CANDIDATE EXPERIENCESeptember 10, 2014

MEET YOUR PRESENTERSCynthia Cancio and Holly DeMuro

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CYNTHIA CANCIO@CynthiaCPerez

As the Vice President of Recruitment, Cynthia leads and coordinates the delivery of WilsonHCG's recruitment services and

manages the domestic and international sourcing and recruiting teams. With extensive experience in talent acquisition

and marketing, she has been instrumental in building WilsonHCG into a top global recruitment process outsourcing (RPO)

firm. She oversees all delivery process improvements and implements strategic recruitment initiatives that improve the

efficiency of the company and effectiveness of its clients' recruitment functions.

HOLLY DEMURO@HollyDemuro

Holly DeMuro is the Product Communications Manager at iCIMS, a leading provider of innovative Software-as-a-Service

(SaaS) talent acquisition solutions. iCIMS' Talent Platform, the industry's premier candidate management solution,

enables organizations to manage their entire talent acquisition lifecycle from sourcing, to recruiting, to onboarding all

within a single web-based application. With more than 2,500 clients worldwide, iCIMS is one of the largest and fastest-

growing talent acquisition system providers with offices in North America, UK, and China.

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FOLLOW THE CONVERSATION#CandEXP14

DEFINE“candidate experience”

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#CandEXP14

noun 1. An active or passive candidate’s contact with a hiring organization and its efforts (or lack thereof)to attract, recruit and retain talent.

70%

of HR practioners surveyed understand the importance

of a positive candidate experience during the recruitment

process, but many are not taking proactive steps to

ensure it is happening.

CEB Global Assessment Trends Report for 2014

why do organizationsneed to care about

CANDIDATEEXPERIENCE

?

TALENT SHORTAGEoverview

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#CandEXP14

To sustain economic growth, by 2030 the United States will need to add more than

25 million workers and Western Europe will need to add more than

45 million employees.Global Talent Risk-Seven Responses, World Economic Forum

REPUTATION MANAGEMENToverview

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#CandEXP14

95%of employees say reviews

from employees influence

their job decision.

Glassdoor, 2013

BUSINESS RATIONALEpositive consumer reputation

44%of workers who didn’t hear back from an employer when they applied for a job said they have a worse opinion of that employer.

32%

reported they are less likely to purchase a product from a company who didn’t respond to their job application.

CareerBuilder, 2012

EMPLOYEE ENGAGEMENToverview

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#CandEXP14

Engaged workers are the lifeblood of their

organization. Work units in the top 25% of

Gallup’s Q12 Client Database have

significantly higher productivity,

profitability, and customer ratings, less

turnover and absenteeism, and fewer safety

incidents than those in the bottom 25%.

2013 State of American Workplace Talent Report, Gallup Research

REFERRALoverview

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#CandEXP14

97%

of candidates who had a positive experience would refer someone to

apply to the same organization. But only 33% of candidates who

had a negative experience would refer someone to apply to that

organization. Talent Board’s 2013 Candidate Experience Report

BUSINESS RATIONALEreturn on investment #CandEXP14

34%of hires come from employee referrals

7%of hires come from non-employee

referrals related to your consumer

brand

Per iCIMS Hire Expectations Institute's research

Email Campaign

Sign/Walk-in/Billboard/Flyer

Social Media

College/Trade School/Other

Internal Hire/Convert Continigent to Hire

Referral: Other

Actively Recruited

Web Search

Job Board

Referral: Employee

2%

2%

2%

3%

6%

7%

7%

7%

30%

34%

EMPLOYER BRAND STRATEGIESoverview

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#CandEXP14

85%of employees are attracted to companies that have a reputation for providing great career opportunities. 50% of employees think it’s important that other people want to work for their employer.

Employer Brand International 2013 Global Research Study

INCORPORATING POSITIONINGinto your employment brand

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#CandEXP14

PROCESS TO IMPROVE CANDIDATE EXPERIENCE

• Strategize• Train• Implement• Measure• Adjust

CANDIDATE EXPERIENCEbest practices

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#CandEXP14

Candidate Satisfaction

Surveys

Transparency

Speedy interview process

Easy to navigate ATS/career page

on website

Approachable and involved executives

BEST PRACTICES

CASE STUDYEnterprise Holdings

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#CandEXP14

“At Enterprise Holdings,

we try to maintain rules,

like a five business day follow up

with each and every candidate

that submits an application.”

- Marie Artim,

VP Talent Acquisition

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#CandEXP14CASE STUDYPenn National Gaming

Within the parameters of the aligned consumer/employment brand – make the candidate experience:• Accessible, fast & easy• Engaging • Personal

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QUESTIONS & ANSWERSthank you!