsiaCanonCameraMsia

www.youtube.com/www.youtube.com/iLikeCanonCameraiLikeCanonCamera

www.flickr.com/photos/CanonCameraMsiawww.flickr.com/photos/CanonCameraMsia

An historical moment, AUGUST 2009, where it all started

(yes finally!)

www.facebook.com/CanonCameraMsiawww.facebook.com/CanonCameraMsia

www.twitter.com/CanonCameraMsiawww.twitter.com/CanonCameraMsia

www.youtube.com/www.youtube.com/iLikeCanonCameraiLikeCanonCamera

www.flickr.com/photos/CanonCameraMsiawww.flickr.com/photos/CanonCameraMsia

Website & Newsletter

Website - www.eosworld.com.my

Newsletters blasting

E-Payment

Online Power!

Blog - www.goldfries.com

Blog - www.kimong.com

Ah Beng

Namewee

Cut down lots of printed/broadcasted adsAnnouncement of news thru FB and twitterTVC / tutorial videos thru YoutubeSharing of great event photos thru FlickrDiscussing tips & techniques in photographyW-O-M effect!We listen to customers constantlyWe engage & interact with customers instantly

It’s a great help!

Listen to customers carefullyTalk to customers carefully - any mistakes will be spread virally and globally at a lightning speed (even a silly spelling mistake!) Customers are full with “questions”Customers really expect super instant responses from usDon’t spam!Under-promise, over-deliver

What we’ve learned?