campaign for real beauty
DESCRIPTION
TRANSCRIPT
The Dove Self-Esteem FundA Campaign for Real Beauty
Emily AitkenSMAD 256
BeautyThe definition of beauty had become limiting and
unattainable as if only thin young and blonde were beautiful
Dove found that current narrow definition of beauty was having a profound affect on the self-esteem of women
Only 2 of women around the world describe themselves as beautiful
81 of women in the US strongly agree that ldquothe media and advertising set an unrealistic standard of beauty that most women canrsquot ever achieverdquo
Not only women but girls toohellip7 in 10 girls believe they are not good enough75 of girls with low self-esteem reported
engaging in negative activities such as disordered eating cutting bullying smoking andor drinking
57 of all girls have a mother who criticizes her own looks
34 of girls with low-self esteem believe that they are not a good enough daughter
The Self-Esteem FundThe Dove Self Esteem Fund was created in 2006 to
educate and inspire girls to a wider definition of beauty and help them with a stronger sense of self esteem
Partners Girl Scouts of America The Boys and Girls Club of America and Girls Inc
Your purchase of any Dove product helps build self esteem Enter your Dove UPC and select a charity $1 will be donated to inspiring self-esteem programs
Girls redefining Beauty in their own wordshttpdovemsncomcfrb
Who is helpingThe Fund Advisory BoardTeam of experts from University professors to
Clinical Psychologist all over the worldMembers give their time for freeExplain how societal trends affect women
everywhereThey feel passionate about raising female
self-esteem and strengthening feelings on body-image
As well as other Volunteers and Parents
Who is it reachingGirls Pre-teens and Teens ages 8-17 as well
as their mothers mentors andor guardiansSo far Dove has reached over 39 Million lives
through the Dove Self-esteem FundTheir goal is to reach 5 Million by 2010The Advisory boardrsquos objective is to guide
Fund resources in the most efficienteffective way to reach millions of girls
ldquoTalk to your daughter before the beauty industry doesrdquo
HowGirls Only Interactive Zone on the
wwwcampaignforrealbeautycomSelf-esteem workshops and online tools for
moms mentors and girlsDownloadable True You WorkbooksHost your own self-esteem workshop Create your own self-esteem bubbleBecome a Fan on FacebookDiscussion boards video and wall posts
ldquoOnslaughtrdquoA viral film that dramatically depicts the
constant barrage of beauty images that girls absorb every day
Both visually and emotionally powerfulThe film is a wake-up call for anyone concerned
about the factors that impact self-esteem in young girls
httpdovemsncomfeaturesvideosdefaultaspx[cp-documentid=8354359
]
Inside a WorkshopFeedback from the girls and the experts
httpwwwdoveusmakeadifferencevideoaspx
What worksPositive self-image for girls ages 8-17Shows us that unrealistic beauty ads do
affect how these girls view and compare themselves to models and celebrities
Thought provoking ads (ldquoOnslaughtrdquo)Local organizations for face-to-face
interactionEncouragement of mother-daughter
involvement
What doesnrsquot workDo 8 year olds really go online Availability of
MothersMentors to helpAccessibility of CableInternet connection
globallyMore dependent on online than off-line
activitiesThe 2008 Workshop tour only involved 20
major citiesAvailability of local organizations in certain
citiesstates
Thank You
- The Dove Self-Esteem Fund
- Beauty
- Not only women but girls toohellip
- The Self-Esteem Fund
- Who is helping
- Who is it reaching
- How
- ldquoOnslaughtrdquo
- Inside a Workshop
- What works
- What doesnrsquot work
- Thank You
-
BeautyThe definition of beauty had become limiting and
unattainable as if only thin young and blonde were beautiful
Dove found that current narrow definition of beauty was having a profound affect on the self-esteem of women
Only 2 of women around the world describe themselves as beautiful
81 of women in the US strongly agree that ldquothe media and advertising set an unrealistic standard of beauty that most women canrsquot ever achieverdquo
Not only women but girls toohellip7 in 10 girls believe they are not good enough75 of girls with low self-esteem reported
engaging in negative activities such as disordered eating cutting bullying smoking andor drinking
57 of all girls have a mother who criticizes her own looks
34 of girls with low-self esteem believe that they are not a good enough daughter
The Self-Esteem FundThe Dove Self Esteem Fund was created in 2006 to
