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2. Connected healthcare -enabling a sustainableand accessible systemFebruary 2011 MWC 2011,2Barcelona Audiovisuales S.A. / Telefnica Espaa S.A.Telefnica ServiciosTtulo de la ponencia / Otros datos de inters / 26-01-2010 3. Healthcare systems at a crossroad Global t Gl b l trendsd Developed marketsD l dk tAging and growing prevalence Unsustainable budgetof chronic diseasesdeficits, deficits significantlyShortage of healthcare worsened by the crisisprofessionalsQuality at riskIncreasing patient The public privateengagement dilemmaGrowing costs, wellabove GDP rates b t Developing marketsNeed to significantly increase access and quality foruncovered population (all of it with limited resources)Efficient growth of private sectorThe infrastructure question? 3 4. in need of profound and challenging transformation Physical contactUbiquitousSignificant change of the healthcare delivery model Reactive medicine Proactive, continuous Developed markets strong focus on sustainability Passive patient Active and informed Developing markets may use ICT to leapfrog into a modern Acute careChronic careaccessible healthcare Cultural transformation FragmentedIntegrated care Connecting professionals and patients, strong ICT Disease ce te ed sease centeredPatient ce te edat e t centeredadoption more C than IT more IT4 5. Our opportunity is to enable the new connectedhealthcare model, truly changing people lives model ,Better connecting thepatient with the systemDelivering mobile mobile productivityBringing thehospital to home Interconnecting professionals and informationDelivering peace ofmind & assisted living Deploying the required infrastructure 5 6. with concrete prioritized value added services,and clear business models Main M Health areasM-Health ICT Solutions TeleHealth TeleCareHealth CRM and Chronic patient Mobile TelecareEmergency Services management(B2G/B2B/B2C)(B2G/B2B)(B2G/B2B) Home TelecareMobile productivityTeleconsultation(B2G/B2B/B2C)solutions (B2G/B2B)doctor on thedoctor Disability Solutions Di bili S l iImaging & HiSphone (B2C)(B2G/B2B/B2C)Systems aaSTelediagnostic(B2G/B2B/B2C)doctor t d t d t to doctor (B2G/B2B) Tele-rehabilitation (B2G/B2B) Networks and IT projects (BB networks, EHRs, ePrescription, ) 6 7. Services which provide e2e solutions, such as thechronic care integrated system chronic careRemote CarePrimary care Specialized care Patient,segmented segmentedSocial services Health mgmtg 7 8. The challenge for us is how to accelerate the future our hypothesis/ experience is: Integrate pieces into solutions this is not a technology game, leverage core assets (comms, data, IT, M2M, cloud, ), whatever it takes !!!(, , , , , ), It is all about creating the business models than align payer, buyer, prescriber, user and whom finally benefits influence at the key entry point Create strategic alliances with key clients winner takes all, no more pilots Transform internal skills have a credible health client message Bring together key agents/ partners, particularly in system integration, SW vendors, medical providers and change management experts Create innovative commercial models which lower the barriers (share risk, perper unit model, ) Competition is across the value chain secure space to control value creation & communicate the proposition as a service vs consulting projects as vs. projects Be proactive, build an industrialized model to ensure scalability8 9. 9 10. 10 11. 11