Campaign Presentation Groundbreaking Publicity

Charlotte Robins, Ipek Coskuncan, Gia Manieri, & Betsy Faulkner

Agency & Members

Betsy FaulknerCommunity Education

Charlotte RobinsMedia Outreach

Gia ManieriPress Writing

Ipek CoskuncanNonprofit Affairs

Problem & Opportunity Statement

Reiterating the mission statement

"Seeking to put God's love into action, Habitat for Humanity brings people together to build homes, communities, and hope."

Finding volunteers, donors, supporters - like any non profit

Could increase post frequency

New Media Audit Findings

http://www.habitat-orlando.org/

Key Publics and Stakeholders

Volunteers

Donors

Supporters

Research Plan

Three part approach:

1. Community focus group2. Social media audit3. Company summit

Campaign Goals

Campaign Objectives

Increase number of Facebook likes, shares, and comments by 20%

Increase number of Twitter likes, shares, and comments by 20%

Increase the number of website visitors by 20%

Increase the number of shares on website by 20%

Increase the donor base and donations by 10%

Increase number of volunteers by 10%.

Strategies & Tactics

Strategy: Use social media and our website to educate people about housing

crisis in Orlando

Tactics:

Update Facebook, Twitter, and Blog

News stories on housing issues in Greater Orlando Area

Ways to volunteer or donate

Showcase successful stories about past builds

Use hashtags #GiveBack and #EveryDollarCounts

Promotional videos

Timeline of Campaign

May 2016-December 2016

Timeline Highlights

Measurement and Evaluation Plan

1. Increase number of Facebook likes, shares, and comments by 20%

2. Increase number of Twitter likes, shares, and comments by 20%

3. Increase number of website visitors by 20%

4. Increase number of shares on website by 20%

5. Increase donor base and donations by 10%

6. Increase number of volunteers by 10%

To evaluate the success of our campaign, we will compare these numbers to the numbers from last year to see if there is a

significant increase.