educate and inspire girls to a wider definition of beauty and help them with a stronger sense of self esteem
Partners Girl Scouts of America The Boys and Girls Club of America and Girls Inc
Your purchase of any Dove product helps build self esteem Enter your Dove UPC and select a charity $1 will be donated to inspiring self-esteem programs
Girls redefining Beauty in their own wordshttpdovemsncomcfrb
Who is helpingThe Fund Advisory BoardTeam of experts from University professors to
Clinical Psychologist all over the worldMembers give their time for freeExplain how societal trends affect women
everywhereThey feel passionate about raising female
self-esteem and strengthening feelings on body-image
As well as other Volunteers and Parents
Who is it reachingGirls Pre-teens and Teens ages 8-17 as well
as their mothers mentors andor guardiansSo far Dove has reached over 39 Million lives
through the Dove Self-esteem FundTheir goal is to reach 5 Million by 2010The Advisory boardrsquos objective is to guide
Fund resources in the most efficienteffective way to reach millions of girls
ldquoTalk to your daughter before the beauty industry doesrdquo
HowGirls Only Interactive Zone on the
wwwcampaignforrealbeautycomSelf-esteem workshops and online tools for
moms mentors and girlsDownloadable True You WorkbooksHost your own self-esteem workshop Create your own self-esteem bubbleBecome a Fan on FacebookDiscussion boards video and wall posts
ldquoOnslaughtrdquoA viral film that dramatically depicts the
constant barrage of beauty images that girls absorb every day
Both visually and emotionally powerfulThe film is a wake-up call for anyone concerned
about the factors that impact self-esteem in young girls
httpdovemsncomfeaturesvideosdefaultaspx[cp-documentid=8354359
]
Inside a WorkshopFeedback from the girls and the experts
httpwwwdoveusmakeadifferencevideoaspx
What worksPositive self-image for girls ages 8-17Shows us that unrealistic beauty ads do
affect how these girls view and compare themselves to models and celebrities
Thought provoking ads (ldquoOnslaughtrdquo)Local organizations for face-to-face
interactionEncouragement of mother-daughter
involvement
What doesnrsquot workDo 8 year olds really go online Availability of
MothersMentors to helpAccessibility of CableInternet connection
globallyMore dependent on online than off-line
activitiesThe 2008 Workshop tour only involved 20
major citiesAvailability of local organizations in certain
citiesstates
Thank You
- The Dove Self-Esteem Fund
- Beauty
- Not only women but girls toohellip
- The Self-Esteem Fund
- Who is helping
- Who is it reaching
- How
- ldquoOnslaughtrdquo
- Inside a Workshop
- What works
- What doesnrsquot work
- Thank You
-
Not only women but girls toohellip7 in 10 girls believe they are not good enough75 of girls with low self-esteem reported
engaging in negative activities such as disordered eating cutting bullying smoking andor drinking
57 of all girls have a mother who criticizes her own looks
34 of girls with low-self esteem believe that they are not a good enough daughter
The Self-Esteem FundThe Dove Self Esteem Fund was created in 2006 to
educate and inspire girls to a wider definition of beauty and help them with a stronger sense of self esteem
Partners Girl Scouts of America The Boys and Girls Club of America and Girls Inc
Your purchase of any Dove product helps build self esteem Enter your Dove UPC and select a charity $1 will be donated to inspiring self-esteem programs
Girls redefining Beauty in their own wordshttpdovemsncomcfrb
Who is helpingThe Fund Advisory BoardTeam of experts from University professors to
Clinical Psychologist all over the worldMembers give their time for freeExplain how societal trends affect women
everywhereThey feel passionate about raising female
self-esteem and strengthening feelings on body-image
As well as other Volunteers and Parents
Who is it reachingGirls Pre-teens and Teens ages 8-17 as well
as their mothers mentors andor guardiansSo far Dove has reached over 39 Million lives
through the Dove Self-esteem FundTheir goal is to reach 5 Million by 2010The Advisory boardrsquos objective is to guide
Fund resources in the most efficienteffective way to reach millions of girls
ldquoTalk to your daughter before the beauty industry doesrdquo
HowGirls Only Interactive Zone on the
wwwcampaignforrealbeautycomSelf-esteem workshops and online tools for
moms mentors and girlsDownloadable True You WorkbooksHost your own self-esteem workshop Create your own self-esteem bubbleBecome a Fan on FacebookDiscussion boards video and wall posts
