canneslions 2014

CANNES LIONS 2014

Introduction for IT engineers

12//2014

the largest festival of advertising and communications-related in the world.It is celebrating 61 years this year.Out of about 70,000-80,000 work have been entries from all over the world, excellent work is elected by the strict examination.

CANNES LIONS is

CANNES LIONS is

A long way to go will be imposed until the award.First, to remain out of all pieces in the short list is narrowed down to about 1/10.Because it was this year's Cannes Lions 76,000 entries, will about 68,000 of work is dropped here.

CANNES LIONS is

From within it, especially preeminent work on originality, innovation, creativity and techniques will win the honor of Gold, Silver, Bronze.Cannes Lions is made up of all 18 divisions.http://www.canneslionsjapan.com/about/section.html

CANNES LIONS is

http://www.canneslions.com/home/

Video For 2015

Our work has also ledto the Cannes Lions.

First

I introduce two winning worksof 2013.

First ever six Grand Prix win - PR / Direct / Radio / Integrated / FilmsMelbourne Metro [ DUMB WAYS TO DIE ]

http://www.youtube.com/watch?v=IJNR2EpS0jw

It is a promotion video for the purpose of decreasing death.An increasing trend death by railways of young people in Australia, it was a problem to implement how safety awareness to young people that do not focus on the public notice.

First ever six Grand Prix win - PR / Direct / Radio / Integrated / FilmsMelbourne Metro [ DUMB WAYS TO DIE ]

20 million times viewed on YouTube,TOP10 containing part of the country in iTunes,3 million of Likes on Facebook

Fatal accidents were down 21% compared to last year.

Adidas [window shopping]

http://www.youtube.com/watch?v=MYBURgFgP7w

2nd

I introduce the work was awarded the multiple divisions of the Grand Prix.

Grand Prix 4 won(Promo & Activation, Press, titanium, films)Harvey Nichols 「 Sorry I Spent It On Myself 」- ADAM & EVEDDB,London

This campaign to the Christmas season have been made. Harvey Nichols for Christmas gift was selling cheap goods of about 20,000vnd.A lot of money will be used to exchange gifts of Christmas party in Europe, America. They have insight consumer psychology that are thought to be "want to use the money for yourself!", Gave a humorous campaign.

http://www.movie-times.tv/purpose/buzz/5059/

Grand Prix 4 won(Promo & Activation, Press, titanium, films)Harvey Nichols 「 Sorry I Spent It On Myself 」- ADAM & EVEDDB,London

Campaign will attract a lot of people, has become a hot topic in social media such as Twitter.Also introduced a number of media, 26,000 items has sold out in just 3 days.

Grand Prix 2 won(PR, Syber)Chipotle Mexican Gril l 「 The Scarecrow 」- USA ／ Creative Art ists Agency,Los Angeles ＋ Edelman,NY

Animation video on the theme of food problem that is happening in Europe and American fast food industry.Scarecrow of hero finds the miserable status quo of large-scale livestock factory claiming the "100% natural", and will damage the breast.So Kakashi decided, with the aim of "safe and sustainable food culture" and begins to manufacture a burritto really 100% natural.

Grand Prix 2 won(PR, Syber)Chipotle Mexican Gril l 「 The Scarecrow 」- USA ／ Creative Art ists Agency,Los Angeles ＋ Edelman,NY

At the same time iOS game app "The Scarecrow" is also deployed.Game is a adventure game where Scarecrow is delivered to people a fresh meal, has created an opportunity to think about food to children.

This movie will also talk 18,400,000 times on social media of 17 in one month, and media exposure has been reached to 600 million more than.

Grand Prix 2 won(Film, Syber)Volvo Trucks 「 LIVE TEST SERIES 」-France ／ Iconoclast,Paris

"Live Test" series of Volvo Trucks tried that reveal the splendor of the functionality of the track in the ultra-dangerous experiment.Spent the time that one year, they were appealing robustness, operability, steering, etc of the new model.

Grand Prix 2 won(Film, Syber)Volvo Trucks 「 LIVE TEST SERIES 」-France ／ Iconoclast,Paris

"Live Test" series is mentioned in the media of more than 20,000 in the world, the final advertising effect was 126,000 dollars.

Visits to the European version of WEB sites has increased from 175,000 to 350,000 in one month.

In addition, this video is to share to family / friends, Facebook followers has increased from 16,000 to 330,000.

3rd

I introduce some worksassociated with our work.

Mobile divisions / Grand PrixNIVEA [ Protection Ad ] FCB Brazil,Sao Paulo

http://matome.naver.jp/odai/2140304853598956001?&page=1

watch the children

Direct divisions / Grand prixBrit ish Airways [ Magic of Flying ] Ogilvy London

http://matome.naver.jp/odai/2140292290420673501?page=2

heart warming through technology

Media divisions / Grand PrixCoca-Cola [HAPPY ID] Peru ／ McCANN LIMA


Happiness has a low level of happiness people

Mobile divisions Theater NEU [Pay Per Laugh] Spain

http://ogekimog.blogspot.com/2014/07/2014.html

Mobile divisions [ALVIO]


The joy to children in the fight against childhood cancer

Mobile divisions Guy Cotton [A Trip Out To The Sea] France


Simulated experience to drown in the sea

Extra edition(I like a work)

Health divisions / GoldMurata Kanpou


Finally

For what is IT?

IT can create

new desire, new useful, new communication,new safety, new fun,and new something.

Get new inspirationto start your own.

Our work has led to the world.

Thank you.

canneslions 2014

Engineering