ldquoOnslaughtrdquoA viral film that dramatically depicts the
constant barrage of beauty images that girls absorb every day
Both visually and emotionally powerfulThe film is a wake-up call for anyone concerned
about the factors that impact self-esteem in young girls
httpdovemsncomfeaturesvideosdefaultaspx[cp-documentid=8354359
]
Inside a WorkshopFeedback from the girls and the experts
httpwwwdoveusmakeadifferencevideoaspx
What worksPositive self-image for girls ages 8-17Shows us that unrealistic beauty ads do
affect how these girls view and compare themselves to models and celebrities
Thought provoking ads (ldquoOnslaughtrdquo)Local organizations for face-to-face
interactionEncouragement of mother-daughter
involvement
What doesnrsquot workDo 8 year olds really go online Availability of
MothersMentors to helpAccessibility of CableInternet connection
globallyMore dependent on online than off-line
activitiesThe 2008 Workshop tour only involved 20
major citiesAvailability of local organizations in certain
citiesstates
Thank You
- The Dove Self-Esteem Fund
- Beauty
- Not only women but girls toohellip
- The Self-Esteem Fund
- Who is helping
- Who is it reaching
- How
- ldquoOnslaughtrdquo
- Inside a Workshop
- What works
- What doesnrsquot work
- Thank You
-
The Self-Esteem FundThe Dove Self Esteem Fund was created in 2006 to
educate and inspire girls to a wider definition of beauty and help them with a stronger sense of self esteem
Partners Girl Scouts of America The Boys and Girls Club of America and Girls Inc
Your purchase of any Dove product helps build self esteem Enter your Dove UPC and select a charity $1 will be donated to inspiring self-esteem programs
Girls redefining Beauty in their own wordshttpdovemsncomcfrb
Who is helpingThe Fund Advisory BoardTeam of experts from University professors to
Clinical Psychologist all over the worldMembers give their time for freeExplain how societal trends affect women
everywhereThey feel passionate about raising female
self-esteem and strengthening feelings on body-image
As well as other Volunteers and Parents
Who is it reachingGirls Pre-teens and Teens ages 8-17 as well
as their mothers mentors andor guardiansSo far Dove has reached over 39 Million lives
through the Dove Self-esteem FundTheir goal is to reach 5 Million by 2010The Advisory boardrsquos objective is to guide
Fund resources in the most efficienteffective way to reach millions of girls
ldquoTalk to your daughter before the beauty industry doesrdquo
HowGirls Only Interactive Zone on the
wwwcampaignforrealbeautycomSelf-esteem workshops and online tools for
moms mentors and girlsDownloadable True You WorkbooksHost your own self-esteem workshop Create your own self-esteem bubbleBecome a Fan on FacebookDiscussion boards video and wall posts
ldquoOnslaughtrdquoA viral film that dramatically depicts the
constant barrage of beauty images that girls absorb every day
Both visually and emotionally powerfulThe film is a wake-up call for anyone concerned
about the factors that impact self-esteem in young girls
httpdovemsncomfeaturesvideosdefaultaspx[cp-documentid=8354359
]
Inside a WorkshopFeedback from the girls and the experts
httpwwwdoveusmakeadifferencevideoaspx
What worksPositive self-image for girls ages 8-17Shows us that unrealistic beauty ads do
affect how these girls view and compare themselves to models and celebrities
Thought provoking ads (ldquoOnslaughtrdquo)Local organizations for face-to-face
interactionEncouragement of mother-daughter
involvement
What doesnrsquot workDo 8 year olds really go online Availability of
MothersMentors to helpAccessibility of CableInternet connection
globallyMore dependent on online than off-line
activitiesThe 2008 Workshop tour only involved 20
major citiesAvailability of local organizations in certain
citiesstates
Thank You
- The Dove Self-Esteem Fund
- Beauty
- Not only women but girls toohellip
- The Self-Esteem Fund
- Who is helping
- Who is it reaching
- How
- ldquoOnslaughtrdquo
- Inside a Workshop
- What works
- What doesnrsquot work
- Thank You
-
Who is helpingThe Fund Advisory BoardTeam of experts from University professors to
Clinical Psychologist all over the worldMembers give their time for freeExplain how societal trends affect women
everywhereThey feel passionate about raising female
self-esteem and strengthening feelings on body-image
As well as other Volunteers and Parents
Who is it reachingGirls Pre-teens and Teens ages 8-17 as well
as their mothers mentors andor guardiansSo far Dove has reached over 39 Million lives
through the Dove Self-esteem FundTheir goal is to reach 5 Million by 2010The Advisory boardrsquos objective is to guide
Fund resources in the most efficienteffective way to reach millions of girls
ldquoTalk to your daughter before the beauty industry doesrdquo
HowGirls Only Interactive Zone on the
wwwcampaignforrealbeautycomSelf-esteem workshops and online tools for
moms mentors and girlsDownloadable True You WorkbooksHost your own self-esteem workshop Create your own self-esteem bubbleBecome a Fan on FacebookDiscussion boards video and wall posts
ldquoOnslaughtrdquoA viral film that dramatically depicts the
constant barrage of beauty images that girls absorb every day
Both visually and emotionally powerfulThe film is a wake-up call for anyone concerned
about the factors that impact self-esteem in young girls
httpdovemsncomfeaturesvideosdefaultaspx[cp-documentid=8354359
]
Inside a WorkshopFeedback from the girls and the experts
httpwwwdoveusmakeadifferencevideoaspx
What worksPositive self-image for girls ages 8-17Shows us that unrealistic beauty ads do
affect how these girls view and compare themselves to models and celebrities
Thought provoking ads (ldquoOnslaughtrdquo)Local organizations for face-to-face
interactionEncouragement of mother-daughter
involvement
What doesnrsquot workDo 8 year olds really go online Availability of
MothersMentors to helpAccessibility of CableInternet connection
globallyMore dependent on online than off-line
activitiesThe 2008 Workshop tour only involved 20
major citiesAvailability of local organizations in certain
citiesstates
Thank You
- The Dove Self-Esteem Fund
- Beauty
- Not only women but girls toohellip
- The Self-Esteem Fund
- Who is helping
- Who is it reaching
- How
- ldquoOnslaughtrdquo
- Inside a Workshop
- What works
- What doesnrsquot work
- Thank You
-
Who is it reachingGirls Pre-teens and Teens ages 8-17 as well
as their mothers mentors andor guardiansSo far Dove has reached over 39 Million lives
through the Dove Self-esteem FundTheir goal is to reach 5 Million by 2010The Advisory boardrsquos objective is to guide
Fund resources in the most efficienteffective way to reach millions of girls
ldquoTalk to your daughter before the beauty industry doesrdquo
HowGirls Only Interactive Zone on the
wwwcampaignforrealbeautycomSelf-esteem workshops and online tools for
moms mentors and girlsDownloadable True You WorkbooksHost your own self-esteem workshop Create your own self-esteem bubbleBecome a Fan on FacebookDiscussion boards video and wall posts
ldquoOnslaughtrdquoA viral film that dramatically depicts the
constant barrage of beauty images that girls absorb every day
Both visually and emotionally powerfulThe film is a wake-up call for anyone concerned
about the factors that impact self-esteem in young girls
httpdovemsncomfeaturesvideosdefaultaspx[cp-documentid=8354359
]
Inside a WorkshopFeedback from the girls and the experts
httpwwwdoveusmakeadifferencevideoaspx
What worksPositive self-image for girls ages 8-17Shows us that unrealistic beauty ads do
affect how these girls view and compare themselves to models and celebrities
Thought provoking ads (ldquoOnslaughtrdquo)Local organizations for face-to-face
interactionEncouragement of mother-daughter
involvement
What doesnrsquot workDo 8 year olds really go online Availability of
MothersMentors to helpAccessibility of CableInternet connection
globallyMore dependent on online than off-line
activitiesThe 2008 Workshop tour only involved 20
major citiesAvailability of local organizations in certain
citiesstates
Thank You
- The Dove Self-Esteem Fund
- Beauty
- Not only women but girls toohellip
- The Self-Esteem Fund
- Who is helping
- Who is it reaching
- How
- ldquoOnslaughtrdquo
- Inside a Workshop
- What works
- What doesnrsquot work
- Thank You
-
HowGirls Only Interactive Zone on the
wwwcampaignforrealbeautycomSelf-esteem workshops and online tools for
moms mentors and girlsDownloadable True You WorkbooksHost your own self-esteem workshop Create your own self-esteem bubbleBecome a Fan on FacebookDiscussion boards video and wall posts
ldquoOnslaughtrdquoA viral film that dramatically depicts the
constant barrage of beauty images that girls absorb every day
Both visually and emotionally powerfulThe film is a wake-up call for anyone concerned
about the factors that impact self-esteem in young girls
httpdovemsncomfeaturesvideosdefaultaspx[cp-documentid=8354359
]
Inside a WorkshopFeedback from the girls and the experts
httpwwwdoveusmakeadifferencevideoaspx
What worksPositive self-image for girls ages 8-17Shows us that unrealistic beauty ads do
affect how these girls view and compare themselves to models and celebrities
Thought provoking ads (ldquoOnslaughtrdquo)Local organizations for face-to-face
interactionEncouragement of mother-daughter
involvement
What doesnrsquot workDo 8 year olds really go online Availability of
MothersMentors to helpAccessibility of CableInternet connection
globallyMore dependent on online than off-line
activitiesThe 2008 Workshop tour only involved 20
major citiesAvailability of local organizations in certain
citiesstates
Thank You
- The Dove Self-Esteem Fund
- Beauty
- Not only women but girls toohellip
- The Self-Esteem Fund
- Who is helping
- Who is it reaching
- How
- ldquoOnslaughtrdquo
- Inside a Workshop
- What works
- What doesnrsquot work
- Thank You
-
ldquoOnslaughtrdquoA viral film that dramatically depicts the
constant barrage of beauty images that girls absorb every day
Both visually and emotionally powerfulThe film is a wake-up call for anyone concerned
about the factors that impact self-esteem in young girls
httpdovemsncomfeaturesvideosdefaultaspx[cp-documentid=8354359
]
Inside a WorkshopFeedback from the girls and the experts
httpwwwdoveusmakeadifferencevideoaspx
What worksPositive self-image for girls ages 8-17Shows us that unrealistic beauty ads do
affect how these girls view and compare themselves to models and celebrities
Thought provoking ads (ldquoOnslaughtrdquo)Local organizations for face-to-face
interactionEncouragement of mother-daughter
involvement
What doesnrsquot workDo 8 year olds really go online Availability of
MothersMentors to helpAccessibility of CableInternet connection
globallyMore dependent on online than off-line
activitiesThe 2008 Workshop tour only involved 20
major citiesAvailability of local organizations in certain
citiesstates
Thank You
- The Dove Self-Esteem Fund
- Beauty
- Not only women but girls toohellip
- The Self-Esteem Fund
- Who is helping
- Who is it reaching
- How
- ldquoOnslaughtrdquo
- Inside a Workshop
- What works
- What doesnrsquot work
- Thank You
-
Inside a WorkshopFeedback from the girls and the experts
httpwwwdoveusmakeadifferencevideoaspx
What worksPositive self-image for girls ages 8-17Shows us that unrealistic beauty ads do
affect how these girls view and compare themselves to models and celebrities
Thought provoking ads (ldquoOnslaughtrdquo)Local organizations for face-to-face
interactionEncouragement of mother-daughter
involvement
What doesnrsquot workDo 8 year olds really go online Availability of
MothersMentors to helpAccessibility of CableInternet connection
globallyMore dependent on online than off-line
activitiesThe 2008 Workshop tour only involved 20
major citiesAvailability of local organizations in certain
citiesstates
Thank You
- The Dove Self-Esteem Fund
- Beauty
- Not only women but girls toohellip
- The Self-Esteem Fund
- Who is helping
- Who is it reaching
- How
- ldquoOnslaughtrdquo
- Inside a Workshop
- What works
- What doesnrsquot work
- Thank You
-
What worksPositive self-image for girls ages 8-17Shows us that unrealistic beauty ads do
affect how these girls view and compare themselves to models and celebrities
Thought provoking ads (ldquoOnslaughtrdquo)Local organizations for face-to-face
interactionEncouragement of mother-daughter
involvement
What doesnrsquot workDo 8 year olds really go online Availability of
MothersMentors to helpAccessibility of CableInternet connection
globallyMore dependent on online than off-line
activitiesThe 2008 Workshop tour only involved 20
major citiesAvailability of local organizations in certain
citiesstates
Thank You
- The Dove Self-Esteem Fund
- Beauty
- Not only women but girls toohellip
- The Self-Esteem Fund
- Who is helping
- Who is it reaching
- How
- ldquoOnslaughtrdquo
- Inside a Workshop
- What works
- What doesnrsquot work
- Thank You
-
What doesnrsquot workDo 8 year olds really go online Availability of
MothersMentors to helpAccessibility of CableInternet connection
globallyMore dependent on online than off-line
activitiesThe 2008 Workshop tour only involved 20
major citiesAvailability of local organizations in certain
citiesstates
Thank You
- The Dove Self-Esteem Fund
- Beauty
- Not only women but girls toohellip
- The Self-Esteem Fund
- Who is helping
- Who is it reaching
- How
- ldquoOnslaughtrdquo
- Inside a Workshop
- What works
- What doesnrsquot work
- Thank You
-
Thank You
- The Dove Self-Esteem Fund
- Beauty
- Not only women but girls toohellip
- The Self-Esteem Fund
- Who is helping
- Who is it reaching
- How
- ldquoOnslaughtrdquo
- Inside a Workshop
- What works
- What doesnrsquot work
- Thank You
-